DATA CENTRES

Meeting demand without costing the earth

ARK

INDUSTRIAL REVOLUTION

Cause and consequenceDATA

REVOLUTION

TECHNOLOGYENERGY and RESOURCESECONOMIC downturn

Global POWER SHIFT

321

4

1

Global economic

POWER SHIFT

1

29.0

20.9

69.3

138.2

G7 E7 G7 E7Source: PwC analysis

2009 2050F

PROJECTED GDPUS$ trillion

1

NO BRAINERFor emerging economies, choosing the most effective, economical and

efficient means of storage should be a

… and will help to underpin growth

2

ECONOMIC DOWNTURN

The worst in almost a century

2

Modern purpose-built data centres help manage costs by offering aLOWER TCO

STOP leveraging available computing power/data

Modernise to stay in the race and save £Money

Partner to ease cost burden

a growth opportunity BUT will require innovative commercial models

3

ENERGY &RESOURCES

The world has woken up to the need to conserve

5% of Europe’s annual

energy bill is spent on

COOLING COMPUTERS

3

€50,000,000,000

… a contentious political issue and a major concern for industry

3This is equal to around

4Growing demand for

TECHNOLOGY

41 BILLION SMART

PHONES250 MILLION TABLETS

300 MILLION PCsSold worldwide in 2013

4

+40m

80s

DOUBLED+40m

+40m

+40m

+40m

+40m

+40m

+40m

+40m

Every 40 months since 80s data stored globally has

BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA

4

2.5 EXABYTESor 2,500,000,000,000,000,000

bytes were being created each day in 2012

4

We demand24/7 CONNECTIVITY

4

Internet/cloud/big data/BYOD/cyber crimeDISRUPTIVE & ENABLING

THE DATA CENTREOpportunity

TECHNOLOGY + POWER SHIFT = GROWTHECONOMIC DOWNTURN + ENERGY =

MODERNISATION

80% of all data is in-sourced

modern purpose-built data centres have

MORE CAPABILITY AT LOWER TCO

PUE 2.5 PUE 1.25

IN-HOUSE FACILITIES

ARK DATA CENTRES

PUE 1.25

ARK DATA CENTRES

£1.1 MILLION PER MW PER

YEARand 6,000 TONS of CARBON

SAVING

THE DATA CENTREWhere it all plugs in....

“It is not the strongest or the most intelligent who will survive but those who

can best manage change”Charles Darwin

DATA REVOLUTION

Driving and shaping the

Effective ADVOCACYMATURE as an industry

TRUSTED business partners

Effective ADVOCACY

Reach key influencers and get our MESSAGE ACROSS

TECHBUSINESSPOLITICAL

MATURE as an industry

The way we do businessMUST CHANGE

STANDARDS

TRANSPARENCY

ORGANISE

QUALIFICATIONSCOMMERCIAL/

BUSINESS ACUMEN

TRUSTED business partners

TRUSTCREDIBILITY + RELIABILITY + INTIMACY

SELF ORIENTATION

ARK BELIEVESWe can provide the capacity the world needs,

reduce costs and lower the impact on the environment

“Whether you think you can, or think you can’t—you’re right”

Henry Ford