art director em construção
TRANSCRIPT
My (Unexpected) JourneyCláudia Bem
6730
The other f ish in the seabackground analysis
This is a very competitive area
full of creative minds
and people with
experience
I f ind inspiration in...my leader
Jennifer Lawrence
23-year-old actress
Mostly known for playing parts in movies such as the X-Men saga (as Raven/Mystique), Silver Linings Playbook and The Hunger Games saga (as Katniss Everdeen)
In the last 2 years, she won over 30 awards due to her performances
Strengths Weaknesses
ThreatsOpportunities
She shows genuineness The way she mocks can be misunderstoodhttp://kaliem.tumblr.com/post/36189476987She’s funny
https://24.media.tumblr.com/aa859598b60719271cf5caa5c11b671d/tumblr_mycat4Bsrb1r7czr3o1_250.gif
She has talenthttps://24.media.tumblr.com/c2ae6f919c14227077534e117f4049cf/tumblr_myhxd8yL6f1qkfux5o1_250.gif
She won an Oscar recentlyhttp://hellogiggles.com/wp-content/uploads/2013/12/20/jennifer-lawrence-fall.gif
She seems like a completely normal person who happens to be famous
She has flaws and makes mistakeshttps://31.media.tumblr.com/826b9154d34bbe6208c70e59a79ea4be/tumblr_mykwr2Ujpx1sc2e92o1_400.gif
She participated in well-known movies, that launched her career and granted her awards
Being a role modelhttp://radiantasthesuns.tumblr.com/post/70546236134/would-you-say-no-to-a-director-if-they-told-you
Award nomination
She’s young and she has participated in successful movies, so she has the opportunity to create a great career path for her
She works in an industry of constant change, which means that her success may not last long
Being a celebrity isn’t easy, because she’s being constantly watched
Now I’l l let you know a bit more about me...my swot analysis
My Strengths
I can draw and paint
I can work with:
... and others
I can speak english
I am curious and I usually fol low my intuitions
I am easily adaptable
I am open mindedI’m willing to improve skil ls
and develop new ones
I’m an active and
hard-working person
I’m able to f ind new, creative and practical solutions
I’ve got a very visual mind
I am versatile
My Weaknesses
I still haven’t graduatedI’ve got no work experience
I don’t have an extensive portfolio
My design skills stil l need to be polished
My Opportunities
Versatility:it allows me to be able to work in
many different areasInvestment :
investing in myself and my skills
in order to improve them
C onnections:knowing people in the area
My Threats
C ompetition:the market is full of creative,
experienced minds, people who
have degrees in Design, Art or
related
My Dream Teamdream company
I want to learn with the best.
I seek an opportunity to have a rich first experience and learn and
grow with new and different people who are willing to teach me
Which seat can I take?position definition
Art Director On my first day of college, the tutor made one simple request of us: ‘Everyone who can draw, stand to my left. If you can’t draw, stand on my right.’ We divided ourselves into two more or less equal grups, and he announced: ‘Right. All of you on this side of the room are the art directors. The rest of you are copywriters.’ That was it. He went on to say that it was just a trial, and anyone who wanted to change could do so at a later date. But no one did.
by Simon Veksner
in “How to make it as an advertising creative”
Basical ly, the recipe is...marketing mix
#1 Product#2 Placement#3 Promotion#4 Price
#1 Hel lo, my name is C laudia
Art Director in progress
Hello, I’m Cláudia Bem and I’m 19 years old.I’m studying Advertising and Marketing at Escola Superior de Comunicação Social.
When I was a little girl, my dream was to become a fashion designer, just like Fátima Lopes. Then, for some reason, even though I really enjoyed drawing, I decided I would leave it as a hobby.Now I want to become an art director and tell stories to the world. Visual stories.I want to invest in my skills, I want to grow as a person, I want to learn.If you want to see my stories, give me a chance to show them!
#2 Where you can f ind me
Leiria
Lisbon
When I’m not in Lisbon, it’s because I’m in Leiria, my home town, probably trying to breathe some fresh air and eating some great food my mother cooked.
When it comes to work, I would like an opportunity to get a placement in Lisbon.
#3 My digital promotion strategymy social presence:
create an account and post a video that would work as an online CV.
show a more relaxed version of myself, by sharing pictures or quotes that inspire me. This way I’ll get people to know me better.
share my drawings (both traditional and digital) and develop my portfolio.
create an account and connect it with the other social networks.
create an account and show a more serious version of myself.
http://flavors.me/claudiabem
http://krisihell.deviantart.com
http://krisihell.tumblr.com
http://www.linkedin.com/pub/cl%C3%A1udia-bem/45/7b2/85
#4 I also come with a price tagPricing strategy : Penetration.
I am not expecting to make a lot of money out of my first job experience.
However,
I seek a paid placement.
And the (secret) ingredients are...key success factors
1 open mind
a few loose screws
a little bit of dream
a dash of optimism
If I don’t know how to do it , I’l l f ind a way.I want to learn and improve my skills and grow as a person.
C onvinced?