art attack adv per enlabs: twitter
DESCRIPTION
Il mio intervento per il workshop "Art Attack Adv per EnLabs". Parte 2: Twitter.TRANSCRIPT
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FOCUS: TWITTER
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ITALIANI SU TWITTER
2,6 milioni
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UNDER 25 CHE USANO SMARTPHONE O PC DAVANTI ALLA TV 80%
RICERCA UK
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CHI POSSIEDE UNO SMARTPHONE LO USA DAVANTI ALLA TV 86%
RICERCA USA
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CHI USA TWITTER DAVANTI ALLA TV SCRIVE DELLO SHOW 50%
TVGUIDE.COM
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TWEET AL MINUTO DURANTE LA FINALE DEI 100M ALLE OLIMPIADI 25.000
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TWEET AL SECONDO DURANTE L’ULTIMO SUPERBOWL 4.064
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“EMERGING TECHNOLOGIES” DEL 2011
M.I.T. TECHNOLOGY REVIEW
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“BIGGEST INNOVATIONS” DEL 2011
WIRED UK
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Social TV
ˈs!SHəl ˈˌti ˈvi
Per Social TV (o Social Television) s’intende l’attività di interagire
attraverso i Social Network – ad esempio pubblicando commenti,
opinioni o voti – con i prodotti fruibili attraverso la Televisione come
trasmissioni d’intrattenimento, talkshow, film o telefilm.
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NOTA
L’interazione può avvenire direttamente attraverso il televisore
(definizione forte di Social TV) oppure attraverso altri device
(definizione debole di Social TV), in contemporanea con la visione
televisiva oppure no.
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SOCIAL TV BIG TREND
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INTERAZIONE SOCIAL>TV
INTERAZIONE TV>SOCIAL
2011
2012
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ESPERIENZA SU 2 SCHERMI
ADVERTISING INTEGRATA
RECENSIONI “SOCIAL”
PUBBLICO PIÙ PARTECIPE
2012
INTERAZIONE SOCIAL>TV2011
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«I expect to talk about who owns social TV, how to bring brands to the party and how different departments at television networks are becoming more integrated to make social more successful.»
HEAD OF DIGITAL MEDIA MTV / VH1
KRISTIN FRANK
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2004 2005 2006 2007 2008 2009
TEMPO DAVANTI ALLA TV
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2004 2005 2006 2007 2008 2009
TEMPO SU INTERNET
2004 2005 2006
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UNDER 25 IN ITALIA: TEMPO SPESO DAVANTI A TV+WEB 7h AL GIORNO
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N. TWEETS
SERIE TV SPORT
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N. TWEETS
REALITY
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http://www.youtube.com/watch?v=yJYwvvn715o#!
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http://www.youtube.com/watch?v=GzEnGGdhgIs#!
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PERCHÈ È INTERESSANTE LA SOCIAL TV?
louisberk from Flickr
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PERCHÈ TWITTER
È IL “SECOND SCREEN”
DELLA TV.
DICK COSTOLO
(TWITTER CEO)
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BIG TREND
SOCIAL TV
BIG MONEY
BIG BRANDS
BIG AUDIENCE
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CASE STUDY:
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GRAZIE DELL’ATTENZIONE