arthur weiss google vs other search tools
DESCRIPTION
TRANSCRIPT
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss
,: [email protected] / Twitter: @awareci
www.marketing-intelligence.co.uk
20 November 2013
Google versus the Rest Advanced Search Differences between
Google, Bing, Blekko & Other Search Tools
Online Information 2013
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
What is Search Engine “Advanced Search”
• An option to search for specific content going beyond the
standard search listings
Location of keywords e.g. in titles or the URL
File type for material e.g. mp3 or pdf files, or RSS feeds
Keywords in particular types of material e.g. blogs, discussions,
or describing images, etc.
Keywords from specified site, or geography
Keywords in proximity to other words and/or wildcard searches
Similar or related material
Sites that link to or from a web page / domain
Exclude certain types of material or key words
Limit search to a set of custom sites
Change relevancy e.g. date order, or weight search by a keyword,
etc.
2
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Does “Advanced Search” still exist
Advanced search is in retreat…
• Maintaining advance search capabilities has a cost for the search engines
• Only a small minority of searchers use advanced search options
• As “search” becomes more accurate for the average user, support for advanced search decreases further
Advanced search features have been disappearing for many years
• Altavista’s case sensitive and wild-card searches were never replicated by any other search engine
• Yahoo’s Linkdomain: disappeared 2 years ago….
3
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Lost Search Functionality
“Yes, it's been deprecated. Why? Because too few people were using it to make it worth the time, money, and energy to maintain….” Re: Google’s Synonym search ~ operator
“…we’ve had to remove certain features, such as Instant Previews. Instant previews saw very low usage by our users....” Re: Google Instant Previews
We “weren’t seeing enough usage of this filter to maintain it in the toolbar.” Re: Google’s “Related” search filter option
4
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Advanced Search – on its way out?
5
August 2000
August 2001
August 2002
August 2006
July 2011
September 2011
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Advanced search is not easy to find
On the home page in
the “Settings” option at
the bottom of the page
OR in the cogwheel on
the right of search
result lists
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Advanced search is not easy to find
Blekko “advanced search”: “We no
longer require users to be familiar with
our advanced search features to see
the benefits of slashtag categories….”
https://search.blekko.com/help
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
And no consistency…
• Cogwheel is the most common option for finding
Advanced Search on Google – but not consistent
Currently no advance search for news, books,
videos….
An inverted triangle in Google Scholar
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
So how do you do advanced search on Google
Slight differences
for Patents search,
Google Scholar,
etc.
Or search directly from the search bar using search operators
• Currently listed as supported: site:, link:, related:, * (wildcard), OR,
- (NOT), .. (Number range)
• Not listed (but work – and on advanced form): intitle:, filetype:, inurl:,
intext: and a few others.
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Advanced Search – What’s Shared
Go
og
le
Bin
g
Ble
kko
Du
ck
Du
ckG
o
Baid
u
Yan
dex
Gig
ab
last
“quotes” ✔ ✔ ✔ ✔ ✔ ✔ ✔
intitle ✔ ✔ ✘ ✔ ✔ title:() Title:
inurl ✔ ✘ ✘ ✘ ✔ ✔ ✔
Exact match intext inbody ✘ inbody ✘ +, ! +
site ✔ ✔ ✔ ✔ ✔ ✔ ✔
filetype ✔ ✔ ✔ ✔ ✔ mime: ✔
- (Exclude) ✔ ✔ ✔ ✔ ✔ ~ ✔
Boolean OR ✔ ✘ ✔ OR ✔ ✔
Date search ✔
Date
sort ✔
Date
sort ✘ ✔ ?
Related ✔ ✔? /similar ✘ ✘ ✘ ✘
Proximity * NEAR ✘ ✘ ✘ * , /+2 ✘
10
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Advanced Search – What’s Different
Unique search options & filters (e.g. .. Numeric search)
Can search for specific material – blog posts,
academic, books, patents, etc. (with separate search
options & filters)
Bing
Search operators such as: Contains, feed, prefer, IP
Bing’s Academic search offers different features to
Google Scholar
Blekko
Focuses on eliminating “content farm” spam
Slash commands offer search categorisation options
(although now hard to find)
DuckDuckGo
Focuses on privacy & not tracking users
!Bang commands allow for quick searching on multiple
popular sites (e.g. “phil bradley” !amazon)
Available for TOR deep/dark web searches
(https://3g2upl4pq6kufc4m.onion.to)
11
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Advanced Search – What’s Different
Baidu Best for Chinese pages. Also offers multiple other
options e.g. patent search, music, mail, social…
Yandex
Focus on Slavic languages plus English & French.
Extensive proximity options, plus filters for people,
traffic, news, etc. “Yandex Islands” gives one-stop data
Gigablast Open source search engine.
Sitelink: search operator finds links to a site
MillionShort Uses Bing API – eliminating top sites (based on Alexa)
from search
WolframAlpha “Knowledge Engine” allowing for specialist / niche
searching – with results in tabular format
Zanran Search for semi-structured tabular or graphical data
English language only
12
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Advanced Search Support Pages
https://support.google.com/websearch/answer/136861?p=adv_operators&hl=en
http://onlinehelp.microsoft.com/en-us/bing/ff808421.aspx http://msdn.microsoft.com/en-us/library/ff795620.aspx
http://help.blekko.com/index.php/advanced-search-features/
https://dukgo.com/help/results/syntax
http://www.baidu.com/search/skill.html http://www.baiduguide.com/baidu-seo-guide/baidu-search-operators/
http://help.yandex.com/search/how-to-search/search-operators.xml
http://www.gigablast.com/help.html
13
© AWARE 2013 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Arthur Weiss is the managing director of AWARE - a UK based
consultancy specialising in marketing & competitive intelligence analysis.
Contact Details:
Web Sites: www.marketing-intelligence.co.uk
E-mail: [email protected]
Twitter: @awareci
Telephone: +44 20 8954 9121
Fax: +44 20 8954 2102
14
Any Questions?