EMPLOYMENT EXPERIENCEGraphic Designer/Online Sales Mgr Marquee Merchandise, New York December 2010 – January 2012

Graphic DesignerCrafted merchandise artwork from product conceptualization through production and quality assurance phasesManaged merchandise production requirements across multiple vendors; Set file standards for quality and detailInteracted with merchandise vendors in the quality assurance phase to ensure product was produced as designedDesigned all collateral (website, print, banner, email, advertising), set and managed brand standards, hand-coded HTML

emails for The Berenstain Bears Live and BerenstainBearsLive.com; Liased with interactive marketing agency on website technology implementation

Online Sales Manager - BroadwayStore.comSingluarly managed all aspects of online store: packed and shipped orders, responded to customer emails, managed

1000+ item inventory, updated products on the site, troubleshooting hacking incidents with hosting company - Doubled annual profit as a result of marketing efforts

Managed multi-channel social media presence - Quadrupled the number of fans/followersCrafted email campaign marketing schedule, copy writing, and analytics - Doubled email subscribersManaged Adwords account with yearly budget of $7200 -

Raised ROI to ~650%, CTR to 2.3% Margin to 85%, Visits by 1660%, RPC to $0.95

Interactive Marketing Assistant TheaterAdvisor.com, New York May 2010 – December 2010Design of all print materials, banner ads, email blasts, presentation and brand-centric collateralWireframing for email blasts, iPhone app (partnership) and site updatesMarketing copy development, with focus on specific plans to target audiencesPlanning and development of Social Media strategy, profile management and content executionHTML/CSS design/coding of promotional event mini-site, BroadwaySwarm.com; Twitter promotion strategy creation

Interactive Marketing/Design Intern Art Meets Commerce, New York August – December 2009Assisted manager in web promotion brainstorming, planning, research & partnership developmentDesigned and executed/coded custom client branding of mutliple social networks using HTML, CSS, RSS, etc.Synchronized weekly client-side data from Google AdWords, Facebook and Google Analytics; Optimized keywords, CPC

bids, and web ads according to weekly budget and details; Wrote weekly performance analysis for office

Marketing Assistant To Pay The Price, Theater Or, Durham, NC (NYC project) January – June 2009Publicity design, marketing visuals and tag-line development, press list research, press release writing/editingRehearsal space logistics and research, attendance at all meetings, general assistance to director

Publicity Specialist Tufts Dept. of Drama and Dance, Medford, MA August 2007 – August 2008Designed all poster, large format, and direct-mail marketing materials for 2008-2009 Season See portfolio for work examples

Publicity Designer Pen, Paint & Pretzels, Medford, MA March 2005 - May 2008Design posters and flyers for multiple theatrical productions; Conceptual meetings with design team and directorsLiaised with vendors and printers to ensure quality printing and proofingSee portfolio for work examples

Community Programs Intern Keshet, Jamaica Plain, MA May 2007 – August 2007Developed, compiled and output survey data of MA synagogues’ LGBT policies, using Excel data analysisImplemented office-server organization protocol to help efficiency & organization

Ari Rosenbaum429 16th St #2

Brooklyn, NY 11215ari.rosenbaum@gmail.com

303.204.8149w w w. A r i R o s e n b a u m . c o m

Marketing Intern The Theater Offensive, Cambridge, MA May 2006 – August 2006Co-coordinated Pride Float and event/brand presence for Boston Pride 2006Student Matinee Proposal: Researched competitors, projected feasibility, and recommended structure

WEB PORTFOLIO WORKJFREJ.org (grassroots organization) Design, Drupal CMS, IT Management November 2011BerenstainBearsLive.com (kids theater production) Content, Design adjustment January 2011“The Chosen” Homepage (currently hosted at HTML/CSS design September 2010www.arirosenbaum.com/thechosen)Mock-up of homepage redesign, Tekserve (hosted at HTML/CSS, Design, Research February 2010www.arirosenbaum.com/tekserve)DPPCommunications.com, DPP Communications HTML/CSS, Photoshop design March 2010BeebeReisman.com (personal site), Actors AdvoKit HTML/CSS, design, branding September 2009“To Pay The Price” Homepage (email blast, home page), HTML/Inline-CSS, design May 2009Theatre Or (hosted at www.arirosenbaum.com/theatreor)AriRosenbaum.com (personal/professional site) Wordpress CMS content updating, January 2009 CSS theme modifications, branding

SKILLSOffice Technology: Quickbooks; Basecamp; Microsoft Word, Excel, Powerpoint, Outlook/EntourageGraphic Design: Photoshop CS3, Illustrator CS3, Dreamweaver CS3, InDesign CS3Web Design/Technology: HTML4(5)/CSS2(3), Wordpress, Drupal, SalsaLabs, Google Analytics, Google Adwords,

Google Apps Management, Mailchimp, ConstantContactSocial Media: Facebook, Twitter, BroadwaySpace, Tumblr, Foursquare, Hootsuite/Tweetdeck

EDUCATIONTUFTS UNIVERSITY, Medford, MA

Bachelor of Arts, May 2008Major: DramaMinor: Comparative ReligionHonors: Dean’s List

COLORADO FREE UNIVERSITY, Denver, Photoshop CS2, 3-days, Dec. 2005NYU – SCHOOL OF PROFESSIONAL STUDIES Web Design Intensive, 3-weeks, Aug. 2009 **Web Development Certificate, Oct. 2010