Module TFD1064. Design for Communication Design

Graphic design group Project – “Artist typeface”

Student - George McGuinnessStudent number - U1256074

Contact details - 07415029986

PicassoArtist

Pablo Picasso was one of the most famous and influencial artists of the 20th centry, who spent most of his life time in France. He used different me-diums to create his work these varied from Paint, Sculpture, printmaking and more. With his work he went through many differnet periods where he changed his style, for example he is most famous for revolutionising the art movement Cubism, however his own style of painting went through some changes in 1901 - 1904 when he went though a period using different shades of blue. I feel some of his work can influ-ence my typeface as he uses many dif-ferent shapes and patterents also his work is quite abstract, which can create some inventive, unique design ideas.The images i have selected i feel are most appropriate to use within my work.

PicassoExperiments

On this page i have selected differ-ent parts of picasso’s work and create a montage using acrylic paint, card and newspaper etc. I feel this will give me a suitable platform in which to start de-signing a typeface. I have done this as i am required to design a pictorial typeface to be includ-ed in the Font Bureau Art range. I feel these experiments have worked well as i have combined the dif-ferent elements of his work well using different mediums and textures.To develop this further i am going to encorporate this art work into some design ideas that i can hopefully pursue into a final proposal.

CubismPicasso

Cubism is a 20th century art move-ment pioneered by Georges Braque and Pablo Picasso.This style of work was concidered the most influencial art movement of all time, extending from 1910 - 1920’s. Cubism art work is where objects are analysed and broken up and reas-sembled in a abstracted form, this cre-ated some interesting designs, that i can use to influence my own work. I have been asked to create a type-face based on artists work that will in-spire me to be creative, also i can use different art movements like cubism, as i feel this will enable me to be creative and develop some initiative designs. Some of these images are from the artist i have talked about above, this is becasue i like the style of his work an feel it would be perfect for me to en-corporate some of this in some of my designs.

CubismExperiments

Here I have started to create some cubism design that i can use to influ-ence my typeface. Artists was very interested in creat-ing some new methods of representa-tion, depicting multiple view points and ambiguous spatial relationships in the artwork. The idea to create a 3D effect on paintings was quite ‘radical’ at the time period. I have created these examples by selecting a piece of Picasso’s cubism work of a ‘Guitar’ (Top left) and found shapes that can be transcribed into a typeface. From this research I found that with this style of work I can minipulate differ-ent shapes and play with them to create a typeface, which is what you can see opposite. I feel these transcripts are very suc-cessful and could be further developed to aid my design process.

Below I am in the process of transcribing picasso’s cub-ism work (Left). From Picasso’s cubism interpretation of a guitar I have selected various dependable shapes to form a stronger typeface that is uniform. From the thumbnails below I will need to do some refine-ments. The dependable shapes have been repeated on letters such as; B, D, E, F, H, N, M, W, Z, etc.

Edwardo PaolotzziPop Art.

Edwardo was a scottish artist and sculpture, born in the early 1920’s and came from an italian background, also he became a major figure in the inter-national art sphere. He then became the precursor of the Art movement Pop Art in the 1950’s. This art movement gets its name from ‘Popular culture’ such as the news, com-ic books and advertisments etc.Pop Art often uses imagery that are in service in the advertising industry and enhance features such as labeling and logos. For example, in the Campbells soup cans by Andy Worhol. I feel linking Pop Art within my work can result in some bold bright type-face influenced by diferent artists using this Art movement, for example, Andy Worhol, Roy Lichtenstein, David Hock-ney, Keith Haring and Jean-Michel Bas-quiat etc.

Edwardo PaolotzziExperiments.

Here i have tried to replicate a piece of Edwardo’s work. Firstly i chose Edwardo Paolozzi as i feel his work is very bright and colourful, using different lines and shapes to create unique patterns and designs. I though this would be a good platform for me to start designing my own typeface while also including dif-ferent types of media within my work like; acrylics and card etc. Here is a piece of work that i creat-ed after combining different elements from a number of pieces of work from Edwardo. I have done this to find the most suitable shapes and patterens.

Peter PhillipsPop Art

Peter Phillips was one of the origi-nators of Pop Art, and got his start from Royal College of Arts with his fellow stu-dents David Hockney, Allen Jones etc. from the Art movemnet, Pop Art. I feel Peters work could easily be incorporated into this brief as he uses various different shapes and lines within his work, which i feel could easily be transformed into a type face, on this page i have displayed an example of what the typeface could look like. Peters work is often very colourful combined with abstract images and shapes, I feel this style of work is good for me to use as a starting point for this project as the shapes can be taken from the artwork to create a unique typeface. This is only a selection of his work that i have reviewed, after analysing some of his work I feel that it is to com-plex for me to extract a typeface.Below i have placed his website.

http://www.peterphillips.com/

David CarsonTypographer

David Carson is an American Graphic design born in the 1950’s. He is most well known for his typography work which is often combined with prints and his own photography. I have chosen David Carson as an Artist for my research as i like the differ-ent style compositions he creates using typography and other mediums.Here are some examples of his work that inspire me most, and that I feel will have most impact on my artist typeface designs.

www.davidcarsondesign.com/

David CarsonExperiments.

Here I have chosen a piece of Da-vid Carsons work that I particularly like and i have created a few letters of my own, i have done this using a Digital camera on a timer in the dark with a torch. I slowed the shutter speed down on the camera which allowed it to catch the movement of the light from the torch. When doing this i found that my designs was successful however i couldnt seperate the dark background from them. When overlooking this idea i feel that this wouldnt work as typeface but feel i can do more research into the art-ist to further my development.

Below i have created my own version using the inspiration to the right. I feel some of the letters have worked better than others. I car-ried this out as research and found that this particular ideas wouldnt work as a typeface. This is because I couldnt extract the back-ground without effecting the letters. Also I feel that this particullar experiment doesnt meet the brief effectively, although I feel david car-sons work could still be used.

Jonathan BarnbrookTypographer

Jonathan Barnbrook is a british Graphic Designer, filmmaker and ty-pographer, some of his work relates to david carsons in a way that they have similar layouts, but i feel Jona-than’s work has a simplistic look when it comes to the typography which i feel works well. After analysing some work from other artists i have come to the conclu-tion that I am not going to take this art-ist further as i feel he doesnt match the brief. By this I mean that I have been asked to create a typeface influenced by artists work, therefore I feel his work wont influence my work as much as oth-er artists i have assessed. However I feel this artist has some very intrecate designs which is why i looked at his work.

The Dada Movement1918 - 1923

The dada movement was from 1918-1923 and was seen as Anti-art. The dada movement is most famous for photomontage. Art techniques of the dada movement include;CollagePhotomontageAssemblageReady mades. Raoul Haussmann was an artist who created various pieces of work that was assembled using different photos, sections of newspaper and abstract images. opposite Is a piece of art work created in 1923 by Raoul called, ‘ABCD’. This is one of my favorite pieces of his work as i think he has combined lots of different elements into this composi-tion that work well. Combined these elements create a pieces of art work that was substantial in that time period.

Armin HofmannGraphic Designer

Armin Hofmann is a Swiss graphic designer. He is well known for devel-oping the typeface known as the Swiss Style, which emphasizes cleanliness, readability. This is like most of his work as he simplifies objects and uses bold front, generally using just black and white. I like his style of work as it is bold which emphasises the impact on the audi-ance. I feel i could encorporate some of his work to influence my designs. This is because he influenses the power of simplicity and clarity within his work, this thought process will help create some innovative designs in my work.

William TurnbullSculptor

William Turnbull, Born Dundee, Scotland, 11 January 1922 - 2012. was based in London where he did his work. He was accepted into the painting department at the Slade School of Fine Art, London, but immediately transfers to the sculpture department. In 1950 William Turnbull had a joint exhibition with Edwardo Paolozzi at the Hanover Gallery in London which was curated by David Sylvester, Edwardo was a friend of williams and they often collaborated with each other. William Turnbull did many scup-tures which is what i am focusing on about his work, some of them will be displayed opposite. I like his sculpture work as it is quite abstract and has lots of different lines and shapes within it, this is why i feel he could have a possi-tive impact on my designs.

http://williamturnbullart.com/

William TurnbullExperiments

Here i have transcribed some of Williams sculptures into a typeface. I have done this by selecting appropriate pieces of his sculptures and finding let-ters within them. I have selected three sculptures from his work, one of them is the ‘Horse’ (top left) with this sculpture I have chosen 2 of many letters that can be found in this sculpture, I have done this to show the different letter forms that can be found within his work. The other examples are ‘Forms on a base’ (top right) and ‘Head’ (Bottom). I feel these examples are very suc-cessful and could be further devel-oped. in my opinion William Turnbull is a very good artist to focus on in this project.

Picasso.Typeface Proposal

Here i have started experiment-ing with one of three artists i have re-searched above that i would like to take forward.What i have done is started to sketch out thumbnails of different styles of characters and letters. After this I then wrote the artists name, which in this case is Pablo Picas-so in the font that I started to transcribe from some of his cubism work. I feel this font works well, however the letters i have circled ned some working on to improve their readability and consistency. on the next page i will display further development and a final proposal for this artist - finished on Illus-trator.

PicassoTypeface Proposal

On this page i have displayed the changed i made the the sketched then the final proposal finished on Illustra-tor. I have done this on Illustrator to get all the proportions right and make the typeface more consistent. I feel the design is a success so far and a strong design proposal to put forward to help my project. The design has been created us-ing a cubism piece design by Picasso in 1912 called, ‘Guitar’. this particular piece of work was created using char-coal and has alot of different shapes and lines which makes it easier for me to transcibe into a typeface.

William TurnbullTypeface Propopsal

Here i have started to design a typeface influenced by William Turnbull. I have changed the design as i feel it wasnt suitable and was too bland. With this typeface i have designed it around a sculpture called ‘Large Horse’ this is because it alloys me to use shapes and lines to create a consistent typeface. I feel the designs shown are suc-cessful, this is because they incorporate the artists work very well, this gives a unique style to the designs.

William TurnbullTypeface Propopsal

Here i have transcribed the above designs on Illustrator, i have done this to make sure the design is correctly spaced and accurate. i have also dem-onstrated what the font would look like in different styles such as, Bold and out-lined. i feel this typeface is successfully designed.

Edwardo PaolozziTypeface Proposal

For this proposal i have used dif-ferent shapes and line derived from his work and drawn them on a blank page, on top of this i have drawn a simple serif font in which i am going to fill us-ing diferent colours in all the sections left from the patterns. I feel this will give me a bright and colourful design which is what i am after. Below my development work is the computer verison. when transcrib-ing this work onto the computer, the design became weaker as the colours used were dull, i feel this didnt work along with the bold black lines. After analysing all three artists pro-posals i feel this is my weakest design as i dont feel it is heavily influenced by the aritsts work, meaning it is not suit-bale for this project.

Pablo PicassoTypeface Refinements

Pablo Picasso is my chosen type-face as i feel cubism add a different and unique dimention to my design. Here is my initial typeface design with some refinements as i feel some of the characters wasnt as strong or domi-nent than others. This will enable me to create a consistent design whilst always refering back to the main source. (Picas-so Cubism Guitar). Below i have place my finished design proposal for this artist. I feel the typeface is well finished and links in with the artists work i used as influence.

As you can see from the roughs below i have used domi-nent shapes consistently throughout the typeface. The let-ters below are being refined from my initial design placed on my picasso typeface proposal page. What i am doing here is making sure all characters are consistent with each other as well as the inspiration used. (left) Doing this will ensure that there are no characters that are weaker than others, making the design as a whole successful.

THIS IS THE TYPEFACE I HAVE DERIVED FROM A PIECE OF PICASSO’S CUBISM WORK, THIS

IS POSITIONED IN THE TOP LEFT CORNER.THE FONT IS A COLLECTION OF SHAPES EXPERTLY

PIECED TOGETHER TO CREATE A UNIQUETYPEFACE.

Typeface Specimen Sheet Here i have designed a specimen sheet for my typeface, this is only an initial design to show you my typeface in in a sentence and also in different styles. To finish my specimen sheet off I will demonstrate different sizes. However my typeface was created in uppercase therefore I will not be able to show you what it would look like on my specimen sheet in lowercase.

Webpage

Stroke Colour Development

Fill Colour Development

Chosen Font Standardising

Here i am standardising my chosen font, by this i mean making all the let-ters consistent is size and style. By do-ing this it gives it that professional fin-ish. Below i have placed my final design proposal.

University of HuddersfieldModule TFD1064.

Design for Communication DesignGraphic design group

Project – “Artist typeface” Student - George McGuinnessStudent number - U1256074

Contact details - 07415029986