Karin Best Jenna Chappel

Josh CheahRachel Manning

Christina Martinez DeAnna Ornelas

Research

• Problem

• Audience

• Primary Research

• Secondary Research

• Interviews

Planning

• Objectives & Goals

• Budget

• Theme & Strategy

• Tactics

• Media Channels

• Timetable

Communication

• Logo

• Ticket

• Poster

• Colleges

• Businesses

• Final Friday

• ROK ICT

• Neighborhoods

• Press Release

• Social Networking

• Word of Mouth

• Community Calendars

• Wade Hampton

• Donor Letter

Evaluation

• Objectives

• Expenses

• Postmortem