aromatherapy associates_india_retail & professional spa products
TRANSCRIPT
Retail & Spa Professional Products
AROMATHERAPY ASSOCIATES OVER THE DECADES
1970’s Geraldine Howard and Sue Beechey trained in aromatherapy under Micheline Arcier
1980’s Established Aromatherapy Associates Ltd (AA)Our multi-award winning Relax Deep Bath & Shower Oil was launchedOpening of the exclusive AA treatment & training centre in Fulham, London
1990’s The famous Renewing Rose Body Cream was createdAA Skincare and signature facial treatments launchAA launched in USA and AsiaAA launched in the department store Isetan, Japan
2000’s AA launched with leading niche retailer SpaceNKThe De-Stress Muscle Gel added to our famous body range due to popular demand The Bath & Shower Oil range sees the introduction of the Miniature Collection Set AA launched into the prestigious Mandarin Oriental Hotels worldwideAA launched at the highly exclusive spa Sandy Lane, BarbadosLaunch of the now famous and cult Anti-Ageing Overnight Repair Mask
Geraldine Howard,
Co-founder & President
2010’s AA Boutique & Treatment Rooms opened in Knightsbridge, LondonAA launched at the exclusive and fashionable Liberty, LondonLaunch of Soothing Skincare and Men’s Refinery SkincareAA is launched in Harrods and SelfridgesFirst designer collaboration with International acclaimed designer Roland Mouret
BOUTIQUE & TREATMENT ROOMS
2011 Aromatherapy Associates Boutique & Treatment Rooms opened in Knightsbridge,London
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Located in the heart of Knightsbridge.Retail area for the complete Aromatherapy Associates CollectionThree treatment roomsRelaxation area
Relaxation area Retail spaceTreatment room
OUR USP’s
In a world full of new brands and competitors it’s good to remember why Aromatherapy Associatesshould always be the brand of choice…
• We are totally focused on supporting our spa partners, providing all they need to successfully grow their business, withoutcontractual limitations
• Excellent margins on both treatments and products
• Our products are unrivalled - effective, powerful and world renowned by beauty press and consumers alike
• We receive more editorial coverage than any other bath and body brand, reinforcing the fantastic following and credentialsof AA products and treatments (according to independent research by European Cosmetic Markets in Jan 2011)
• We are totally transparent about what goes into making our products, and each product is born out of a genuine need tosolve a problem – it must work!
• We are a global multi award-winning company for products, treatments and services
• Flexible marketing support to maximise your sales
• We continue to work above and beyond to provide signature treatments, developing specifically for individual spa’s and theirclients
INGREDIENT & ENVIRONMENTAL PHILOSOPHY
INGREDIENTS
Our essential oils are derived from organically grown plants, using traditional methods, avoiding the use of
chemical pesticides or herbicides. All our oils for bath & shower, body, face, room fragrances and essences
contain 100 per cent natural ingredients.
We choose our product bases wisely too, incorporating vegetable oils and plant derived base materials,such as evening primrose oil and shea butter. These have a natural affinity with essential oils, allowing them
to work to their best potential.
IN OUR BATH, BODY AND SKINCARE, WE DO NOT USE:••
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Mineral or sulphonated oils which can block the performance of the essential oilsGM ingredients
Sodium Lauryl Sulphate (SLS)
Petrolatum
Propylene Glycol
Synthetic colours or fragrance
Parabens
Ingredients that have been tested on animals
Animal derivatives, except for silk and beeswax, which are animal by-products.
PRESERVATION,
PRODUCTION AND PACKAGING
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We have traceability right back to the farmer
From plant to bottle, we never compromise on product safety, stability or efficacy
Our packaging is recyclable; our cartons have Forest Stewardship Council (FSC)
accreditation; and we use only recyclable glass and HDPE plastic
All our raw materials are sustainably sourced
We endorse fair trade practices and support ‘Fairtrade’ certified ingredients
We strive to minimise our carbon footprint
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AWARDS & ACCOLADES
BRAND AWARDS
SpaChina Most Popular Spa Brand of the Year, 2012/11 AsiaSpa Spa Product Line of the Year 2011
Natural Products of the Year 2008/07American Spa Professional Choice Awards Favourite Aromatherapy Line 2011/10/09
MIND, BODY AND SKINCAREThe Glamour Power List De-Stress Muscle Gel, 2012Tatler Beauty Awards Bath & Shower Oils, 2012Harper’s Bazaar Beauty Hot 100 Awards Miniature Bath & Shower Oil Collection, 2012
Overnight Repair Mask, 2012AA Bath & Shower Oils, 2011
Harper’s Bazaar Best of the Best Awards Relax Deep Bath & Shower Oil, 2009Anti-Ageing Beauty Bible Awards Renew Rose Massage & Body Oil, 2011The Green Beauty Bible Awards Relax Deep Bath & Shower Oil, 2009
Enrich Massage & Body Oil, 2009Natural Health Awards Renewing Rose Massage & Body Oil, 2011
Overnight Repair Mask, 2010SpaChina Natural Spa Product of the Year Renewing Rose Body Collection, 2010AsiaSpa Anti-Aging Product of the Year Fine Line Face Oil, 2009InStyle Best Beauty Buys Relax Deep Bath & Shower Oil, 2013 (Hall of Fame)
Nourishing Face Oil, 2007Cosmopolitan Beauty Awards Relax Deep Bath & Shower Oil, 2011/07
Fine Line Face Oil, 2010Revive Morning Bath & Shower Oil, 2009/08
Red Best of Beauty AA Bath & Shower Oils, 2011Woman & Home Best Beauty Buys Revitalising Face Oil, 2010Psychologies Positive Beauty Awards Relax Deep Bath & Shower Oil, 2011
TREATMENTSTatler Beauty Awards The Ultimate Aromatherapy Experince, 2012Crystal Awards Asia Pacific Age Repair Facial, 2010
PRESS COVERAGE
“In all my beauty editing years, I've never foundaromatherapy oils to rival Aromatherapy Associates.”
Jo Fairley, Beauty Writer & Co-author, Beauty Bible“...Aromatherapy AssociatesBody Creams are amazing.”
Sienna Miller, Actress, Harpers Bazaar“My favourite products from AromatherapyAssociates… Revive Morning Bath & Shower Oil.”
Dannii Minogue, Singer & Presenter
WHERE TO FIND US (selection only)
INDIA
WESTIN GURGAON
FOUR SEASONS MUMBAI
J W MARRIOTT MUMBAI
FOUR SEASONS MUMBAIJ W MARRIOTT MUMBAIJ W MARRIOT DELHIWESTIN DELHIWESTIN SOHNAWESTIN MUMBAI
IN HARMONY
)
UK
AROMATHERAPY ASSOCIATES BOUTIQUE AND TREATMENT
ROOMS MANDARIN ORIENTAL
LONDON
LONDON
THE DORCHESTER LONDON
THE SAVOY
THE REFINERY
LONDON
LONDONBARNSLEY HOUSEGALGORM RESORT & SPA CO. ANTRIM
IRELANDTHE CORNWALL ST.
AUSTELLCOWORTH PARK BERKSHIR
ETHE MERE GOLF RESORT & SPA CHESHIRE
CALCOT MANOR
BARNSLEY HOUSE
GLOUCESTERSHIRE
GLOUCESTERSHIRETHE SANDERSON HOTEL LONDON
RUDDING PARK NORTH YORKSHIRE GALGORM MANOR
HEADLAM HALL
COUNTY DURHAM
ARCHERFIELD LINKS
BERWICKSHIRE
UK - RETAIL
FORTNUM & MASON LONDON
LIBERTY
LONDON
SELFRIDGES LONDON
SPACE NK NATIONWIDE THE DORCHESTER
EUROPE
HOTEL ARTS, SIX SENSES SPA
BARCELONA
LA RESIDENCIA
MAJORCA
ORIENT-EXPRESS HOTELS ITALY
REID’S PALACE
MADEIRA
VIDAGO PALACE PORTO
GRAND HOTEL PARK GSTAAD
USA
MANDARIN ORIENTAL
BOSTON, MA
LA RESIDENCIA
LAKE AUSTIN
AUSTIN, TEXAS
CANYON RANCH SELECTED
GROVE PARK INN ASHVILLE, NC
HERSHEY PARK
HERSHEY, PA
NORWICH INN NORWICH, CT
PARK HYATT
CARLSBAD
WYNN AND ENCORE LV, NEVADA
USA – RETAIL
NUBONAU
CARLSBAD GROVE PARK INN
CANADA
ABSOLUTE SPA
SELECTED
THE FAIRMONT VANCOUVER, BC
CARIBBEAN
SANDY LANE BARBADOS
MALLIOUHANA HOTEL
BRITISH WEST INDIES
NECKER ISLAND BVI
SANDY LANECARLISLE BAY
ANTIGUA
CAMBRIDGE BEACHES BERMUDA
ROSE HALL JAMAICA
MANDARIN ORIENTALTOKYO
MIDDLE EAST
AMARA, PARK HYATT
DUBAI
AMRITA, RAFFLES
DUBAI
TALISE SPA, THE ARABIAN RESORT, MADINAT
DUBAI
THE ADDRESS DUBAI MALL
DUBAI
THE ADDRESS DUBAI MARINA
DUBAI
ASIA
PARK HYATT
THE DHEVA SPA
BEIJING, SHANGHAI
GRAND HYATT GUANGZHOU
THE AMERICAN CLUB
HONG KONG
SPA BOTANICA SINGAPORE
MANDARIN ORIENTAL HOTELS
HONG KONG, BANGKOK, CHIANG MAI, TOKYO,SINGAPORE, KUALA LUMPUR
FOUR SEASONS TOKYO, MACAU
MANDARIN ORIENTALTHE LANDMARK
ASIA - RETAIL
ISETAN
TOKYO
ESTNATION GINZA TOKYO
OPAQUE TOKYO
JOYCE BEAUTY
BEIJING
OUR PRODUCTS
RETAIL SKINCARE
We deliver highly targeted results through our four skincare collections, creating products for all skin types andneeds, including mature, dry, combination and problem skins, to visibly restore radiance and a natural vitality.
Our collections are comprehensive, whilst also being straightforward to understand and retail.
ANTI-AGEINGRejuvenating &
Repairing
HYDRATING
Moisturising & Renewing
MATTIFYING
Balancing & Refining
SOOTHING
Calming & Comforting
MIND & BODY
We take care of all aspects of physical and emotional wellbeing.
Every one of our mind and body products is expertly blended to target and treat every-day stress related symptoms, for results your customers can see and feel.
(The complete Bath & Shower Oil Collection)
GIFTING
We have captured our best selling and award-winning blends, and brought them together in this stunningcollection to make your customers’ gift choice simple.
ESSENTIAL TRAVEL OILS
MINIATURE BATH & SHOWER OIL COLLECTION
PERFECTPARTNERS
HOME FRAGRANCER
GIFT BAGS & PRESENTATION
A5 GIFT BAG A4 GIFT BAG PURPLE GIFT BOX WITH TISSUE PAPER
PROFESSIONAL PRODUCTS
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Recyclable
Practical
Measureable
SKINCARE BODYCARE
OUR TREATMENTS
CONSULTATION
We devise treatments that are more than just a method of application. They are a complete experience that beginswith a detailed consultation and ends with a transformed state of being.
BODY TREATMENTS
THE ULTIMATE AROMATHERAPY EXPERIENCEAA
Time 60 or 90min
This balancing treatment starts with a consultation to find out what your emotional and physical needs are.
From that we carry out an aromatherapy smell test to allow you to choose the oil most suitable for you. There
are twelve signature oils to choose from, formulated with natural plant and flower oils with wonderful exotic
scents and powerful therapeutic benefits for body and mind.
It may be taken as a 60 minute or 90 minute massage ritual. In the longer treatment extra attention is given to the facialmassage.
RELAX DE-STRESS REVIVE SUPPORT NOURISHING RENEWING
WELL-BEING TREATMENTS
INTENSIVE MUSCLE RELEASEAA
Time 60min
An intensive massage that works deep into stiff, tight, aching
muscles, to instantly release pain and tension.
SLEEP DEEPLYAA
Time 120min
This head-to-toe massage uses carefully applied pressures to induce
a serious state of relaxation, leaving you prepared for a sound
night’s sleep.
JET LAG CUREAA
Time 90min
A treatment for weary travellers to get you back on track when
you’re feeling fuzzy, tired and sluggish.
CLEAR YOUR MINDAA
Time 120min
Perfect for times of stress and over-activity, this treatment helps the
mind unwind and refocus, getting you back on track.
BODY REFINERAA
Time 60min
A toning and slimming treatment to refine the body contours and
eliminate excess fluids, leaving a slimmer looking silhouette and
smoother skin.
UPLIFT YOUR MOODAA
Time 120min
For times when you need a little emotional pampering, this indulgent
treatment helps to harmonise and rejuvenate the spirits.IMMUNE RECOVERYAA
Time 60min
Cleansing, clearing and decongesting, this upper body treatment
helps clear the mind and support the immune system.
SCRUB & WRAP TREATMENTS
DETOX & REVIVEAA
Time 60min
Perfect for
times of
over-
indulgence
or when
you’re just
feeling a
little
sluggish, this
treatment
combines
zesty citrus
oils to leave
you feeling
invigorated
and full of
energy.
INTENSE NOURISHMENTAA
Time 90min
A deep treatment for dry, devitalised skin, to leave the whole body
intensely nourished and smooth. Includes a scrub, followed by the
layering of hydrating marine algae and a velvety moisturising body
butter.
PERFECT BACKAA
Time 30 or 60min with back massage
Designed for backs prone to blemishes and oiliness, this treatment
restores skin, leaving it smooth, glowing and flawless.
ROSE HYDRATORAA
Time 60min
This intensely hydrating treatment includes the layering of rich rose
serum, oil and cream, leaving your body radiant, soft and smooth
and your spirits bright and uplifted.BESPOKE SKIN POLISHAA
Time 30min
A relaxing all over exfoliation and layering of richly nourishing products,
to leave the skin looking radiant and feeling wonderfully smooth.
SUMMER SKIN COOLERAA
Time 60min
Powerfully soothing and re-hydrating for over exposed skin, this
treatment leaves the body nourished and cooled.
AROMA RADIANCE LIFT TREATMENTS
ULTIIMATE RADIANCE FACIALAA
Time 90minSeriously lifts, tones and plumps out fine lines giving visibly improved naturalradiance and glowing, healthy skin.This facial has it all, 90mins of pure relaxation while your skin’s every need is takencare of.
AROMA LIFT FACIALAA
Time 60minThis facial gives an overall toned, firm and lifted look and feel to facial skin. Using asophisticated Micro current we can re-educate the muscles of the face and neck. Focusing on any areas of concern, lifting the eyes, forehead and lower face the micro current leaves your skin totally radiant and glowing.
AROMA CLEAR FACIALAA
Time 60minDeeply cleanses and brightens the complexion, perfect for problem skin This facialis designed for clients who want a thoroughly deep cleansing, healing and hydrating facial for perfect skin maintenance.
Using an effective ‘galvanic current’ we can achieve an intense, deep cleanse goingdeep into the pores and drawing out impurities that cause skin congestion.
FACIAL TREATMENTS
ULTIMATE AROMATHERAPY ASSOCIATES FACIALAA
Time 90min
A bespoke facial, designed to suit your individual skin needs. A
combination of the finest pure essential oils and plant extracts are
applied with specifically designed massage techniques, to restore and
recondition the skin, leaving the complexion smooth and luminous.
SKIN SOLUTIONS FACIALAA
Time 60min. With back massage 90min
This treatment regulates problem skin, leaving the complexion
instantly bright and radiant.
DEEP CLEANSE FACIALAA
Time 60min (with steaming, extraction and hot towel compresses)
An intensive treatment that incorporates steaming, extraction and hot
towel compresses, alongside facial massage and a freshwater mud mask,
leaving a super clean and fresh skin.
AGE REPAIR FACIALAA
Time 90min
An intensive treatment for ageing skin, including a unique dual
layering of intensive masks, with specific lifting, plumping and
firming massage. Delivers instantly visible results.
SOOTHING FACIALAA
Time 60min. With back massage 90min
A truly soothing and calming facial suitable for irritated or inflamed skin,
helping to reduce redness, nourish, sooth, and restore the skin’s natural
radiance.
ESSENTIAL ROSE FACIALAA
Time 60min. With back massage 90min
Luxurious rose oils help condition the skin and deeply nourish. The
result is a smooth, radiant complexion and a relaxed state of mind.
PREGNANCY
TREATMENTSENHANCERS
INTENSELY NOURISHING HAIR TREATMENTAA
Time 30min
Richly scented essential oils are massaged into the hair,
releasing tension, conditioning the scalp and leaving hair
super-shiny, glossy and nourished.
ULTIMATE ROSE PREGNANCY MASSAGEAA
Time 60min
Relieve stresses and strains, heavy legs and an aching
back with this all over body treatment. Includes relaxing
and rejuvenating full scalp and facial massage.
INSTANT EYE REPAIRAA
Time 30min
Specialised massage techniques improve micro-circulation and
drainage, helping to reduce puffiness, whilst the natural plant
extracts and oils work to leave the eyes fresh, bright and
youthful.
ULTIMATE ROSE POST PREGNANCY SKIN NOURISHERAA
Time 60min
This deeply restorative, pampering, all-over body treatment incorporates
exfoliation and the layering of rose based products, to immediately restore
the skin’s quality and appearance.
HAND TREATMENTS FOOT TREATMENTS
AGE REPAIR HANDSAA
Time 30min
A combination of deeply restorative and nourishing
essential oils are combined to leave hands and arms looking
perfectly conditioned and feeling deeply moisturised.
ROSE HYDRATING FOOT TREATMENTAA
Time 30min
A combination of rose, geranium and lavender work to help
leave rough, dry feet and heels intensely nourished and
smooth.
ACHING FOOT RELAXERAA
Time 30min
Relieve tired, aching feet and lower legs with this wonderfully
relaxing treatment.
TIRED HANDSAA
Time 30min
Refresh and support aching hands with this warming blend of
oils, which are massaged into arms and hands to invigorate
and revive. HEAVY LEG REVIVERAA
Time 30min
Specialised massage techniques ease swollen legs and ankles,
leaving you feeling refreshed and energised.INTENSELY NOURISHING HAND TREATMENTAA
Time 30min
A deeply restorative treatment for dry, hard working hands.
Skin is left feeling supple and velvety to the touch.
INTENSELY NOURISHING FOOT TREATMENTAA
Time 30min
Feet and lower legs feel silky soft and deeply moisturised after
the layering of rich body oil and cream.
TRAINING
TRAINING
ALL TREATMENT TRAINING INCLUDES A THEORY SESSION OF THE TREATMENTPROCEDURES AND THE OPPORTUNITY FOR PRACTICAL WORK
Scrubs & Wraps)
course
Product Knowledge 1 day - (must be attended prior to any other course)
The Ultimate Aromatherapy Experience2 days - (must be attended prior to all courses except Facials and
Facials (incl. Eye Treatment and Refinery Facials) 3 days
Intensive Muscle Release 1 day
Scrubs & Wraps 1 day
Body Refiner 1 day
Pregnancy – Ultimate Rose Pregnancy Massage 1 day
Aroma Radiance Lift Facials3 days - Attendees must have been trained in Facials prior to this
TRAINING CONT’D
All attendees of Aromatherapy Associates training will receive a Training Manualwhich will be required on all training days.
INCENTIVES
• Product Incentivee.g. sell 30, receive 3 products of your choice
Designer gifts
AA Specialist Training e.g. Retail
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BEYOND THE SPA
WASHROOM
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WASH
LOTION
SHAMPOO
CONDITIONER
ALSO :
• 5 LITRE REFILL
• TAMPER PROOF DISPENSER BRACKETS
IN ROOM AMENITIES
SOAPHAIR CARE: SHAMPOO, CONDITIONER BODY CARE: BODY WASHES, BODY LOTION
PROMOTIONAL CARD (selection only)
POINT OF SALE & LITERATURE (selection only)
POINT OF SALE & LITERATURE (selection only)
For the point of sales literature, we have developed a range of items exclusively available to retailers. Among otherthings this range consists of the ‘Customer Consultation’, which is a fantastic tool for data capturing and it will increasethe number of returning customers.
The general range of literature includes ‘The Refinery’ brochure featuring our men’s skincare range, post cards of newproduct launches, a general product brochure showcasing the range in it entirety and our seasonal brochures.
ROLAND MOURETPOST CARD
SEASONALCOLLECTION BROCHURE 2012
CUSTOMER CONSULTATION THE REFINERY BROCHURE
RETAIL POINT OF SALE
A4 GLORIFIER
BATH & SHOWER OIL TESTER STAND TESTER UNIT TOP
THANK YOU
Sanctum Wellness and Spa Pvt Ltd1,Laxmi Nilayam ,Nanda Patkar RoadVile Parle (E) ,Mumbai 400057IndiaEmail: [email protected],[email protected] :+9198207 58099 ,+91 9819 742788