Årets universum-undersøgelse blandt it professionals - jesper dansholm, universum
DESCRIPTION
Hvem er årets mest attraktive IT-arbejdsgivere? Hvad er vigtigst for erfarne IT-ansatte, når de vurderer, om en arbejdsgiver er attraktiv? Hvordan har det ændret sig over de seneste år og hvordan kommer det til at se ud om 3 år? Direktør for Universum i Danmark, Jesper Dansholm, besvarer disse og andre Employer Branding-spørgsmål.TRANSCRIPT
Denmark IT Jesper Dansholm
We help attract
and retain the
right employees
2universumglobal.com
We help attract
and retain the
right employees
3universumglobal.com
4
Why would anyone want to work for you?
5
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
The attributes of the employer as an
organisation• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
The social environment and attributes of the
workplace• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my
schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
The contents and demands of the job, including
the learning opportunities provided by the job• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other
benefits, now and in the future • Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
EXTRINSIC INTRINSIC
HA
RD
SO
FT
Why would anyone want to work for you?
6
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
The attributes of the employer as an
organisation• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
The social environment and attributes of the
workplace• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my
schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
The contents and demands of the job, including
the learning opportunities provided by the job• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other
benefits, now and in the future • Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
EXTRINSIC INTRINSIC
HA
RD
SO
FT
1996: TOP 3
Why would anyone want to work for you?
7
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
The attributes of the employer as an
organisation• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
The social environment and attributes of the
workplace• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my
schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
The contents and demands of the job, including
the learning opportunities provided by the job• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other
benefits, now and in the future • Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
EXTRINSIC INTRINSIC
HA
RD
SO
FT
2006: TOP 3
Why would anyone want to work for you?
8
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
The attributes of the employer as an
organisation• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
The social environment and attributes of the
workplace• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my
schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
The contents and demands of the job, including
the learning opportunities provided by the job• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other
benefits, now and in the future • Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
EXTRINSIC INTRINSIC
HA
RD
SO
FT 2016: TOP 3
9
IT students who will graduate in 2016 or later
IT professionals with 0-3 years of work
experience
IT professionals with 10-24 years of work
experience
A creative and dynamic work environment Challenging work Challenging work
A friendly work environment
A friendly work environment
Leaders who will support my development
Respect for its people A creative and dynamic work environment
A friendly work environment
2014 | Denmark | Young & Senior Professionals | IT
Why would anyone want to work for you?
10
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
The attributes of the employer as an
organisation• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
The social environment and attributes of the
workplace• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my
schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognising performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
The contents and demands of the job, including
the learning opportunities provided by the job• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team-oriented work
• Variety of assignments
REMUNERATION & ADVANCEMENT OPPORTUNITIES
The monetary compensation and other
benefits, now and in the future • Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
EXTRINSIC INTRINSIC
HA
RD
SO
FT
1996: TOP 3
2016: TOP 3
2006: TOP 3
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13
Top of mind associations with ideal employers
Employer2014 2013
Difference 14-13Rank Rank
Google 1 1 0
Lego 2 2 0
NNIT 3 4 1
Microsoft 4 3 -1
Novo Nordisk 5 5 0
IO Interactive 6 24 18
A.P. Møller - Mærsk 7 9 2
IBM 7 6 -1
Microsoft Development Center Copenhagen 7 12 5
Systematic 10 7 -3
KMD 11 7 -4
Netcompany 12 14 2
Carlsberg 13 12 -1
Bang & Olufsen 14 20 6
Københavns Universitet 15 17 2
Teknologisk Institut 15 24 9
Danske Bank-koncernen 17 17 0
Siemens 17 10 -7
Nordea 19 28 9
Novozymes 19 19 0
DONG Energy 21 10 -11
Terma 22 28 6
Deloitte 23 22 -1
Accenture 24 20 -4
Nykredit 25 28 3
Oracle 26 36 10
Saxo Bank 26 38 12
SAP 28 32 4
SimCorp 29 32 3
TDC 30 15 -15