ART ON AN

OPEN HEART

AGENDA

1. Situation analisys

2. Goals

3. Target audience

4. Communication methods and

tools

5. Evaluation

Situation analisys Internet monitoring

Observing the number of

publications

Projects in progress

Current offer of the

Society Source: https://stocksnap.io

Main goal

Small goals

Source: https://unsplash.com/

Small goals

Emphasizing Starting Breaking

Increasing Working Shaping

Target audience - wide

and varied.

From preschoolers to

older people.

Source: https://stocksnap.io

Why?

Because it's for everyone!

Source: https://stocksnap.io

Communication

methods and

tools

Communication methods and

tools

Workshops

and meetings

Presenting the

digital tool

Source: http://tzsp.art.pl/

Communication methods and

tools

Creating a

profile

and enriching the content on

Communication methods and tools

Distribution of educational flyers

Source: http://www.s4c.cymru

Communication methods and tools

Guerrilla

marketing

Lectures in

the city

center

Source: Wikimedia Commons

Communication methods and tools

Cooperation with high quality

media and art magazines

Communication methods and tools

Outdoor event

Source: https://stocksnap.io

Evaluation

Source: https://stocksnap.io

Measurable effects

Number of

publications

Number of

Society

members

Number of

Facebook likes

People that will

come to the

event

Number of

people coming

to workshops

Summary

And remember...

Source: https://www.facebook.com/Banksy

Thank you! Aleksandra Witkowska

Source: http://tzsp.art.pl/