are you ready for the intelligent mail® barcode?
DESCRIPTION
Pitney Bowes has made significant investments in IMB technologies so you don’t have to. View this webinar for an in depth discussion of the recent and upcoming changes to Intelligent Mail Barcode requirements and how you can leverage them to maximize your savings. We can help you understand what actions to take and get you on the path toward saving money on your mailing expenses.TRANSCRIPT
We’ll do the heavy lifting so
you can focus on what is
important .....your business.
March 28, 2013
ARE YOU READY
FOR FULL
SERVICE
INTELLIGENT
MAIL BARCODE?
Agenda Drive down customer
communication costs
Learn how to improve
database integrity
IntelliVIEW® - Mail
tracking
2
Drive Down
Customer
Communication
Costs
3
Many mailers have their IT roadmap set many months in
advance. This effort might displace key projects that
generate more revenue or cost-savings when compared
with compliance by using a presort service provider
The project will also require additional resources (e.g.:
Project Management, Programmers, Mail Experts, etc.)
Often, the USPS discount does not support the full
implementation investment:
Software/Hardware purchase and integration
Internal IT Development for each data stream
Full Service IM® BC Implementation
4
Basic vs. Full Service IM® BC
5
Barcode enables automation-prices for
First-Class Mail®, Standard Mail® letters and flats _____ _____
Option provides deepest automation price discounts _____ _____
Barcode includes delivery point information,
MID, class of mail, and OEL information _____ _____
Option requires unique ID’s (unique for 45 days) for each
mail piece, tray, and container _____ _____
Option requires appointments through FAST® _____ _____
Option requires electronic method to transmit a postage
statement and mailing documentation _____ _____
Option provides free start-the clock information _____ _____
Option provides free automated address correction notices _____ _____
Option provides ACS™ service at current prices _____ _____
Basic Full
x
x
x
x
x
x
x
x
x
x
x
Original Plan – Meet Industry Regulations
Reality
Dates Changed
Technology Changed
Need to Justify Implementation
Alternate Reality Companies have figured out how to save money
based off intelligent use of data
Intelligent Mail® Implementation
6
Opportunities by Department
Mail & Print
Operations
Marketing Customer
Service
Legal Finance Line of
Business
Discounts Discounts &
Promotions
Piece-Level
Queries
Proof of
Mailing
Cash Flow Improving
Address
Quality
Job Tracking Campaign
Management
(Mail / Multi
Channel)
Tracking
Responses
Collections Tracking
Responses
Delivery InHome™
Tracking
Responses
Tracking
Cancellation
Notices
Vendor
Management
Vendor
Management
Tracking
Cancellation
Notices
Identify
Delivery
Issues
Tracking
Responses
7
• 65 bars reflecting 31 digits of tracking and routing codes
• Barcode Indicator: 2-digits to define presort level with an optional
endorsement line (OEL)
• Services: 3-digit field to identify IMb Tracing™, ACS™ services
• Mailer ID (MID): 6 or 9-digit unique mailer
• Unique Serial Number: 6 or 9-digit field used to uniquely identify mailpieces
• Routing Code: 11-digit Delivery Point ZIP Code™
Intelligent Mail® Barcode – Letters & Flats
8
To date, PBPS has invested over $20M in Intelligent Mail®
technologies and infrastructure. We handle over 40M pieces per day
(98% are Full Service)
PBPS clients can, without capital investments, become Full Service
compliant and differentiate themselves with capabilities that provide
transparency, tracking and delivery validation
Pitney Bowes Presort Services … Makes It Easy
9
Improve Database
Integrity
10
Database Integrity
11
Customer applied addresses/names are compared to the NCOA
(National Change of Address) database.
Customers will still be able to get their Change of Address files from
PB Presort Services.
“My Account”, as they do with UMOVE files today.
Update your internal Database with changes
12
The return mail issue
I am your customer - how quickly can you find me before . . .
You suppress me
You discontinue my service
You don’t collect from me
You move me to collections
I miss an important legal notice
I don’t respond to your offer
I call you and complain
I am lost forever
13
Reducing operational costs
associated with wasted mail
Manual and decentralized
processes that are difficult to
measure
Low correction rate of bad
addresses
Managing updated data
Large investment in technology
and IT resources
Risk of Postal Inspection Service
return mail audits
Customer challenges
IntelliVIEW®
Mail Tracking
Solution
14
Business & process optimization tool
A suite of tracking products…
Induction reporting
Tracking through the USPS
Various tracking solutions offered
Can apply to either First or Standard Class® mail
What is IntelliVIEW®?
Where’s My Mail?
15
Provides visibility when mail
leaves our customer. In
essence, we become an
extension of their operation:
PBPS first scan data
Proof of Induction
Captures USPS start the
clock
IMb® tracing scans track mail
through postal system
Improve business processes:
mitigate risk, reduce fraud &
maintain compliance
IntelliVIEW®
16
IntelliVIEW® data can be utilized to improve processes,
as well as to protect your organization and customers:
Manage risk and reduce fraud
Maintain compliance
Avoid costly reprints
Optimize staffing by knowing when a message is
delivered
Improve customer experience
Accurately predict in-home date and avoid lost
opportunities
Business Optimization
17
Geographic Level Tracking
18
5-Digit ZIP™ Code Detail
19
Mail Piece Level Tracking
20
Questions and Answers
Christine J. Erna MDP, AQS
Engagement Manager
Enterprise Postal Consulting
Pitney Bowes Management Services
603.974.1169
Bruce Gresham
Product Manager
Pitney Bowes Presort Services
704.391.1229 x111
21
THANK YOU.