arena multimedia media plan (shared using visualbee)
TRANSCRIPT
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Arena
MultimediaDigital Media Plan
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Fragmented IndustryGrowth StageKey Players
– Arena Animation– MAAC– Frameboxx Animation & Visual Effects– BIG AIMS– Picasso– Zee Institute of Creative Art– CG Mantra– Ants Animation
Arena Dominates with 63% market share in India
Introduction to Industry
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Positioning•Pioneer, Trendsetter and Leader in Animation & Multimedia training
•Positions itself as a professional course training institute
•Consistent Communication via Tagline – “Creating Winning Careers”
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Business Problem
•Increasing National and Regional Competition
•Lowering Profits
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Target Group
•College Students
•Age 15 and Above
•People Looking for a professional career (in IT)
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Media PlanGenres of Websites*:
– Generic/ Reach-Based– Social Media– Games– Educational/
Informative Websites– Art and
Entertainment Websites
*Refer to ‘Arena Animation Media Plan.xls’ for details of websites.
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Media PlanSearch Keyword
– Search Keywords Samples - Animation, Multimedia, Career in Multimedia/Animation,
– Varying rates approximated around Rs. 7-8 per click
– Amount allotted - Rs. 25 lakhs
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Major Cities to be covered
Arena stands strong in:
– Delhi, Kolkata, Hyderabad, Chennai, Mumbai, Indore
Is growing very fast in:
– Amritsar and Lucknow
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Thank You!