are you solving a problem worth solving?

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Are you solving a problem worth solving? Elaine Chen May 13, 2015 © 2015 ConceptSpring

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Page 1: Are you solving a problem worth solving?

Are you solving a problem worth solving?

Elaine ChenMay 13, 2015

© 2015 ConceptSpring

Page 2: Are you solving a problem worth solving?

Getty Images Getty Images

Page 3: Are you solving a problem worth solving?

Independence iBot -Via Deka Research

Page 4: Are you solving a problem worth solving?
Page 5: Are you solving a problem worth solving?
Page 6: Are you solving a problem worth solving?
Page 7: Are you solving a problem worth solving?

Getting to a problem worth solving

1. Define and refine

2. Validate your hypotheses

Page 12: Are you solving a problem worth solving?

Photograph by Lynn Ishchay - Via robohub.org

Page 13: Are you solving a problem worth solving?

From the 2008 Ph.D. Thesis of Prof. Ed Olsen, Associate Professor of Computer Science and Engineering at the University of MichiganReproduced with permission by Prof. John Leonard, Professor of Mechanical and Ocean Engineering. CSAIL, MIT

Page 14: Are you solving a problem worth solving?

Via robohub.orgPhotograph by Lynn Ishchay - Via robohub.org

Page 15: Are you solving a problem worth solving?

Via robohub.org

“We had to engineer the robot from scratch for this specific purpose (although, naturally, we used commercially available off-the-shelf parts wherever appropriate).”

- Mick Mountz, “Kiva the Disruptor”, Harvard Business Review, December 2012

Page 16: Are you solving a problem worth solving?

Getting to a problem worth solving

1. Define and refine

2. Validate your hypotheses

Page 17: Are you solving a problem worth solving?

Getty ImagesGetty Images

Page 18: Are you solving a problem worth solving?

z

Getting to a problem worth solving

1. Define and refine

2. Validate your hypotheses

Page 19: Are you solving a problem worth solving?

Endurance Athletes

Half iron

TriathletesSprint Olympic

Ironman

Recreational AthletesAmateur Athletes

Semi-Pro Amateur AthletesProfessional Athletes

Recreational Cyclists

Road racersMountain bike racers

Cyclists

CommutersMarathoners

Ultra-marathoners

Runners

5K/10K road racersFitness runners

Half Marathoners

Page 20: Are you solving a problem worth solving?

Half iron

TriathletesSprint Olympic

Ironman

Recreational AthletesAmateur Athletes

Semi-Pro Amateur AthletesProfessional Athletes

Recreational Cyclists

Road racersMountain bike racers

Cyclists

CommutersMarathoners

Ultra-marathoners

Runners

5K/10K road racersFitness runners

Half Marathoners

Endurance Athletes

Page 21: Are you solving a problem worth solving?

Getty Images

Female road

race finisher• 5K/10K/Half

marathons

• 25-35

• Works full time

• Married with

children

• Working on a

Personal Record

Page 22: Are you solving a problem worth solving?

Getting to a problem worth solving

1. Define and refine

2. Validate your hypotheses

Page 23: Are you solving a problem worth solving?
Page 24: Are you solving a problem worth solving?

“Tell me about the last time…”

“Why not?”

“You mentioned XXX. Can you say more about that?”

“Why?”

“Tell me the story of…”

Page 25: Are you solving a problem worth solving?
Page 26: Are you solving a problem worth solving?
Page 27: Are you solving a problem worth solving?

Getty Images Getty Images

Page 28: Are you solving a problem worth solving?

Getty Images Getty Images

Liz, 38• UX designer, style

maven

• Type A highly driven

• 2 kids – Age 2 and 5

• 1.5h commute each

way

• No coach

• 1st half marathon

• Uses MapMyRun

• Hit a wall with her pace

• Needs help getting

unstuck

Page 29: Are you solving a problem worth solving?

1. How many Lizzes are there?

2. Is there any money to be made?

Page 30: Are you solving a problem worth solving?

z

US Population: 319M1

Females aged 18-65:200M1

Female race finishers:10.8M2

5K, 10K, Half Marathon: 667M2

1. US Census, 2014 – Quick Facts2. Running USA 2014 State of the Sports,

Part II: US Race Trends; internal analysis

Page 31: Are you solving a problem worth solving?

1. How much will Liz pay?

=> Is it financially plausible?

2. How will you find Liz?

3. How much does it cost to run your business?

Page 32: Are you solving a problem worth solving?
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A problem “worth” solving to me 20y ago:• Is a technical problem

• Is “interesting”: pushes the envelope

• Includes hardware and software

Page 34: Are you solving a problem worth solving?

A problem “worth” solving to me today:• Is a business problem

• Addresses a true need, and reaches many

• Is economically viable

Page 35: Are you solving a problem worth solving?

What problem is worth solving to you?

Page 36: Are you solving a problem worth solving?

Thank you

Hardwareproduct.info@chenelaine blog.conceptspring.com