art at the source 2012 information packet draftsebarts.org/images/uploads/art at the source 2012...

Open Studios 2012 Info Event weekends: June 2 & 3, and June 9 & 10, 2012

Application deadline: Thursday, December 1, 2011

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General Information Art at the Source (AATS) offers professional artists an opportunity to show and sell their work in the premier open studio event in West Sonoma County. Each year thousands of art collectors visit Art at the Source studios to meet the artists, see their work, and to purchase directly from the artist. Event dates for 2012 are: June 2 & 3, and June 9 & 10, 2012. This packet is 8 pages of information and a 4-page application + map, for Art at the Source 2012. Application deadline is Thursday, December 1, 2011 at 6pm. The Center for the Arts (SCA) will be open 10am - 6pm on Dec. 1 for hand-delivered applications. Applications may be submitted before December 1. In addition to the four full days of open studios, the $325 program fee allows you to:

1. Have your artwork appear in more than 25,000 full-color catalogs distributed to art enthusiasts in the greater Bay Area, and mailed to 150 of your own personal customers and collectors.

2. Exhibit your work in Community Showcases throughout Sonoma County. 3. Learn new skills in marketing and brand development from seasoned professionals. 4. Work with a mentor to develop your presentation and merchandising skills. 5. Have fun, and make new connections for networking your art.

Applications are screened to meet the criteria described on Page 2. In addition to the application fee, you are required to:

1. Be a current member of Sebastopol Center for the Arts. 2. Submit high-quality images of your work (see Catalog & Publicity Image Information, page 3) 3. Contribute 9 hours of work to a committee or pay a $135 work waiver fee. (Work Committees, page 4) 4. Submit a mailing list of up to 150 customers by February 25, 2012.

Acceptance notification for Art at the Source will be sent by January 15, 2012 Saturday, February 25, 2012 will be a full day at SCA for the Orientation / Sales and Marketing Workshop: 10am - 4pm: Learn how to market your work, present it professionally and build a customer base. Meet other participants, hear more about the event and have your questions answered. This session is strongly suggested for all artists.

Completed application and fees are due by 6pm on Thursday, December 1, 2011. The $325 application fee may be paid in two installments: $162.50 due on Dec. 1, 2011 and the second installment of $162.50 due on Feb. 1, 2012. Please use the check list at the end of the packet to be sure your application is complete.

For questions please contact: Art at the Source Chair, Sandra Maresca, 869-9419 [email protected], or Linda Galletta at SCA, 829-4797 [email protected]



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Criteria, Guidelines & Fees

Mission Statement: Art at the Source is a Spring venue for the public to meet and buy art from emerging and established professional artists in open studios in West Sonoma County. Criteria & guidelines: 1. Event dates are June 2 & 3, June 10 & 11, 2012, 10am - 5pm. Artists must be present in their studio

all day, both weekends. 2. Artists must be residents of Sonoma County. 3. Studio (selling) locations must be within these geographical boundaries:

a. North: River Road - Russian River area (Guerneville, Monte Rio, Jenner, etc) b. South: Roblar Rd including Bloomfield c. East: Highway 101 d. West: Pacific Coast

Artists whose studios are not located within the boundaries may be a guest of an artist whose studio is within the boundaries. Each selling location where an artist (or group of artists) is showing should be the studio of one of the participants. Exceptions must be approved by the Steering Committee. AATS will assist guest artists in finding a host studio; however, you are encouraged to begin searching for a compatible host right away. Artist placement must be finalized by January 15, 2012 to assign studio numbers for the catalog. Application fees will be refunded if appropriate space is not found. No more than three guest artists are allowed at one studio location for a total of four artists.

4. Artwork shown during the event must be high quality, original, and made by the artist with his/her own hands. All work is subject to review and acceptance. Commercial kits, embellished objects, manufactured objects, imported items, art assembled solely from commercially available items, painted commercial ceramic greenware, and factory-produced wearable items are NOT allowed. All work shown must have a handmade element. Assembled jewelry will not be accepted. For 2-D artists, the majority of the work for sale should be original pieces, with a minimum of giclees and/or un-numbered prints.

5. Items sold during Art at the Source are those made by the AATS artist and listed on their accepted application. Items not listed on the application, or created by someone else may NOT be shown or sold.

6. Each artist must submit an Artist's Resume that includes art experience (training and exhibitions, etc.) and an Artist's Statement that describes how you approach your work. Samples of each are available at SCA.

7. A valid California resale license is REQUIRED and must be posted at the studio of each participating artist. Licenses can be obtained through the State Board of Equalization (707-576-2100.)

8. AATS is a collaborative effort. Artists MUST submit a mailing list of up to 150 customer names. Catalogs will be mailed to these customers. Details for submitting your mailing list will be sent upon acceptance of your application. Mailing lists are due Feb. 25, 2012. Do not include your mailing list with your application.

9. Artist applications must be complete to be considered. 10. Community Showcases (including Art at the Wineries & Finley Center) are optional exhibition opportunities.

Artists participating in these exhibitions must have a current, functioning website; and enough work to exhibit in addition to their studio show. Artists must agree to accept their showcase or winery assignments. Refusal or no shows will result in removal from the Community Showcase program. Signing up for these exhibits does not guarantee placement.

Fees & additional expenses: 1. Exhibition Fee: $325 per artist + current SCA membership $40. Cash, check, VISA or MasterCard accepted. Application fee may be paid in two $162.50 installments on Dec. 1, 2011 and Feb. 1, 2012. Payment for application fee & membership should be made separately, if possible. 2. Each artist is required to contribute at least 9 hours of work, or pay an additional fee of $135.00. Hours are

assigned by the committee chairs or Artist Work Coordinator. Refer to Page 4 for details. If you do not fulfill your hours, you will be offered work opportunities after the event, or billed for remaining hours.



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Catalog & Publicity Image Information

Submit only digital images. Do not submit original material or slides.

ALL ARTISTS: Select 2 pieces of artwork that represent your body of work. Note: vertical and square images reproduce larger in our catalog than horizontal images. Submit one professional quality digital image of each piece of artwork. One of these will appear in the catalog. (Indicate your preference for by naming each image file in lowercase, no spaces, with your last name first name and number. Example: smith.john1 & smith.john2). NEW ARTISTS: Provide three (3) additional images for a total of 5 images representing the full range of your artwork. Image named “smith.john5” is to show an example of how you intend to display your work for sale. Name these images with your name and number (example: smith.john3, smith.john4, smith.john5). RETURNING ARTISTS with a NEW ART FORM, or ARTISTS RETURNING AFTER AN ABSENCE of more than one year: Provide three (3) additional images that show the new art form you wish to exhibit for a total of 5 images. Name them with your name and number (example: smith.john3, smith.john4, smith.john5). ALL ARTISTS: Each image must be accompanied by one color copy/print out of that image. Indicate your name on each color copy - the same way you named your images (smith.john1, etc.) and indicate the top of the image/copy with an arrow or write in "top". ALL ARTISTS: Optional Publicity Images: Each artist may submit 3 candid (not posed) shots of you and your studio that may be used for publicity or in the catalog. Name each image file lastname.firstname1pub, lastname.firstname2pub, etc. and a color copy must accompany each of these additional images. SPECIFICATIONS FOR IMAGES – Digital Only (no original artwork or slides)

1. File size: For the catalog, a professional-quality, high-resolution is essential. The size of your image file should be at least 1 MB (megabyte). The image can be larger, up to 20MB if you have a large version. 2. File format: .tif or .psd preferred; .jpg (JPEG) is acceptable also. If your camera takes JPEG images (most compact cameras do), set the image quality to Super or the highest available image size and quality. 3. Image size: at least 2.5 inches on the long side at 300 dpi (resolution) or 10 inches at 72 dpi (the resolution some cameras provide). 4. Color space (or mode): RGB or Grayscale (for black-and-white images). 5. File naming: name files lastname.firstname1 and lastname.firstname2 (use lowercase text, no spaces) 6. Computer type: either Mac or Windows PC.

IMAGE DROP IN COACHING: Thursday, Nov. 10, 5:15 -8 pm, AATS steering committee members will offer a drop-in image-coaching session. Artists can bring their laptops, thumb drives or CDs for help with getting their photos into the correct format for the AATS application. (If you haven’t taken the photos for the 2012 application yet, bring similar photos to practice with.) A handout that offers information about image formats and tips for preparing the photo files will be available at this session.

MAILING LIST: Each AATS artist is required to submit a mailing list of up to 150 names. The names on your list will be mailed a catalog. Mailing lists are to be submitted by February 25, 2012. You may turn in your mail list on a CD when you proof the catalog on February 25; or you may email it directly to Advantage Marketing between February 1 and February 25, 2012. If you email, indicate how many names are on your list for a receipt confirmation. Email to: [email protected]. If you submit your mail list on CD, label your CD with your name, phone number, email address, and the file name and file format. Preferred format is Excel.



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Work Committees Committee assignments require at least 9 hours per artist (much more for the chairs). You indicate preference for a committee, NOT a specific assignment within that committee. If less than 9 hours is worked for a job, you will be given additional jobs to complete your hours. Estimated number of workers required for each committee is indicated. An asterisk * indicates chair roles receiving a fee waiver. Administration – chair* plus 15-16 workers perform a variety of “desk jobs” but no heavy lifting or vehicle use. Some roles require good verbal and written communication skills. Many roles require computer skills and familiarity with Microsoft Excel, Word and email. Workers must follow directions, pay attention to detail, be able to work independently and have flexibility regarding timing of assignments. Tasks include: application and/or evaluations take-in; guest/host studio matching; work committee assignments and tracking; packet assembly; filing, data entry; telephone tree; assisting SCA staff. Preview Exhibits – 2 co-chairs plus 20 workers are responsible for the AATS preview exhibits. Tasks include exhibit take in, installation and dismantling both the SCA gallery and Finley Center preview exhibits; and hospitality for the opening receptions. Tasks will be completed at specific times during May & June. Computer skills are needed for some assignments (e.g., creating exhibition labels & artist name tags). Installation & take-down may include physical labor such as patching and painting walls and pedestals. Some workers may be called to provide hours as “gallery sitters”. Signs - 2 co-chairs* plus 11 workers are responsible for large highway signs, as well as individual and cluster signs –work is performed in April/May. Some roles require vehicle, tools and physical labor; other roles need good communication/people skills. Two of these worker positions require basic computer skills and organizational/communication skills. Catalog Production – chair* plus 5 workers oversee the creation of the 4-color AATS catalog. All work done December - April. Tasks include checking artist images at application intake, map and database creation from artist information, review and selection of artists’ images, collaboration on layout and design, oversight of artists' proofing of catalog content, and final proofing of catalog corrections. Proofreading and attention to detail are very important; familiarity with digital image formats very helpful. Some proofing work may be on short notice. Catalog Distribution – chair* plus 22 workers distribute 15,000 catalogs to pre-determined locations throughout Northern California. All work is performed in May & June. Tasks include mail list/mailing house coordination. Requires vehicle for transporting, strength for lifting 50-lb boxes, and ability to respond quickly once catalogs are ready for distribution. Publicity/Marketing -chair* plus 12 workers maximize the coverage of AATS in internet, social media, print, broadcast, and other media. Update and maintain existing media contact spreadsheet. Work with Art Center staff on updating AATS.org website, Facebook page, image management and dissemination. Implement different ways to get publicity through traditional and non-traditional media. Update online event calendars; and keep Facebook and Twitter buzzing. Knowledge of Word, Excel, Photoshop a must; and strong communication skills and PR writing a plus. Work accomplished from Jan-June. Community Showcases - chair* plus 8 workers. This expanded committee incorporates the “Art in the Wineries” program (members of the Wine Road organization), Finley Center, and other selected venues. Some committee work must be completed before February—other coordination happens in early spring. Must have good communication skills, people skills, reliable email, working knowledge of Excel spreadsheets and MS Word computer programs. Mentoring – 1 chair plus 6 workers help emerging artists make sure that both the body of work and studio presentation of the work is as professional as possible, a mentor will be assigned to EVERY participant who is new to AATS and has no previous open studio experience. Mentors are chosen from experienced professional AATS veterans, who work with their assigned “protégés” during the pre-and post-event stages to answer questions, make suggestions, and maximize their positive experience with AATS.



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Studio Sharing Information Art at the Source (AATS) allows artists to share their studio location by hosting up to three additional artists, for a total of 4 artists per studio location. Applicants with studios not located inside the geographic boundaries (page 2) can be a “guest artist” at another studio. There are usually enough artists who have space to share with 1, 2 or 3 guest artists that we are able to find space for all studio seekers, but if we cannot, (painters are sometimes harder to place) the applicant’s fee will be returned. How Studio Matching Works • As a potential host OR guest artist, you may find a match on your own, or ask the studio matching coordinator to help you. • It’s critical that the artists involved be compatible. The selection process is similar to seeking a roommate. That means you’ll need to spend time interviewing potential candidates, viewing each other’s art, assessing personality and communication styles, and evaluating the space available to share. • Open communication is essential. Years of feedback show that the most successful shared studio experiences are ones where artists did their “homework” about working together long before the event. • Artist placement must be finalized by January 15, 2012 to assign studio numbers for the catalog. Advantages • Shared studio space makes it convenient for visitors to see more art in one neighborhood, especially if several shared studios are near each other, thereby creating a “cluster” effect on the catalog map. Clusters often experience higher traffic (although not necessarily higher sales). Statistics from previous years show that sharing a studio does NOT guarantee higher sales; the latter depends on many factors. • Studio sharing allows participants to work together to market and display their work in a complementary way; for maximum promotional impact of such collaboration, however, it’s important that each artist market to his/her own audience (e.g., mail list) with individual postcard mailings and emails, highlighting either one or a collage of all artists at one studio location. Considerations for Studio Sharing For Hosts: • Medium: what is your media and does it matter what media your guest(s) have? A painter, for example, may only want to share with 3-D artists. But perhaps your style of painting is so unique that you wouldn’t mind sharing with another painter.... • Space: what is your space to share like? Indoors or out? Shade or sun? Dirt, grass or paved? Is there wall space for hanging 2-D work? • Logistics: would a guest artist be able to leave his/her display set up overnight? And for the intervening week? If not, do you have space to store their work in between? • Display Equipment: do you have “props” the guest artist could use (display panels, lights, tables, etc.) –or will the guest need to provide all? • Weather: if your guest is showing outdoors, what will you do about unforeseen, inclement weather? Plan B?

For Guest Artists: • Medium: are you interested only in finding someone with a DIFFERENT medium from yours? • Space: what are your space requirements? How about environment—i.e., is outdoors in sunlight ok? • Display Equipment: does your host have display “props” —or will you need to provide you own? • Weather: if showing outdoors, what will you do about unforeseen, inclement weather? Plan B? • Location: how important is it to have a host studio that is located relatively close to your home? Are you willing/able to dismantle your display after each show day and/or between weekends? • Finding a Match: take a pro-active role in your studio search. If you haven’t heard by January that a potential host has been identified, contact the studio matching coordinator for an update. You could also contact the steering committee chair if necessary.



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Once You Decide On Studio Partner(s): General considerations: • Do you want to display your work completely separate from each other—or are there complementary themes that would lend themselves to mingling? • When can you meet to evaluate the display spaces and work out a plan for getting ready for the show? Space and display • Will the space need to be prepared-cleaned, painted, outside areas groomed? • Specifically, when will the exhibit be prepared? (week before, day before?) • Are hanging supplies needed? Is painting or rehabbing pedestals needed? • Do you have or need a canopy for outdoor space? Publicity • Signs: how many in total will you need? Who will be responsible for putting them out each Friday night or

Saturday morning and taking them down on Sunday nights? • Do you qualify for a special “cluster sign” situation (more on this in February)—and if so, who in your group will take responsibility for coordinating these with the sign committee? • Will you do any joint marketing –or just your own (post card mailing, ad placement, email blasts, etc.) ? Logistics • Hospitality: what refreshments will you provide (if any) and who will buy what? • Guest book and visitor counting: will you offer one book or several? Will one person count visits for the whole studio – or will each of you? • Parking: where will guests park and how will you make that clear to visitors? • Safety: are there any potentially hazardous areas that should be roped off? • Do you have a “Plan B” for weather or other unforeseen circumstances? Clean up at end • Who is responsible for what? • Who will remove all highway signs at the end of each weekend? • Where/how will you store your signs for future use? • How will you distribute the guest books names (if you opted to have only one sign in)?



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Additional Optional Opportunities

Community Showcase Exhibits

Community Showcase Exhibits offer opportunities for a broad spectrum of Sonoma County’s population to see your artwork in a variety of places, including Finley Center, wineries and lodging facilities that are members of the Wine Road Association, and other business & community venues. Some of these showcases have sales potential, and all of them reach potential buyers even when you are not there. We are focusing our marketing efforts to reach a larger, more concentrated prospective buying population, and high-traffic venues where wonderful art is known to be displayed. This approach will benefit of all AATS artists. There will be several Showcase Opportunities for 2012 and each opportunity & venue has its own unique attraction and benefits. All of them help showcase your work to the buying public! Please consider participating in our 2012 Showcase Opportunities program. Artist requirements for participation: • Current website that displays work representative of what you will sell during AATS. • Current email address and ability to access it and respond in a timely manner. • Sufficient body of work to display multiple pieces of art if a winery selects you as “their AATS artist.” • Artist agrees to display work at a Showcase venue during the agreed upon dates between April 1 – June 15. • Agreement to accept the assigned placement of Showcase Opportunities. If placement is declined, the artist will be dropped from the Showcase Opportunities program. • Artist agrees to place marketing materials (i.e.: business cards, postcards, brochures, poster, signs, AATS catalogues) with their artwork at the assigned Showcase venue. • Artist agrees to put Showcase venue’s marketing materials in the artists’ studio during AATS. • Artist agrees to complete the Showcase Opportunities section of the AATS evaluation form. Note: The Showcase Committee spends a great deal of time pairing artists & venues, but please remember that committee members are volunteers and are NOT your personal art reps! Depending upon the number of artists applying for Showcase Opportunities, and the availability of Showcase venues, artists may be limited to just one venue. Your understanding is appreciated!

Optional Mid-week Open Houses The Mid-week Open House program will continue in 2012 and is optional to participate. Artists can open their studios according to location on either Tuesday, Wednesday, or Thursday, June 5, 6, or 7, from 5-7 p.m. Your studio location determines which night you will be open. A map of the three areas and assigned days will be posted on the AATS website and sent to all participants about two months before the June weekends.

Scheduled Artist Demonstrations on AATS Weekends

Art at the Source artists often have demonstrations in their studios to allow visitors to experience their processes first-hand. It is an opportunity for the public to learn about historic and contemporary materials and techniques from practicing artists in these free drop-in demonstrations. If you are planning a demonstration at your studio during the AATS weekends, our publicity committee would like to know about it. We may include the information in the catalog, on the website, and in information sent to the media. For AATS publicity purposes, the deadline to commit to schedule a demonstration at your studio will be Saturday, February 25, 2012. You will submit a form confirming your demonstration, date & time.



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Important Dates All dates, days, times and locations are subject to change.

Thurs. Nov. 10 Image Management Drop-in Coaching SCA Painting/Drawing Studio (second floor) 5:15 – 8pm

Thurs. Dec. 1 Applications Due SCA (Room TBA) 10am – 6pm Wed. Jan. 18 General meeting for all AATS Artist SCA Library, 7pm Feb. 24 & 25 Catalog Proofing for all AATS Artists Deadline to submit mailing lists Friday, Feb. 24, 1 - 7pm Saturday, Feb. 25, 4 - 6pm Sat. Feb 25 Marketing Workshop SCA Painting/Drawing Studio 10am - 4pm Mon. April 30 Delivery of Art for Showcase Exhibit at Finley Center, Santa Rosa Monday, April 30, details to follow Thurs. May 3 Reception for Showcase Exhibit at Finley Center, Santa Rosa Thursday, May 3, 5-7pm Tues. May 15 Delivery of Art for Preview Exhibit at Sebastopol Center for the Arts Pick Up Packets & Signs Tuesday, May 15, 10am – 7pm

Fri. May 18 Preview Exhibit Opening Reception 6-8pm at Sebastopol Center for the Arts June 2 & 3 ART AT THE SOURCE OPEN STUDIO TOUR June 9 & 10 10am-5pm SCA Gallery open extended hours June 5,6,7 Optional mid-week Open Houses 5-7pm Mon. June 11 Turn in EVALUATION FORMS & Pick up unsold art from exhibit 10am-7pm SCA Gallery Wed. June 27 Wrap-up meeting 7pm

Catalog & map will be available for proofing at SCA

February 24-25.

No changes to catalog will be made after February 25.

2012 AATS Steering Committee Sandra Maresca 869-9419 [email protected] Sally Baker 829-0396 [email protected] Beverly Bird 869-8284 [email protected] Dennis Bolt 829-3722 [email protected] John Chambers 823-7369 [email protected] Linda Galletta 829-4797 [email protected] Barbara Harris 823-0507 [email protected] Jeremy Joan Hewes 535-0931 [email protected] Theresa Joyce 874-3870 [email protected] Peter Krohn 508-8750 [email protected] Rebecca Love 874-1067 [email protected] Janet Moore 875-2361 [email protected] Jan Schultz 664-9282 [email protected]

Open Studios 2012 Application Event weekends: June 2 & 3, and June 9 & 10, 2012 Application deadline: Thursday, December 1, 2011

2012 Application 1

Print clearly EXACTLY as it is to appear in the catalog.

LAST NAME_________________________________________FIRST NAME__________________________________________

MAILING ADDRESS ________________________________City ____________________________ Zip____________________

HOME PHONE #__________________ STUDIO PHONE # (if different)_______________CELL PHONE #_________________

EMAIL ________________________________________WEBSITE__________________________________________________

Please do not publish in the catalog: address_____ phone number_____ e-mail_____ website_____

CALIFORNIA RESALE NUMBER (ex: SRJH 27-84609) (required)__________________________________________________

Note: If the information above has changed from last year, please mark it with a red asterisk *

CATALOG TEXT: Indicate your "MEDIUM" and "DESCRIPTION" to appear in the catalog under the photograph of your artwork. (Example: Ceramics: pit-fired and raku) MEDIUM: Choose one category as your primary medium: ___Ceramics ___Digital Art ___Drawing ___Mixed media

___Furniture ___Glass ___Jewelry ___Painting ___Photography ___Printmaking ___Sculpture

___Woodworking ___Fiber arts ___Other

DESCRIPTION: Describe your work in 5 words or less (can include secondary medium) ________________

__________________ ________________ ___________________ ___________________

COMMUNITY SHOWCASE EXHIBITS: I want to participate ___Yes ___ No A functional website is required.

MID-WEEK OPEN STUDIOS: I want to participate ___Yes ___No (optional, and a "yes" is not a commitment at this stage)

STUDIO DEMONSTRATIONS: I may schedule a demonstration for my studio ___Yes ___No (also optional at this stage)

STUDIO LOCATION INFORMATION ARTISTS EXHIBITING IN THEIR OWN STUDIO:

I am a new artist _________ I am a returning artist and my studio # last year was ______________________ STUDIO ADDRESS:____________________________________________________________________________ Returning Artists: Is this is a new studio address? ___ Yes ___No My studio is wheelchair accessible. Please designate in catalog ___ Yes ___No (see www.usdoj.gov/crt/ada)

Artists showing in their own studios must indicate their studio location (mark in Red) on Map A or Map B attached. (Returning artists from 2011 with no studio address change are exempt.) ARTISTS NOT EXHIBITING IN THEIR OWN STUDIO - GUEST ARTISTS:

I am a returning guest artist and I need a Host____ Last year I shared with (name)________________________________ I am a new guest artist and need a Host_____ I have already agreed to be a guest for 2012 in the studio of Artist (name/address)__________________________________ (See detailed description for guest artists in the Information Packet)

ARTISTS WILLING TO HOST GUEST ARTISTS:

I already have 1__ 2___ 3___guest artist(s) Name(s)__________________& ____________________ &_________________ I can host: (write number up to 3) guest artists _____. My available space to share is best for 2-D____ 3-D____artists. Space available to share is: indoors___ outdoors___ sun___ shade___ paved___ flat___ uneven_____ Are there any restrictions/limitations of your available space? (ex: need panels for wall hung art...limited wall space, if so, note on the back of this sheet.)

Check one: Returning showed in 2011 Returning after absence Returning w/ new medium New Artist


2012 Application 2

Work Committees

Name:_______________________________ Phone:_______________________ Email:__________________ Descriptions of the Work Committees are included in the information packet. Final committee assignments are made according to program needs. If your job choice requires less than 9 hours, you may be assigned to more than one committee. Indicate your first 3 choices of committee assignment in order of preference. Effort will be made to honor your preferences. A fee of $135 may be paid in lieu of the required work hours. ___Administration ___Preview Exhibits ___Signs ___Catalog Production ___Catalog Distribution ___Publicity / Marketing ___Community Showcases ___Mentoring I will consider ___chairing or ___co-chairing the following committee in 2013:________________________________________ ___I have paid the $135 fee in lieu of the required work hours. SKILLS: Your answers to the questions below assist us in making suitable work assignments.

1. Do you have computer skills? Yes____ No____ 2. If yes, please indicate programs and skill levels:

No Experience Beginner Intermediate Advanced Excel Word PowerPoint Email Adobe Writer Graphics Programs: Adobe InDesign, Illustrator,Photoshop, etc.

3. Do you have reliable email? Yes____No_____ High speed internet connection? __yes __no

4. Are you skilled at searching the internet, posting information and communicating via social networking sites?

___yes ___no

5. Are there factors we should consider in assigning you to a work committee? ___Difficulty hearing? ___Unable to lift 50 lbs.? ____other? Please note:______________________________

6. For the next 6-7 months, are there days or times you are NOT available to work?

___ weekdays ____weekends ____ mornings ___afternoons _____evenings

7. Are there DATES or blocks of time you know you will not be available April-June 2012? __yes ___no If “yes”, what are those dates?________________________________________________________

8. Do you regularly visit: ___Sacramento ___SF ___Marin County ___East Bay ___Peninsula

9. Do you have a van, truck or SUV? ___yes ___no


2012 Application 3

Image Requirements

Name:_______________________________ Phone:_______________________ Email:__________________ ALL ARTISTS – For the Catalog: Submit high-resolution digital files only, and one color copy of each digital file.

Select 2 pieces of art that best represent your work, and submit one professional quality digital image of each piece. One of these images will represent you in the catalog. (Indicate your preference by naming each image file with your last name. first name and number. Example: smith.john1 & smith.john2). Note: vertical and square images reproduce larger in our catalog than horizontal images. One color copy of each image must accompany each digital file. (Copies can be on any paper.) Indicate your name on each color copy - the same way you named your images (smith.john1, etc.) and indicate the top of the image/copy with an arrow or "top.” Images will be checked at the application take-in. If your images do not meet the requirements, you must submit corrected images within 5 days. Returning artists with no medium changes need only submit these two images & the color copies.

ADDITIONAL REQUIRMENTS: for New Artists & Returning Artists with New Medium:

NEW ARTISTS: Provide three (3) additional images (for a total of 5 images) which represent the full range of your artwork & how it will be displayed for sale. The images named “smith.john3 & smith.john4” should show the full range of your artwork; image “smith.john5” must show an example of how you will display your work for the Open Studio. One color copy must accompany each of these additional images, and indicate the top of the image/copy with an arrow or "top". RETURNING ARTISTS with a NEW MEDIUM, or ARTISTS ABSENT FROM AATS MORE THAN ONE YEAR: Provide three (3) additional images (for a total of 5 images) showing the new art medium/art medium you wish to exhibit. Name each image file with your name and number (example: smith.john3, smith.john4, smith.john5). One color copy must accompany each of these additional images. Indicate the top of the image/copy with an arrow or "top".

OPTIONAL PUBLICITY IMAGES: Each artist may submit 3 candid (not posed) shots of you and your studio that may be used for publicity or in the catalog. Name each image file lastname.firstnamepub1, lastname.firstnamepub2 and a color copy must accompany each of these additional images. IMAGE SPECIFICATIONS - Submit Digital Images Only (no original artwork or slides)

1. File size: For the catalog, a professional-quality, high-resolution is essential. The size of your image file should be at least 1 MB (megabyte). The image can be larger, up to 20MB if you have a large version.

2. File format: .tif or .psd preferred; .jpg (JPEG) is acceptable also. If your camera takes JPEG images (most compact cameras do), set the image quality to Super or the highest available image size and quality.

3. Image size: at least 2.5 inches on the long side at 300 dpi (resolution) or 10 inches at 72 dpi (the resolution some cameras provide).

4. File naming: name files lastname.firstname1 and lastname.firstname2 (use lowercase text, no spaces) 5. Computer type: either Mac or Windows PC acceptable.

NEW ARTISTS and RETURNING ARTISTS with NEW MEDIUM must complete this section Type of Artwork Price Range ____________________ ___________ ____________________ ___________ ____________________ ___________ ____________________ ___________

Example: Type of Artwork Price Range Original paintings $125 - $1200 Limited edition prints of paintings $45 - $300 Note cards of paintings $2.50 - $5.00


2012 Application 4

2012 Application Check List Before you submit the application page make a copy for your files!

Name:_______________________________ Phone:__________________ Email:______________________ Cancellation Policy: The application is a commitment to participate. No refunds for cancellations after December 1, 2011. Questions? Contact Sandra Maresca (869-9419) [email protected], or Linda Galletta (829-4797) [email protected]. Check List of Fees:

_____ I am a current member of Sebastopol Center for the Arts (required)

_____ I am not a member. (Enclosed is $40 for basic membership, $50 sustaining, $100 supporting)

_____ AATS Exhibition fee $325. _____Optional ½ payment: $162.50 due Dec. 1, 2011 and $162.50 due Feb. 1, 2012

_____ I am enclosing an additional $135 in lieu of working 9 hours.

Total of Fees Submitted: $__________

Make separate checks for membership and AATS fees. Make checks payable to: SCA. Mail or deliver application and fees in advance to: SCA, 6780 Depot Street, Sebastopol, CA 95472 (Delivery hours Thursday, December 1, 10am – 6pm)

Other Mandatory Information Included With This Application: _____ I have listed my resale number.

_____The mailing list I will submit by February 25, 2012 contains approximately _______ names.

_____Enclosed are 3 self addressed, “Forever” stamped #10 envelopes (4” x 9”) for notification and mailings.

_____I have marked the map in red indicating my studio location. 2011 RETURNING artists w/o address change exempt

_____Enclosed are 2 professional images of my work for the catalog & 2 color copies of those images. ALL ARTISTS

_____Enclosed are 3 additional images of my work & a color copy of each image – NEW artists & ARTISTS RETURNING

with NEW MEDIUM & ARTISTS RETURNING AFTER ABSENCE

_____Enclosed is my artist resume.

_____Enclosed is my artist statement.

_____I have read the work descriptions, filled out the artist’s skills questionnaire and selected my 3 top choices.

_____I agree to return my Evaluation Questionnaire by June 11, 2012.

_____I have read the terms for participation and the cancellation policy. I have signed the agreement below.

_____I am a returning artist interested in having a mentor. (All new artists will automatically get a mentor).

_____I am interested in exhibiting my work at a “Community Showcase” and I have a functioning website.

I have read and I understand the conditions for participating in Art at the Source, and will follow the guidelines. I am aware that an application is a commitment to participate and that there will be no refunds after the application deadline. As a participant in Art at the Source, I agree to indemnify and hold harmless Sebastopol Center for the Arts, its directors, volunteers and employees, against any and all loss, damage and/or liability that may be suffered or incurred during or in connection with the Art at the Source Open Studio 2012. I agree to let images of my work be reproduced in the catalog and for publicity. Sign______________________________________________________________ Date___________________________

art at the source 2012 information packet draftsebarts.org/images/uploads/art at the source 2012...

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