aruba + skyfii - lancom … · access happening. marketing analytics and engagement identity stores...
TRANSCRIPT
Aruba + SkyfiiBRIDGING PHYSICAL TO DIGITAL
Klemen Mihelčič & Gorazd Kikelj
Hewlett Packard Enterpriseoperated by Selectium
Engage on guest
Wi-Fi portals, with
content per
location
Analyze space
utilization and
engage users
with Wi-Fi
presence
Accelerate
engagement
with Bluetooth
powered
proximity
services
Improve
experience with
indoor maps and
Bluetooth
powered blue-dot
navigation
Improve staff
productivity with
Bluetooth
powered indoor
asset tracking
Aruba Networks Location Services
AUTOMATED AND INTELLIGENT NETWORKINGFULLY INTEGRATED MOBILE FIRST ARCHITECTURE
Core
Policy Management
Network Management
Cloud Networking
Location Analytics
Location-Based Services
User and Entity Behavioral Analytics
Network Controls
Faster detection, diagnosis, and resolution
Easy automation, control, integration
Unmatched networkassurance
Immediate visibility into what’s happeningAccess
Marketing
analytics and
engagement
Identity
stores and
social login
Registration
portals
Multi-vendor Wired
and Wireless network
Location specific workflows and
content delivery
REST API
Aruba AirWave / Aruba Central
Management
Aruba Clearpass
Network access controls for
wired and wireless
Aruba Location Aware Secure Wi-Fi Access
Four Characteristics Enhanced by Customer Experience
• They spend more
• They stay longer & return more
• They provide feedback
• They tell their friends
Guest Wi-Fi
Registered users
Personal data | name, gender,
email, address, mobile number, age,
online habits, interests, preferences
Wi-Fi enabled devices
Anonymous observation
Location data | location, presence,
frequency, dwell, loyalty, engagement
The platform is built to
ingest other data sets to
give a more
complete picture of visitor
behaviour & venue
performance.
Venue Analytics Marketing Tools
Enabling data-driven
decisions for development,
operations and marketing
outcomes.
Intelligent, automated, and
measurable content delivery via
multiple channels.
Guest Wi-Fi
A configurable solution designed
to optimise the customer
experience and data collection
potential.
Skyfii IO Platform
User Experience with the Captive Portal IO Connect
• Complete registration via easy-to-use and flexible splash page
• Login with social media (Facebook, LinkedIn, Google etc.)
• “Sign up” for special offers and marketing
• Redirect to surveys and forms
Data Analytics & ReportingIO Insights
• Run analytical reports
• Create personalized dashboard & access
• View visitor insights
• Implied personas
Trade Area Distribution
Marketing – IO Engage
• Set up campaigns
• Create a marketing program
• Create surveys and forms
• Report on campaigns
Customer Servicebased on dwell in service desk zone.
Welcome back email to returning customers driving rewards program.
Discount Coupon sent via SMS to female visitors in apparel zone for Fashion offer.
Food market offerwith daily offers sent via email.
Customer Survey emailed to after their gathering timely customer feedback data.
Use Cases & How to Start My Project With Location Technology
How many customers collect
data about their visitors but
cannot use it in the real
world?
Technology helps us
enhance hundreds of
micro moments that
define experiences.
How to Start My Project With Location Technology?
Location Services
Stakeholders
End-User Computing
Facilities
Corporate Real Estate
Human Resources
Marketing
Customer Experience
IT Operations
THE KEY TO SUCCESS:
Aligning
IT and Business Priorities
to User Behavior
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Aruba, a Hewlett Packard Enterprise company. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise
technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties or merchantability or fitness
for a particular purpose.
Source: Gartner Magic Quadrant for the Wired and Wireless LAN Access InfrastructureJuly 2018. Tim Zimmerman, Christian Canales, Bill Menezes, Mike Toussaint
ID Number: G00345275
Market Leader 13 Years Running
Growing 2X-4X faster than the market
Wired and Wireless LAN Access Gartner Magic Quadrant 2018
Aruba receives highest product scores in
5 out of 6 use cases in Gartner’s Critical Capabilities Report
#1Unified Wired and WLAN Access
WLAN Only Refresh/ New Build
Performance Stringent Applications
Multivendor Networking Environment
Remote Branch Office With Corporate HQ
“Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough.”David Packard
Klemen Mihelčič, [email protected]
Gorazd Kikelj, [email protected]
https://www.surveymonkey.com/r/LANCom