A SMARTPHONE IN EVERY HANDMOBILE ADOPTION

1.75 BILLIONSMARTPHONE USERS

T H E R E W I L L B EOUTNUMBER

PEOPLE

MOBILE DEVICES WILL

BY 2015...

7.1 Billion 7.7 Billion

USER STATS 85%

ANDROID12%

IPHONE OTHER

2

1

LEARN MORE ABOUT ENGAGINGGUESTS AT EVERY STEPb

3%2009 2015

180 M

1.75 B

LEARN MORE ABOUT ENGAGING

OUR RELATIONSHIP TO OUR SMARTPHONESADDICTION

#GENMOBILE ARE:

THAN THEIR SMARTPHONES

MORE LIKELY TOGIVE UP COFFEE

MORE LIKELYTO GIVE UP TV

15TIMES

7 TIMES

OF #GENMOBILE IS MORE LIKELY TO GIVE UP SEX BEFORE THEIR SMARTPHONES6%

3

4

b#GENMOBILE AT EVERY STEP

LEARN MORE ABOUT ENGAGINGPEOPLE AT EVERY STEPb

HOURS SPENT ON MOBILE DEVICESTIME

THE AVERAGE U.S. SMARTPHONE USER SPENDS 3.3 HOURS PER DAY ON THEIR DEVICE...

MORE THAN THEIR

THAT

’S

OVE

R

SPENT EATING TIME TIME2 OF THEIR

TIMEOF THEIR

SPENT SLEEPING1/3

OVE

R

SPENT WORKING1/3X

5

LEARN MORE ABOUT ENGAGINGb

HOW SMARTPHONES AFFECT THE IN-STORE EXPERIENCESHOPPING

96% PREFER VENUES WITH

FREE WI-FI

HOW DO PEOPLE USE SMARTPHONES BEFORE AND DURING IN-STORE SHOPPING?

FIND LOCATIONS/DIRECTIONS

FIND PROMOTIONS AND OFFERS

58%

44%

SHOPPERS AT EVERY STEP

84%

SHOP IN-STORE USE THEIR SMARTPHONE TO HELP

6

7

LOCATION-BASED MARKETING IN THE FUTUREPREDICTION

LEARN MORE ABOUT ENGAGINGGUESTS AT EVERY STEPb

25% BECOME LOCATION-AWARE TO SUPPORT MOBILITY IN 2016...

OF ENTERPRISE SOFTWARE WILL

...THAT’S

GREATER THAN TODAY!5TIMES

8

MOBILEADOPTION ADDICTION TIME

SHOPPING PREDICTION PERSONALIZATION

CONTEXT-AWAREMOBILE MARKETING

BOOSTING CUSTOMER LOYALTY WITH MOBILITY

USE LOCATION-BASED SERVICES ON THEIR SMARTPHONES

74%

LEARN MORE ABOUT ENGAGINGb

INTERACTIONS IN LOCATION-BASED MARKETINGPERSONALIZATION

OF USERS AGREE THAT LOCATION SHARING PROVIDES MORE MEANINGFUL CONTENT

OF USERS ARE MORE LIKELY TO TAKE AN ACTION AFTER SEEING A LOCATION-SPECIFIC MESSAGE

CONSUMERS AT EVERY STEP

75%

76%

WHY DO CONSUMERS SHARE LOCATIONAND PERSONAL INFORMATION?

TO GET RELEVANT OFFERS OR COUPONS

TO GET REQUESTED INFORMATION OR ALERTS

45%

47%

9

LEARN MORE ABOUT ENGAGING GUESTS AT EVERY STEP HERE:

WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT

SOURCES1. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic

2. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic

3. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf

4. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf

5. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic/

6. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html

7. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html

8. Gartner, Making Sense of Mobile Location, July 31, 2013

9. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html