are you ready for m-commerce? -steven leitch, music factory direct
TRANSCRIPT
![Page 1: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/1.jpg)
Stephen LeitchDirector of E-commerce
Music Factory Direct
![Page 2: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/2.jpg)
Mobile
Are you ready for M-Commerce?
![Page 3: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/3.jpg)
![Page 4: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/4.jpg)
![Page 5: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/5.jpg)
Topics• Why go mobile?• Technology and Partnerships• The design process/Demo• Issues and Limitations• Testing and Poor Design• Hints and Tips• Results
![Page 6: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/6.jpg)
Why Mobile?
![Page 7: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/7.jpg)
The Mobile World
• Phone calls• Face talk• Gaming• Facebook• Text• Email• Live Video streaming• Banking a check• Surfing the web• Shopping• Now…. It’s the new "personal shopper", giving
consumers information at their fingertips.
![Page 8: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/8.jpg)
The Shopper Contd.
• M-Commerce is growing extremely rapidly - according to Internet Retailer sales will reach $14B by 2015
Source: Google/OTX State of Shopping research, May 2010l reach $14B by 2015.
![Page 9: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/9.jpg)
Yet…
According to a survey done by Multichannel Merchant in March 2010, four of five multichannel retailers have no mobile presence.
![Page 10: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/10.jpg)
![Page 11: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/11.jpg)
Source: Google/OTX State of Shopping research, May 2010
![Page 12: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/12.jpg)
Music Factory Direct…
• Ability to Browse• Offer the ability to buy product on our site• Give our customers what they want• Differentiate ourselves in the marketplace
– Reorder tool– Use it as a marketing tool
![Page 13: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/13.jpg)
How we did it…
![Page 14: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/14.jpg)
Our Mobile Site
• Partnered with Vortx • Built a skin and ‘turned on’ mobile
– Not a separate site• Goals:
– Offer similar look and feel to our website– Integrated– Easy to use– Clear, fast loading images *– One page checkout– Limited investment
![Page 15: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/15.jpg)
Step by Step
http://www.musicfactorydirect.com/mobilego.aspx
![Page 16: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/16.jpg)
Issues and Limitations
![Page 17: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/17.jpg)
Issues
• Change our Logo• Upsells• Reviews• Integrating social networking• Free items with purchase• Navigation changes• Length of Descriptions
– features
![Page 18: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/18.jpg)
Importance of Testing
![Page 19: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/19.jpg)
![Page 20: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/20.jpg)
![Page 21: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/21.jpg)
![Page 22: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/22.jpg)
Hints and Tips
![Page 23: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/23.jpg)
Top Ten!
• Are you on the correct platform?• Don’t build a separate site• Don’t try to do everything
– Ask, what is important
• Keep it simple• Click to Call• What features do customers use?
![Page 24: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/24.jpg)
Hints and Tips
• Wish list• Hide descriptions until activated• Show one picture an option to view more• Order Status and Reorder• Offer more than one to navigate
![Page 25: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/25.jpg)
Results
![Page 26: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/26.jpg)
The Proof is in the Pudding…
• 5% of visitors• 5%of Sales• Higher Average Sale• Longer on site
– Browsing and buying later
• More page views – 22% higher than site
![Page 27: Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct](https://reader034.vdocuments.net/reader034/viewer/2022042714/5559f2e8d8b42ad00a8b45d5/html5/thumbnails/27.jpg)
Cont…
• Email marketing• CSE Sending traffic
– BR 10% less on mobile
• QR Reader