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Page 1: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

ART MEDIA PACK 2020

Page 2: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

VANITY FAIR ART

Vanity Fair Art is the definitive online guide, providing a platform for the very best galleries, artists and art dealers to promote their exhibitions and works, all with the Vanity Fair seal of approval.

Vanity Fair provokes and drivesintelligent dialogue and debate and brings big ideas and unforgettable images to thousands of modern, culture-hungry and sophisticated consumers.

https://www.vanityfair.com/london

Page 3: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

PRINTCirculation 69,131Readership 159,000Average HHI £162,142Female 86% ABC1 77% AB 41% Average age 39London/SE 64%

ONLINEUnique Users 873,858 Monthly UU’s

Page impressions 1,253,345Average HHI £155,115Female 62% ABC1 75% AB 49% Average age 44London/SE 43%

TOTAL SOCIAL FOLLOWERS

12,869,934

Source: ABC June- Dec 2019; PAMCO July - June 2019;

CIRCULATION

Page 4: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

VANITY FAIR ART

● 70% of Vanity Fair readers consider art galleries and museums a hobby or interest.

● They are 60% more likely than the average ABC1 adult to have visited an art gallery or art exhibition in the last month.

● They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers, magazines or online.

● On average, Vanity Fair readers spend a collective £23.4bn on art each year.

Source: Luxury Survey 2019, TGI Clickstream 2019 Q2, Condé Nast Luxury Survey 2019; collective spend calculated by extrapolating individual spend by total brand reach (PAMCo 3, 2019)

Page 5: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

BRAND FOOTPRINT

PRINT, TABLET, MOBILE

159K

UK ONLINE TRAFFIC

1.2M

VANITY FAIR LONDON

33.7K

READERS PER MONTH

1.4 MILLION +

VF LDN Newsletter

5K+

Page 6: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

Website● A detailed profile in the gallery section of

Vanity Fair Art for 12 months ● 1 x profile image; 1 x video of your virtual gallery

tour; 4 x further images on your bespoke Vanity Fair webpage.

● 100 words of copy, edited by Vanity Fair● Click-through links to your website, email and social

media channels

Traffic Driving Media● Traffic drivers on vanityfair.com/london and Vanity

Fair London social channels to boost page views● Print advertising in Vanity Fair and Tatler for the

Vanity Fair Art homepage

Accreditation Logo● Vanity Fair Art accreditation logo and window

badge for use on all print and online marketing materials

Please get in touch with the Vanity Fair Art team for membership rates.

VANITY FAIR ARTANNUAL MEMBERSHIP

Page 7: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

VANITY FAIR ART LAYOUT

Page 8: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

ONLINE PROFILE EXAMPLE

Page 9: ART - cnda.condenast.co.uk · art gallery or art exhibition in the last month. They are 75% more likely than the average adult to read about art galleries or art exhibitions in newspapers,

CONTACT USVanity Fair, The Condé Nast Publications Ltd, Vogue House, Hanover Square,

London W1S 1JU; tel: 020 7152 3183

[email protected]

ART MEDIA PACK 2020