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The Art of Googling!

Mayank Parashar 

 

ITM Bangalore

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How Old is Google?

 Answer: 13 years (13 in September , 2011)

In September of 1998, Google Inc. opened

its door in Menlo Park, CA.

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More About Google

“Google” is a play on the word “googol” which

is the mathematical term for 1 followed by

100 zeros and “…reflects the company's

mission to organize the immense, seemingly

infinite amount of information available on the

web.”

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Google’s Market share in search

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Number of employees:

Worldwide, Google employed 31,353 (As of 2011-09-30)

Work Environment:

Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls…

Google:

• The interface is clear and simple.• Pages load instantly.• Placement in search results is never sold to anyone.•  Advertising on the site must offer relevant content and not be a distraction.• No pop-up ads allowed.

A Unique Company

Google founders

Larry Page Sergey Brin

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Why do we love Google?

Size and scope: Now indexing over 20

billion web pages (conservative estimate).

Relevance of Results: PageRankDiversity of Search: Image, News, Book

Search, Scholar, Blog Search, Finance,

Froogle, Video . . . and much, much more.

Other Tools: Google Maps, Picasa, Blogger,

Gmail, Calendar, Docs & Spreadsheets . . .

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PageRank

PageRank explained by Google:

Google interprets a link on page A going to

page B as a vote -- by page A, for page B.Google looks at more than the sheer volume

of votes, or links a page receives; it also

analyzes the page that casts the vote. Votes

cast by pages that are themselves"important" weigh more heavily.

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But…

We may love Google, but few users know

how to use full search capabilities.

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Effective Googling

How does Google interpret basic search?

Google places “AND” operator  between all

search terms entered in basic search box.

 Automatically searches for some plural/singular and grammatical variants.

 You enter : news reader 

Google searches: news AND reader OR readers

Does not search as exact phrase unless quotes

present!

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Need Exact Phrase? Use quotation marks!“infosys billion dollar”

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Expand Search With Synonym? Use a “tilde”e.g.: “~infosys” finds IT companies similar to Infosys

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Search by filetype (pdf, ppt, xls, doc)e.g.: “.Net Framework” filetype:ppt

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Negative Search Termse.g.: “nano -car” will return the results with word ‘nano’ but not Tata

Nano car 

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Limit your search results to a particular web sitee.g.: “sparsh site:infosys.com” will get the pages from infosys.com

where the word ‘sparsh’ is referred `

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Search for sites that link to a particular website: e.g.: “link :itm.edu”

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 You’ve found a useful website & want to find other 

sites like it:e.g.: “related:www.itm.edu”

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Google is a DictionaryFind definition of a word or a phrase?

e.g.: define: scruples

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Google is a Calculator as well

G C

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Google is Converter too..!Convert currency, units and a lot more

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More Search Operators

allintext:allintitle:

allinurl:

group:

info:

time:

weather:

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Use Specialty Search Functions

Google Images: images.google.com

Google Blog Search: blogsearch.google.com

Google Finance: finance.google.com

Google News: news.google.com

Google Scholar : scholar.google.com

Google Book Search: books.google.com

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Google News Alerts

Tracking an event in the news?

Create your own Google News alert – it’s

free!

Can choose to monitor latest developments

on web pages, blogs, Google news, Google

discussion group pages, or all of these

sources.

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Google News Alerts

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Google Scholar 

Covers: law, medicine, social sciences, arts,

humanities, business & finance.

Included items: peer-reviewed papers,

theses, book excerpts, abstracts & full-text

articles

Sources for items: academic publisher web

pages, professional societies, preprintrepositories, universities & other scholarly

organizations.

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Google Scholar 

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Google Book Search

Searches full text of indexed books.

If work is in public domain, full contentsusually available.

If not, users can view bibliographic info(author, title, publisher) and perhaps someexcerpts.

Library partners: UC, Princeton, Stanford,Univ. of Michigan, Univ. of Texas, Oxford,UVA, Univ. of Wisconsin, ……

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Google Book Search- books.google.com

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Google Book Search- my library

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Google Book Search – Advance Search

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Something different

Movie search

Code search

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l i / i

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google.co.in/movies

Find theatres running your desired movies in your city..wow 

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google.com/codesearchsearch public source code

ff

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Interesting stuff 

Google DocsGoogle Calendar 

Google Reader 

Google Gear Google Sites

Google Trends and so on…

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Conclusion

To know more in detail and understand better 

How Google search, functions efficiently

JustSEARCH GOOGLE on GOOGLE SEARCH

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