articulating the brand: how tone of voice can help deliver your charity's story. north west...
TRANSCRIPT
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Articulating the brand:
How tone of voice can help
deliver your charity’s story
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BACKGROUND
• A brand review for MAG
• Ways to articulate the brand
• Need for consistency
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“Giving mined land back to
the community…”
“Take action Clear mines…”
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PROCESS
• Get senior management on side
• Review current position
• Workshop
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OUTCOMES
Context statement:
“Irrespective of why wars
happen, innocent people
should not pay the price”
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OUTCOMES
Brand values:
• Loyal to our beneficiaries
• Heroic and brave
• In it for the long-term
• Innovative, dynamic, pioneering
• Collaborative
• Make donor money work hard
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OUTCOMES
Telling the MAG story…
•Problem – Solution – Impact
•Impact Reports
•Summary Review
•Online
Visit the CharityComms website to view
slides from our past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk