Analyzing customer trends to make smart marketing decisions...in real time

The Art of Online Marketing PersuasionMarketing 2.0

3 Hot trends in online marketingusing the art of persuasion

1. Conversion Optimization

2. Behavioral Analytics

3. Social Media Marketing

Conversion Optimization

A click on an online ad doesn’t mean muchwithout a conversion (sale, download, etc.)

How you engage visitors after the click

Conversion Optimizationis also known as

post-click marketing

Two most important elements of conversion optimization

MessageMatch

Pre-ConversionSegmentat

ion

Message matchincreases relevancy, provides instant trust, visitor knows he/she is in the

right place

Pre-conversion segmentation

3 reasons pre-conversion segmentation works

Self identification: we respond to self identification cues

Focused content: contextually relevant content sells better

Signaling: “if you target me, you must think I’m a good fit.”

ion’s customers that use segmentation convert at4x

the industry average

Behavioral Analytics

Predicts future actionsBased on past

patterns

Certain actions lead to certain behaviors

In the past people who have purchased cookies

have also gone on to purchase milk so...

Uncover key factors that drive sales.Get more value from your customer data.

Look for customer patterns

Behavioral analytics can tell you that:

Customers who download a 3rd white paperand also speak with a customer service rep

go on to make a purchase within 5 days

Social Media Marketing

4 steps to social media success

Get their attention

Get them to like you

Get them to interact

Convince them to buy

Social media engagement provides actionable analytics too!

We trust friends more than we trust brands...

But what if brand stewards were our friends?• “United Linens isn’t a company. It’s Scott, the marketing director. I can trust him. Some random linen company? Not so much. -Tamar Weinberg, Mashable

3 Hot trends in online marketingusing the art of persuasion

1. Conversion Optimization

2. Behavioral Analytics

3. Social Media Marketing