Art & Design – GRAPHIC DESIGN (assessed for Entry 3)

Example task: Design a logo for a coach company called 'Day Tripper'.

AC1.1 Select a range of references and resources to support graphic design work.

AC1.2 Produce visual and / or tactile records of observations and experiences relating to a taskor theme.

A limited range of references and resources, although a number of coach company logos have been downloaded from the internet.

There is little evidence of the pupil’s own visual responses within the research, apart from this logo drawing.

Written and / or oral comments could also have beenused to enhance this section of the submission. e.g. Which coach company logo works best and why?

AC1.3 Identify the influence of artists, craftspersons and / or designers on their own practice.

There is evidence of some consideration of how typography and logos are used on coaches.

AC2.1 Select and handle materials, equipment and techniques appropriate to graphic design work.

Good coverage of this assessment criteria particularly with the use of ICT.

AC2.2 Use visual elements in practical work, such as: colour; pattern; texture; line; shape; form; space; tone.

AC2.3 Develop ideas for a graphic design outcome, modifying work as needed.

The visual elements colour, line and shape, which are most appropriate for this task are well covered.

There is evidence of development of ideas as well as modification of work.

AC3.1 Use graphic design processes to produce an outcome in response to a task or theme.

AC3.2 Present a resolved graphic design outcome with some consideration of refinement.

The pupil has used ICT to produce a resolved, refined graphic design outcome in response to the task. This includes a letterhead, key ring and brochure.

General Comments

Overall a good unit of work deserving an Entry 3. However, as already noted AC1.1 and AC1.2 would benefit from additional work. The strong aspects include the use of ICT and the presentation of the final outcome in various forms, i.e. letterhead, key ring and brochure, all of a high standard.