art of the start (leadership academy).pptx
DESCRIPTION
Garage TechnologiesGuy KawasakiTRANSCRIPT
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The Art of the Start
The New Rules for Building a Successful Startup
Leadership AcademyJuly 2014
Bill Reichert
Managing DirectorGarage Technology Ventures"
Capital for Innovation
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2"
“The reasonable man adapts himself to the world; "
the unreasonable one persists in trying to adapt the world to himself. "
Therefore, all progress depends on the unreasonable man.” [ … or woman] """ "-- George Bernard Shaw"
"
"""
The Engine of Progress"
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Reasonable or Unreasonable?"
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Top Ten New Rules"for "
Entrepreneurs and Innovators"
The Art of the Start"
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Old Rule:"• Focus on making money"
New Rule:"• Focus on creating value""
1. Fundamental Objective"
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Old Rule:"• Brilliant founder"
New Rule:"• Brilliant team""
2. Getting Started"
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A Parable:"• The Optimist,
the Pessimist, and the Engineer"
"
Building the Brilliant Team"
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Old Rule:"• Plan the work, work the plan"
New Rule:"• Ship, then test"
3. Management Style"
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Garage 24 Hour Rule:"n You only get 24 hours
to develop your plan before you go out and start testing it "
"
Management Style . . . "
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Old Rule:"• Business model canvas"
New Rule:"• Business model formula""
4. Business Model"
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Old Rule:"• Find investors"
New Rule:"• Find customers"
5. Funding"
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Old Rule:"• Perfect your pitch"
New Rule:"• Get to Wow!"
6. Telling Your Story"
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Old Rule:"• First mover advantage"
New Rule:"• Fast adaptor advantage"
7. Competitive Advantage"
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Old Rule:"• If we build it they will come"
New Rule:"• If they come we will build it"
8. Marketing Strategy"
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Old Rule:"• Mobile first!"
New Rule:"• Customer first!"
8. Marketing Strategy (Corollary)"
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Old Rule:"• Charismatic founder"
New Rule:"• Everyone leads"
9. Leadership"
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A good leader:"• Listens"• Makes decisions"• Projects confidence"• Has integrity"• Shows humility"• Delegates"• Instills urgency"• Is resilient"• Gives credit . . . "
"
Leadership . . ."
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Old Rule:"• Technology drives innovation"
New Rule:"• People trump technology"
10. Source of Innovation"
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1. Focus on creating value"2. Build an unbalanced team"3. Ship then test"4. Know your business model economics"5. Learn how to sell"6. Get to Wow!"7. Be a fast adaptor"8. Design from the outside in"9. Create a culture of leadership"
10. People trump technology ""
Top Ten New Rules"
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The Art of the Start
Bill Reichert
Managing DirectorGarage Technology Ventures"
Capital for Innovation