around the world in 140 characters: how companies manage twitter in 17 different countries

Download Around The World in 140 Characters: How Companies Manage Twitter in 17 Different Countries

Post on 05-Jul-2015




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To celebrate the 5th annual World Usability Day, the User Experience Alliance (UXalliance), a global network of leading user research firms, hosted a free webinar based on the results of their international study of the most reputable global companies Twitter accounts.The Twitter study drew upon the talents and expertise of almost 40 user experience professionals from 17 countries across Asia, Europe and the Americas. The study involved local user experience experts in each country reviewing the ten companies Twitter accounts for clear, efficient and adequate communication. Combined, professionals sent over 300 queries regarding promotions, support, products or general complaints to each of the ten companies selected. Responses were analyzed, along with company profiles. Request the full report from


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