art & scince of presentations-guy mason.pdf

7/25/2019 Art & Scince of Presentations-Guy Mason.pdf

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The Art and Science of

Presentations

everything you need to know

Guy Mason

Simitri Group International

Copyright Simitri Group International


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Who likes to present?

Quick question!!


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What makes it difficultto listen to other peoples presentations?

Todays Presentation Challenges


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The Recall Rate of Many Presentations

Your Introduction /Company Information

The good stuff?

70%

20%

100%

The recall rate of many presentations

BEGINNING MIDDLE END


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Connecting with the audienceis based on!

What you say!

Relevant content

Visual language

Compelling stories

Analogies/Anecdotes

Asking questions

You phrasing

Effective structure

Objective

How you say it!

Voice

Pause

Pace

Modulation

Tone

Eye Contact

Movement

Gestures


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Creating Great Content

Simple, Memorable, Differentiated


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The Iceberg Principle


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Needs & Drivers

Price

Timing

Quality

Quantity

Rational

Logical

Spoken

Habits

Ambitions Politics

Prejudices

Greed

Pride

Prestige

EmotionalPersonal

Hidden Fear

Ego

TrustBrand


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Create a Strong Presentation Objective

What

is the

purpose?

Whats in it for the company?

Whats in it for team?

Whats in it for him/her?

Think!

Feel!

Do!

What

is the

outcome?

Why

is it

important?

to prove!!!!..

to convince!.....

to persuade!..

Your Statement of

Objective


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Differentiated


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Getting into your Audiences World


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The Audiences World

AudiencesWorld

CompetitionYou

IssuesNeeds

Challenges

Concerns

Opportunities

CustomersShareholders

Competition

Vendors

Regulators

PoliticalEnvironment


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Memorable


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Significant Events in your Life

Jot down some significant events in your life


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Cross section of the brain

Neo cortex stores vast amounts

of data

Lymbic houses emotion

Old Brain fast decisions

Lymbic

Old Brain

Neo Cortex


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What stimulates the Old Brain?

You

Visual

First and Last

Simple

ConcreteLymbic

OldBrain

Neo Cortex


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Voice Management


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Components of Voice

Pause

Pace

Modulation

Tone

Projection

Emphasis

Passion

Clarity


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Vocal Range

_____________________________________


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Exercise: Speaking Fast with No Pause

I stand before you today the representative of a family in grief, in acountry in mourning before a world in shock.

We are all united not only in our desire to pay our respects to Diana

but rather in our need to do so.

For such was her extraordinary appeal that the tens of millions of

people taking part in this service all over the world!


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Exercise: Pace & Pause

I stand before you todaythe representative of a family in grief

in a country in mourning

before a world in shock.

We are all united

not only in our desire

to pay our respects to Diana

but rather in our need to do so.


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End of Day Wrap


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Continuous Improvement

When is your next presentation?

What are the three things you need to remind yourself just before

you deliver that next presentation?


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A picture may paint a thousand words,but a story paints a thousand pictures.

Guy Mason

[email protected]

+65 9832 7654

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