artificial intelligence impact on business and marketing · artificial intelligence impact on...
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Artificial IntelligenceImpact on Business and Marketing
Frank TrevinoCMO Exodus Space Corp
Partner | AI Strategy Tinman Kinetics
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OUR AI JOURNEY
MY JOURNEY
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FRANK TREVINO
PARTNER | AI STRATEGY
Technology with Heart
CHIEF MARKETING OFFICER
Transforming Access to Space
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FRANK TREVINOSeoul, South Korea
Global Business Unit
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OUR AI JOURNEY
MY JOURNEY
AI BASICS
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AI contributed a whopping $2 trillion USD
to global GDP last year. By 2030, it could
be as much as $15.7 trillion USD.
FEBRUARY 25, 2019
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ARTIFICIAL INTELLIGENCE
MACHINE LEARNING
DEEP LEARNING
AUGMENTED REALITY (AR)
SEMANTIC AI
COMPUTER VISION
COMPUTER SCIENCE
VIRTUALREALITY (VR)
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Facial RecognitionAge AnalysisGender AnalysisEmotional AnalysisObject DetectionObject Masking
DEMO BASICS
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Data ClassificationMarketing Segmentation
Predictive Emotional Analysis
USE CASES
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DATA
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DATA INTO DIGITAL ASSET
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OUR AI JOURNEY
MY JOURNEY
AI BASICS
AI FRAMEWORK
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DIGITAL TRANSFORMATION
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DIGITAL TRANSFORMATION FRAMEWORK
Getting Started - Leading into the AI Era
AI G
row
th
Timeline
TEAM STRATEGY PROJECTS TRAINING
Iterate
Build your
Internal
Team
AI Expert
Identify your
Champion
Set
MetricsProject
Leaders
Executives and
Senior Business
Leaders
Identify
Right
Data
Company WidePeople, Process,
Product, Technology
Pilot
ProgramsEngagement
Define Problem(s)
internal & external
Company
wide
education
COMMUNICATE
Set
Value
Prop
Validate against
Business Strategy
Start Simple
& Specific
Cultural Mindset
Company wide
Adoption
Reduce
Uncertainty
Promote Integrated
Innovation
Digital
Mentality
DA
TA TO
DIG
ITAL A
SSET
Understand
Resources
Follow ThroughIdentify Existing
Infrastructure
CONFIDENTIAL © 2019 Tinman Kinetics
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CHALLENGES
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SHINY OBJECT SYNDROME
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PROGRESSIVE CHANGE
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PROGRESSIVE CHANGE
INSTANT GRATIFICAITON
MARKETERS
MANAGEMENT TECHNOLOGY
ADAPTING TO CHANGE
& INNOVATION
TOO PROGRESSIVEWANT STABILITY
“LESS CHANGE” “MORE CHANGE”
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OUR AI JOURNEY
MY JOURNEY
AI BASICS
AI FRAMEWORK
AI TODAY
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VIRTUAL REALITY
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AUGMENTED REALITY
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MIXED REALITY
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AI Commercialization is stillin its early stages
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ARTIFICIAL INTELLIGENCE
Customer Experience
AutonomousNetwork
ProcessAutomation
DiscoveryIncreasedRevenue
New BizOpportunities
Privacy
DigitalCustomer Ops
Platform MediaInsights Marketing Ops 5G Policy
Conversational Chatbot
AI Agent Assist
IVR-Voice-over Internet Recognition
Customer Journey
Predictive Intelligent Care
Cognitive Platform Networks
Platform Management
Automated Ticket Alarm Handling
Predictive Maintenance
Self-OptimizingSelf-Healing
Cognitive Procurement
Supply Chain
Robotic Process Automation
PeopleProcess
Cognitive Content Enrichment
Cognitive Content Recommendations
Immersive Content
Cognitive Audience Personas
Cognitive Channel Experience
Marketing (Social Sentiment analysis)
AI Advertising
Cognitive Offering Chatbot
AR/VR
IoTWearables
Connected Car
Public Safety
Industrial 4.0
Content Analysis
Facial/Bio/Voice Recognition
Anomaly Analysis
Corporate Responsibility
Predictive Intelligence
Procurement/Robotic Process
Personalization Real-Time Agility Connections Pivoting GovernanceValidation
ProductTechnology
Personalization
Predictive Analysis
CONFIDENTIAL © 2019 Tinman Kinetics
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MARKETING
IMMERSIONPREDICTIVEKNOWLEDGE
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CHATBOTS
PERSONALIZATION ANALYSISCONTENT
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VOICE ANALYSIS
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CONTENTNATURAL LANGUGE GENERATION
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OUR AI JOURNEY
MY JOURNEY
AI BASICS
AI FRAMEWORK
AI TODAY
AI TOMORROW
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ROCKET FUEL FOR ARTIFICIAL INTELLIGENCE
5GIMMERSIVE EXPERIENCE
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ENGAGEMENT
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ROCKET FUEL FOR ARTIFICIAL INTELLIGENCE
5G
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GAMIFICATION
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MEDIA INTERACTION
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TRAINING
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B2B AI ASSISTANTS
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ROBOTICS
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ROBOTICS
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NEW SPACE
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Convolutional Neural Network
DEMO
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Convolutional Neural Networks
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Convolutional Neural Networks
AI RENDERED VIDEO
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DATA INTO DIGITAL ASSETS
TIE-BACK INTO THE BUSINESS STRATEGY
IMMERSIVE EXPERIENCE
TAKEAWAYS
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Frank TrevinoCMO Exodus Space CorpPartner | AI Strategy Tinman Kinetics
[email protected]@exodus-space.com