FALL 2015

ARIZONA PETROLEUM MARKETERS ASSOCIATION

ARIZONA PETROLEUM MARKETERS ASSOCIATION

P.O. Box 44536Phoenix, AZ 85064

Workplace Safety Requires Communication 4Can An Old Marketer Learn New Tricks? 5Iconic “We Card” Program 20th Anniversary 6

Stage II Decommissioning Brief 8APMA PAC First Year Successes 102015 APMA Annual Conference Preview 13 PMAA Sets Out to Prove Why #FuelMatters 15

2 FALL 2015

3FUEL MONITOR

CONTENTSVOLUME 8 - ISSUE 3

David Armstrong ...........Ballard Spahr Bill Aust ...... Biltmore Bank of Arizona Michelle Bloom ........Western Refining Alan Calvert ........................Calvert Oil Vallie Dodge ..............Knight Family CompaniesApryl Erekson .....Cochise CompaniesShawn Frate .................... Jackson OIl

Ron Gilley ................... Circle K StoresSteve Hallum .................... Hallum Inc.Bill Havard .......Wells Fargo Insurance Steve Kornman .....................SC FuelsTroy Little ................. Quik Mart StoresJess Miller .............Diamond Trucking Jami Moore .....HollyFrontier Companies

PresidentJason DavisArizona Fuel Distributors

Vice PresidentCameron TrejoTrejo Oil Company

Second Vice PresidentBill ChamplinRetired

Immediate Past PresidentLenora NelsonBennett Oil

TreasurerDave AlexanderCaljet

PMAA DirectorWarren LuethSenergy Petroleum

ADVERTISERS

Cochise Companies ............................16

HollyFrontier Companies .....................12

PMMIC Insurance ..................................2

Western Refining ...................................6

APMA’S PURPOSESAPMA’s primary purpose is to protect and advance its members’ legislative and regula-tory interests in Arizona and Washington, D.C. APMA’s secondary purpose is to provide mem-bers with business and social functions. These include an annual conference, workshops, sem-inars and industry speakers. APMA holds two golf tournaments – one benefitting the APMA Scholarship Foundation and the other in con-junction with the annual conference. In addition, APMA holds monthly membership meetings as well as various association committee meet-ings. APMA is a member of the Petroleum Mar-keters Association of America.

To advertise, contact the APMA Fuel Monitor Committee at fuelmonitor@apma4u.org.

Articles and other contributions to this publication are the sole opinion of the author or contributor and are not to be interpreted as the work or opinion of the APMA. Indeed, APMA provides no warranty or representation concerning the accuracy of articles or other contributions to this publication and hereby expressly disclaims the same.

Arizona Petroleum Marketers AssociationP.O. Box 44536 • Phoenix, AZ 85064

PH: 602.330.6762 • FAX: 602.391.2817E-mail: Amanda@APMA4u.org

www.APMA4u.orgAPMA Fuel Monitor

is published by Cereus Graphics2950-2 East Broadway Rd., Phoenix, AZ 85040

cereusgraphics.com

APMA’S OBJECTIVES• Encourage members to be actively engaged

in association activities and legislative grass-roots efforts

• Provide resources for education, training and the exchange of ideas

• Encourage members to maintain high busi-ness ethics and a positive image for the in-dustry

• Advise and educate membership to enable them to run their businesses effectively and profitably

APMA Board of Directors

APMA Executive Committee

New Member Spotlight 9

APMA PAC First Year Successes 10

Upcoming Events 10

APMA Honors Scholarship Winners 12

APMA 2015 Annual Conference & Golf Outing Preview 13

APMA 2015 Media Kit 14

PMAA Sets Out to Prove Why #FuelMatters 15

Letter from the President and Executive Director 4

Workplace Safety Requires Communication 4

Can An Old Marketer Learn New Tricks? 5

Iconic “We Card” Program 20th Anniversary 6

Stage II Decommissioning Brief 8

Cover photo:Sunset over the Phoenix Mountain Preserve.

The end of the Arizona summer does not really feel like fall with triple digit temperatures, so it is hard to believe that fall is upon us. But here it is – going back to school, pushing for year end goals and impatiently awaiting cooler temperatures.

The fall of 2015 is an especially important time for Arizona petroleum marketers with several important programs on the ho-rizon.

December 31, 2015 is the deadline for station owners and operators (o/os) to submit to Weights and Measures their alter-nate decommissioning plans. If you don’t remember what the new rules on Stage II vapor recovery decommissioning mean for your business, check out the brief on page 8.

Another important item scheduled for the end of the year, the new Underground Storage Tank program begins in full on Janu-ary 1, 2016. All corrective action costs starting January 1 must be preapproved by ADEQ in order to be eligible for reimbursement under the new program.

In addition, starting in January, UST o/os may submit claims for previously time barred remediation costs. ADEQ Waste Pro-grams Director Laura Malone encouraged all o/os with suspected time barred claims to schedule a time to meet with the Depart-ment to review the site’s history before submitting claims.

The APMA Annual Conference and Golf Tournament is just around the corner. Hopefully, you have already made your plans

to sponsor and attend our 2015 event at the Omni Tucson Na-tional Resort! You can find a preview of conference events and speakers on page 13. You can expect some new activities and valuable educational presentations. See you September 27-29 in Tucson!

After the conference, we will be back to our “usual” luncheon schedule at the Phoenix Country Club, with meetings October 20 and November 17. Be sure to join APMA at our Holiday Luncheon on Tuesday, December 8 at the Phoenix Country Club. This event is always laid back fun and features delicious holiday fare.

Hope to see you often this fall.

Best regards,

Jason Davis Amanda Gray

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Joint Message from the President and Executive Director

Workplace Safety Requires Communication

Tod L. DennisAssociation Coordinator

CopperPoint MutualInsurance Company

The exchange of information among people is the backbone of any business, but effective communication becomes even more important when it comes to employee safety.

If workers are unaware of proper fall protection, how to han-dle machinery or the correct use of personal protective equip-ment (PPE), they may be at risk of an injury or illness. For many employers, effective safety communication may be the difference between receiving a workers compensation claim and having a safe workforce.

Improving safety training and communication is part of the U.S. Occupational Safety and HealthAdministration (OSHA) mis-sion through its Courses, Materials and Resources page.

Despite the importance of good communications, many em-ployers struggle. These five tips may help:

1. Create clear expectations – One of the biggest challenges to communication is the lack of clarity. Workers may not under-stand what is expected of them and may believe certain tasks have higher priority than others. When employees lack knowl-edge, they are working blind. Supervisors may want to ensure they communicate what needs to be achieved; how to reach the goal; and who is involved in accomplishing the outcome.

2. Provide context – In safety training, workers may be pre-sented with pie graphs and charts covered in statistics, measure-ments and data, but they may never receive information regard-ing the context, making the training ineffective. While providing measurements or charts, make sure employees understand the context to avoid misinterpretation.

3. Use workplace culture – Com-munication may be a common ele-ment in the company culture, but the workplace environment also may de-ter the spread of credible information. One approach is to learn and use how the workforce communicates natu-rally. Employers may want to create structures such as email or company meetings, to reinforce communica-tion.

4. Make it personal – While it may be difficult to create a personal rela-tionship with each worker, supervisors may want to reach out and try to establish a personal connection. Often workers may not feel supported by management, so by getting to know their em-ployees, supervisors may discern what motivates them and what creates a more loyal workforce.

5. Get face to face – Send-ing information through email or posting it on a bulletin board may not be the best ways to communi-cate. Not all employees may have email or check their Inbox often, and many workers will walk past bulletin boards without reading what is posted.

Jason DavisPresident

Amanda GrayExecutive Director

5FUEL MONITOR

When’s the last time you learned something new specifi-cally for your business that made you say “Wow!” If you are over 50, and can recall a recent time, congratulations! You are in the Amazing Opportunity portion of the industry. If it’s been awhile, you may be overdue and in the Death Spiral without even know-ing it. Ouch. Maybe you are only in the “I stopped learning a long

time ago” danger zone. So what’s the difference between Amazing Opportu-

nity and Death Spiral? It’s your own learning and the desire to learn.

I was at an event and the gentleman teaching men-tioned he was 90 years old. He talked about still trying to learn and how he hopes to be learning more the day he dies. Being in the education business myself at Meridian, his remarks got my brain cranking.

Why is it that some marketers seem to stop trying to learn? They’ll talk to me about involving their son or daugh-ter in education, but aren’t very interested themselves. Did they never like workshop-type learning? Or did they get to a point where they thought they knew it all? Or, perhaps decided they were just too old to learn? It doesn’t really matter because the main thing is they are missing out. On what you might ask? Here’s what:

1. Extra profits from technological advances. From computerized trucks, to fully mobile CRM sales

systems to real time price and rack data, to LED freeway billboards, to in-store energy management and telecom-munication systems, marketers willing to learn and em-brace proven technology are flat out beating those slower to modernize.

The technology issue was punctuated for me when we matched up two marketers on a buy/sell transaction. The seller owned tank wagons and his business had been dwindling off. Frankly, he’d lost his spark for learning a long time ago. The buyer owned a growing, computerized tank wagon fleet. As the two met for the first time, the buyer explained how the computerized system was working. As he went into detail, our buyer said he could see the seller’s eyes light up.

The seller confessed after that meeting that he should have learned about the technology and had he; his busi-ness would have been growing right now, not tapering off. The end of the story is he did sell, and then helped with the transition, even learning the buyer’s computerized route scheduling. You can teach an old dog new tricks when they want to learn!

That experience came right after a discussion we had at Meridian about older marketers who when called about education we have coming up, try to completely dismiss

our marketing team with, “we’re doing just fine, don’t need anything right now, but we’ll let you know when we do.”

So, I decided to do a little research with data from our M-Power™ companies and our last Focus on Competi-tive Advantage event participants. I set up a spreadsheet with each company’s name, their goal for the program (we ask in advance) and then a third column with actual results for the M-Power™ group and in the case of the Focus on Competitive Advantage participants, their intended action plans (we track them).

For 96% of the participants, the actual take-away was something completely different than their initial goal! So what does this mean to you and other marketers? It’s the old cliché of “you don’t know what you don’t know.”

So this brings me to the second item.

2. Revenue opportunities and efficiency measures you didn’t know existed.Call it “out of the box thinking” or simply discovery of

new ideas. If you want significant results rather than small incremental improvements, it requires learning and doing something new and different, not just what you have been doing a little more or a little better. And it can require un-comfortable major shifts in thinking about what is possible.

Here are a few of the actual results I tracked from mar-keters who took the risk of more education:

• Found an entire new fuels sector that nets $84K an-nually

• Increased EFT customers by 15% within 180 days saving $60K

• Found over $380K extra profits in the transportation division which they weren’t even focused on (focus was retail stores)

• Shortened terms on propane customers after hear-ing what others were doing producing $102K in extra cash flow

• Discovered a new service revenue opportunity that netted $190K annually

Each of these things was totally unexpected gains in addition to the marketer’s goals!

And my personal experience is the same way. I invest in business coaching. Each year I set my own goals. Same results – I learn things outside of my goals! This year we are getting gains from opportunities and marketing strategies I didn’t even know existed until my coach revealed them to me.

So the next time you head to a convention, or have an opportunity for more education, grab it! There is no such thing as too old to learn new profit tricks!

Since 1991, Meridian has provided insight and services to over 3,400 petroleum marketers, growing and expanding their market share, while increasing their cash flow and profits. Being the lead-ing petro valuation provider in the nation, Meridian is also trusted for buy/sell transactions. To find out what Meridian can do for you – Call us 866-888-0327.

Can An Old Marketer Learn New Tricks?By Betsi Bixby, Meridian

6 FALL 2015

Iconic “We Card” Retail Age-Restricted Training & Education Program Celebrates 20th Anniversary & Awareness Month in SeptemberBy David Glenn, We Card

Arizona Governor Doug Ducey has designated Sep-tember, 2015 as “We Card Awareness Month,” encour-aging retailers to continue in their efforts to prevent youth access to age-restricted products. “We Card Awareness Month” also commemorates the 20th anni-versary of the launch of the national We Card program, focused on helping retailers through training and educa-tion. Back in 1995, those underage could more easily buy tobacco at retail stores with some reports indicating a 40-60% success rate. Today, after years of efforts to prevent underage tobacco sales, it’s down to roughly 10% according to the federal government’s published 2013 Synar Report measuring illegal tobacco sales to minors. In Arizona, the retail violation rate was 5.8%.

Celebrating its 20th Anniversary this year, the We Card Program’s September-held, We Card Awareness Month, seeks to boost responsible retailing awareness

along with the availability of 2016 We Card materials. From Labor Day to New Year’s Eve, retailers prepare for the coming year by or-dering We Card in-store materials and lining up their employees for We Card’s online train ing courses.

To keep up with the times, We Card has launched many things in its 20th year, including:

• A new Smartphone site – We Card NOW – www.wecardnow.com -- providing retail management and employees with quick access to its resources, including an Age Calculator and digital version of its 365-page a day calendar that store cashiers use to “card” customers.

(Continued on page 9)

7FUEL MONITOR

Background:Stage II vapor recovery equipment captures air pol-

lutants when customers fill their vehicles with gasoline at stations. Onboard vapor recovery systems in vehicles also capture these air pollutants. Due to incompatibility issues between these two technologies, emissions have been cal-culated to increase in Arizona in 2018 if Stage II is not re-moved. In April 2014, the Arizona Legislature passed and the Governor signed HB2128 that immediately exempted new stations from Stage II vapor recovery requirements and required existing facilities decommission Stage II be-tween October 1, 2016 and September 30, 2018. Arizona agencies then finalized and submitted for EPA approval modifications to the Arizona state implementation plan to remove Stage II.

Standard Decommissioning Schedule and Alternate Plans:

If the station owner or operator (o/o) holds a Weights and Measures (W&M) license numbered 13676 or less, the station must decommission between October 1, 2016 and September 30, 2017 (year one). If the station o/o holds an ADWM license numbered 13677 or higher, the station must decommission between October 1, 2017 and September 30, 2018 (year two). O/os of exempt sites can decommis-sion anytime in the two-year window.

All o/os may submit an alternate decommission plan to W&M by December 31, 2015. The alternate plan must include the following:

• Business name and mailing address on all licenses; • Contact name and phone number for W&M communi-

cations; • License number and address of each station and a

statement of whether it would be decommissioned in year one or year two;

• A statement of whether all dispensers at the station will be replaced and whether that will be in year one or year two;

• O/os of four or more stations must propose to have 50% of their stations decommissioning in year one and 50% in year two. O/os of three or less stations do not have this restriction.

W&M will approve or reject alternate plans on a first-come, first-served basis by March 31, 2016.

Other Provisions:Please note that all sites that decommission after their

annual test month are still required to conduct the stage II annual test. Stage II annual testing will move from a 10-inch pressure decay test to a 2-inch pressure decay test (CARB TP-201.3). At least ten days before decommissioning, an o/o must submit a notice of intent form to W&M; changes must be reported to W&M at least 24 hours before work begins.

The decommissioning process follows PEI Recom-mended Practice 300-09, except for the three deviations noted in R20-2-913(H). The decommissioning contractor is required to submit a checklist using a form designed by W&M.

Stage I vapor recovery standards remain in place and largely unchanged. As part of these rule changes, stations with a throughput exemption must report volumes annually to W&M, rather than monthly and the requirements of stage I inspections were reduced to weekly, rather than daily.

The brief above is intended to provide a general over-view of rulemaking and legislation; however, individuals should consult the rules and/or legal counsel about their particular circumstances.

Arizona Stage II Vapor Recovery Decommissioning Brief

ARIZONA PETROLEUM MARKETERS ASSOCIATION

FUEL MONITOR 8

Upcoming Stage II Information:• Check the Weights & Measures (W&M) website for more information at https://dwm.az.gov. • W&M is creating Frequently Asked Questions, a letter to be distributed to station owner/operators and a form for

completion for the Alternate Decommissioning Plan.• W&M will host 3 conference calls to review the requirements for decommissioning at the following dates and times:

September 29, 2015 1:00 p.m.

October 8, 2015 10:00 a.m.

October 20, 2015 3:00 p.m.

To participate in the conference call, dial 1-720-279-0026 or toll free 1-877-820-7831 and enter the passcode 728817.

FALL 20158

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Rich BaxterRealty Executives

ThatRichBaxter@gmail.com

602-292-2500

Realty Executives is an associate member providing real estate services.

Jim TidwellPetroleum Marketing Equipment

JTidwell@pmeco.net

480-227-5028

PME is an associate member specializing in petroleum equipment sales.

New Member Spotlight July –August New Members

• New resources to help merchants of e-vapor products identify and deny minors’ attempts to purchase, such as:

o New “Under 18, No E-Vapor: WE CARD” in-store signage

o A new in-store E-Vapor kit of resources that is especially suited for “vape” stores who are new to the concept of handling age-restricted product sales.

o An “E-Cig and Vapor Central” dedicated home on wecard.org where resources can be quickly found, ordered and used.

“We Card was a pioneering program in 1995 to help introduce the concept of responsible retailing on a massive scale and “carding” was a sometimes used term. Today, carding is commonplace and We Card is forging new resources for all age-restricted products, including those designed to prevent e-vapor product sales to minors,” said Lyle Beckwith, Senior Vice Presi-dent of Government Relations for the National Asso-ciation of Convenience Stores and a We Card board member.

Preventing e-vapor sales to minors is especially important since over the past few years nearly all states have quickly adjusted their state laws to include e-cigarettes and vaping products within their tobac-co or age-restricted product sales laws. At the fed-eral level, the FDA has proposed “deeming” e-vapor

products under its authority, and “carding” and deny-ing sales to minors will be added as another retailer requirement.

“The landscape of age-restricted product sales is changing,” said Doug Anderson, President of We Card, “however, the fundamentals of handling those under-age attempts remain largely the same – identify the un-derage purchase attempt and deny it.”

FDA has completed more than 461,000 retailer compliance checks since 2010 -- at a rate of approxi-mately 100,000 in recent years. FDA has issued official guidance for Tobacco Retailer Training Programs and We Card’s e-learning training not only matches this federal curriculum but exceeds it with retail-focused emphasis on customer service, role-playing and inter-active gaming – earning the training an American Busi-ness Awards 2013 Bronze Stevie® Award as a Best Training Site.

The Arizona Petroleum Marketers Association en-courages all retailers to continue in their efforts to suc-cessfully identify and prevent age-restricted product sales to minors.

About We Card: The We Card Program, Inc. is a national non-profit organization that represents a uni-fied effort among trade associations, retailers, whole-salers and manufacturers. National and state retail trade associations, government officials, community groups and others also support We Card’s ongoing ef-forts to educate and train retailers.

Iconic “We Card” Program Reaches 20th Anniversary (Continued from page 6) By David Glenn, We Card

10 FALL 2015

Last August, APMA took a huge step towards in-creasing its political presence at the Arizona Capitol by launching a new political action committee – APMA PAC.

PAC funds go directly to campaigns of candidates who support the issues and philosophy of the petroleum marketing industry. The PAC’s goal is that when any leg-islator or regulator thinks about a potential law or regula-tion affecting our members, they call APMA first to get our input.

With the help of APMA members, APMA PAC raised over $6,700 in its first year. During the 2014 election cy-cle, APMA PAC donated $2,900 to 11 different political campaigns.

In fact, APMA PAC was able to support Representa-tive Rusty Bowers’ victory in an extremely close race. As you likely know, Representative Bowers went on to sponsor HB2636, a critical bill that created a new and improved UST Program for the state. This is just one ex-ample of why it is so crucial to support candidates who understand our industry and our issues!!

Many thanks to these contributors:

Bronze Level The following individuals have contributed $500 or more to APMA PAC from August 2014 – July 2015:

David Alexander - $1,500

Jason Davis - $750

William Champlin - $600

Director Level The following individuals have contributed $250 or more to APMA PAC from August 2014 – July 2015:

Amanda Gray - $300

Dave Sellers - $250

Jon Trejo - $250

Contributor LevelThe following individuals have contributed $50 or more to APMA PAC from August 2014 – July 2015:

Warren Lueth - $200

Padma Dayal - $200

Dennis Austin - $200

Troy Little - $200

Apryl Erekson - $200

David Hallum - $200

David Armstrong - $200

William Aust - $100

Lenora Nelson - $100

Sreenath Thota - $100

This is a strong start, but we need your help to grow the association’s political influence! If your name does not appear above, please consider making a personal contribution to APMA PAC in the coming year. If your name does, thank you and please continue your gener-ous support.

You can find the APMA PAC webpage on the ap-ma4u.org site. Just click the “members only” tab and the APMA PAC link appears below the Government Relations section (note that you do not have to log in). PAC contributions may only be obtained from person-al, not corporate, funds.

Look for APMA PAC fundraising events coming up in the next year as we prepare our war chest for the 2016 election cycle!

APMA PAC First Year Successes

October 10-11 at the Las Vegas Convention Center in Las Vegas, NV

o PMAA Fall Meeting at the NACS Show

• October 20 at the Phoenix Country Club

o Monthly Meeting and Luncheon from 11:30 am – 1 pm

• November 17 at the Phoenix Country Club

o Monthly Meeting and Luncheon from 11:30 am – 1 pm

• December 8 at the Phoenix Country Club

o Holiday Luncheon from 11:30 am – 1 pm

Calendar of Upcoming Events

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PAC  

APMA  has  formed  a  Political  Action  Committee  (APMA  PAC)  to  increase  its  political  presence  at  the  Arizona  Capitol!    We  need  your  support  to  make  this  effort  a  success.    Why  write  a  check?    PAC  dollars  work  hard  for  you.    They  are  invested  in  pursuing  and  achieving  a  successful  legislative  session  at  the  state  level.      

Our  goal  is  that  when  any  legislator  or  regulator  thinks  about  a  potential  law  or  regulation  affecting  our  members,  they  call  APMA  first  to  get  our  input.  

PAC  contributions  may  only  be  obtained  from  personal,  not  corporate  funds.  Contributions  are  not  tax  deductible.    No  refund  of  any  kind  is  allows  for  APMA  PAC  contributions.  

APMA  PAC  funds  go  directly  to  campaigns  of  candidates  who  are  supportive  of  the  issues  and  philosophy  of  the  petroleum  marketing  industry.    It  is  not  affiliated  with  any  political  party  and  is  non-­‐partisan  in  its  support.  

State  law  requires  the  collection  of  the  information  below:     Levels  of  Support:    

Name                   Platinum  Level         $2,500  

Occupation                   Bronze  Level           $500  

Employer                   Director  Level           $200  

Address                   Contributor  Level  –  100       $100    

              Contributor  Level  –  50       $50  

Contribution  Amount                        

Personal  checks  and  credit  cards  ONLY  please.    Please  make  checks  out  to  APMA  PAC  and  send  to  APMA  at  PO  Box  44536,  Phoenix,  AZ  85064  along  with  this  completed  form.      

Please  charge  my:   Visa     MasterCard     AMEX     Discover  

One  Time  Charge           Monthly  Recurring  Charge        

Card  #                   Exp.  Date           CVV  #          

Authorizing  Signature               email  for  receipt                

Billing  address  (if  different  from  above)                        

An  industry  PAC  speaks  with  a  loud  and  unified  voice.    Thank  you  for  your  contribution!  

For  additional  information,  please  contact  APMA  Executive  Director  Amanda  Gray  at  602-­‐330-­‐6762  or  amanda@apma4u.org.    Return  form  to  PO  Box  44536,  Phoenix,  AZ  85064.  

July’s Monthly Meeting and Luncheon honored the 2015 APMA Scholarship Foundation awardees. The Scholarship Foundation received a record of eighteen applications this year, with both outstanding academic achievements and outside the classroom accomplishments. After a very competitive process, eleven candidates were awarded scholarships worth a total of $52,000 if renewed and eligibility requirements are met.

Dave Boizelle from Leadership Choice presented a special learning opportunity about creating your personal brand.

Since its inception eight years ago, the APMA Scholarship Foundation has awarded over $250,000 in scholarship awards to students with ties to the fuel industry. Many thanks to the APMA Scholarship Foundation supporters who have made this possible!

2015 APMA Scholarship Foundation Awardees: • Vivianne Benbrook (University of Colorado, Knight Family

Companies)

• Alexis Bergstrom (Arizona State University, Circle K Stores)

• Martin DeWitt (Arizona State University, Diamond Trucking)

• Samantha Garcia (Grand Canyon University, United Petro-leum Transports)

• Allison Gray (Northern Arizona University, Caljet)

• Kyle Koenigs (Arizona State University, Arizona Fuel Dis-tributors)

• Taylor Nelson (Brigham Young University, Bennett Oil)

• Janicia Ortiz (Arizona State University, Rio Colorado Devel-opment)

• Christina Seideman (Pepperdine University, Senergy Petro-leum)

• Lizzy Sesteaga (Grand Canyon University, Western Refining)

• Jenna Thrush (Arizona State University, Circle K Stores)

APMA Honors Scholarship Winners

12 FALL 2015

Jami MooreSW Regional Manager480-256-1992jamimoore@hollyfrontier.com

Mike HardySW Marketing Representative480- 256-1986michael.hardy@hollyfrontier.com

13FUEL MONITOR

2015 Annual Conference & Golf Outing Preview

Tucson, Arizona

Conference on September 27-28 at Omni Tucson National Resort Sunday, September 27: 3-4:30 pm Board of Directors Meeting (Cypress Salon) 5–7 pm Way Out West Welcome Reception (Mesquite Gulch) Monday, September 28: 8-9 am Breakfast Buffett and Association Update (Ironwood Ballroom) 9-11:15 am Educational Sessions (Ironwood Ballroom) Cybersecurity Panel – Jim Knapp, AUSA; Martin Hellmer, FBI; Jonathan Fairtlough, Kroll PMAA Updates – Grady Gaubert, PMAA Chairman, and Michael Fields, PMAA PAC Co-Chair 11:20-12:15 Breakout Sessions (Locations TBA) Hedging Tools and Strategies – Deborah Neal, World Fuel Services Legislative Session and UST Program Update – Amanda Gray, APMA Driver Shortage Issues and Solutions – Mike Hayes, Momentum Specialized Staffing 12:30 – 1:30 pm Lunch Buffett and Back to Basics Panel (Ironwood Ballroom)

Panelists – Doug Johnson, Western Refining; Kevin Hogan, UPT; Lenora Nelson, Bennett Oil; Steve Kaler, Cochise Companies

Afternoon at leisure 5-7 pm Networking Reception (Ironwood Terrace) 7-9 pm Signature Dinner (Ironwood Ballroom) Legislator of the Year Award presentation to Representative Rusty Bowers

Golf Tournament on September 29 at Omni Tucson National Golf Club Tuesday, September 29: 7:15-7:45 am Golf Tournament Check In (Pro Shop Patio) 8:00 am Shotgun Start (Catalina Course) 12-2 pm Awards Luncheon (Bob’s Chop House)

** Please note that this schedule is subject to change.

apma

14 FALL 2015

  2015-­‐16  

Spring Edition - March

Summer Edition - June

Industry  and  Regulatory  Agency  News;  APMA  Scholarship  Golf  Preview  

Files  due  by  February  19,  2016  

ANNUAL  DIRECTORY;    

Conference  Summary  and  Photos  

Files  due  by  Dec.  11,  2015  

Annual  Conference  Preview;  Scholarship  Golf  Tournament  Recap  and  Photos  

Files  due  by  May  20,  2016  

 4X  Rates:  

    B&W   Color  

 Back  Cover     $4,000  

 Inside  Cover     $3,800  

 Full  Page   $2,600   $3,000  

 ½  Page     $1,600   $2,000  

 ¼  Page     $1,100   $1,500  

 BC     $350   $400  

1X  Rates:  

    B&W   Color  

Back  Cover     $1,200  

Inside  Cover     $1,150  

Full  Page   $780   $900  

½  Page     $480   $600  

¼  Page     $330   $450  

BC     $100   $125  

FUEL MONITOR

ONLINE Premium     $2,000  

Enhanced   $500    

Basic       $250  

Reach  Arizona’s  fuel  distributing  and  retailing  leaders  in  print  and  online.      

Why  advertise?    

• APMA  represents  120+  members  that  own,  operate  or  supply  to  850+  fueling  locations  throughout  Arizona,  plus  all  of  the  diverse  fields  that  touch  the  petroleum  distribution  field  

• Our  publications  give  you  direct  access  to  the  entire  APMA  membership,  comprised  of  key  decision  makers,  including  CEOs,  owner/operators  and  purchasers.  

For  more  information,  please  contact  Amanda  Gray,  APMA  Executive  Director,  602-­‐330-­‐6762  or  amanda@apma4u.org.  

Industry  news,  events  and  updates.    APMA  members-­‐only  content.  

APMA Members receive a 10% discount on all ad rates.

 

Complete Media Kit with authorization form and specs available at apma4u.org/fuel-monitor

15FUEL MONITOR

On Twitter feeds and Facebook pages across the country, people are talking about petroleum. They’re talking about gas prices. They’re taking about the Keystone XL pipeline. They’re talking about any number of things that affect your industry.

“These conversations are happening whether or not you’re involved,” said David Pride, chief relationships officer at Social Impressions, who has spoken at both PMAA and APMA confer-ences regarding the power of online interactions. “If you’re not involved, they’re essentially happening behind your back.”

It’s time to take part in the conversation. And that’s exactly what PMAA is doing with its brand-new social media campaign, #FuelMatters.

What is #Fuel Matters?

#FuelMatters is a social media conversation resource provided to PMAA members. This campaign will highlight national fuel topics. The goal is to assist you by providing content each week that can be shared on social media pages.

Step 1: Find Us

Visit the #FuelMatters Facebook, Twitter and Google+ pages and like, follow or add it to your social media circles. Facebook.com/FuelMattersTwitter.com/fuel_mattershttps://plus.google.com/+FuelmattersOrgInfo

Step 2: Invite Friends

Social media is the most powerful when you reach the largest audience. We need your help inviting friends and colleagues to use #FuelMatters. On the Facebook #FuelMatters page, look for the “invite friends to like this page” icon and then select all of your friends and colleagues. On Twitter, create a new post encouraging your followers to follow @fuel_matters. For ex-ample, “Want a great source of info on fuel? Follow @fuel_matters #FuelMatters.” On Google+, create a new post encouraging your followers to circle +FuelMatters like this: “Want to join the conversation about US fuel? Add +FuelMatters to your circles! #FuelMat-ters”

Step 3: Start Sharing

After you have liked these pages and invited friends, start sharing the posts with friends, followers and circles. We encourage your conversation!

Media Matters Grady Gaubert, president of Gaubert Oil in Thibodaux, Loui-

siana and current PMAA Chairman, noted that incorporating so-cial media into PMAA’s communications strategy would be one of his top goals during his term. “You have to use all forms of com-munication today to reach people in our society,” Gaubert said. “Young people especially use social media as a way of life, where older folks may have relied on materials like print media and TV. If you want to reach younger people, you have to reach them how they want to be reached.”

Social media, Gaubert said, allows PMAA to reach a wide-ranging audience and to discuss the issues that matter most to Americans. “We currently reach a very targeted audience – pri-marily members of our association,” he explained. “There are a lot of people who are interested in our industry. What’s involved

in pricing fuel? What are some of the potential pitfalls of regula-tion? We can reach out to these people on social media. We can educate the people we talk to. It’s a way for our industry to com-municate, whether on a state or national level.”

Social Strategies The #FuelMatters campaign will be carried out with the help

of Wyoming, Inc., based in Lander, Wyoming. The Social Media Campaign Task Force (“Task Force”), chaired by Sharon Peter-son from Apple Oil Company in West Haven, Connecticut, has worked for two years to create and implement this vital new av-enue for industry advocacy.

One of the major goals of the campaign is to address the misguided belief that petroleum marketers are the same as the major oil companies. As laid out in PMAA’s request for proposals for the campaign, “We are the folks on the ground experiencing the effect of price volatility; costly local, state and federal regula-tions; and we are your neighbors who deliver fuel, who run the stations, who are bringing biodiesel and clean heating fuel to the market, who care about our communities and who are front line during emergencies.”

“We’re highlighting that we’re family-owned small busi-nesses,” noted Peterson. “In addition, we’re using bio-products that are renewably produced, and we’re using fuels that are do-mestically produced. Our current low-sulfur bio-heating fuel has a lower carbon footprint than natural gas over 20-year life cycle analysis, and as we add bio-content, our results are even better. We want to educate consumers and to be able to have an impact on both public policy and public opinion regarding our industry.”

These efforts will be taking place in various social media venues, including PMAA’s FuelMatters Facebook and Google+ pages, as well as the campaign’s Twitter account. All of these will make use of the #FuelMatters hashtag and will feed visitors to the association’s new website dedicated to the campaign, www.FuelMatters.org. PMAA-member state and regional petroleum marketing associations, as well as individual members, will also be able to link their websites to the main FuelMatters site for news and information relating to their specific issues. The website and social media accounts went live in July.

The true power of social media is its ability to facilitate two-way communication – something that is critical to the #FuelMat-ters campaign. “We really want this to be interactive,” Peterson said. “It’s not just going to be a new website. We’re going to be reaching out through Facebook, through Twitter, through other venues. If people want further information, they can click a link and find that information. There are going to be layers of involve-ment and interaction.”

Creating Connections From laypeople to legislators, so many people are online and

interacting through social media that PMAA must have an active online presence, Gaubert emphasized. “We’d be missing a huge opportunity by not getting current, factual information out to con-cerned people,” he said. “If we don’t educate people on the true issues, they get distorted through other venues, and people’s un-derstanding won’t be accurate.”

“An organization like PMAA really has a chance to help dispel some myths about the industry,” Pride pointed out. “Most people, when they hear about oil and gas, have no idea what’s really go-ing on in the industry. They just see ‘Big Oil.’ One of the best ways out there to provide accurate information is through social media. Really owning the conversation and taking part in it is so critical today.”

PMAA Sets Out to Prove Why #FuelMatters By Michael Adkins and Amanda Gray

16 FALL 2015

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