art & science of being online
TRANSCRIPT
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1. Why Social Media?
2. The Science
3. The Art
4. What do you do now?
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1. Why Social Media?
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“Wait a minute, we could make money off this!!!”
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In a complicated World humans usually try to
simplify
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Newspapers, radio, magazines & TV are all
supported by
advertising
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Web 1.0 failed because
it was based on the
traditional advertising model
We are now living in Web 2.0 – the
“Permission Economy”
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In the last quarter of 2009 Canadians spent more time
on the internet than
watching television
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“We are now living through the largest
increase in expressive capabilities
in human history.”-Clay Shirky
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Social Media platforms are
not
just for advertising
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How will you your customers
communicate in the next two years?
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People spend more time time on
than any other website
6 hours per month on average
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http://thenextweb.com/apps/files/2010/03/google_logo.jpg
accounts for over 70% of search traffic
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2. The Science
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Find your audienceMake a planSet goals
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Do:Listen to find your audience
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Find out about your industrySet up Google Alerts
Set up an RSS Reader at NetVibes.com
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Have a plan
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You need a plan
Or else…
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Set goals and start
measuring
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Let data drive your
decision making
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Google Analytics is
FREEBut you must invest time and
money to use the tool
effectively
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You mustDetermine the path to profitability
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Remember:
Find the audiencePick a plan
Set goals to measure
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3. The Art
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Tell me your
story
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Do:Be consistent
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Don’t:Assume you can be on as
many platforms as possible
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4. What to do now?
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Build Trust
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Be Human
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Measure Everything
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Ship