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© 2012 IBM Corporation

IBM PureSystemsA new family of expert integrated systems

William BurnsIBM PureFlex System Channel Leader, Europe

© 2012 IBM Corporation2

IT Needs• Deliver new

capabilities faster• Shift resources from

maintenance to transformation

• Control growing complexity

What are today’s pressures and realities

Business Demands• Address opportunities

more quickly• Drive business

innovation• Leverage technology

more strategically

Consumerization• Mobility• Social business• Iterative solutions


You experience the barriers of time, cost and risk todayAligning IT and business goals

Getting Up and Running• 2-3 months to specify and procure • 2-3 months to integrate, configure

and deploy

Development Operations• 3-6 months to go from

development to production

Ongoing Effort• 1-3 months to troubleshoot and tune• Ongoing effort and downtime to

maintain, scale and upgrade

IT RealityBusiness Goals

Typical Results: • 34% of new IT projects (US) deploy late• 55% experience application downtime for major

infrastructure upgrades once deployed

• Driving business innovation• Make new markets• Respond to competitive

threats• Enhance the customer

experience

Grow top and bottom line by:

From a commissioned study conducted by Forrester Consulting on behalf of IBM


Only 1 in 5 can allocate more than half their IT budget to innovation

Least efficient data centersUse of new technology:43% first and fast technology adoption1% move virtual machines to meet desired

outcomes21% use storage virtualization3% use a storage service catalog (tiered

storage)

Results:

65%

New projects

Maintaining existing infrastructure

35%

Most efficient data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired

outcomes93% use storage virtualization87% use a storage service catalog (tiered

storage)

Results

47%

53%New projects

Maintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )

http://www.ibm.com/data-center/study





The time has come for a new breed of systemsSystems with integrated expertise and built for cloud

Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and

automating what experts do – from

the infrastructure patterns to the

application patterns

Simplified Experience

Making every part of the IT lifecycle easier - with integrated management of the entire system and a

broad open ecosystem of optimized solutions


IBM PureFlex System

Expert at: sensing andanticipating resourceneeds to optimize yourinfrastructure• Factory integrated

and optimized system infrastructure

• Integrated management• Automation and

optimization expertise

IBM PureApplication System

Expert at: optimallydeploying and runningapplications for rapid time-to-value•Expert designed, integrated and optimized application aware platform•Platform patterns of expertise•Simplified management with a single console

The first members of a new family of expert integrated systems with:• Built-in expertise to address complex business and operational tasks automatically• Integration by design to tune systems for optimal performance and efficiency• Simplified experience from design to purchase to maintenance

Announcing IBM PureSystems


Application platform

System infrastructure

Business applicationsFreedom through design Performance redefined

Defining the nex t generat ion of x86 servers

System z Power Systems

System x IBM Storage

Expert integrated systems:combine the flexibility of a general purpose

system with the simplicity of an appliance – and integrated expertise throughout

Client-optimized system:highly customizable systems designed to deliver the best in class capabilities uniquely tailored for

the client’s environment

Expect more from your Storage


IBM PureFlex System

ExpertIntegratedSystems

Smarter ComputingThe IT infrastructure that enables a Smarter Planet


Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system

IBM PureSystems “patterns of expertise”

Patterns deliver superior results:• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors

Through unmatched expertise in:

• System design• Infrastructure management• Application deployment• Data management• Datacenter management

• High availability and scalability

• Security• Storage optimization• Networking


IBM PureSystems are integrated by design

Optimizes the complete solution stack:

• All hardware and software components integrated and optimized

• Born virtualized and ready for cloud• Storage tuned to data needs• Hardware directly tuned to the software• System resource allocation uniquely optimized

per selected pattern for each application workload

ServersStorage

Networking

Virtualization

Management

Development

Middleware

DeploymentApplications


IBM PureSystems extensible with “patterns of expertise”Including built-in cloud capabilities

Platform Patterns

Expertise across the middleware

and infrastructure

Infrastructure Patterns

Expertise across the compute

resources

IBM PureFlex System


ProvisioningStorage optimization ScalabilityUpgradability

Built-in with flexibility

Available through PureSystems Centre

Cloud platform management

Application Patterns and

ImagesAvailable patterns images from IBM

and Partners

Web application deploymentDatabase deployment

100+ ISV business applicationsBusiness intelligenceBusiness process managementWeb experienceMore to come in 2012…

Images available for client tuning

Images available for client tuning


IBM PureSystems simplified experience

• Single product streamlines ordering, tracking, receiving, installing and running

• Factory installed, fully packaged solutions drive simple setup (pull it out of the box, plug it in and boot it up)

• Management integration across system

• Single point of contact for support

• Upgrade with zero downtime based onintegrated patches and system design

• PureSystems Centre – an online catalog of applications and patterns.

• A broad open ecosystem of optimized solutions

New client experience:


Extensibility from the broadest ecosystem is made easy

* Unix/Linux and Windows applications

New IBM PureSystems Centre:Gain access to a broad community

of IBM and certified partner expertise

Download optimized, deployable application patterns from 100+ leading ISV partners

Search by solution area, industry or system

Also run your existing applications today*

The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

https://radware.webex.com/mw0306ld/mywebex/jsp/frame/%20http:/www.radware.com


What does it mean for a client ?

Agility• Get up and running in hours, cutting

months off deployment time of new application projects.

Efficiency• Deploy twice as many applications per

square foot of data center space

• Accelerate industry capabilities with solutions from a broad open ecosystem • Manage all physical and virtual

resources from a single user interface

Control

• Lower risk and costs with automated

• Maximize flexibility with choice of architectures, and open standards

• Intelligently manage cloud environments

Simplicity

• Avoid delays due to limited IT skills or complex integration with factory integration and built-in expertise

• Free up time from procuring, supporting, testing & deploying assets

• Reduce lifecycle maintenance and minimize downtime.

• Elastically adapt to workloadspikes without overbuying

• Maintain more quickly and easily with integrated system patches

provisioning and seamless scalability with security and resiliency


ConsolidateMore efficiently consolidate systems and applications to reduce operating expenses

OptimizeBetter tune and automate systems and applications to improve application performance, scalability and reliability

Accelerate CloudLaunch self-service applications efficiently in a secure, and integrated cloud environment

InnovateMore rapidly deliver new applications and services to meet new business needs

Consolidate Accelerate Cloud

InnovateOptimize

IBM PureSystems enable multiple client initiativesUsing a consistent, standardized approach


IBM Flex System

Compute NodesPower 2S/4S*x86 2S/4S

Storage NodeV7000Expansion inside or outside chassis

Management ApplianceOptional

Networking10/40GbE, FCoE, IB8/16Gb FC

ExpansionPCIeStorage

IBM PureFlex System

Pre-configured, pre-integrated infrastructure systems with compute,

storage, networking, physical and virtual management, and entry cloud

management with integrated expertise.

Chassis14 half-wide bays for nodes


Pre-configured, pre-integrated platform systems with middleware designed for

transactional web applications and enabled for cloud with

integrated expertise.

Starts at Acquisition: A continuum of value from building blocks to systems

Simplified experience Reduce time, effort and risk throughout the solution lifecycle Expert

IntegratedSystems


IBM Flex System and IBM PureFlex SystemProduct Overview


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Simplified management experience with advanced automationReduced risk through integrated platform management

• New user interface and configuration automation brings new components online faster*

• Cross-resource integration and automation enables transformation from managing resources to managing applications, services and workloads

• Works with the management you have - other IBM platform tools, Tivoli and third party enterprise management (e.g., CA, BMC, HP, etc.)

• Easier monitoring, alerts and problem management through automated resolution processes with integrated expertise

Management

Networking

Virtualization

Storage

Management

Compute

Chassis MapGlobal FindSetup Wizards Remote Presence


IBM Flex System - Update Manager

Manage updates for many IBM platforms using the same interface

– Automatically check for new updates – Show and install updates needed by

your systems

Monitor system compliance– Create policies to automatically notify

you when systems are out of date– Show and resolve compliance issues

to install the missing updates


Virtualization management

Virtualization Management– Manage Virtual Servers and

Hosts– HMC and Systems – VS Life-cycle management– Topology Maps– Create empty virtual server – Monitoring, automation

Edit virtual resources– Edit Hosts– Edit Virtual Servers– GUI or command line– Launch to Platform Manager

Relocate– Live relocation– Plan for relocation


Manage a pool of system resources or a cloudas simply as managing a single system

Operating System

Software

Systems

• Manage Services instead of Servers, Network and Storage• System Pools* are a set of resources that make up a service and

can be acted upon as a group for Placement, Maintenance, etc.• Provisioning of CPU, memory, storage* and networking* with

automatic virtual machine placement and optimization• Utilization monitoring and policies to support performance,

utilization or energy* optimized pooling

StorageNetworking Compute

Virtual Systems

Virtualization

Virtual Server Virtual Server Virtual Server

System Pools / Cloud

Mobility

Optimized for ….• Availability• Performance• Energy*

VirtualizationManagement

Designed for Cloud with resource pooling and provisioning expertiseDramatically improve system utilization and administrator productivity

StorageNetworking Compute

SWOS

SWOS

SWOS

*Some capabilities planned for future delivery


Open Virtualization Format (OVF)

Virtualization expertise to enable new application and service delivery models

Discover and manage heterogeneous image repositories• Import, capture and catalog new VMs from existing systems

Simplified virtual image deployment and customization• Dynamically provision virtualized server, storage and network resources

Leading “Ready for PureSystems” application providers supporting virtual application service deployment

• Leverage open standards packaging for interoperability

DeployVirtual Machines

Import

CaptureVirtual Machines

+

+

Softwareapplication

Operatingsystem

Metadata

Virtual appliance

Metadata

Softwareapplication

Operatingsystem

Image repository

*Some capabilities planned for future delivery; IBM Plans subject to change


Compute Designed with ExpertiseMore than just compute

The Problem:No industry player offers the flexibility to design your datacenter for the

diversity of workloads you run today and tomorrow.

Heterogeneous Workloads• Designed for the next decade of workloads,

avoiding rip and replace• Support for Power7, x86, and multi-tier

environmentsHeterogeneous Hypervisors• Regardless of your platform virtualization

environment, IBM Flex System offers industry leading technologies

• Support for PowerVM, VMware, KVM, and Hyper-V

Expertise for Workloads• Virtualization and Cloud (dual hypervisor keys)• Low Latency/High IOPs (320GB/s)• High Performance (40GB uplinks)• Business Analytics (dedicated storage)

IBM’s Next Generation Compute Delivers:


Syst

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Chassis IBM Flex System Chassis

• 4 scalable switch bays• 10U Chassis, 14 bays• Standard and Full width node support• Up to 6 2500W power supplies N+N or N+1

configurations• Up to 8 cooling fans (scalable)• Integrated chassis management through CME

FRONT

Power Supplies (6X)

Scalable Switch Bays

10 U

Fans CMM14 Node

Bays(7 Full Wide)

Standard Node bays

IntegratedStorwize V7000

REAR

Infrastructure to support the compute, storage and

networking components◊

Energy efficient cooling and power system

◊Easy to use with integrated single-point management

◊Designed to support future

advancements in I/O, processors, memory, and

storage

Enterprise Chassis Design


Syst

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Compute IBM Flex System x240

IBM Flex System x240 - Enterprise Class

2x Hot Swap, Small Form Factor HDDs

24 LP DIMMs

2x Intel E5 2600Processors

2x IO Mezzanine Cards

Keyboard, Mouse, Video Dongle

connector

Release latch

Standard Width compute node

◊2-socket Sandy Bridge-EP

◊24 LP DDR3 DIMMs / 1333MHz / 1600MHz

◊10Gb Converged LOM

◊2 hot swap 2.5” SAS/SATA

SSDs or HDDs◊

Dual Enabled Hypervisor – ESXi on Flash Key Option

Uncompromised Compute, IO, and Storage performance, designed for mainstream

virtualization, and a broad range of workloads


Optimized, Automated and Integrated network architectureFits within your existing and future environment

The Problem:Today’s networking offerings lack the flexibility to meet the demands of the next decade of I/O. Clients are often burdened now with the costs of technology for tomorrow.

Extreme Flexibility• Designed to meet port and bandwidth

requirements for next decade• Pay for what you need today with

Features on Demand (FoD)

Highest Performance• First 40Gb capable Ethernet Switch• First 16Gb capable SAN Switch• First 56Gb capable Infiniband FDR switch• Up to 220Gb uplink BW and <1microsec

latency Standards based Convergence• 10Gb iSCSI and FCoE offering• First 40Gb end to end FCoE offering

(post GA)• Standard based for seamless integration


The Problem:Blade to blade communication flows north- south through the TOR, causing latency from request / response traffic. Added network latency will impact the overall workload the servers can support.

Network Switching and Why it Matters

Communication between blades requires traffic

to TOR

The Flex System Difference:Do more with your servers and reduce network delays. Node to Node communication happens within the chassis.

Why this matters:Reduces switch latencyAdditional servers needed to overcome

performance loss in network delaysLow latency, web-serving, and database

apps create significant server to server chatter and stress on the network

Communication is contained

within chassis running at 10GB

Ethernet


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Storage

Enterprise Storage Flexibility

Simplifies storage administration with a single user

interface and common CLI through a tightly integrated

management console◊

Virtualizes third-party storage with non-disruptive migration of

the current storage infrastructure◊

Balances high performance and cost for mixed workloads

◊Protects data for business

continuity and disaster recovery with built-in local and remote

replication and snapshot functions

IBM Flex System extends the Storwize capabilities: Maximum performance and flexibility, integrated management and ease of use for customer for all customer configurations

Full spectrum of servers and storage options

Internal Chassis Storage

External Storage

Integrated Rack (w/ Internal and

External Storage)

Separate Server & Storage Racks


End-to-end capacity view of all storage

End-to-end capacity view of all storage

Details by storage typeDetails by

storage type

Integrated Storage ManagementStorwize V7000 and PureFlex System V7000 storage are virtualized


IBM PureFlex System Storage interoperability

DS8100, DS8300, DS8700, DS8800

IBM Flex System Chassis

DS3400, DS3500, DS4100, DS4200, DS4300, DS4400, DS4500, DS4700, DS4800,

DS5020, DS5100, DS5300,N3600, N3700, DS6800Included in Base Director

Storwize V7000

XIVEMC, HP, Dell

FSM

IBM Flex System V7000

Storage Node IBM SVC

Storwize V7000

Direct Interoperability or via

Storage Virtualization

Direct Interoperability or via

Storage Virtualization

Via Storage VirtualizationVia Storage

Virtualization

Other storage Virtualization options

Syst

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Storage

IBM Flex System V7000 Storage Node Integrated virtualized IBM Flex System

StorageIBM Flex System Storage Virtualization Virtualize external Storage for greater

data center efficiency and utilization Avail in: Storwize V7000, IBM Flex System

V7000, & SVCIBM Flex System Storage Interoperability Broad set of IBM storage supported with IBM

Flex System Interop with 3rd party via Virtualization

IBM Flex System FSM Storage Control Discovery and Inventory Monitoring and Alerts Configuration Provisioning

IBM Flex System FSM Advanced Integrated virtualization management across

server, storage, network Image repository and management

Storage provisioning for image creation, deployment, and cloning

System Pools Integrated management of storage in lifecycle

of defining and managing system pools Virtual Image Cloning Integrated storage provisioning and virtual

image placement for new virtual machines

Centralized management to reduces costs and complexity across server and storage


IBM PureFlex System Portfolio Positioning


Application platform

System infrastructure

Business applicationsFreedom through design Performance redefined

Defining the nex t generat ion of x86 servers

System z Power Systems

System x IBM Storage

Expert integrated systems:combine the flexibility of a general purpose

system with the simplicity of an appliance – and integrated expertise throughout

Client-optimized system:highly customizable systems designed to deliver the best in class capabilities uniquely tailored for

the client’s environment

Expect more from your Storage


IBM PureFlex System

ExpertIntegratedSystems

Smarter ComputingThe IT infrastructure that enables a Smarter Planet


Considerations in platform selection decision process

• Today’s Client Infrastructure: What is the current client IT infrastructure environment? Are they on Power today?

• Competitive Environment: Is there significant competitive pressure and potential to dislodge IBM?

• Workload characteristics: Do the workloads characteristics include requirements that would favor IBM Power in a consolidated infrastructure?

• Client Sophistication: Has the client already deployed a consolidated infrastructure and optimized their system, storage and network environment?

• Client Organization model: Does the client prefer their current IT infrastructure model to an Integrated Infrastructure approach? Is part or all of their infrastructure outsourced?

• Client Strategy / Direction: Has the client made a decision or voiced a strong desire for change? Is management simplification / automation a top priority of the client?

Clients are influenced by many factors and biases which make each decision unique … there are no “one size fits all” answers


For educational purposes only.This is not a deliverable to customers.

No compromise design for the next decade Best in class integration of compute, storage, networking Only UNIX / x86 consolidation platform for the future

Flexible and open vs. rigid Integration of physical and virtual resource management True storage integration vs. VCE Vblock

Flexible and open vs. vendor lock-in up to application Integrates well vs. new islands Virtualization expertise and management

IBM Advantages: Against:

How IBM PureSystems beat the competitors

ORACLE

CISCO

HP


Why choose IBM & PureFlex System?Unique Integration and Optimization

Complete systems that are easy to develop, deploy and manage

Enable workloads to run efficiently in an agile

business environment

Integrate into your current IT infrastructure through open

standards

The world’s premier single-source provider for IT

solutions


For more information visit the IBM PureSystems Landing page on PartnerWorld http://www.ibm.com/partnerworld/puresystems

http://www.ibm.com/partnerworld/puresystems

http://www.ibm.com/partnerworld/puresystems


Legal Disclaimer

• © IBM Corporation 2011. All Rights Reserved.• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and

accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

• Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

• All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

• IBM, the IBM logo, PureSystems, PureFlex System, PureApplication System, Flex System, System x, eX5, Power Systems, System z, BladeCenter, StorWize, and PartnerWorld are trademarks of International Business Machines Corporation in the United States, other countries, or both.

• Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.• Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.• Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its

subsidiaries in the United States and other countries.• UNIX is a registered trademark of The Open Group in the United States and other countries.• Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be

trademarks or service marks of others.

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