Are You Social?

Awareness | Connection | ActionMedia Training 2009

What is Social Media?

Social media is content created by people using online tools and practices to share opinions, insights, experiences, and perspectives with others.

Why Social Media?

Benefits to Credit Unions: Create awareness Spread Message Create Connections

Cultivate Relationships Steward Relationships Advocacy Army

Engagement Generate Exposure Generate Opportunity Generate Sales/New

Members Majority Free Rapidly Viral

And So On And So On

Types of Social Media

Currently more than 3,000 web tools and social media applications - http://www.go2web20.net/

Social Networking and Micro Blogging

Credit Unions are the best kept secret. It’s time to let everyone know!

Facebook

Understanding how Facebook works and its benefits.

Facebook is:

•Interactive

•Personal

•Distributor

Social network Profiles and Pages Request friends and invite fans Network includes: clients, peers, and prospects Repeat exposure with people in your network.

Build Community Friend or invite media, supporters, similar

groups Update status Promote events, sales, special offers and more Add links, video, photos, Become fan of complimentary pages

Facebook

Understanding how Facebook works and its benefits.

Page Set-up Click on advertising at bottom of profile Click on Pages at top Assign vanity url -

http://www.facebook.com/username/

Twitter

Understanding how Twitter works and its benefits.

Twitter is:

•Conversation

•Resource

•Directs

Microblog Followers and Following 140 characters @Replies & DM’s Post links to things of interest Retweet messages Listen and watch for tweets about you

Build Relationships Follow media, supporters, customers, similar

tweeters Foster dialogue and feedback Discuss immediate and current happenings Respond to comments and queries Ask questions

Twitter

Understanding how Twitter works and its benefits.

Etiquette Use a friendly tone If retweet credit source Don’t spam

Search Within Twitter Hashtags # Search Twitter Site

Strategy

Presence

Creating An On-line Presence Builds Relationships, Authority and Confidence

Concentrate On Awareness Outreach & Education Promote Events Topics Complimentary to Credit Unions Resources Human Interest Stories Add Links

Concentrate On Connection Join fan pages and groups related to you Tweet, retweet and converse

What to say?

Be well rounded in area of expertise Financial education information Programs for kids Budget tips Events Community initiatives Web/Mobile banking applications Benefits – personal connection, care for members

Reaching Gen Y Educate Financial empowerment Buck the Norm http://www.creditunionsavvy.com/grow/resources/

social

Facebook PageClear objective | Engaging | Informational | Commitment

TweetsConversational | Resource | Promotion | Call to Action | Cultivation

Monitor, Measure and Manage

Be aware and monitor what is being said about your brand

Measure your ROI

Manage your reputation

Free Monitoring and Measurement Tools Google Alerts, Google Reader and Google News Twitter Retweets and Twitter Search – use

hashtags Digg, Reddit del.icio.us

Reputation Management Whether you participate in social media or not,

people ARE talking about you. Should negative comments arise, don’t panic Depending on Statement You Might Not Want To Do

Anything Figure Out Who The Source Of The Attack Is, Where It

Is Coming From, And How Widespread It Is Don’t Make A Broad Statement

Make your statement on the social media channel(s) in which it came from. That way you are not creating more attention to others who may not have heard