argyle social walkthrough for fiu news
TRANSCRIPT
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Argyle Social Walkthrough
Core Features
S Publishing S Publish photos, links and status updates to Facebook & Twitter
S Engagement S Fluid dashboard displays incoming messages and saved searches
S Analytics S Important metrics are quickly displayed in an easy-to-read format
S Collaboration S Allows teams to respond to inquiries and share important messages
Publishing Dashboard
• Create or select a campaign to track various efforts
• Publish status updates, links and photos to Facebook & Twitter
• Schedule multiple posts at once to save time
• Publish now, or schedule posts in the future
• Queue posts with a Hopper – A tool that publishes posts according to settings you specify
• Web browser tool allows you to find content anywhere on the Web and add it to your Hopper or schedule for later
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How to create posts Step-by-step instructions for posting on Facebook and Twitter
Click New Post on Publish Tab
Select a Campaign & Title
Create a Status
Create a Link
Create a Photo
Link vs. Status vs. Photo
Status
S Text-only option includes a URL in the body of the message
S Ideal for Twitter or a Facebook post without links
Link
S The rich text status give you maximum control over links on Facebook
S Links are “video-friendly”
Photo
S Uploads a single photo to the Facebook Wall
S Solicits the most engagement
And then you hit “Publish”
RSS-to-Social Automation • Intelligent automation tool
allows you to schedule multiple posts and re-post over time
• Filter posts by blog category or keyword
• Send your RSS posts into a Hopper.
Engagement Dashboard
Customer Service Tips & Tricks
S The Engagement dashboard quickly displays all of your incoming messages, flagged posts, saved searches, and messages from Twitter and Facebook. S Flagged posts appear on every account holder’s flagged section, which means
it requires immediate attention. Resolved posts are then un-flagged.
S If you see a user with a question that pertains to an area outside of your expertise, flag it and someone else on our team will take care of it.
S Social media allows you to take a proactive approach and answer simple questions without congesting your other high cost support channels.
Customer Service Tips & Tricks
Flag & Track Queries View Conversations
Measure Shares, Create Better Content
S Dig into data about the content your on-site visitors share
S Integrates with sharing buttons on your website to track behavior
S Shares, clicks and conversions are tracked directly on your Argyle Social dashboard
Social ROI
S Traditional Web Analytic tools use last-touch attribution – whatever marketing source they touched gets credit for 100% of the conversion. It doesn’t work for social media marketing.
S Stop underreporting and attribute your efforts to filling the top of your funnel and track micro/macro conversions.
Social CRM – beta
S New followers and mentions create new contacts. Ongoing replies and interactions update these records.
S Illustrate high-value social actions like clicks, on-site shares, conversions to your social contacts.
S Push data into your CRM via Argyle’s open API or a plug-and-play Salesforce.com integration
Pricing
S $50/month per user for access to FIU’s university-wide Facebook and Twitter accounts* S Largest online network for FIU that will continue to grow S Dedicated customer service agents from various university departments will
continue to join network
S $10/month per Facebook Page and Twitter account S Respond to questions using your own accounts S Measure interactions by attributing your responses to campaigns
S *Even if you’ll be using your own accounts, you’ll need to pay for your own seats and accounts.
Questions? Betsy Soler – Social Media Community Manager
E-mail: [email protected] Twitter: @bsoler