Arogya Setu 2.0

Theme: Life In Lockdown What if we are in a lockdown situation for more than a year?

Date and Place: 17th May. Hyderabad, Mumbai, Dehradun and Kathua (J & K)

Team

Name : Khyati ShahDesign Student UX Research

Name : Vanshikha ShekhawatDesign Student Graphic Design

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Mr Mohd YamanMentorProfile

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Name : Bhavya Srivastava Design student Interaction Design

Name : Purvi Shah Working Professional (Sales and Marketing)

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Name : Mansi Bakshi Design Student Graphic Design

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Lockdown ScenarioCAPTURE A SCENARIO

How might Geeta and Rajesh Arora, working parents, staying with their 2 children and in-laws during this lockdown, manage their parent’s health emergencies, grocery shoppings and other household works?

Geeta and Rajesh Arora are both working in MNCs. They have a son who is in 9th standard and a daughter who is preparing for college entrance exams. They live with Rajesh’s parents. Geeta’s mother-in-law is suffering from thyroid and father-in-law is a diabetic patient. He needs regular checkup, proper food and medicines. As both Geeta and Rajesh are working from home, they stay very busy the entire day. They had a house help who would come to their house everyday to clean the house, make food and do all the shopping. After the lockdown was announced, she could not come and help.

REPRESENTATIVE IMAGE FOR THE LOCKDOWN SCENARIO YOU WOULD LIKE

TO WORK ON

Problem Identified

REPRESENTATIVE IMAGE FOR THE PROBLEM

IDENTIFIED

PROBLEM DESCRIPTION

How should everyone locked down at home get help for their household works, grocery shopping, medical assistance and how can they pass their time without stressing out about the situation and disrupting the social distancing everyone is practicing.

WHY IS IT AN URGENT PROBLEM?

Limiting personal contact with strangers is the best way to reduce the spread of the coronavirus. While following the lockdown norms is a necessity to fight covid-19, managing day-to-day needs is still an ongoing challenge. If every individual steps out to arrange their basic day to day needs social distancing becomes ineffective. The senior citizens consisting of about 8.5% of India’s population are at the highest risk of contracting the virus making it the biggest challenge. If the pandemic needs to be arrested, the community spread has to stop and the only way out is effective social distancing.

User Persona 1

PROFILE

Job Title: RetiredGender: MaleFamily Setting: Kids have settled in different cities. Stays with his wife alone in Godhra, Gujarat.

DEMOGRAPHICS

Income: 50000/m (pension) Education: B.A.Age: 75

FEELINGS

Values & Goals: Wants a safer way to access daily essentials. Worries: He might get infected with Covid-19 if he steps out of his houseInfluences: News Reports

OBJECTIONS

Cost: Buys products that are value for money.Value: Doesn't mind spending money on essential products.Fear: Essential products and medical facilities should be avail at all times. His kids should should not get affected with Covid-19.

Shreerang Sharma

User Persona 2

PROFILE

Job Title: Regional Sales HeadGender: FemaleFamily Setting: She stays with her husband and her children.

FEELINGS Values & Goals: - Stressed with household work , needs support in daily work as she recently recovered from an injury . She cannot do all the work all alone as she is not used to itWorries: She is always stressed about well being about her family . Influences: News Papers, Radio and TV News etc.

OBJECTIONS

Cost: She needs trustworthy services at affordable cost Value: Wants to stay independently and still maintain cleanliness and hygiene at home.Fear: Her major fear is getting infected and recurrent pain in her injured feet.

DEMOGRAPHICS

Income: 97000/m Education: MBA Age: 41

Geeta Jha

User Persona 3

PROFILE

Job Title: Product Designer Gender: FemaleFamily Setting: She stays with her parents.

FEELINGS

Values & Goals: - Is a workaholic, tries to engage herself in some or the other activity.Worries: Being unproductive Influences: Social Media, TV News, Radio.

OBJECTIONS

Cost: She needs services at affordable cost Value: Wants to ‘stay independent learn and make the utmost use of time. Fear: Being unproductive and not making use of the time.

DEMOGRAPHICS

Income: 60,000/m Education: B.des Age: 25

Shanaya Sethi

Explorations

SOLUTIONS & IDEAS

We started the process through survey and interviews and learnt that we need to design a system for the elderly that could help them with their day to day needs. As the senior citizens are most vulnerable, they need the most help. Our first thought was to create an app ,but through our interviews we understood that most elderly are technologically challenged and helping them with a new apps would not be a right solution. Our next approach was , providing the solution through WhatsApp , as it is very user friendly and most of them seemed to know how to use Whatsapp. Through our survey, very soon we found out that not only senior citizens, but everyone is facing similar issues and needs help too. Hence, we expanded our target group to all citizens , so that self-help can be established in neighbourhoods, ensuring social distancing.

Solution

HOW DOES OUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM?

We went through multiple options for a solution but nailed in for a system update for the app Aarogya Setu. We were wanting to build a community based app and did not want to reinvent the wheel, when Aarogya Setu is available and already has 11.5+ Crore downloads.

Advantage 1: Effective Social Distancing

● This will improve the safety of the neighbourhood. ● Help in building a social community in the

neighbourhood.● Ensure the supermarkets or medical shops are not

overcrowded ● Ensure less traffic congestion on roads , reducing

pollution● Saves time and efforts for everyone

Advantage 2: Continuous learning and development

● Users spends time in learning and development instead of stressing out.

● The system keeps the users engaged which will help in overall well being.

● Users can share their knowledge and expertise.

User Experience

● A service where people staying in your neighbourhood can support you. Just upload a list of items you need on the app and the app will connect you with someone who is already shopping for their own stuff.

● The app will be sending requests to volunteers staying in a radius of 3 kms, so that the volunteers don’t need to go out of the way to help others.

● It is a community based service – where each one can volunteer for others who is in need.

● Webinars and workshops hosted by various artists, motivational speakers and organizations keeps people distracted from all the negative news everywhere.

A visual representation of how we imagined the update of the app would look like.

Click to play the video

Process- User Centered Design Canvas

Core User Stories● As a user, I can entertain and distract myself and also learn

something new.● As a user, I can expect fresh products and quick deliveries.● As a user, I can categorize and list my requirements.● As a user, I can expect the volunteers to take

the necessary precautions● As a user I can modify or delete my

existing lists.● As a user I have an option of

contact-less delivery and online payments

● As a user I can help other people out so they do not have to get out of their house.

● As a user I can contact the person buying things for me

Customer Journey Mapping

Shreerang Sharma75 Years old, married, has 2 kids who stay in Mumbai, lives in Godhra Gujarat.

Shreerang is a retired Captain from Indian Navy he stays with his wife in a small town called Godhra in Gujarat. Shreerang and his wife have always been independent when it comes to taking care of each other and the house. Ever since the lockdown has started due to the breakdown of Covid-19 they have not been able to step out of the house since they are at a very high risk of getting infected. The neighbours have been getting the supplies for Shreerang’s house whenever they stepped out to get theirs. A week ago, Shreerang needed a few grocery items very urgently and he realized that none of his neighbours were stepping out soon. Just then he remembered seeing an advertisement about Aarogya Setu’s new update. He picked up his phone and started exploring the app, he found the option of requesting a volunteer for groceries, medicines etc. He immediately updated his list of groceries and placed a request. The request was soon accepted by Mr. Patel who stays 2 blocks away from Shreerang and was already at the store when he received the request and was there at Shreerang’s door within 20 minutes. Shreerang loved how the app helped him get his groceries at a gallop in time of need. The fact it’s an app monitored by the government and that it was delivered by a trusted person who didn’t have go out of their way to help him made him relying on the app easier.

Geeta Jha41 Years old, married,stays with her husband and her children, lives in Godhra Gujarat.

Geeta owns a gift shop and stays with her husband and 2 kids in Godhra, Gujrat. Geeta’s husband and children enjoy trying new dishes every day. So she visits the market almost every every few days to buy ingredients for her husband’s and children’s experiments to get fresh fruits and vegetables.Geeta is an outgoing person and has always liked helping people out. When she heard about the new Aarogya Setu update she was very excited as he could now help people around her whenever she stepped out. She had been watching on the television about social distancing and believes that the best way it can be practiced is by limiting the number of people that step out in a day.

Shanaya Sethi25 Years old, single, stays alone, lives with her parents in Mumbai

Shanaya is a Product Designer who stays with her parents in Mumbai. Currently due to the lockdown she has been working from home, but lately she hasn’t been getting a lot of work from her clients. Shanaya hates sitting idle. She keeps working around with something or the other in her home. One day she was just surfing through her phone when she received a notification from Aarogya Setu app about its new update. She updated her app and saw a feature about webinars and workshops. She started exploring the feature when she found out that there was going to be a workshop held on clay modeling the coming Friday. She always wanted learn clay modeling and had bought some clay long back thinking she would start learning it on her own but with her constant workload she couldn’t. Now that she had so much time and want to use the time productively, she Immediately enrolled herself for the workshop.Shanaya also told some of her friends about the new features that Aarogya Setu was now offering.

Use Case

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Task Flow

Wireframes

Visual Design

Impact

IMPACT OF OUR SOLUTION

● Safer and quicker support in the neighbourhood for day to day needs as compared to dependency on third party delivery which will improve social distancing, helping flatten the curve.

● Webinars and workshops will keep the community occupied ,so they don’t stress about the pandemic.

● All this through the Application which already has 11 Cr Plus downloads, so the impact can be huge.

Execution & Viability

Executing this system is easy as it is just an update to the Arogya setu App which already has strong community connection. It is government based app so people won’t hesitate to try out the new update of an app they’re already using.

In the long run,this system can help

● Establish strong social connections in the neighbourhood.

● Help in curbing traffic , thereby saves time and decrease pollution levels.

● Avoid crowding at super markets helps in saving time and efforts for all.

Thank you!

Video Link:https://drive.google.com/drive/folders/1F2KO_M8JuaA_g_L7wbMO_nxM0ltIZrNX?usp=sharing

STAGE 2

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