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Copyright © 2014 Splunk Inc. Splunk for Business Analytics Brian Hoover Market Specialist, Business Analytics & IoT

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Page 1: Art of the Possible with Splunk Analytics

Copyright©2014SplunkInc.

SplunkforBusinessAnalyticsBrianHoover

MarketSpecialist,BusinessAnalytics&IoT

Page 2: Art of the Possible with Splunk Analytics

Differentlenses intothesamedata

SmartManufacturing BizOpsCenter

ITOpsCenter

SmartSales

SecurityOpsCenter

DataReuse=GreaterDataLeverageFraudOpsCenter,etc…

Page 3: Art of the Possible with Splunk Analytics

CustomerUseCasesforBusinessAnalytics

CUSTOMEREXPERIENCE

DIGITALMARKETING

PRODUCTANALYTICS

BUSINESSPROCESSANALYTICS

Page 4: Art of the Possible with Splunk Analytics

BusinessAnalytics– ExamplesCustomerExperienceBusiness

ProcessAnalytics ProductAnalytics DigitalMarketing

Page 5: Art of the Possible with Splunk Analytics

5

PotentialValueusingSplunkDocumentedthrough1000+engagementsworldwide

Page 6: Art of the Possible with Splunk Analytics

ITSI,UBA

DomainExpertise

DataScienceExpertise

SplunkExpertise

SkillAreasforSuccessfulSplunkMachineLearningIdentifyusecases

Drivedecisions

Understandingofbusinessimpact

SPL

Dataprep

Statistics/mathbackground

Algorithmselection

Modelbuilding

BusinessAnalytics

Page 7: Art of the Possible with Splunk Analytics

WhatAboutBI?

7

“Becauseofitsreal-timecapabilitiesandabilitytointegrateauniqueclassofdatawithstructureddatasources,Splunkisoftenalreadydeployedinanorganizationforoperationalusecasesandusedalongsidetocomplement,ratherthanreplace,existingBIandanalyticsplatforminvestments”

GartneronSplunk

Page 8: Art of the Possible with Splunk Analytics

8

Analysts BusinessUsers

StructuredDataSources

CRM ERP HR Billing Product Finance

DataWarehouse

TraditionalBIApproach

Page 9: Art of the Possible with Splunk Analytics

Splunk:ComplementingBIInvestments

9

Page 10: Art of the Possible with Splunk Analytics

HowToIDBusinessAnalyticsCandidates

Followthebusinessflow,mapthebusinessactivityandidentifyinefficiencies:• datasilos• humaninterventionrequired• machinedatamustbedecipheredandloadedintostructuredstorage• spreadsheets!indicateanalysisthatmightbeautomated

Humantroubleshootingisrequiredandyoulack:• accesstoeventdata(whatactuallyhappened)• accesstosufficientdetail(fidelity)(thedetailateverystep)

Real-timedecisionmakingisdesired:• toomuchdatatoofastforahumantotrack• requiresautomatedalerts/decisionmakingusingmachinelearning

BusinessQualification

>

>

>

Page 11: Art of the Possible with Splunk Analytics

SMARTRETAIL

Page 12: Art of the Possible with Splunk Analytics

SMARTMETER

Page 13: Art of the Possible with Splunk Analytics

SMARTSOLDIERS

Page 14: Art of the Possible with Splunk Analytics

C A L L TO A C T I O N

ArtOfThePossibleWorkshop

DataSourceAssessment

BeTheSplunkExpert

splunk.com/artofthepossible

Page 15: Art of the Possible with Splunk Analytics

Copyright©2014SplunkInc.

ThankYou


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