What consumers need from mobile devices …and how open innovation can help.

Ari Jaaksi, Vice President, Software, Nokia

What consumers need from mobile devices …and how open innovation can help.

Ari Jaaksi, Vice President, Software, Nokia

A world where everyone can be connected

Our vision

Consumer & customer insights will allow us to…

•

Build a deep understanding what consumer value in our products

•

Improve and redefine the user experiences of our mobile devices

•

Develop the opportunity into a concrete offer and verify with consumers that it makes sense

Consumers drive

our thinking

Deep insight to consumer behavior helps Nokia to identify new trends –

Internet is a key use case

Source: Nokia consumer studies on converged devices with more than 10.000 participants across the globe.

Multimedia30 %

Others 6 %

Messaging12 %

Browsing52 %

Data traffic per application (2007)

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CommunicateNokia Nseries multimedia computers -

Internet experience you are used to

Nokia N810

Open source can meet the needs of mass-market.

Firefox Web Browser – created by the open source

community - free, powerful, secure and easy to use.

Now in use by more than 170 million consumers.

Innovation for multimedia computers through maemo community

Delivering Internet experiences to consumers in collaborative effort with open source projects.

Image: Freedom fighters, by Children At Risk Foundation. CC Attribution-Non-Commercial-No-Derivative License

Open source community and Nokia - We need to

learn from each other.