Presentation Delegation

Creative Metropoles

Wednesday September 22th 2010, Arts & Crafts building, Amsterdam

Jaap SchoufourHead Bureau Broedplaatsen, City of Amsterdam

What is a ‘broedplaatsgroep’?

(young) artists

at least 40%

floor space

Entrepreneurs:

Creative / cultural /

craftsmen

- public space

- Restaurant/club/cafe

- management

(Inter)national networks

(clients

Partners in business

suppliers

Neighborhood

Cultural institutions

education

NGO’s

government

consumers

Commercial entreprisesartists

craftsmen

Public space

Results: - around 50 different spots- 1440 spaces, 2500 places of employment- 25 other spaces: expo, cafe/club/resto, meeting

Arts

Media & Entertainment

Creative services

Other (club, resto)Wittenplaats

(1.218 m2)

NDSM

(15.000 m2)

Volkskrantgebouw

(10.000 m2)OH3

(3.425 m2)

Duintjer CS

(13.000 m2)

A&C

(7.451 m2)

Xpositron

(3.850 m2)

Use of floor space in broedplaatsen

NDSM

Volkskrantgebouw

OH3

Duintjer CS

A&C

Xpositron

Wittenplaats

Clients

New York

Sao Paolo

ParijsLonden

Berlijn

Moskou

Hong Kong

Tokio

Sydney

Barcelona

Bogota

Professional contacts worldwide

broedplaatsen

The bureau plays an independent role in between all stakeholders who work on new ‘broedplaatsen’

The bureau is funded by and part of the City of Amsterdam, eight civil servants (5 fte) work at the bureau

What is the Bureau Broedplaatsen

Executive political responsibility in hands of the Alderman for City Planning and Land (what spaces to build)

Means: expertise, projectmanagement, networking, matching supply/demand, facilities, subsidies (€ 43 mio)

Related political responsibility by Alderman for Culture and Arts (who has assess to space)

Ambition realisation of at least 10.000 square meters creative spaces all around Amsterdam every year

Amsterdam, the world wide imago: monumental city, trade, progressive, tolerant: red light, soft drugs, bikes

The Basics: why Policy Broedplaatsen (policy on art-factories and affordable studios)

Amsterdam and the tradition on creativity: artists ever since, cultural capital, squatting movement

Partners: target group, civic developers, housing corporations commercial real estate, government, banks

2000: City Counsil agrees on Policies Broedplaatsen, funded by land lease and urban development budgets

Amsterdam as creative city: small global village, schiphol airport, dense, dynamic, complete chain

approach: bottom up concepts, old buildings inspire, entrepreneurship, added value, serving variety of goals

Price to Purchase

the building

Recon-Struc-tion

Time >

€initial Subsidy

Rent reduced ‘Cost covering rent’ without initial subsidy

Maximum rent for artists (€ 57/m2/year or € 2530 for space a year)

initial fase Exploitation fase

Variety of Contracts:- City <-> owner- City <-> Broedplaatsgroup- Broedplaatsgroup <-> owner -Broedplaatsgroup <-> several tenants

owner

Broedplaatsorganisation

Targetgroup

BureauBroedplaatsen

Triodosbankbroedplaatsenfund

localauthorities

Agree on:- Price- period- square m2- reconstruction- co financing

Agree on:- target group- investments- financing- period- rent levels

Agree on:- target group - Loan- period

CAWA

Agree on:- Concept- selection- finances

Partners of Bureau Broedplaatsen

Market section- real estate developers- real estate brookers- banks: surety agreement- creative industry top segment

Cultural section- visual artist unions- network of broedplaatsen- ‘Vrije Ruimte’ (grass root squats)- art academies

Government- metropolitan area Amsterdam- city of Amsterdam- all 14 district authorities

social targeted- six housing corporations - social entreprises- facilitators

Programma Broedplaatsen 2008 - 2012 AmsterdamAgreed by City Council on 29 October 2008

us

Programme Broedplaatsen 2008 - 2012 AmsterdamWhy do we work on broedplaatsen?

Economic- Base of employment- attractive scene incentive- broedplaatsen as entreprise- R&D for Amsterdam and more

Cultural- Amsterdam as Laboratorium- affordable space for young artists- affordable space for high talented

Social- within group interaction- link up with neighborhood- perform activities on social and educational programmes

Spatial- metropoolregio Amsterdam- empty office floors- contra gentrification

Lessons from the past

- we cherish the Amsterdam tradion: diverse, intense, merchandisers, free and tolerant

- be good for this basis, do not spoil them, facilitate them in their efforts on housing

As government…..know yourself,

so…restrict yourself

Just facititate

Since you know…

best ideas come from the creative basis

- artists and broedplaatsen start (more or less) non-commercial creative entrepreneurs