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Arrive-n-Ride

Marketing Presentation

“What is the Arrive-n-Ride Program?”

A New Innovation in Racing Support

• KR4 Arrive-n-Ride is a unique motorcycle racing business in that we are an Arrive-n-Ride contracted service "Race

Team“ competing in the Grand National Cross Country Series (GNCC). The GNCC series is considered to be “America's

Premier Off-Road Racing Series” and is made up of 13 rounds in a single season.

• What we do:

• Carry the bike to and from each race

• Prep the bike between the races

• Support the rider at the races

• 3 Primary Benefits: Preparation – Time - Money

• The rider can ride/train right up to the day before the event

• Save travel time/days getting to and from the races

• Save money on the cost of getting to the races plus cost of competing at the races

• Our amatuer program is made up of Youth, Women, A, B, and C level riders - who want to get to the pro level. We help

the rider live out their dreams and help cut some of the burden and high cost of racing.

• The Pro Team consists of two fully supported riders.

• The amatuer team serves as a feeder to pro teams, i.e. ours or a competitors.

Turn-Key Race Team

“Turnkey”: \ˈtərn-ˌkē\ built, supplied, or

installed complete and ready to operate

KR4 Race Team

• 15 Riders in 2014

• 13 Amatuer

• 2 Pro

• 48 ft. fifth wheel trailer with dually tow truck capable of

carrying 15+ bikes and all equipment

• 3200 sq. ft. race shop complete with all support equipment

• 15 acre riding/training facility

• 10 Member Team Support Personnel

• Vast Industry Experience

• Mechanical

• Management

2013 Race Team

Pro Squad

Chris Bach – XC1

Amateur Squad

• Luke Parsons – 4-Stroke A Lites

• Jeremy Randolph – Open B

• Colin Keegan – 250 B

• Ben Parsons – 250 B

• Kurtis Palmer – 200 B

• Karlynn Beam – Women Pro

• Conner Keegan - Super Mini (14-15)

• Brandon Keegan – 85 (12-13)

• Brian Keegan – 85 (7-11)

10 riders in 2013

The team will expand

to 15 in 2014

As

pir

ati

on

Meet the 2013 Pros

Ian Blythe – XC2

• Currently 12th Overall 2013 XC2 GNCC Championship

• Numerous Regional Offroad Series Overall Wins

• One Special Test Win in National Enduro Competition

• Numerous ST Podiums in National Enduro Competition

Chris Bach – XC1

• 3rd Overall Currently in GNCC Championship

• 4-Time National Champion

• 15-Time Regional Champion

• AMA “Top Amateur” Award Winner

• AMA “Most Improved Rider” Award Winner

KR4 is currently negotiating with several top 5 XC1 and XC2 racers to start a Pro Row Team in 2014.

Rider names will be available soon!

Achievements

Achievements

• 2012 XC2 Championship

• 2012 GNCC Ambassador Award

Resources-Resources-Resources

Tow Vehicle and Shop

• 48 ft. fifth wheel trailer with dually tow truck capable of carrying 15+ bikes and all equipment

• 3200 sq. ft. race shop complete with all support equipment


15 Acre Riding / Training Facility

• Offroad Trails

• Motocross Track

• Endurocross Track


The Crew

• 10 Member Team Support Personnel

• Vast Industry Experience

Bill Beam

Operations Manager

Krissy Keegan

Hospitality

Frank Keegan

President

Mike Zofchak

Team Mechanic

Brian Keegan

Team Manager

TBA

Team Mechanic

Brian Stanis

Team Mechanic

Craig Martin

Team Consultant/Sponsor

Tori Molnar

Social Media Coach

Bill Theakston

Team Mechanic


Frank Keegan

President

Every team must have a leader in order to define it’s

purpose. KR4 is fortunate to have a leader who does

that and more in President, Frank Keegan Jr. Frank

has been off-road inspired since childhood and

competed on the GNCC pro circuit from 1990-1997.

Frank is a successful business man owning a 65

employee cell tower construction and electrical

contracting company along with KR4.

GNCC Pro 1990-1997

GNCC Most Improved Rider

1990 Blackwater 100 5th OA

District 5 Champion

PA State Champion

AMA National HS Series 6th OA

Team Yamaha Rider

Team ATK Rider


Craig Martin

Team Consultant/Sponsor

Arguably “The Man” on the KR4 crew as viewed by KR4

personnel and dare we say – industry veterans as well.

Craig Martin is a wealth of information and guidance for

the KR4 Arrive-n-Ride Program. Not only that, Craig is a

sponsor of the team with his Action Motorsports KTM

dealership located in Decatur, TX – one of the top KTM

dealerships in the country. Craig is a former seven-year

manager of the Team Green program and responsible for

the founding of Extreme Team Green – currently the

Rockstar KTM team with rider Davy Millsaps.

Former Team Green Manager

Former Team Green Rider

Founder of Extreme Team Green

Involved in the development of such riders as:

Ryan Villopoto

James Stewart

Mike Alessi

Andrew Short

Adam Cianciarulo


Brian Keegan is a former GNCC Pro racer and event winner. Brain has

ten years of experience racing on the GNCC pro circuit. Brian helps with

the management and duties of the team mechanics including event

tasks such as rider support during the races.

TBA

Team Mechanic

KR4 is close to finalizing the hiring

of an experienced team mechanic

with extensive suspension and

engine performance experience.

Brian Keegan

Team Manager

Mike Zofchak

Team Mechanic

Mike is no stranger to offroad racing

having supported his cousin Brett

Zofchak riding XC2. Mike is detail

oriented to a fault, is meticulous in

bike and team equipment

preparation, and is tireless in

support of the KR4 AnR program.

Brian Stanis

Team Mechanic

Brian is a factory trained

mechanic with extensive technical

skills tapped for the race prep of

the KR4 AnR bikes. He has an

insatiable passion for the sport

that drives him to endless hours

of preparation.

GNCC Pro 1990-1999

GNCC Overall Winner

GNCC Most Improved Rider

District 5 Champion

PA State Champion

Team Kawasaki Rider

Team Yamaha Rider

Bill Theakston

Team Mechanic

Bill is extensively involved in event

support handling final prep of the

bikes and radio communication

during the races. He positions

himself and other team support

personal at strategic locations on

the course.


Krissy Keegan

Hospitality

As official “Team Mom” for the KR4 AnR

program Krissy creates a family

atmosphere and makes sure the ”race

food” nourishment factor is taken care.

The team appreciates Krissy and her

tireless mental and sustenance support.

Bill Beam

Operations Manager

Bill Beam is responsible for KR4 Arrive-n-Ride business development and

rider/sponsorship support – including marketing, public relations, and social

media. Bill has an extensive background in the motorcycle & auto racing

industry. His love for racing runs deep as a former off-road motorcycle and

mini-sprint racer himself. He now supports his daughter's racing endeavors

in off-road and motocross competition.

40 Years Dirt Bike Racing Experience

Championships in SERA Enduro and HS Series

Bike Prep and Set-up Expertise

Extensive background in professional auto racing

with Indy Car and Trans AM feeder teams

Dissertation short of Doctoral Degree

Tori Molnar

Social Media Coach

Tori provides guidance and oversight of

KR4 team members including riders and

sponsor’s image in the revolution called

“Social Media.” This crucial facet of the

KR4 AnR program is covered in more

detail later in this presentation.

Marketing: Impressions

“Impressions” is a powerful word in contemporary marketing. It is said to describe a

single instance of an online advertisement being displayed. For the purpose of this marketing

presentation we are going to remove “online” from that sentence and say that an impression

is, “a single instance of an advertisement being displayed.” However, this definition may be an

over-simplification, as there is no standard way to count impressions. All of the differences

can add up to very large discrepancies, yet people make purchases based on impression

every day, vis-à-vis sponsor contributions to create impressions. The impression that leads to

a purchase can include but is not limited to internet, TV, print, over-the-road trailers, radiator

shroud on a dirt bike, or even a rider’s jersey. KR4 can provide all of these mediums (media)

to you the sponsor of our team. What we are not going to do is blow smoke with arbitrary

numbers on impressions.

KR4’s marketing approach is as unique as our AnR concept. It is foregone that our

sponsors’ logos and products are going to be on the internet, TV, print, over-the-road trailer,

radiator shroud on the KR4 bikes and rider jerseys. We are also not going to prevaricate,

which is, “to avoid telling the truth by not directly answering the question”, because we know

we can’t - i.e. accurately quantify those impressions any better than the experts can. The

statistics for those mediums are common knowledge and we are sure you already have those

– possibly from another marketing proposal submitted by another race team or rider.

However, make no mistake, KR4 will generate impressions for our sponsors. Our

quantifiable offering is again unique for impressions to the buying public and is based on the

revolutionary frenzy of contemporary advertising. Please see the next page.

Online Social Media

Pick One –They’re All FREE!


Social Media / Public Relations Best Practices Certificate

KR4 athletes are extensively trained on traditional public relations etiquette along with social

media best practices. Athletes must know how to use social media responsibly. Though social

media use comes with risks, especially for high-profile users like athletes, it does not mean

that they should not use it – it just means that athletes should be educated on how to use

social media.

Promote your sponsors

Be smart and think before you post

Be 100% genuine, but not 100% candid

Don’t over share

Remember who you represent

Don’t get baited into fights over the internet

Accept responsibility

Be educated on the medium

Remember your audience

Refrain from profanity, R-rated subjects, and

politically/highly charged issues

Understand the consequences

Promote your sponsors


KR4 will embark on an extensive social media marketing

campaign with Tori Molnar ‘s guidance.

Tori Molnar is the President and CEO of Utoria, LLC, which she founded. Utoria.com is a

successful creative company that assists and educates young women in becoming entrepreneurs

and/or business women, sponsors with small businesses to give them brand exposure through the

direct sales model, and allows young women a fun way to make money while building

communities. Tori travels all over the country to speak about her experiences as a teen

entrepreneur. Rodger Molnar, Tori’s biological father, was a very outgoing Pennsylvania motocross

racer having gone to Loretta Lynn’s from “87 to “90 - unfortunately Rodger passed away when Tori

was very young. This motivates her along with her friendship with Karlynn Beam, one of the KR4

team riders, to bring her virtual mensa level input to the social media activities of KR4 riders. Tori

will head up the KR4 social media / public relations best practices certificated program.


KR4 Facebook Page

• 2,120 Likes and Growing

• As many as 200 “talking

about this” in a week

• Share news, launch Sponsor

promotions, and give-a-ways

Marketing: Promotions

KR4Performance.com Website

• Team News and Facts

• Pictures and Videos

• Rider Blogs

• Rider Pages

• So far this year:

• 34,171 Page Views

• 15,949 Visits

• Around-the-World Hits


Autograph Posters

• Includes All Sponsor Logos

• 1000’s Printed Every Year

• Fans come by at every event requesting posters


Activation

• KR4 Team and Riders available for:

• School Presentations

• Parades

• Set-up at Sponsor Locations

• Photo Shoots

• Videos


School Presentations

• GNCC Series Sponsored

• Anti-Bullying Campaign

• Positive Roll Models

• Goal Oriented Activity

• Conducted Throughout Series


Media and Demographics by the Numbers

All Information Provided by Racer Productions

TV • 13 GNCC Events

• 17,583 Racers

• 63,254 Spectators

• 13 Broadcasts on NBC Sports

• 52 Broadcasts on RacerTV.com

• 961,000 Households

• 3 Million Page Views on GNCC.com

• 29 Million Page Views on the LIVE

RESULTS page

• 21,000 Facebook Fans

• 10,000 Twitter Followers

Media and Demographics by the Numbers

Endorsements

Dale Spangler – Marketing Services Fly

Racing: “From its impressive pit setup to its

professional and unified team appearance,

the KR4 program gives riders the

opportunity to concentrate on racing a

motorcycle instead of having to worry

about all the details.”

Steward Baylor – National Enduro Champion and

GNCC Racer: KR4 brings a great opportunity for a

lot of guys who would like to compete at a national

level that wouldn’t otherwise be able to whether its

time, travel, or even budget. I’ve been to the KR4

facility and seen the whole deal, everything is set up

just like any other professional race team out there.

All the KR4 guys are after one dream and goal and

that is trying to be champions and breed champions.

Carrie Coombs Russell -

Racer Productions: “This

concept is a significant

boost to the future of offroad

racing and I want to help my

racers and KR4 any way I

can.”

Sponsorship - A La Carte

• Sponsor will be the official such service/product of the KR4 Arrive-n-Ride Race Team

• Sponsor may be included in the team name

• Sponsor may receive title/feature/associate billing on team staff uniforms, the transporter,

tent canopy, skirt, and pit vehicle

• Sponsor may receive title/feature/associate billing on team rider clothing

• Sponsor may receive title/feature/associate billing in the graphics kits for the race team

motorcycles

• Sponsor’s logo and messages will be appropriately included on the rider autograph posters

• Sponsor’s logo and messages will be appropriately incorporated into team publications

• Access to KR4 administration for assistance with B2B concepts (including facilitating

introductions), appearances, etc.

• Reasonable access and use of the team area for guests and for winners of jointly crafted

promotions

• Rights to conduct team related promotional advertising programs

• A reasonable number of team appearances

• Access to the KR4 race shop and facility

• Prominent integration into KR4Performance.com

• Sponsor video can be played on KR4Performance.com as well as on the flat screen in the

pit area playing to fans during events

• Prominent and frequent inclusion on the team Facebook, Twitter, YouTube, and other social

media channels

• Right to purchase team products at discounted prices

Thank You!

Current 2013 Sponsors

Penultimate

Brand Extension • Finish or Start Line and Pro Pit location at every GNCC event

• Sponsor identification is proudly displayed on team personnel, equipment, transporters, race bikes, and riders.

• It is virtually impossible to attend a GNCC event, watch a race on television, visit an enthusiast website, or surf

around social media – without a KR4 sponsor impression.

Conclusion

“A championship experience in offroad motorcycle racing”

KR4 brings the highest level of commitment to its racing program and

Sponsors. Frank Keegan, Craig Martin, Brian Keegan, and Bill Beam

have assembled a strong team of skilled professionals experienced in

the offroad racing industry. As with all privately backed racing programs,

to succeed, support of forward thinking corporations whose strategic

marketing objectives align with the audiences reached are needed to

fund the program operations. Thank you for considering the KR4 Arrive-

n-Ride program.

For more information please contact:

Bill Beam

KR4 Arrive-n-Ride

8 Olympic Circle

Coal Center, PA 15423

251-586-5836

[email protected]

www.kr4performance.com

mailto:[email protected]

http://www.kr4performance.com/

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