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Page 1: Arçelik Investor Presentation · Arçelik Investor Presentation. 180 4 39 127 127 127 162 142 106 145 132 133 149 98 80 247 204 211 229 229 229 218 210 195 211 ... sales and marketing

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Arçelik

Investor Presentation

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2

Company Profile

• Listed on ISE since 1986

• Bonds trade on Irish Stock Exchange

• 3.875% Notes due 2021 (EUR350mn)

• 5% Notes due 2023 (USD500mn)

Shareholder structure

Koç Group 57.2%

Burla Group 17.6%

Free Float 25.2%

Ticker ARCLK TI

Revenues TL 14,166 mn

USD 5,206 mn

Share of international sales 60%

EBITDA TL 1,527 mn

EBITDA margin 10.8%

Net Profit * TL 893 mn

Production plants 15

Present in +130 countries

Employees

Blue Collar 21,760

White Collar 4,577

* Net income pre minority

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1955: Arçelik establishment

1959: Washing machine production

1960: Refrigerator production

1977: Compressor production

1980: Economic Liberalization

1991: R&D center establishment

1993: Dishwasher production

Domestic Regional

1996: Customs Union with EU

1999- 2000: Consolidation of Arcelik’s

Turkish operations

2002: International investments :

Arctic (Romania), Blomberg

(Germany), Elektra Bregenz

(Austria), Leisure and Flavel

(UK)

2006: Arçelik plant in Russia

Global

2007: Acquisition of washing machine

plant in China

2008: Grundig acquisition

2011: South African acquisition (Defy),

sales and marketing company in

Australia

2012: Sales and marketing company

in Egypt and Ukraine

2015: Thailand Investment

60 Years of History

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4

South

Africa

China

Egypt

Romania

Russia

Turkey

Europe

Australia

New Zealand

Taiwan

Thailand

A Global Player

HQ – Turkey/Istanbul

Production Plants – Turkey & International

International Sales and Marketing

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5

• Refrigerators

• Freezers

• Washing machines

• Dryers

• Dishwashers

• Ovens

• Hobs

• Hoods

• Microwave oven

Small Household

Appliances

• Vacuum cleaners

• Kitchen appliances

• Personal care

• Garment care

• Steam cleaners

• Fans

• Warming drawers

• Water dispensers &

water filtration

• TVs

• Home theatre

systems

• Hi-Fi systems

• Portable audio

systems

• Dect & mobile phones

• Notebooks & desktop

PCs

• POS cash register

Other

• Hermetic

compressors

• Industrial motors

• Appliances motor

pumps

• Ready-made kitchen

Appliances

Product Groups

Consumer

Electronics Other

HVAC

• Air conditioners

• Combi boilers

• Water heaters

• Room heaters

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6

Brand Portfolio

6

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Competitive Strengths

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Competitive Strengths

Strength in Turkey

Cost competitiveness

Leading R&D capabilities

International growth

• Leading producer of white goods with a c.50% market share

• Exclusive dealer network for Arçelik and Beko brands

• Exclusive authorized after-sales service points, the widest network in Turkey

• Production in low cost regions

• Proximity to the key markets

• Manufacturing facilities are largest of their kind=> economies of scale

• Flexible manufacturing to address different local needs efficiently

• Manufacturing with its technology, no external licensing

• The only TR company repeatedly on the top 200 PCT applicants list of WIPO

• R&D activities in locations with favorable cost base

• Strategy: delivering an innovative product pipeline, energy efficient products

with world records and cost competitiveness

• c.60% of sales from international markets

• Beko the second brand in Europe (up from 7th position in 2004)

• Arçelik the third largest white goods player in Europe

• Sales &marketing organizations in 27 countries, sales in +130 countries

• Expansion into higher segment via Grundig brand in appliances

• Further diversification via investment in Thailand

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Strength in Turkey Strong sales and dealer network

Dealer network

After-sales service

• c.3,000 exclusive dealers in Turkey for Arçelik and

Beko brands on long-term relationship

• Dealer network => customer loyalty, proximity, and

brand awareness

• Arçelik manages marketing, store formats and dealer

training

• Indirect consumer financing=> Arçelik supports dealers

via payment terms, while dealers bear consumer risk

• After-sales services includes delivery, assembly,

installation, repair and general customer support

processes

• 10 regional after-sales service centers

• Widest after-sales service network in Turkey, +600

exclusive after-sales service points

• Strong technology infrastructure. Extensive database and

immediate feedback on product performance

• Local call center to address customer issues quickly and

effectively (7 days/24 hours)

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10

1. Arçelik

2. Adidas

3. Samsung

4. Nike

5. LC Waikiki

General White Goods

1. Arçelik

2. Bosch

3. Beko

4. Siemens

5. Vestel

Consumer Electronics

1. Arçelik

2. Bosch

3. Samsung

4. Beko

5. LG

Source: IPSOS Lovemark survey, 2014

Lovemark

Arçelik ranks first in most loved brand survey of IPSOS in general and respective categories

Strength in Turkey Powerful brand image

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11

Strength in Turkey Demand drivers

1- Favorable demographics

Population : ~78mn

• Population growth rate : 1.3%

• Population under age 30: 48%

• Population under age 15: 24%

Average household size: 3.6

New household formation: c. 2-3%

Number of marriages annually: ~ 600,000

2- Replacement sales

• Old appliance pool. 60-65% of refrigerators, and

45-50% of washing machines currently in use

have energy rating below A+ level*.

• Transition to built-in

3- Penetration levels

• Low penetration in categories like dishwashers

and dryers

0-14, 24%

15-29, 24%

30-59, 40%

60+, 12%

Marriages

Young population

Source: Turkstat

Source: Turkstat Source: Arçelik estimates, 2014 YE

Divorces

Construction permits

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

02 03 04 05 06 07 08 09 10 11 12 13 14

mn

0

20

40

60

80

100

120

140

02 03 04 05 06 07 08 09 10 11 12 13 14

000's

0.0

0.2

0.4

0.6

0.8

1.0

1.2

05 06 07 08 09 10 11 12 13 14

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12

International Growth

Share of international sales

# countries present

• International sales account for c.60% of revenues

• 3rd largest appliances company in Europe

• Beko: 2nd brand in Europe

• Leading positions in core markets

• Third largest player in EMEA region

• Leading manufacturer in South Africa

• Investment in Thailand in progress

Share of international employees

0

20

40

60

80

100

120

140

09 10 11 12 13 14 15

0%

5%

10%

15%

20%

25%

30%

35%

40%

09 10 11 12 13 14 15

0%

10%

20%

30%

40%

50%

60%

70%

09 10 11 12 13 14 15

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• Beko: Fastest growing white goods brand in the European

market since 2000.

• Beko moved from 21st position in 2000 to 2nd position in

2013

• Beko is the Number 1 brand in free-standing market in

Europe (excl. built-in segment)

International Growth Beko: Fastest growing white goods brand in the European market

Beko rank in EU27

Beko market share in EU27 Market share of top-5 manufacturers

• Despite the ongoing consolidation, European market is

still relatively fragmented => further organic growth

opportunities

Source: GFK, unit volume share

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

EE

(12

)

WE

(13

)

Fra

nce

Rus

sia

Spa

in

Den

mar

k

UK

Ger

man

y

Aus

tria

Lith

uani

a

Est

onia

Italy

Bel

gium

Rom

ania

Pol

and

Latv

ia

Source: GFK (2014), unit volume share

0

1

2

3

4

5

6

7

8

9

10

00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

00 04 08 09 10 11 12 13 14 15

Rank 21 7 5 5 3 3 3 2 2 2

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International Growth Virtuous cycle for growth

Scale economies

R&D investments and

competitive product design

capabilities

Expansion to new distribution channels and

countries

Brand Investments

Positive buyer & retailer

experience

Awards & endorsements

Product mix Improvement

Sustainable growth

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15

IT

DE

CH AT

GR TR*

GB

ES

FR

NO

SE

DK

NL

BE

PT

IE

CZ

PL

SK

HU

LT

EE

LV

RO*

FI

RU

BG

HR

ME AL

RS

KZ

SI

UA

BA

MK

LU

BY

GE AZ AM

1-3

4-6

> 6

Data not available

International Growth Core positions in European markets

Source: GFK Jan-June 2015 (ranking based on volume share)

Beko is:

• The 2nd largest brand in total

market and the 1st brand in free-

standing segment in Europe

• The leading brand in the UK and

Poland total white goods market

• Leader in France in the

freestanding white goods market

• The fastest-growing brand in the

German white goods market,

doubling its market share in the

last five years.

• Leader in Belgium in refrigerator

and FS cooker segment

• Leader in Italy in freezer segment

In addition to Beko’s success, Arçelik and Arctic are

the leading brands in Turkey and Romania, respectvely.

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16

International Growth Leveraging on sponsorships

Beko-Basketball League Sponsorships

• Germany: German Basketball League- Beko Basketball

Bundesliga

• Italy: Premier Basketball League-Beko Lega Basket

Serie A

• Lithuania: Lithuanian Basketball League-Beko LKL

League

Beko-Basketball Event Sponsorships

Presenting Sponsor of

• 2015 EuroBasket European Basketball Championship

(France, Germany, Latvia, Croatia)

• 2014 FIBA World Basketball Cup (Spain)

• 2013 EuroBasket European Basketball Championship

(Slovenia)

• 2011 EuroBasket European Basketball Championship

(Lithuania)

• 2010 FIBA World Basketball Cup (Turkey)

Main Sponsor of

• 2009 EuroBasket (Poland)

• 2009 FIBA Asian Championship (China)

Other • Grundig: Sponsor of Fenerbahçe Volleyball Team

• Grundig: Main Sponsor of Norway Handball League -

Grundig Ligaen

• Beko: 2014 Major Home Appliance Sponsor of NRL

Auckland Nines (New Zealand)

• Beko: Official Naming Rights Sponsor of the Ocean

Thunder Surf Boat Series for 2014-2015 (Australia)

Football sponsorships

• Beko: Sponsor of Beşiktaş Football Team (Turkey)

• Grundig: Official Technology Partner of Bundesliga

• Beko Sponsor of FA Cup in UK in 2012-2013 & 2013-

2014

• Grundig: Partner of Borussia Dortmund

• Grundig: Sponsor of Nürnberg and 1.FC Nürnberg in

Germany

Beko FC Barcelona Premium Partner

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17

International Growth Southeast Asia investment overview

Investment

• Investment of c.USD100mn (during initial 3 years),

including working capital requirement

• 263k sqm plot at Hemaraj Rayong Industrial Land.

Ground breaking ceremony on 6th January

• Expandable capacity

• Start-of production by YE15, exports by early 2016

ASEAN Market

• 620mn population

• Low penetration of white goods

• Expected GDP CAGR between 14 and 2017E: +5%

• Washing Machine market is estimated to be

c.USD1.65bn and at c.6.8mn units*

• Refrigerator market worth c.USD2.5bn at c.8.6mn

units*

Strategy

• Leverage Beko brand and its European image across

the region

• Sourcing to 10 countries incl. Philippines, Vietnam,

Malaysia, Singapore, Indonesia, Australia and New

Zealand

• Local production for refrigerator from Thailand. WM

sourced from other Arçelik plants.

Expectations

• c.90% of production will be exported

• c.USD500mn revenues and +800k units production in

3 years following the completion of the investment

(cumulative)

Incentives

• Corporate tax exemption for 8 years (capped at

investment amount excluding land cost). Reduction on

corporate tax during the following 5 years

• Exemption on import duties on machinery

• Partial exemption on duties on raw materials Source: GFK 2013

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Vietnam

Thailand

Cambodia

Malaysia

Indonesia

Philippines

Laos

Singapore

$ 308

5

$/ 56.3

$ 3.1%

Source: WEO April 2015

Asean total

GDP (USDbn) $ 2,459

Population (mn) 620

GDP/capita(USD 000’s) $/ 4.0

GDP growth (14-17E) $ 5.1%

Malaysia

$ 327

30

$/ 10.8

$ 4.9%

Vietnam

$ 186

91

$/ 2.1

$ 5.9%

Philippines

$ 285

99

$/ 2.9

$ 6.3%

Singapore

Indonesia

$ 889

251

$/ 3.5

$ 5.5%

Laos

$ 12

7

$/ 1.7

$ 7.6%

Myanmar

$ 63

51

$/ 1.2

$ 8.4%

Cambodia

$ 17

15

$/ 1.1

$ 7.2%

Myanmar

Thailand

$ 374

69

$/ 5.4

$ 3.9%

International Growth ASEAN countries overview

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R&D and Innovation 1000+ R&D staff

• More than 1,000 researchers in 10 R&D Units in 3

countries

• Most active Turkish company in European research

platforms (FP7/H2020)

Patent applications

• +2,000 patent applications

• The only Turkish company in top 200 of WIPO

international list in the past five years

• 50% of the patents are actively used in products

Patent applications R&D staff

0

50

100

150

200

250

300

95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14

0

200

400

600

800

1,000

1,200

05 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14

Cost advantages

• R&D activities in locations with favorable cost base

Self reliant

• Manufacturing with own technology

• R&D capability in motors and compressors

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20

2010 (A+++)

-%70

No-Frost combi

(A+++)-%20

%45 Less

Energy

(A+++)

-%10

6 lt water

consumption

Oven

(Surf Technology)

A++ Dryer with heat

pump (A+++)

-%10

Static combi

(A+++)-%30

R&D and Innovation World records in energy efficiency

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2010

R&D and Innovation Innovative product launches in 2014-15

Innovative products

• HomeCream® Ice cream machine in a refrigerator

• A refrigerator that runs on solar energy for South African provinces without

electricity

• IonFresh® technology, which prevents the release of unpleasant odors from dirty

dishes in the dishwasher

• The VUX interface to control dishwasher, cooker, and range hood from a single

center

• Everfresh® technology, which keeps fruits and vegetables fresh for up to 30 days in

a climate-controlled compartment

• AirDry Washer and Dryer that dries without the use of water

• Auto Glass Shield® technology prolonging life of glasses by more than 20 times

(dishwasher)

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2010

R&D Innovative product launches in 2014

R&D and Innovation Expanding in value added services: New generation payment systems

A new business model

• As per regulations, in Turkey cash registers

need to be replaced by new generation cash

registers

• New generation payment systems combine the

features of cash registers and POS

machines=> facilitate controls and audits of

revenue administration

• Phase I: Oct 1st 2013 deadline for replacement

of EFT-POS machines (mobile POS) with new

generation payment systems

• Phase II: Jan 1st 2016 deadline for replacement

of cash registers (extended to Jan 1, 2017)

• Apart from the first time machine sales,

opportunities for Arcelik in:

1. banking services

2. retail & value added services

Competive advantages of Arcelik

• Strong sales and after sales network

• Leader in cash register with Beko brand

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• strategically located in markets comprising

c.50% of the global market share

347mn

Mar

kets

cov

ered

by A

rçel

ik

0

500

1,000

1,500

2,000

2,500

Turkey China Turkey China

Germany Germany UK UK

Avg. Logistic Cost (EUR/40 dc container) USD 164bn

Cost Competitiveness Proximity to the markets

Source: GFK 2014 Source: Arçelik market estimates

• logistics cost is significantly lower than Asian

manufacturers due to shorter distance to

target markets

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

MDA Market(volume)

MDA Market(value)

Other

South East Asia

Africa

Middle East

East Europe

West Europe

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IT

DE

CH AT

GR TR

GB

ES

FR

NO

SE

DK

NL

BE

PT

IE

CZ

PL

SK

HU

LT

EE

LV

RO

FI

RU

BG

HR

ME AL

RS

KZ

SI

UA

BA

MK

LU

BY

GE

AZ AM

Cost Competitiveness Production plants located in low labor cost countries

< 7

[7- 14)

[14 – 24)

[24 – 32)

>32

n.a..

Hourly labour cost (exc. apprentices)

(EUR/employee)

Most labour intensive functions including headquarters and production plants are located in low labour

costs countries (LCC)

Source: Eurostat 2014, Arçelik estimates for Turkey and Russia

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Organic growth

Inorganic growth

Turkey

• Growth in

• Products with low penetration

• upper segment in white goods, built-in products and

SDA

• Strengthen dealership network

• Position dealer network as destination stores

• Design focus on SDA and products creating customer

traffic

• Continued roll-out of dealer stores with the new concept

• Continue efficient utilization of CRM

• Focus on B2B

International

• Strengthen brand awareness and image

• Continue to improve product mix

• Improve market share of built-in

• Strengthen SDA position in international markets

• Improve the penetration in existing countries

• Grow Grundig brand in the more premium segment of

appliance category (vs. Beko)

• Use internet channel more effectively

Overall

• Focus on R&D, innovation, design, brand and customers

• Continue rolling-out world leader products in resource

efficiency and low noise levels

• Leverage on sponsorships

Access to high-end segment

Opportunistic M&A: Acquisition of a higher-end brand in

developed markets

Growth in emerging markets

Via acquisitions, partnerships, and greenfield investments in:

• MEA

• South Asia and Southeast Asia (Thailand investment in

progress)

Growth Strategy

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Financial Performance

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* EBIT was calculated by deducting the impact of foreign exchange gains and losses arising from trade receivables and payables,

credit finance income and charges and cash discount expense and adding income and expenses from sale of property plant and

equipment.

** Net income before minority

Income Statement

TL mn 2015 Q4 2014 Q4 2015 Q3

Δ%

YoY

Δ%

QoQ 2015 2014

Δ%

YoY

Revenue 4,067 3,402 3,877 20 5 14,166 12,514 13

Gross Profit 1,322 1,050 1,260 26 5 4,536 3,979 14

margin 32.5 30.9 32.5 32.0 31.8

EBIT * 371 263 330 41 13 1,157 1,024 13

margin 9.1 7.7 8.5 8.2 8.2

Profit Before Tax 243 187 241 30 1 785 732 7

margin 6.0 5.5 6.2 5.5 5.8

Net Income** 212 176 214 21 -1 893 638 40

margin 5.2 5.2 5.5 6.3 5.1

EBITDA* 465 351 423 32 10 1,527 1,370 11

margin 11.4 10.3 10.9 10.8 11.0

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Revenue and Gross Profit by Segment

TL mn 2015 Q4 2014 Q4 2015 Q3

Δ%

YoY

Δ%

QoQ 2015 2014

Δ%

YoY

Consolidated

Revenue 4,067 3,402 3,877 20 5 14,166 12,514 13

Gross Profit 1,322 1,050 1,260 26 5 4,536 3,979 14

Gross Profit % 32.5 30.9 32.5 32.0 31.8

White Goods

Revenue 2,915 2,434 2,947 20 -1 10,299 9,069 14

Gross Profit 1,024 803 1,038 27 -1 3,578 3,080 16

Gross Profit % 35.1 33.0 35.2 34.7 34.0

Consumer Electronics

Revenue 649 552 465 18 40 1,966 1,829 7

Gross Profit 157 127 101 23 56 433 442 -2

Gross Profit % 24.2 23.1 21.6 22.0 24.2

Other

Revenue 503 416 466 21 8 1,901 1,616 18

Gross Profit 142 120 122 18 16 524 457 15

Gross Profit % 28.2 28.8 26.2 27.6 28.3

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Sales by Region

TL mn 2015 Q4 2014 Q4 2015 Q3

Δ%

YoY

Δ%

QoQ 2015 2014

Δ%

YoY

Total Revenue 4,067 3,402 3,877 20 5 14,166 12,514 13

Turkey 1,532 1,326 1,543 16 -1 5,724 4,850 18

International 2,535 2,076 2,334 22 9 8,442 7,664 10

39.0%

33.4%

13.4%

8.7%

2.5% 2.9%

37.7% 35.0%

13.2%

7.7%

2.6% 3.8%

Turkey WesternEurope

CIS&EasternEurope

Africa Middle East Other

2014 Q4 2015 Q4

38.8% 33.4%

13.4% 8.5%

3.1% 2.8%

40.4%

32.8%

12.5% 8.0%

2.8% 3.5%

Turkey Western Europe CIS&EasternEurope

Africa Middle East Other

2014 2015

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Change in Sales: Bridge Analysis

4,850 5,724

7,664

218

8,442

874560

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2014 Organic Int. Organic TR FX impact 2015

Impact on Rev

International

Turkey

TL mn

2015 Organic Currency effect Total

% International Growth 3% 7% 10%

% Consolidated Growth 9% 4% 13%

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Working Capital / Sales

Working Capital

TL mn FX Basis TL Basis 31.12.2015 FX Basis TL Basis Total

ST Trade Rec. 2,038 2,753 4,791 ST Trade Payables 798 1,292 2,090

Other Receivables 29 33 62 Other Payables 248 44 292

Inventory 1,035 1,105 2,140 Working Capital 2,057 2,554 4,611

TL mn FX Basis TL Basis 31.12.2014 FX Basis TL Basis Total

ST Trade Rec. 1,994 2,440 4,434 ST Trade Payables 884 897 1,781

Other Receivables 27 32 59 Other Payables 246 58 304

Inventory 1,219 906 2,125 Working Capital 2,110 2,423 4,533

33.3% 38.9% 39.2% 39.1% 38.7% 36.2% 37.2% 39.3%41.8%

32.5%

0%

10%

20%

30%

40%

Dec-12 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15 Dec-15

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Balance Sheet

TL mn 31.12.2015 31.12.2014 31.12.2015 31.12.2014

Current Assets 9,406 8,472 Current Liabilities 5,236 4,431

Cash and Cash Equivalents 2,168 1,621 ST Bank Borrowings 2,185 1,803

Trade Receivables 4,791 4,434 Trade Payables 2,090 1,781

Inventories 2,140 2,125 Provisions 335 264

Other 308 292 Other 627 583

Non-current Assets 4,332 3,923 Non-current Liabilities 3,826 3,566

Property, Plant and Equipment 2,056 1,813 LT Bank Borrowings 3,269 2,965

Financial Investments 749 894 Other 557 601

Other 1,528 1,217 Equity 4,676 4,399

Total Assets 13,739 12,395 Total Liabilities 13,739 12,395

31.12.2015 30.09.2015 30.06.2015 31.12.2014 31.12.2013

Net Financial Debt/Equity 0.70 0.89 0.92 0.72 0.72

Total Liabilities/Total Assets 0.66 0.67 0.66 0.65 0.64

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Debt maturity profile

Debt Profile

416905 1,317 1,174 1,741 1,267 1,621 2,168

-1,915 -1,924-839

-1,629 -2,144 -1,673 -1,803 -2,185

-1,577 -188

-1,218

-1,528

-1,859 -2,581-2,965

-3,269

-6,000

-5,000

-4,000

-3,000

-2,000

-1,000

0

1,000

2,000

3,000

2008 2009 2010 2011 2012 2013 2014 2015

Cash and cash equivalent Short term debt Long term debt

TL mn

3,076

1,207

740

1,9832,263

2,9883,146

3,286

5.1

1.30.9

2.3 2.22.6

2.3 2.2

0

1

2

3

4

5

6

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2008 2009 2010 2011 2012 2013 2014 2015

Net Debt (TL mn) Net Debt/EBITDA

Debt profile (as of 31 Dec 2015)

Effective mn Original TL mn

Interest Rate p.a. (%) Currency Equivalent

TRY 11.5% 2,021 2,021

EUR 1.6% 191 608

ZAR 9.1% 750 142

RUB 8.7% 904 36

CNY 4.4% 110 49

GBP 1.6% 4 19

USD 1.5% 1 2

SEK 1.3% 2 1

Other 1

Total Bank Borrowings 2,878

USD 5.1% 503 1,461

EUR 4.0% 351 1,115

Total Eurobond 2,576

Total 5,454

201640%

201711%

2018-192%

202120%

202327%

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2014 figure reclassified

Cash Flow*

TL mn 2015 2014

Beginning Balance 1,621 1,266

Net Operational Cash Flow 1,723 1,003

CapEx -642 -453

Acquisition of minority interest -282 0

Fixed Asset Sales 19 4

Dividend Paid -350 -354

Dividends Received 24 27

Changes in Bank Borrowings 230 -522

Bonds Issued 0 991

Other Financial & Investing Activites -330 -274

Differences due to FX Conversion 153 -67

Changes in Cash 546 355

Ending Balance 2,166 1,621

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2016 expectations

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Market share Stable or higher market share

in key regions

White goods volume growth Turkey* : 3 to 5 %,

International : > 6%

Revenue growth c.10% in TL

EBITDA margin (2016)** c.11%

Long-Term EBITDA margin** c.35%

Stable or higher market share in key regions

Turkey* : 3% - 5%

International : c.2%

>10% in TL

c.11%

c.11%

*6 main products, in compliance with WGMA data.

**EBITDA margin calculations are inline with the methodology used in calculation of historical values

2016 Expectations

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Appendix

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Arçelik conducts a dividend policy within the framework of the provisions of the Turkish Commercial Code, Capital Markets Leg islation, Tax

Regulation, other relevant legislation and the provisions of the Articles of Association governing the distribution of profits. A balanced and consistent

policy incorporating shareholders’ and Company requirements in line with Corporate Governance Principles is followed.

In principle, subject to be covered by the resources existing in legal records, by taking into consideration market expectations, long-term strategy,

investment and financing policies, profitability and cash position, other legislation, and financial conditions, minimum 50% of the distributable profit for

the period calculated within the framework of the Capital Markets Legislation is distributed in the form of cash or stock.

The dividend distribution date is determined by General Assembly and targeted to be within one month after General Assembly Meeting date. General

Assembly, or if authorized Board of Directors, could decide to pay dividend in installments within the framework of Capital Markets Legislation.

According to Company’s Articles of Association, Board of Directors can distribute advance dividend with the condition of being authorized and

compliant with Capital Markets Legislation.

Dividend Policy

68%

77%

98%

22% 21%

48%

58%

67%

45%

53%

0%

20%

40%

60%

80%

100%

120%

2005 2006 2007 2008* 2009 2010 2011 2012 2013 2014

Payout Ratio Average* Bonus share distribution on 2008 income

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Financial Risk Management

Receivable risk

Liquidity risk

FX risk

Credit risk of receivables is managed by securing receivables with

collaterals covering receivables at the highest possible proportion.

Apart from bank guarantees (guarantee letters, LOC etc.), Arçelik

utilizes credit insurance for international receivables and mortgages for

receivables in Turkey.

In credit risk control, for the customers which are not secured with

collaterals, the credit quality of the customer is assessed by taking into

account its financial position, past experience and other factors.

Arçelik seeks to minimize gap risk in its financial and commercial

liabilities by managing its balance sheet according to expected cash

flows. Maturities of financial liabilities are arranged according to

maturities of assets, and where possible, a mismatch between the

maturities is eliminated

Average maturity of debt extended via issuance of two bonds (due in

2021 and 2023)=> now at +3 years

Arçelik targets to maintain a net FX position close to zero and limit its

exposure to set amounts as a % of capital.

On top of the on-balance sheet natural hedge and financial liability

management, derivatives are also employed to maintain the FX risk at

targeted levels.

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Turkish White Goods Market

0

1

2

3

4

5

6

7

894 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

mn units

mn units 06 07 08 09 10 11 12 13 14 15

Cooling 2,1 1,9 1,9 1,7 1,9 2,2 2,3 2,6 2,4 2,5

Laundry 1,8 1,6 1,5 1,5 1,6 1,9 1,9 2,0 2,0 2,1

Dishwasher 0,8 1,1 1,1 1,2 1,3 1,6 1,5 1,4 1,4 1,5

Oven 0,7 0,8 0,7 0,7 0,6 0,8 0,8 0,8 0,9 1,0

Total 5,4 5,4 5,2 5,0 5,4 6,5 6,5 6,8 6,7 7,1

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Breakdown of sales by currency (2015) Breakdown of raw material cost (2015)

Revenue and COGS structure

TRY, 40%

FCY, 60%

Plastics, 50%

Metal Sheet, 40%

Copper, 4%

Aliminium; 4%

Others, 2%

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Polat Şen

CFO

Tel: (+90 212) 314 34 34

www.arcelikas.com

Contacts for Investor Relations

Hande Sarıdal

Finance Director

Tel: (+90 212) 314 31 85

[email protected]

Orkun İnanbil

Investor Relations Manager

Tel: (+90 212) 314 31 14

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This presentation contains information and analysis on financial statements as well as

forward-looking statements that reflect the Company management’s current views with

respect to certain future events. Although it is believed that the information and analysis

are correct and expectations reflected in these statements are reasonable, they may be

affected by a variety of variables and changes in underlying assumptions that could

cause actual results to differ materially.

Neither Arçelik nor any of its managers or employees nor any other person shall have any

liability whatsoever for any loss arising from the use of this presentation.

Disclaimer