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INSTA TALESbrand 3.0

SS 18 - ENG

URBAN WILDLIFESHINING MANIA

A R T A N D FAS H I O NAN UNENDING LOVE STORY

a rainbow runway

4IDEAS FOR A BACHELORETTE

P A R T Y

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KORALLINE MAG KORALLINE MAG

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contents

cover

4 art & fashion AN UNENDING LOVE STORY pop art & marilyn monroe

8 brides maids FRIENDS OF THE BRIDE

10 pink is the new happy PASTEL COLORS

13 the color diet COLORS ARE SERVED

14 new york vs napoli CITY LOOK 20 urban wildelife BEAUTY IS CRUEL

21 chic street wear SHINING MANIA 24 summer revival WIND A CLOTH AROUND YOUR HEAD

23 cocacola vs crodino SOFT DRINKS

24 green and more NATURE IS TRENDY

25 striped girls TRIUMPH OF STRIPS

28 a rainbow runway A FRESH WIND lights up the collection 30 koralline innovation CHATBOT

33 insta tales BRANDS 3.0 34 horoscope YOUR FASHION MOMENT

Fresh , young looks ,

suitable for major events,

ceremonies and parties,

without disregarding basic

and day-to-day wear: this

is the mission of Koralline’s

new spring-summer 2018

collection.

4

KORALLINE MAG

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KORALLINE MAG

Pop-art emerges in Britain in

the mid 1950s, but finds its

full realisation in New York in

the early 1960s, as a ground-

breaking artistic movement that

has a decisive influence on daily

life, design, communication.

Media and advertising take

the lion’s share of this art that

draws on the most popular

communication forms: comics,

ads, objects for everyday use

and, often, portraits of celebrities.

The exponent par excellence of

this artistic movement is Andy

Warhol, into fashion since the

early 1950s, having started his

career working as an illustrator

for fashion magazines such as

Glamour, Vogue and Harper’s

Bazaar, and designing smart,

New-Look shoes.

With Warhol, fashion becomes

a “lifestyle”, colors take leading

roles, extravagance becomes a

must. Koralline’s SS18 collection

has its roots in that world of

colors and refined exuberance.

Thus, the chic, exuberant

evening mood is born, made

of texture, contrasting colors,

sequins, for a cocktail & party

“after- five” image.

Linked by unbreakable ties, art and fashion can stimulate inner musings, free

associations, intimate states of mind. From Warhol’s pop art to Picasso’s cubism,

no to Monet’s paintings... it only takes a few references to realise how strong is

the impact of art on fashion! Those who are fascinated by the creations of fashion

cannot be indifferent to the attractions of art!A R T A N D F A S H I O NA N U N E N D I N G LOV E STO RY

“YOU EITHER ARE AN ARTWORK OR YOU WEAR ONE”

marilyn monroe

“

“

EXTRAVAGANCE BECOMES A MUST

A small Jean Genie snuck off to the city

Strung out on lasers and slash-back blazers

Ate all your razors while pulling the waiters

Talking ‘bout Monroe and walking on Snow White

New York’s a go-go, and everything tastes right

Poor little Greenie, ooh-ooh

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You have seen Cameron Diaz do it in

the middle of the California Ocean,

Kate Hudson on a holiday trip to

Hawaii and Jessica Biel under Justin’s

attentive eyes. Now it’s your moment!

SUP Yoga for everyone: let’s go to

the lake, for some light trekking and

an hour of yoga.

Needless to say, bring along your

fashionista soul: for yoga, Koralline

proposes a comfortable black blouse

and soft military pants with a black

side band, for a chic jumpsuit effect!

Would you like to be gorgeously dressed

up like Indian brides and bridesmaids,

but cannot organise a bachelorette party

in India?!?!

No worries, Maharani & Arts of India will

see to everything, down to the tiniest

details, without your having to bear the

hassle and the costs of a journey.

Well, then, be ready with the perfect

outfit for that day.

Koralline proposes a long, light and

colorful floral dress, combined with a

fashionable band with the same floral

print! #makeeverybodyenvious !!!!

You got three days all to yourself?!

Think…Morocco!!

Three days totally dedicated to beauty

and sensuality. A relaxing afternoon at

the Hamman in Marrakech; then a tour

of the market looking for perfumes,

spices and rugs.

A dream that may become true...

do not forget to bring along the

right outfits: you definitely cannot

do without desert-beige!!! Koralline

proposes the right tank top and

stretch pants to play the part with flair!

In the middle of nowhere!

To the mountains, to light a bonfire and

have fun dancing, telling stories and

amusing anecdotes! You can’t wait to

enjoy this one-of-a-kind experience?!

Go pack your suitcase, then, and do

not forget to bring along a natural-

cool t-shirt, a pair of shorts and

gladiator sandals. You will be trendy

and comfortable at the same time. Who

knows what encounters the woods may

have in store for you! ;-)

The summer weddings season is about to start. While the future wives are focusing on preparations, tables and

last minute arrangements, their friends are looking for clever ideas for the most extravagant and unforgettable

bachelorette party. And so, dear friends, to make life easier for you, Koralline takes care of the bachelorette

party by presenting a number of proposals that will make you go wild with joy!

YOGA ON THE LAKE

INDIAN STYLE

IN THE WOOD

MARRAKECH

brides maids

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11

PINK IS THE NEW

HA

PP

Y

PINKmillennial

Let’s talk about the make-up for spring-summer 2018

and replace the dark red of winter with vivid colors and

pastel hues.

PINK LIPSTICK: a favourite with stars lake Cate Blanchett,

Emma Stone and Keira Knightley. A must-have nuance,

a runaway success since the beginning of the 20th

century. Elizabeth Arden saw it as the color of revelation,

and in 1912 decided to make pink the all-pervasive color

of her first make-up collection. Nowadays, pink makes

a big comeback and establishes itself as the ultra-chic

color for the summer. What are you waiting for? Dash off

to buy the shade that best exalts your face... you will find

that it is the perfect match for the outfits designed by

Koralline for the spring-summer 2018 collection! From the

tank tops and the t-shirts to the stretch pants, the blazers

and the high-waisted pants, in man’s style. The Koralline

woman likes pink, in all its shades, pastel or bubble-gum.

Choose your outfit and combine it with your new lipstick.

#pinkpinkpink, let’s make it pink!

“Pink it´s my new obsessionPink it´s not even a questionPink on the lips of your lover,Cause pink is the love you discover…”

Millennial Pink is a highly refined, romantic

nuance that has gained stardom on the

fashion scene with its cheeky and intriguing

harmoniousness.

Pink pastel is the peak shade for the season:

young women stick by it, influencers the world

over are making it into a must for every look,

and the trend really knows no boundary, as

attested by the fashion parades of Valentino,

Marni and Rochas, and street style protagonists.

#thenews - what’s new over the previous

seasons? Wear it in a “total look” version, as in a

“monochromatic monologue” that prevails even

over stylish, typically business outfits, wear it

diluted with accessories generating a more

easy&funny feel.

In this manner, Koralline, with its SS18 proposals,

presents the collection for an ideal millennial

pink lady, with matching blazers and pants, silk

blouses, top tanks with studs, solid color mini-

dresses, total pink!

THE PINK LADIES OF THE NEW MILLENNIUM

The c

olor d

iet

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Kendall Jenner is painting the walls of her new house Miller Pink, a color which is believed to mitigate your food cravings.

A study conducted by the Food and Brand

Lab of Cornell University reveals that when

the colors of the food and the dish are similar,

servings tend to be bigger by up to 30%.

A more welcoming environment, with

diffused or warm lights, may make the

difference in terms of calorie intake.

A study conducted in Britain

revealed that eating while you are

distracted results in your eating

more, both during and after your

meals.

If we use large dishes, the content will seem

meagre and we will tend to serve more food

to fill up the empty space. Conversely, if the

dish is small and full of food, we will have the

impression of eating more.

The presence of a mirror can make junk food

less satisfying by cranking up a person’s guilt

feelings.

Use dishes in contrasting colors

Use warm lights

Put a mirror in front of your dining table

Avoid distractions

Use smaller dishes

COLORS ARE SERVEDW

all colors affect your appeti

te

We’re after the same rainbow’s end,

waitin’ ‘round the bendMy huckleberry friend, moon river, and me

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15

VS

NA

PO

LI

New York is a continually

moving energy hub, a factory

of ideas, an ocean of creativity.

Just by walking down a street

you become aware of this

and, no matter where you

come from and whatever your

social background, New York

will doubtlessly surprise you,

with its grandiose attractions

and its less known features

alike. Look for the Big Apple;

Koralline’s SS18 collection offers

an incredible variety of choices

for each and every urban

occasions: from the aperitif with

friends to the day at the office.

Eclectic and versatile outfits for

use around the clock, as well

as perfect looks for a touch of

lively extravagance. In short:

dare, mix styles and looks, and

create original combinations.

Sequins and frills, lace and

stripes, geometric and floral

prints.

On the fourth floor of its store

on Fifth Avenue, the renowned

US brand has opened the Blue

Box Cafè. A modern luxury

experience. Blue is the leitmotiv of

the furnishings and the tableware,

while the menu is straightforward

and seasonal, with the “American

classics” reinvented to become

“uniquely Tiffany”

“

* Breakfast at Tiffany’s, now we can

“

BIG APPLE WE’RE COMING

NE

W Y

OR

K

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17

VS

NA

PO

LI

NE

W Y

OR

K

* Capri, the Blue Island

In one of her best published photos,

Jackie is portrayed barefoot walking

along a road in Capri, wearing a t-shirt

and white pants. In its absolute

simplicity, the quintessence of elegance

“

“

E m b r o i d e r i e s , p r i n t s ,

stylistic virtuosities, sartorial

exploits, Neapolitan fashion

enchants, caresses, amazes

and overwhelms, with the

authoritativeness of the haute

couture tradition of the city and

the innate creativity that has

always characterised it.

Koralline’s spring-summer 2018

collection proposes exciting

print and motif mixes, creative

breakthroughs, floral prints and

contrasting colors resulting in

new combinations, for feminine,

trendy looks.

Capr i . The Pear l o f the

Mediterranean, known the world

over for its beauty and timeless

enchantment. The island of

elegance, a paradise on earth.

The rallying cry: forget about the

trends and let yourself surrender

to the freedom of Capri’s simple

style; colorful shirts with ankle-

length pants and rigorously

handmade sandals.

MULTI-COLORED NAPLES

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In the collective imagination, the notion

of romantic femininity has always been

associated with floral prints and motifs.

Over the years, however, fashion-

system designers have moved away

from this mental scheme, reinterpreting

the theme from different perspectives.

In the early 1990s, light viscose dresses

with floral prints were combined with

heavy Dr. Martens boots or worn

with oversize coats from the male

collection to take on new meanings and

bespeak rebellion and anti-romanticism.

Botticelli’s flora had died to make room

for the “Riot Girls” in a fascinating mix of

natural elements and typical streetwear

features. Following the fusion trend, for

its SS18 collection, Koralline proposes a

marvellous floral print, a lawn speckled

with daisies, a mix of innocence and

malice that permeates the collection,

from the long dress for important

events to the casual outfits for leisure

time pursuits.

Silk jumpsuits, glittery

skirts, high-waisted jeans

and leggings, and sequins

galore. The 2018 spring-

summer fashion goes disco

and the fashion parades

evoke the dance halls

of celebrated New York

clubs that bring back to

the fore the Seventies/

Eighties, when elegance

and extravagance walked

abreast. Capturing the

latest trends, the SS18

collection by Koralline

proposes a sparkling,

sophisticated night style,

with a centrepiece par

excellence; the two-piece

suit in lamè. #chicstreet.

URBAN WILDLIFEB E A U T Y I S C R U E L

SUMMER SPARKLES

CHIC STREETWEARSHINING MANIA

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23

CRODINO

PEPSI

Born in 1964 in Piedmont, in Crodo, a town in the Antigorio

Valley, north of Domodossola, from which it took its name,

it was created by Crodo, a company by the same name that

bottled water from the Liesel spring.

It is made with water from the local spring and a blend of various

herbs. It is the most popular non-alcoholic aperitif in Italy.

“The non-alcoholic blond drink that makes the world go crazy”

Coca-Cola was invented by American

pharmacist John Stith Pemberton

on 8 May 1886 in Atlanta, Georgia,

initially to serve as a remedy for

headache and then for fatigue.

Afterwards, the formula and the

rights for Coca-Cola were bought

by a businessman who had realised

the potential of the drink and the

importance of advertising to promote

it and beat the competition. In 1919

the company was listed on the stock

exchange market and started its

worldwide dissemination that went

on through the Twenties and landed

in Italy in 1927.

Nowadays, it is undeniably the best

known drink in the world, and the

brand always makes the world’s

top ten by value. Celebrated are

its advertising campaigns and its

pay-offs, such as “Taste the feeling,”

which have become part of everyday

language.

COCACOLA VS CRODINODRINKS CHARACTERISED BY LIGHT-COLORED, COMMUNICATIVE PACKAGING, DESIGNED TO EXALT THE PROPERTIES OF THE PRODUCT. THE CAREFREE SPIRIT AND IRRESISTIBLE IRONY OF CRODINO VS. THE LEGENDARY COCA-COLA. A MIX BETWEEN THE X AND THE MILLENNIAL GENERATIONS.

COCACOLA

A somewhat vintage, somewhat

hipster accessory, the turban scarf is

gaining popularity, also thanks to the

fashion parades. Smooth, intertwined,

with a knot or a bow: it is practical and

trendy… a veritable look saver, even

with untidy hair, that is a must-have in

our summer wardrobe!

For spring-summer 2018, Koralline

proposes a turban scarf in a variety

of versions reflecting the main motifs

of the Collection: striped, geometric

and color-pop. It will be fun to wear

it combined with a casual-street look,

or with more romantic and feminine

clothes, to trigger your creative

rebellion and your yearning to be bold

and dare just a little bit more.

#revivalISchic

CRODINOCOCACOLA

SUMMER REVIVALwind a cloth around your head

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g re e n a n d more WHEN NATURE SETS THE TREND Lovely hues, floral pints and cactus

motifs are among the must-haves of

the coming spring-summer fashion.

An elegant coming together of

fashion and lifestyle.

SS18 trends seek inspiration from

nature, and especially from plants and

leaves, which they reinterpret with

light fabrics, transparencies, colorful

prints.

The green fashion mood also pervades

the SS18 collection by Koralline,

which features revitalising green hues

in an elegant and refined floral print,

a refreshing and lively emerald green

total look, a super trendy cactus motif

appearing in various blouse and dress

versions, for a young, up-to-the-

minute look.

One of the prevailing trends this

season consists of stripes, or, to be

precise, striped prints in a thousand

versions.

A veritable triumph of stripes,

multistripes and macro stripes.


collection proposes both vertical

and horizontal, bicolor and multicolor

patterns, pinstripe versions in man’s

style as well as extra colorful, glittery

maxi strips. There are stripes to every

taste and if you want to show off a

trendy style you definitely cannot do

without! #stripedgirlspower

Stand in line! Browse through our

mega gallery for an overview of the

prints that mark the return of a fashion

evergreen based on the latest fashion

trends.

ST

RIP

ED

GIR

LS

A THOUSAND TRENDY STRIPES

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runway!

#KORALLINEWOW

One color alone cannot put

away the grey mood of winter.

A true rebirth needs a multiplicity

of color shades ... a rainbow of

shades. Why not?! Let us use

a complete rainbow, then, and

unite all the colors the eye can

perceive, including the most lively

and the most spirited. Rainbow

shades, often mixed with glitter

and sequins to make everything

shine even more brightly.


collection proposes a wide range

of shining and colorful clothes

that will make everyone you

come across exclaim “wow!”

Discover the entire line-up, from

the bomber to the tank tops. Color

your days!

#RAINBOWMANIA

The wardrobe is hit by an explosion of energy..

Lively and shameless, the rainbow evokeing

wonderful summer days makes its appearance,

determined and hyper-chromatic, on the best

outfits and accessories for the coming spring. It

imposes the rules of a perfect style, for a woman

that is self-assured, and does not want to go

unnoticed. The young soul of the SS18 collection

by Koralline plays with this colorful energy! Lively

pop colors and trendy silhouettes give life to a

veritable Funny Game!

Have fun matching colored outfits and neutral,

versatile items: in this manner, you will create

multicolor but well-balanced looks.

a rainbow“SHE COMES IN COLORS EV’RYWHERE

SHE COMBS HER HAIRSHE’S LIKE A RAINBOWCOMING, COLORS IN THE AIR

OH, EVERYWHERESHE COMES IN COLORS”

“

“...she comes in colors!

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WHAT AND HOW WE WILL BUY?

Nowadays, when the term FRANCHISE

is used in the field of apparel, most of

the time people immediately think of

COST instead of OPPORTUNITY. With

our Customers, we want the opposite

to be true. Everyday, at Koralline, we

spare no effort to create interest, in

the Brand and, needless to say, in the

Product. We use a capital letter for this

word, to underscore the importance we

attach day after day to the creation of

products that can have an impact on

the national and international markets.

Koralline intends to grow in step with its

Customers. Together, we want to study

a strategy that can optimise the actions

of everyone.

CHATBOTINNOVATION

RESTOCKING MADE EASY

JOINTHE KORALLINE CORNER

If you are a partner of Koralline (or

want to be one), contact us right away,

either through the Company or through

our Local Agent. Together, we will

define the right formula for you. The

aim is to do business with a proposal

that is advantageous for the Customer,

with sales terms that will let us have

excellent sell-outs before the sales

period begins.

TOGETHER, WE CAN.

Do you have a store? Are you a Buyer?

Are you an Agent/Distributor

managing business in the world?

In 2017 Koralline inaugurated the Digital Buying

Experience. A new web channel that will enable you to

view our collections on line and, through a visual macro-

analysis, evaluate their saleability and style concept. With

our digital experience, you can obtain all the primary

strategic information you need to assess the potential

of a brand, of our brand!

Where?

Through your smartphone, tablet or computer. You

can sign up and request access to the private area by

compiling the form below.

... Discovering us has never been this easy. Koralline

#neverendinginnovation

Starting with the SS17 collection, Koralline supports its customers with an innovative

tool that will make restocking simpler and faster. Starting January in fact, orders can

be placed directly through Facebook Messenger thanks to Koralline’s chat software,

IlariaKorbot, that will answer any question and will provide step-by-step guidance in

the preparation of your orders.

The procedure to the followed consists of a few easy steps:

Access KorallineBot

(either through the link or directly on Fb messenger).

On your first access, log in

(with the username and password provided by Koralline).

Communicate with IlariaKorbot on the Fb chat,

select the items you want to reorder and add them to your shopping cart;

Complete your order by simply clicking the CONFIRM button

on the front page of B2B site www.koralline.it

Time is a precious and strategic asset... This is why the Koralline team works tirelessly to

optimise each task and make it as quick and as easy as possible for our partners.

Digital Buying Experience

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Not all the trends proposed by the stylists

become viral. The acid test comes from

the social media, since, in the 2.0 era, a

trend is such depending on the quantity

of clicks it gets on Instagram profiles.

Undeniably, the techno-sophia

phenomenon has conquered the world of

fashion, establishing itself as a key factor in

the fashion-system.

An instantaneous, real, direct experience,

immediacy of the contents: this is what

customers expect, this is what they look for

in the pages of their favourite brands.

Thus, even the tools become light, itinerant,

to create everywhere and in any way. In this

context, the notion of Insta-tales was born:

spontaneous, genuine stories that bring

the brand closer to the consumer, speak

the same language, give the consumer a

leading role in the narration ... in a satisfying

and intimate interaction.

THIS IS HOW:

FASHION IS DONE ON INSTAGRAM

TECHNO-SOPHIA CONQUERS THE WORLD OF FASHION AND THE WAY TO PUBLICISE A BRAND

Koralline’s communication

strategy has adopted the techno/

social approach, developing

innovative and trendy contents

with a view to establishing a

strong relationship of genuine

complicity with its community…

#engagement and #innovation

INSTA TALES

brand 3.0

consigli di stile

34 35


ARIES

You are going to have an

elegant summer, during which

you will meet interesting people

and will enjoy spending time

with pleasurable companions.

LIBRA

People born under this sign

are known to be balanced

and charming and have an

extremely refined aesthetic

sense. What is a must-have in

their wardrobe? The timeless

fascination of lace, obviously!

SCORPIO

How would you describe

the Scorpio woman with a

single adjective? Magnetic!

She likes dressing up

and taking care of her

appearance, is strong and

passionate. This is why her

wardrobe is characterised

by trendy, glamorous

articles, invariably tasteful.

GEMINI

A dynamic, communicative

sign.. now is the time to seek

more seductive and more

stylish ensembles.

SAGITTARIUS

Summer time, vacation time, a Sagittarius

woman knows full well what she wants

and what she wants to do: travelling and

discovering new cultures, this is the reason

why among her clothes she must have outfits

and accessories drawing inspiration from

distant lands.

CANCER

To August born cancer girls we

recommend choosing casual and basic

outfits and letting small details make

the difference. Try to express your

personality in new ways

LEO

Strength, dynamism, innate

leadership: this is the sign of the

Leo; but since this is the month of

summer vacation, a few slip-ups are

admissible.

AQUARIUS

Aquarius women have always

been characterised by their joyful,

sunny disposition. What is a must-

have in your wardrobe if you were

born under this sign? A leather

jacket, definitely!

VIRGO

Lightness and joy will be the

salient traits of the Virgo in this

month of August, during which

encounters - as well as some

clashes - are permitted.

PISCES

At last, you can pull the

plug, let go and stop

trying to look posh all the

time. Add girly details and

delicate transparencies to

your wardrobe, you will not

regret it.

CAPRICORN

It will be a romantic summer,

with brilliant and decisive

moments. You should be

able to wear two hearts

on your sleeve: a soft and

delicate one and a tougher,

undaunted one.

HOROSCOPEyour fashion moment

TAURUS

Sensuality and love for body care

characterise this sign. An extremely girly

dress, combining elegance and boldness,

is a must-have in your wardrobe.

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