arun rajpoot

1

SUMMER TRANING RESEARCH REPORT

ON

MARKET SHARE ANALYSIS OF BHEL TRANSFORMERS IN

COMPARISION TO COMPETITORS

PREFACE

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I have great pleasure in doing my project on “MARKET SHARE ANALYSIS

OF BHEL VIS COMPETITORS”. Need of this project arises because summer

training with project report is a part of my syllabus. Another reason is that is one of

the important aspects for an MBA student’s career. It is basically to strengthen our

knowledge with the latest technologies and recent development.

As an MBA student it is necessary to know deeply about international marketing

and its various aspects.

This project is an indispensable vide-mecum for the students who are in relation

with the international trade.

I have compiled this report with my best efforts and I hope this report will give

complete satisfaction regarding various aspect of international marketing.

ARUN RAJPOOT

MMM (III.rd Sem.)

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ACKNOWLEDGEMENT

I am thankful to Mr.P.B.S. Ekka, DGM (TRC) Who give me the Opportunity to

work in the prestigious company as trainee.

I am grateful to Mr. M.L. Ahirwar, Manager (TRC) under whose kind guidance

I have accomplished our project He has given his precious time and views on the

related topic to the best of his knowledge.

I am also thankful to Mrs. Seema .S. Rawal Dy. Manager (HRD) for their

valuable support during the training.

I am highly indebted to all the executives of BHEL, Jhansi, who have given me

invaluable guidance & played an important role in making me able to this training,

without whose support our efforts would not have taken the present form.

ARUN RAJPOOT

MMM (III.rd Sem.)

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INTRODUCTION 6

OBJECTIVE OF STUDY 7

COMPANY PROFILE 8

RESEARCH METHODOLOGY 26

DATA COLLECTION & INTERPRETATION 68

FINDINGS 77

RECOMMENDATION & SUGGESTION 79

CONCLUSTION 80

BIBILIOGRAPHY 81

QUESTIONNAIRE 82

TABLE OF CONTENTS

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BHEL INTRODUCTION

In the past independence era when India was moving towards industrialization, the

major thrust of the government was in the core sector and this was given to the

public sector with this objective. Heavy electrical limited was set up in Bhopal in

August 1956 with a view to reach self sufficiency industrial products and power

equipments. This plant was set up under technical collaboration of MIS AEL, U.K.

There more plant were subsequently set up to Triuchy, Hyderabad and Hardwar

with soviet and Czechoslovakian assistance in may 1965, Dec 1965 and Jan 1967

respectively.

As there was need for integrated approach for the development of power

equipments to be manufactured in India, heavy electrical limited, Bhopal was

merged into BHEL in 1974.

BHEL has now become the largest engineering total 42600 employees on 2009.

Onwards it's Delhi and there are 14 manufacturing units.

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OBJECTIVES OF STUDY

1) Analyzing demand and market share analysis of BHEL with particular

reference to power equipment.

2) Major limitations/hindrances in achieving the targets.

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BUSINESS OVERVIEW

BHEL is the largest engineering and manufacturing enterprise in India in the

energy related infrastructure sector today. BHEL was established more than 50

years ago when its first plant was set up in Bhopal ushering in the indigenous

Heavy Electrical Equipment industry in India, a dream which has been more than

realized with the well-recognized track record of performance. It has been earning

profits continuously since 1971-72 and achieved a sales turnover of Rs.

21,608crore with a profit before tax of Rs. 4,395crore and Profit after Tax of Rs.

2,815Crore in 2007-2008.

BHEL caters to core sectors of the Indian Economy viz., Power Generation

& Transmission, Industry, Transportation, Telecommunication, Renewable

Energy, Defense, etc. The wide network of BHEL’s 14 Manufacturing Divisions,

four Power Sector regional centers, over 100 project sites, eight service centers and

15 regional offices, enables the Company to promptly serve its customers and

provide them with suitable products, systems and services-efficiently and at

competitive prices.

BHEL has already attained ISO 9001 certification for quality management,

ISO 14001 certification for environment management and OHSAS-18001

certification for Occupational health and safety management systems for its major

units/division.

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IN THE FIELD OF POWER GENERATION:

Power Generation Sector comprises thermal, gas, hydro and nuclear power

plant business. As of 31.03.2007, BHEL supplied sets account for nearly 80781

MW or nearly 65% of the total installed capacity of 1,25,414 MW in the country.

Significantly these sets contribute 73% of the total power generated in India.

BHEL has proven turnkey capabilities for executing power projects from

concept to commissioning.

It possesses the technology and capability to produce thermal sets with super

critical parameters up to 1000 MW unit rating and gas turbine-generator sets of up

to 250 MW units rating. Co-generation and combined-cycle plants have been

introduced to achieve higher plant efficiencies. To make efficient use of the high-

ash-content coal available in India, BHEL supplies circulating fluidized bed

combustion boilers to both thermal and combined-cycle power plants.

IN THE FIELD OF TRANSMISSION & DISTRIBUTION (T&D):

BHEL offers wide - ranging products and systems for T & D applications.

Products manufactured included: Power Transformers, Instrument Transformers,

Cast Resin Dry type Transformers, Series and Shunt Reactors, Capacitor banks,

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Vacuum & SF6 Circuit breakers, gas insulated switchgear, energy meters, SCADA

systems and Insulators.

A strong engineering base enables the Company to undertake delivery of

electric substations up to 400 KV level, series compensation system (for increasing

power transformer capability of transmission lines and improving system stability

and voltage regulation), shunt compensation systems (for power factor and voltage

improvement) and HYDC systems (for economic transfer of bulk power). BHEL

has indigenously developed the state-of-the-art controlled shunt reactor (for

reactive power management on long transmission lines). Presently, a 400 KV

FACTS (Flexible AC Transmission System). The company undertakes

comprehensive projects to reduce A TC losses in distribution systems.

IN THE FIELD OF INDUSTRIES:

BHEL is a major contributor of equipment and systems to Industries:

Cement, Sugar, Fertilizer, Refineries, Petrochemicals, Paper, Oil and Gas,

Metallurgical and other process industries. The range of systems & equipment

supplied includes: Captive power plants, Co-generation plants, DG power plants,

Industrial steam turbines, Industrial boilers and auxiliaries, Waste heat recovery

boilers, Gas turbines, Heat exchangers and pressure vessels, Centrifugal

compressors , Electrical machines, Pumps, Valves, Seamless steel tubes,

Electrostatic precipitators, Fabric filters, Reactors, fluidized bed combustion

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boilers, Chemical recovery boilers and Process controls and material handling

systems.

The Company is a major producer of large - size thermistor devices; it also

supplies digital distributed control systems for and industrial applications. BHEL is

the only company in the India with the capability to make simulators for power

plants, defense and other applications.

IN THE FIELD OF TRANSPORATION:

BHEL is involved in the development, design, engineering, marketing,

production, installation, maintenance and after sales service of rolling stock and

traction propulsion systems. In the area of the rolling stock, BHEL manufactures

electric locomotives up to 5000 HP, Diesel electric locomotives from 350 HP to

3100 HP, both for mainline and shunting duty applications. BHEL is also

producing rolling stock for special applications viz., overhead equipment cars,

Special well wagons, Rail-cum road vehicle etc. Besides traction propulsion

systems for in-house use, BHEL manufactures traction propulsion systems for

other rolling stock producers of electric locomotives, diesel locomotives, electric

multiple units and metro cars.

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IN THE FIELD OF TELE-COMMUNICA TION:

BHEL also caters to Telecommunication Sector by way of small, medium

and large switching systems.

IN THE FIELD OF RENEWABLE ENERGY:

Technologies that can be offered by BHEL for exploiting non-conventional

and renewable sources of energy include: wind electric generators, solar

photovoltaic systems, solar heating systems, solar lanterns and battery -powered

road vehicles. The Company has taken up R & D efforts for development of multi-

junction amorphous silicon solar cells and fuel cells based systems. BHEL also

undertakes projects in the area of distributed power covering small hydro and gas

engine based on generation systems.

IN THE FIELD OF OIL AND GAS:

BHEL is major contributor to the Oil and Gas sector industry in the country.

BHEL’s product range includes Deep Drilling Oil Rigs, Mobile Rigs, Work Over

rigs, Well Heads and X-Mas Trees (of up to 10,000 psi ratings), Choke and Kill

Manifolds , Full Bore Gate Valves , Mud Valves, Mud line Suspension System,

Casing Support System, Sub - Sea Well Heads, Block Valves, Seamless Pipes,

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Motors, Compressors, Heat Exchangers, etc. BHEL is the single largest supplier of

Well Heads, X-Mas Trees and Oil Rigs to ONGC and OIL.

In addition, BHEL has successfully undertaken turnkey projects on its own

and possesses to requisite flexibility to interface and complement with

international companies for large projects and has also exhibited adaptability by

manufacturing and supplying intermediate products

IN THE INTERNATIONAL FIELDS:

BHEL is one of the largest exporters of engineering products & services

from India, ranking among the major power plant equipment suppliers in the

world. Over the years, BHEL has established its references in around 60 countries

of the world, ranging from United States in the West to New Zealand in the Far

East. These references encompass almost the entire product range of BHEL

products and services, covering turnkey power projects of thermal, hydro and gas -

based sectors, substation projects, rehabilitation projects, besides a wide variety of

products, like transformers, compressors, valves and oil field equipment,

electrostatic Precipitator, Insulators, heat exchangers, switchgears, castings and

forgings. Some of the major successes achieved by BHEL have been Thermal,

Hydro and Gas-based Power projects in Malaysia; Gas based power project in

Oman Saudi Arabia, Iraq, Libya, Bangladesh, Sri Lanka, China, Kazakhistan;

Thermal Power projects in Cyprus, Malta, . Egypt, Indonesia, Thailand; Hydro

power plants in New Zealand, Azerbaijan, Bhutan, Nepal, Taiwan and Sub-station

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project & equipment in various countries. Execution of overseas projects has also

provided BHEL the experience of working with world-renowned Consulting

Organization and Inspection Agencies.

TECHNOLOGY UPGRADATION AND RESEARCH AND

DEVELOPMENT

To remain in competitive and meet customers’ expectations, BHEL lays

great emphasis on the continuous up gradation of products and related technologies

and development of new products. The company has upgraded its products to

contemporary levels through continuous in house efforts as well as through

acquisition of new technologies from leading engineering organizations of the

World.

The Corporate R&D Division of Hyderabad, spread over a 140-acre

complex, leads BHEL’s research efforts in number of areas of importance to

BHEL, s product range.

BHEL is the largest engineering and manufacturing enterprise in India In the

energy related Infrastructure today.

“BHEL is the one of “NAVRATNA” Company selected by Govt. of India.”

BHEL has already attained ISO-9001 certification for quality management,

ISO 14001 certification for environment management and OHSAS- 18001 for

Occupational health and safety Environment system.

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MANUFACTURING UNITS OF BHEL

FIRST GENERATION UNITS:

BHOPAL : HEAVY ELECTRICAL PLANT

HARIDWAR : HEAVY ELECTRICAL EQUIPMENT PLANT

HYDERABAD : HEAVY ELECTRICAL EQUIPMENT PLANT

TIRUCHY : HIGH PRESSURE BOILER PLANT

SECOND GENERATION UNITS:

JHANSI : TRANSFORMER & LOCOMOTIVE PLANT

HARIDWAR : CENTRAL FOUNDARY & FORGE PLANT

TIRUCHY : SEAMLESS STEEL TUBE PLANT

UNIT THROUGH ACQUISITION & MERGER:

BANGALORE : ELECTRONICS DIVISION

ELECTRO PORCELAIN DIVISION

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NEW MANUFACTURING UNITS:

RANIPET : BOILER AUXILIARIES PLANT

JAGDISHPUR : INSULATOR PLANT

RUDRAPUR : COMPONENT & FABRICATION PLANT

GOVINDWAL : INDUSTRIAL VALVE PLANT

CHENNAI : PIPING CENTRE CHENNAI

Environment in 2002 and ISO 18001 for Health and safety in 2003. Instrument

transformers, Busducts, Diesel shunting Locomotives and AC/DC Locomotives.

The layout of the plant is such that it is well streamlined to enable smooth material

flow from the raw material stages to finished goods. All the feeder bays have been

laid perpendicular to main assembly bay and in each feeder bay raw material

smoothly gets converted to subassemblies, which after inspection are sent to main

assembly bay.

The raw material that is needed for manufacture is used only after through

material testing lab and with strict quality checks at various stages of production.

This unit of BHEL is basically engaged in the production and manufacturing of

transformers of various type and capacities.

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The total man power strength of BHEL Jhansi is around 1848 out of which

about 228 qualified Engineers, 262 Supervisors & 1052 Technicians, 118

supporting technical staff, 67 clerks and 48 semi-skilled and unskilled workers are

working in Transformer & Locomotive division.

BHEL Jhansi transformer design department has a staff of about 75 employees out

of which 32 are qualified Engineers. It is equipped with IRISH, USA DIM PC,

OMEGA and SUNSP ARKS ICIM, IBM computers. It is also equipped with

central library of around 5000 technical books. 100 technical journals, 6000

national and international standards and 400 technical reports.

The transformer manufacturing department comprises of fabrication machine shop,

core & punch, winding & insulation and transformer assembly shops. It has

manufacturing capacity of around 5500 MVA per annum and up to 220 KV class

transformer. It is equipped with 100 tones crane capacity on single basis while this

can be upgraded 200 tones by putting two cranes in tandem.

The central quality control department comprises of inspection and testing groups

having around 120 employees consisting of Engineers Supervisors and

Technicians, stage inspection/stage tests as well as final testing of the products is

being conducted by this department. Our quality and test group is also equipped

with a material testing lab where rigorous testing of various raw-materials and used

components is performed. Calibration of various instruments used during

manufacturing inspection/testing is another important responsibility of our material

testing Lab.

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BHEL OBJECTIVE

A dynamic organization is one which keeps its aim high adopts quickly to

changing environment. So here we are in BHEL.

The objective of the company has been redefined in the corporate plant for

the 90’s.

BUSINESS MISSION

To maintain a leading position as supplier of quality equipment system and

services in the conversion, transmission, utilization and conservation of energy for

application in the areas of electric power.

GROWTH

To ensure a steady growth by enhancing the competitive edge of BHEL in

existing business new areas international market so as to expectation from BHEL.

PROFIT ABILITY

To provide a reasonable and adequate return on capital employed, primarily

through improvement in operational, efficiency, capacity utilization. And

productivity and generate adequate internal resources to finance company’s

growth.

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FOCUS

To built a high degree of customer confidence by providing increased value

for his money through international standards of product quality performance and

superior customer service.

PEOPLE ORIENTATION

To enable each employee to achieve his potential, improve his capacities,

perceives his role and responsibilities and contribute to the growth and success of

the company.

TECHNOLOGY

To achieve technological excellence in operations by development of

indigenous technologies and efficient absorption and adoption of imparted

technologies to suit business and priorities and competitive advantage to the

company.

IMAGE

To fulfill the expectations which stake holders like government as owner,

employee's customers and the country at large have from BHEL.

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BUSINESS AREAS

BHEL covers a wide area in production. These areas are mentioned in the

following details.

POWER:

Provide a gamut of equipment for Thermal Hydro and Nuclear power plant.

Range includes products and system for power generation, transmission and

utilization.

TRANSMISSION:

BHEL manufacturing transmission equipment for all voltage rating

including the 400 KV class transformers switches gears, control and relay panel.

Insulators, capacitors and other substation equipment.

INDUSTRY:

Offers a comprehensive range of electrical, electronic and mechanical

equipment for a host of industries like fertilizers, petrochemicals, refineries, paper,

sugar, rubber, cement coal, steel aluminum and mining.

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TRANSPORTATION:

BHEL offers a variety of transportation equipment to meet the growing

needs of the country, 65% of Indian Railways are equipped with BHEL

manufacturing traction equipment.

Underground metro also runs on drives and controls supplied by BHEL.

BHEL has taken up the manufacturing of Locomotives to provide a pollution free

transportation. BHEL also offers a battery operated Passenger Van provides to

Delhi Government.

OILS & GAS:

Equipment for oils and gas exploration and transportation is manufactured

by BHEL. The range covers super deep drills rigs. Mobile and desert rigs with

matching drew works and hoisting equipment.

NON-CONVENTIONAL ENERGY:

A Vital role in helping to harness the vast renewable source of solar wind

and biogas energy. BHEL has supplied several water heating systems wind mills,

biogas generators and photo voltaic system.

RESEARCH AND DEVELOPMENT:

A highly talented and experienced team of scientist from the backbone of BHEL Corporate R&D. A few accomplishments are:

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Direct ignition of pulverized coal (DIPC)

Magnetic Hydro Dynamics.

EXPORTS

The organization commitment to quality has earned recognition from over

45 countries export order range equipment to turn projects to consultancy services.

AFTER SALES SERVICE:

BHEL has 8 organized services centers geographically distributed

throughout the country. It also undertakes power plant renovation and

rehabilitation jobs.

ACTIVITY PROFILE OF BHEL

POWER SECTOR PROJECTS:

Thermal sets and Aux

Steam generators and auxiliaries.

Industrial fans.

Electrostatic precipitators.

Air pre heaters.

Nuclear power equipment.

Hydro sets and auxiliaries.

Motors.

Transformers.

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Rectifiers.

Pumps.

Heat exchangers.

Capacitors.

Porcelain/Ceramics insulator.

Castings and Forgings

SYSTEM/SERVICES:

Turnkey power station.

Data acquisition system.

Power system.

HYDC Commissioning.

Erection and commissioning.

Modernization and rehabilitation

TRANSPORTATION SECTION:

Diesel Electric generators.

AC/DC Locomotives.

DC Locomotives and loco saunters.

Traction system for Railways.

Electric trolley buses.

INDUSTRY SECTOR:

Boilers.

Valves.

T.G. Sets.

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Power devices.

Solar cells.

Photo Voltaic cells.

Gas Turbines.

Compressors.

Drives turbines.

Oil rigs.

Blowout presenters.

Wind mills.

Control system for electric devices.

BHEL is continuously looking, with the following VISION, MISSION and

VALUES. BHEL is working on several initiatives aimed at enhancing its global

presence:

VISION:

o A World Class Engineering Enterprise Committed to Enhancing

Stakeholder Value.

MISSION:

o To be leading Indian Multinational Engineering Enterprise providing

total business solution through quality products, system and services

in the fields of energy, industry, transportation, infrastructure and

other potential areas

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VALUES:

o Zeal to Excel and Zest for change.

o Integrity and Fairness in all Matters.

o Respect for Dignity and Potential of individuals.

o Ensure Speed of Response.

o Foster learning creativity and speed of response.

o Respect for dignity and potential of individuals.

o Loyalty and pride in the company.

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RESEARCH METHODOLOGY

1) Type of Research : Exploratory Research Design.

2) Method of Research : Data Collection Method.

(i) Primary Data : Through observation as well as personnel

interview.

(ii) Secondary Data : Through Journals, Research Paper, Annual

reports, and Financial Reports.

3) Sampling Method : Through Judgment & Convenience Method.

4) Sample Size : 30

5) Sampling Unit : BHEL, Jhansi.

6) Sampling Element : Top Management managers and customer

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MAJOR PRODUCT’S PROFILE OF BHEL

Thermal Power Plants Gas Based Power Plants

Hydro Power Plants

DG Power Plants Industrial Set BoilersBoiler Auxiliaries Heat Exchangers and

Pressure VesselsPumps

Power Station Control Equipment

Bus ducts Switchgear

Oil Field Equipment Transportation Equipment

Power Devices

Compressors Silicon Rectifiers Control GearThruster Equipment Industrial Electrical

Machines Energy Meters

Capacitors, Transformers

Systems and Services Aviation

Telecommunication Non-Conventional Energy System

Seamless Steel Tubes

Casings and Forgings Insulators Transformers

Transformers

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BHARAT HEAVY ELECTRIAC LIMITED

A BRIEF INTRODUCTION

JHANSI (UNIT)

By the end of 5th five-year plan it was envisaged by the planning

commission that the demand for power transformer would rise in the coming years.

Anticipating the country’s requirement BHEL decided to set up a new plant, which

would manufacture power and other type of the transformers in addition to the

capacity available at BHEL Bhopal.

This unit of Jhansi was established about 14 km from the city on the N.H

No.- 26 on Jhansi-Lalitpur road. It is called second-generation plant of BHEL and

was set up in 1974 at an estimated cost of Rs. 16.22 crores in Clusive of Rs. 2.1

crores for township. Late Mrs. Indira Gandhi laid its foundation on 9th Jan 1974.

The commercial production of the unit began in 1976-77 with an output of Rs. 53

Lacs.

Jhansi unit of BHEL corporation is certified for its quality products and

services to ISO-9001 in march 1994. BHEL Jhansi has also got ISO 14001

certification for Environment in 2002 and ISO 18001 for Health and safety in

2003.

Instrument transformers, Busducts, Diesel shunting Locomotives and

AC/DC Locomotives. The layout of the plant is such that it is well streamlined to

enable smooth material flow from the raw material stages to finished goods. All

the feeder bays have been laid perpendicular to main assembly bay and in each

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feeder bay raw material smoothly gets converted to subassemblies, which after

inspection are sent to main assembly bay.

The raw material that is needed for manufacture is used only after through

material testing lab and with strict quality checks at various stages of production.

This unit of BHEL is basically engaged in the production and manufacturing of

transformers of various type and capacities.

The total man power strength of BHEL Jhansi is around 1848 out of which

about 228 qualified Engineers, 262 Supervisors & 1052 Technicians, 118

supporting technical staff, 67 clerks and 48 semi-skilled and unskilled workers are

working in Transformer & Locomotive division.

BHEL Jhansi transformer design department has a staff of about 75

employees out of which 32 are qualified Engineers. It is equipped with IRISH,

USA DIM PC, OMEGA and SUNSP ARKS ICIM, IBM computers. It is also

equipped with central library of around 5000 technical books. 100 technical

journals, 6000 national and international standards and 400 technical reports.

The transformer manufacturing department comprises of fabrication

machine shop, core & punch, winding & insulation and transformer assembly

shops. It has manufacturing capacity of around 5500 MVA per annum and up to

220 KV class transformer. It is equipped with 100 tones crane capacity on single

basis while this can be upgraded 200 tones by putting two cranes in tandem.

The central quality control department comprises of inspection and testing

groups having around 120 employees consisting of Engineers Supervisors and

Technicians, stage inspection/stage tests as well as final testing of the products is

29

being conducted by this department. Our quality and test group is also equipped

with a material testing lab where rigorous testing of various raw-materials and used

components is performed. Calibration of various instruments used during

manufacturing! inspection/testing is another important responsibility of our

material testing Lab.

JHANSI UNIT ORGANISATIONAL

Our summer training consists of two parts, first is the rotation of various

departments of BHEL JHANSI and second is the preparation of this project.

MAIN AIM OF THE ROTATION

Main aim behind the rotation of various departments is that one can

understand the working of each and every department and to see that how people

(workers ,middle level executives, top officials) work in corporate environment.

In rotation, trainees see how employees work and also they see the function

of each department.

Main departments of BHEL Jhansi:

ADMINISTRATIVE

PRODUCTION

Classification of production department

TRANSFORMER SECTION

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LOCOMOTIVE SECTION

TRANSFORMER SECTION

In transformer section, there are 10 bays. The functioning of each bay is

described in short as follows:-

BAY 0:- There is fabrication shops established in 1978 and it is preparation

shop for bay 1&2.

BAY 1&2:- Deals with fabrication of transformers tank and bogie frame of

locomotives.

BA Y 3:- It is the machine shop. Machining of parts is being done in this

shop.

BAY 4:- Here the winding work of the power transformer is carried out.

BAY S:- It is the core and punch section.

BA Y 6:- It is also engaged in two processes; one half is the winding section

while other half is for traction transformer manufacturing like Freight Loco &

ACEMU Transformers.

BAY 7:- In this bay manufacturing dry type of transformers and various

type of insulating are prepared to be used in the transformer.

BAY 8:- This bay is established in 1974 it is one of the earliest bays to be

set up. It is involved in the manufacturing of instrument transformer of 132 KV

and 220 KV voltage transformer, current transformer and High Voltage Rectifier

transformers for Electro Static precipitators.

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BAY 9:- This is one of the largest bays in the unit engaged in the assembly

of the power and rectifier transformer. The time taken for the assembly ranges

from 4-12 weeks.

(1) BUSDUCT SHOP:

This shop contains bus duct engg. & bus duct production.

(2) LOCOMOTIVE SHOP:

Locomotive shop is one of the most important shop in the factory. It deals

with the manufacture and production of the following types of locomotives:

AC LOCOMOTIVES

AC/DC LOCOMOTIVES THYRISTER TYPE LOCOMOTIVES

DIESEL ELECTRIC LOCOMOTIVES SHUNTING LOCOMOTIVES

(DIESEL)

DIESEL SHUNTING ENGINES OF VARIOUS CAPACITIES AND

HAULAGE

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CLASSIFICATION OF SHOPS

FABRICATION

Fabrication is nothing but production .It occupies of three bays i.e. Bay -O,

Bay 1, and Bay -2.

BAY-O

It is the preparation shop. There are different machines available to perform

different types of function. This section has the following machines:-

Planer machine -To reduce thickness

Shearing machines -To shear the metal sheet according to required

dimensions.

CNC flame cutting machine - To cut complicated shaft items using Oxy -

acetelene flame.

Some other cutting machines are;

Pantograph machine

Hand torch cutting machine

Bending machine

Rolling machine

Drilling machine

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BAY-1 : It is an assembly shop where different parts of tank come from bay-O.

Here welding process such as arc welding ,CO2 welding ,TIG&MIG welding are

used for assembly, after which a rough surface is obtained, grinding operation at

1200 rpm is used to eliminate the roughness.

BAY -2: It is an assembly shop dealing with making different objects mentioned

below:

1. Tank assembly

2. Tank cover assembly

3. End frame assembly

4. core clamp assembly

5. Pin & pad assembly

After assembly some test are done known as NON DESTRUCTIVE

TEST.

UL TRASONIC TEST

DIE PENETRASION TEST MEGNATIC CRLCKS TEST X-RAY TEST

TRM BAY-3: Here basically we have three sections in the bay:

1. MACHINE SECTION:

This shop consists of following machine.

CENTRAL LA THE

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CAPSTAN LATHE

RADIAL ARM DRILLING MACHINE

HORIZONTAL BORING MACHINE

MILLING MACHINE

It is of two types:

*HORIZONTAL TYPE

*VERTICAL TYPE

2. COPPER SECTION:

The machine used in this section are.

(a) TUBE SLITING MACHINE: Used for cutting tube along its length and

across its diameter.

(b) SHEARING MACHINE: It is operated hydraulically and its blade has V

shape.

(c) DIE AND PUN CHIN G MACHINE: It is also hydraulically operated and has

a die and punch for making holes.

(d) BLNDING MACHINE: Used for bending and is also hydraulic.

3. TOOLING SECTION:

It is the servicing of tools is done

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(a) BLADE SHARP MACHINE: It sharpens the blade using a circuler diamond

cutter .Blade of CNC cropping line machine is sharpened her.

(b) MINI SURF ACE GRINDER: It serves grinding purpose. It has a grinding

wheel made of aluminium oxide.

(c) DRILL GRINDING MACHINE: To grind the drill.

TRM BAY -4: In this the servicing of is done.

Types of winding

l. REVERSE STRAIGHT WINDING

2. HELICAL WINDING

3. SPRIAL WINDING

4. INTERLEA VED WINDING

There are low voltage coil, high voltage coil is fixed in transformers. The type of

winding depeding upon the job requirement. Conductor is used for winding is in

the form of very long strip wound on spool. The conductor is covered by cellulose

paper for insulation. The winding is done according to the specification given the

drawing

TRM BAY-5: It is core and punch section.

For the purpose of cutting and punching the core three machines are installed in

shop.

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(A) SLITTING MACHINES: It is used for cut crgo sheets in different width It

has a circular cutter whose position can be changed as per the requirement.

(B) CNC CROPPING LINE PNEUMA TIC: It contain only one blade, which

can rotate at 900 above the sheets. It is operated pneumatically.

(C) CNC CROPPING LINE HYDROLIC MACHINE: It is also used to cut the

crgo sheets it contained to blades one is fixed and other is rotated 900 above the

sheets. It operated hydraulically.

TRM BAY-6: Single phase traction transformers for AC locomotives is assembled

in this section. These freight locomotive transformer used where there is frequent

change in speed. In this bay core winding and all the assembly and testing the

traction transformers is done.

3-phase transformers for acemu are also manufactured in this section. The

supply line for this transformer is of 25 kv and power of this transformer is

6500kva.

TRM BAY -7: This is insulating shop. Various types of insulators are as below.

Awww

Current transformers

Voltage transformers

ESP transformers

37

TRMBAY -9: In this bay power transformers are assembled, after taking different

input from different bays. Assembly is done. Power transformer is used to step

down voltage at generation and sub station. There are various rating 11 kv, 22kv.

THEY ARE

(A) Generation transformer systems

(B) Auto transformers

38

LOCOMOTIVE PRODUCTION (LMP)

There are two products

ALTERNATING CURRENT LOCOMOTIVE (AC LOCO)

WAG-5H

AC ID.C.LOCO

WCAM-2P

WCAM-3

W-board guage A-running m AC mode

C-running in DC mode G-hauling goods train

P-hauling passenger train M-hauling passenger & goods train

Diesel electric locomotive shunting (DSEL)

350HP 700HP

39

Single power pack (SPP); one 700 HP M/C is made a single unit. It is a

meter guage locomotive.

Win power pack (WPP) 2350 HP M/C are combined in I engine & can be

operated individually or in combination depending on the load.

450HP

1400HP

1150HP

1350HP

2600HP

1150HP and 1350HP DESLs in non standard locomotive and are modified

version of 400 HP DESL based on requirement of customer.

Under mention are the non conventional products designed and development

for Indian railway based on their requirement.

1. OHE (overhead electric) recording and testing cars.

2. UTV (utility vehicle)

3. RRV (rail cum road vehicle) DETV (diesel electric tower car)

4. BPRV (batter power road vehicle)

5. BCM (blast cleaning machine)

6. 200T well wagon BEHL haridwar

7. Metro rake Kolkata metro railways.

40

LOCOMOTIVE MANUFACTURING (LMM)

This section deals with manufacturing of locomotive the main parts of locomotive

are.

Under frame; the frame on which a locomotive is built.

Super structure; the body locomotive called superstructure or shell and is

made of sheet of mild steel.

DC motor.

Alternator

Compressor

Flower

Static rectiter – MSR

Static converter – SC

Exchanger

Bogie the wheel arrangement of loco is called a bogic. A bogic essentially

contains;

1. Wheel axel arrangement.

2. Suspension

3. Brake ringing

Traction transformer: It is fixed on under frame from on overhead line by

equipment called pantograph. The type of pantograph depends on supply.

This transformer steps down voltage and it fitted with a tap changer.

Different taps are taken from it for operating different equipment.

41

One tap is taken and is rectified into DC using MSR and IS fed to DC motor.

Railway has two type of power supplies-25 1 phase 50hz AC-1500 VDC an

AC/DC loco is able to work on both of these supplies. For e.g. ECAM-3 and

gets supply.

42

TRANSFORMER COMMERCIAL (TRC)

The objective of departments is interaction with the customers. It brings out

tenders and notices and also responds to term. It is this department that bags

contracts of building transformer. After delivery regarding faults this department

dose failures and maintenance. All such snags are reported to them and they

forward the information to the concerning department. One of major task of this

department is to earn decent profile over all negociations. Transformer industry has

become very competitive. The company offering the lowest price gets the contract

but this process my continue does the work on very low profile. To avoid such as a

situation a body by the name of India electrical manufactures assumption (IEMA)

was set up. This association helps to maintain a healthy competitive atmosphere in

the manufacturing of electrical appliance.

THE MAIN WORK OF THE TRC IS CLASSIFIED AS;

Tender and notices.

Interaction with design department.

Place of the work.

Approximate cost of the work.

Earnest money.

The place and time where contract documents can be seen.

The place and time where the tender documents can be obtained.

The time up to which the tender documents will sold.

The amount if any to be paid for such documents.

The place and the date and the time when, tenders are to be submitted and are to

be opened.

43

TRANSFORMER ENGINEERING DEPARTMENT :

The design department is divided into three main sections:

POWER TRANSFORMER ENGINEERING

INSTRUMENT TRANSFORMER ENGINEERING

DRY TYPE, HVR AND OTHER SPECIAL & TRACTION

TRANSFORMER ENGINEERING

Function of the department: This department has its own importance in the

organization. This is the department that gives its services to the production

department. The function of design department starts right from the stage of

tendering.

Firstly: The customer gives his specification. These specifications are received by

commercial departments, which are dealt with commercial aspects. The design

department deals in the technical aspect. This aspect is technical requirement of the

customer; the duty of design department is to see whether technical requirement

can be met or not. If necessary they do some negotiations also. After the

negotiations both parties reach to an agreement, which is acceptable to them.

After getting the order, the design department’s prepares of the job

according to specification of the customer. After preparing the detailed design they

send it to the specification of the customer. After preparing the detailed design they

send it to the commercial department. This department in presence of the customer

also does the testing of finished and semi-finished product.

44

MAJOR THINGS IN THIS DEPARTMENT:

This design department has a print room, where machine made by “Minolta’s

companies” are used. The machine is latest of the kind in Jhansi. The blue prints of

designs are also made in this department. The computer known as OMEGA 58000,

is also there with the help of design of a transformer can be made with five

minutes, had the same design been made by the drafters it would have taken 7-8

days. The design department also has a plotter which is an imported machine from

USA. It is used to make graphs and other transformers design with accuracy.

COMMUNICATION IN DESIGN DEPARTMENT:

The communication in design department is through proper channel if the

information is of administrative nature. For the technical information they

communicate with high accuracy because products are heavy and inexpensive so

even a small dissertation in communication may create a problem for them.

STRUCTURE OF THE DEPARTMENT:

This department has its structure on the product basis. There are 25 executives 14

supervisors and 41 draftsmen in this department. This department has notable

coordination among its employees. The engineers and draftsmen perform their

work consultation of each other.

45

TRANSFORMER (PLANNING DEPARTMENT TRP):

The main function of this department are:

Material planning and inventory control

Speaking and loading to shops

Reparation of budget and plans

Coordination of various departments to manufacture one job

Organizing production meetings to review progress and solve hold-ups

Management report.

46

THE PRODUCT PROFILE OF BHEL,

JHANSI UNIT

Products

Rating

1.

Power Transformer

Upto 220KV Class 250 MVA

2.

Special Transformer

Upto 120 KA Rectifier Transformers

3.

ESP Transformer

100 KVp, 1400 mA

4.

Freight Loco Transformer

5400 KVA & (1 phase) 6475 KVA (3 Phase)

5.

ACEMU Transformer

Upto 1000KVA 25 KV (1 Phase)

1312 KVA (3 Phase)

6.

47

Dry Type Transformer

Upto 6300 KVA

7.

Bus-duct

Upto 24KV Generating Voltage.

8.

Instrument Transformer

VT & CT upto 220 KV Class.

9.

Diesel Electric Locomotives.

Upto 2600HP

48

MARKET RESEARCH

Market research is done basically to get the feedback of the product to be launched

in the market of get the techno-economic feasibility.

Following questions supposed to be answered in market research:-

What would be our product?

Which is our targeted market?

To whom to sell the product?

From whom to take raw material at cheaper rate?

Whether the product will be acceptable?

Who are the competitors?

In BHEL market research is done through market intelligence which is done by

making a comparative study of tenders on various criteria under following heads

49

MARKET RESEARCH METHODOLOGY

Research methodology is mainly carried out in two phases:

DESK RESEARCH

FIELD RESEARCH

DESK RESEARCH

Desk research is the first phase of overseas market research. It involves systematic

collection and analysis of all published documentation available within and outside

the information.

Internal documentation: - includes passed sales record inquiries received, not

submitted by company officials, complaints received from customers etc.

External documentation: - means any published sources which may provide data

on the problem to be analyzed.

WHY-DESK RESEARCH

TO KNOW THE BACKGROUND INFORMATION

MARKET SIZE & TREND

DATA ON COMPANY AN COMPETITORS

50

MARKET DESIGN MAKING BEHAVIOUR

STUDY THE ENVIRONMENT

SAMPLE SELECTION

WHY FIELD RESEARCH

Analysis of data collection from research sources will reveal the gap, which will

have to be converted by going directly to the customer. Generally product

specification is not available from public sources. I give direct approach to the end

user and a proper evaluation of the firm’s competitive profile. It also gives the

S.W.O.T. analysis of the company.

MARKET SURVEY

The purpose of survey is to collect information for dividing marketing strategy to

meet objective.

51

MARKET SHARE OF BHEL V/S COMPETITORS

Product Name : Power Transformer 220KV

Year : 2006-07

Sr. No. Industry Name Sales %1 BHEL 172 ABB LTD. 123 AREVA T&D 414 BBL 115 CGL 076 EMCO 077 SIEMENS 038 TALK 009 VIJAY ELEC 0010 OTHERS 02

BHEL17%

ABB LTD.12%

AREVA T&D41%

BBL11%

CGL7%

EMCO7%

SIEMENS3%

OTHERS2%

SALES, %

52



Year : 2007-08


BHEL7%

ABB LTD.2%

BBL54%

CGL19%

EMCO1%

SIEMENS3%

VIJAY ELEC9%

OTHERS5%

Sales, %

53



Year : 2008-09


BHEL10%

ABB LTD.1%

AREVA T&D12%

BBL21%

CGL16%

SIEMENS17%

VIJAY ELEC15%

OTHERS8%

Sales

54



Year : 2009-10


BHEL29%

ABB LTD.27%

AREVA T&D5%

BBL15%

EMCO2%

VIJAY ELEC11%

OTHERS11%

Sales

55

COMPETITOR’S PROFILE OF BHEL

BHARAT BIJLEE LIMITED

INTRODUCTION

Bharat Bijlee Limited is one of the leaders in the electrical engineering

industry in India. A multi-product, multi-division organization, the company

operates in two business segments, Industrial Products which comprises

transformers, motors and drives; and Contracting, i.e. Projects. A pioneer in

electrical engineering in the private sector, the company has a reputation for

quality which characterizes every facet of its activities.

56

TRANSFORMERS – INTRODUCTION

For more than four decades Bharat Bijlee has been one of the leading

manufacturers of transformers in India.

We enjoy one of the highest rates of repeat orders in the industry, and also

the highest level of “comfort of ownership” for our transformers.

A wide ranging technical collaboration between 1958 with Siemens,

Germany laid the foundation of our design, manufacturing and quality systems,

upon which we consistently innovate to exceed customer needs.

Our 40 MV A, 220 kV transformers for NTPC was the first such transformer

in India to withstand a short circuit test at CPRI.

In-house impulse testing facilities reduce execution time.

Shortest delivery times for customized transformers.

Sound processes ensure that our commitments to customers are always

fulfilled.

A well established all-India marketing network ensures responsive pre-sales

and after-sales services.

We have supplied transformers to all major Electricity Boards, power

utilities, consultants and business houses.

ISO 9001: 2000 certification from DNV

POWER TRANSFORMERS

Range: Up to 200 MVA, up to 220 kV class

Unique features of our Power Transformers:

57

F or Power transformers, the short circuit withstand capability is of prime

importance. This is achieved by us through the adoption of a unique

clamping arrangement of the windings and accurately determined pre-stress

For primary voltages of 132 kV and 220 kV, ability to withstand system

transients and lightning surges are vital parameters. The insulation design

and quality of materials used, ensure that our product can withstand the most

adverse conditions.

Testing means to us much more than meeting contractual and “standards”

obligations. Several in-house tests have been devised by us to ensure quality

and reliability in service. For this, we have a variety of testing equipment,

full fledged laboratory and trained personnel.

TRANSFORMERS – EXPORTS

Export department with experienced and qualified personnel to ensure quick

response to enquiries.

58

Priority handling of orders to achieve an order to dispatch cycle time of 10

weeks.

Over the years, we have exported our transformers to countries like

Indonesia, Philippines, UAE, Egypt, Jordan, Oman, Bangladesh, Nepal, etc.

So far, we have exported more than 150 Distribution & Power transformers

to overseas customers.

CUSTOMER SERVICE

Bharat Bijlee believes that its business mission in only complete when it is

able to support its customers throughout the life of its transformers. Our

experienced installation and commissioning personnel ensure that proper

precautions are taken while energizing to enable fault free operation throughout the

life of the transformer. Our experienced manpower is fully equipped with the

necessary tools and testing equipment, and is able to reach the problem site at a

moment’s notice.

A full stock of spares ensures prompt service to our customers. We also

recommend mandatory spares for customer stock to take care of my production

loss.

Should it be necessary to bring back the transformer to our works, our

flexible planning system ensures a rapid and dispatch programmed to reduce

customer downtime.

59

INTERNATIONAL CLIENTS

SR. No. Name of the Customer Destination

1 Siemens Ltd. A/c Dhaka Electric Supply Co.

Bangladesh

2 Larsen & Toubro Ltd. A/c Shah Cement Industries

Bangladesh

3 Trading Engineers Iraq

4 Indian Consortium Iraq

5 Elegant Textile Indonesia

6 Shapoorji Pallonji Muscat (Palace)

7 Penden Cement Bhutan

8 Shahin Steel Iran

9 India Products Trading Co. Kenya

10 Perisahaan Umum Listrik, Negara Indonesia

11 NHPC India Nepal

ABB LIMITED

60

PRODUCTS:

Product Manufactured /Marketed

Products: Automation Technology Products - Motors, Drives, Power Electronics,

Robotics, Control, Instrumentation and Analytics and a Complete Range of Low

Voltage Products, Power Technology Products - Outdoor and Indoor Circuit

Breakers, Air and Gas Insulated Switchgears, Disconnectors, Capacitor Banks,

Reactive Power Compensators, Power and Distribution Transformers and

Instrument Transformers

ABB GROUP

ABB is a global leader in power and automation technologies that enable utility

and industry customers to improve their performance while lowering

environmental impact

TECHNOLOGY

Technology plays a key role for ABB. We have activities all over the world

working to develop unique technologies that make our customers more

competitive, while minimizing environmental impact.

SUSTAINABILITY

61

Sustainability is integral to all aspects of our business. We strive to balance

economic, environmental and social objectives and integrate them into our daily

business decisions.

Chairman/CEO : Mr. K.N. Shenoy

Establishment Year : 1989

Employee TOTAL : 3500

ABB India wins Rs 455-crore smelter order from Vedanta Aluminum Ltd news 29

July 2008 Power and automation technology group ABB will provide automation

and power products and systems in an order worth Rs455crore to Vedanta

Aluminum Limited, which is expanding its aluminum smelter plant at Jharsuguda,

in Orissa.

BANKERS

HDFC Bank Limited

Canara Bank

HSBC Limited

IDBI Bank Limited

ICICI Bank Limited

Union Bank of India

62

CERTIFICATION

System: ISO 9001-2000

System: ISO 14000

System: ISO 9001

EXPORTS

Physical Own : 3290.00

TURNOVER [YEAR : 2009]

Value in Rs. Million : 5654.61

CROMPTON GREAVES LIMITED

INTRODUCTION

Crompton Greaves (CG) is part of the US$ 3 bn Avantha Group, a

conglomerate with an impressive global footprint.

Since its inception, CG has been synonymous with electricity. In 1875, a

Crompton ‘dynamo’ powered the world's very first electricity-lit house in

Colchester, Essex, U.K. CG’s India operations were established in 1937, and since

then the company has retained its leadership position in the management and

application of electrical energy.

63

Today, Crompton Greaves is India's largest private sector enterprise. It has

diversified extensively and is engaged in designing, manufacturing and marketing

technologically advanced electrical products and services related to power

generation, transmission and distribution, besides executing turnkey projects. The

company is customer-centric in its focus and is the single largest source for a wide

variety of electrical equipments and products.

With several international acquisitions, Crompton Greaves is fast emerging

as a first choice global supplier for high quality electrical equipment.

HISTORY

The history of Crompton Greaves goes back to 1878 when Col. R.E.B.

Crompton founded R.E.B. Crompton & Company. The company merged with F.A

Parkinson in the year 1927 to form Crompton Parkinson Ltd., (CPL). Greaves

Cotton and Co (GCC) was appointed as their concessionaire in India. In 1937, CPL

established, it's wholly owned Indian subsidiary viz. Crompton Parkinson Works

Ltd., in Bombay, along with a sales organization, Greaves Cotton & Crompton

Parkinson Ltd., in collaboration with GCC. In the year 1947, with the dawn of

Indian independence, the company was taken over by Lala Karamchand Thapar, an

eminent Indian industrialist. Crompton Greaves is headquartered in a self-owned

landmark building at Warli, Mumbai.

PRODUCTS

Today, Crompton Greaves boasts technology portfolio that includes

Transformers, Switchgears, Motors, and a wide range of consumer products with

many firsts to its credit such as:

64

The manufacturer of the largest rating of power transformer (320 MVA) to

leave Indian shores;

The manufacturer of the largest Static Var Compensation (Statcom) system

for wind- farm applications;

The first Indian company to introduce Polycrete insulation technology for

medium voltage outdoor dry type-voltage apparatus;

The first Indian company to develop silicon-free electrical stampings and to

introduce low-voltage induction motors with silicon-free electrical stampings;

The first company to develop brushless DC motors for fans used in Indian

Railways.

PRODUCTS & SERVICES OFFERED

The company is organized into three business groups viz. Power Systems,

Industrial Systems, Consumer Products. Nearly, two-thirds of it's turnover accrues

from products lines in which it enjoys a leadership position. Presently, the

company is offering wide range of products such as power & industrial

transformers, HT circuit breakers, L T & HT motors, DC motors, traction motors,

alternators/ generators, railway signaling equipments, lighting products, fans,

pumps and public switching, transmission and access products. In addition to

offering broad range of products, the company undertakes turnkey projects from

concept to commissioning. Apart from this, CG exports it's products to more than

60 countries worldwide, which includes the emerging South-East Asian and Latin

American markets.

65

Thus, the company addresses all the segments of the power industry from

complex industrial solutions to basic household requirements. The fans and

lighting businesses acquired “Superbrand” status in January 2004. It is a unique

recognition amongst the country’s 134 selected brands by “Superbrands”, UK.

POWER QUALITY, PRODUCTS

Reactive Power Compensation Systems

Harmonic Filters

Transient Suppressors

Current Limiting Reactors

Power Quality Monitors

POWER QUALITY SERVICES

Power Quality Audits

System design, optimization and pay-back analysis

Consulting for Power Quality improvement

Installation and commissioning

Training in Power Quality Management

All Power Quality solutions are customized to specific requirements and the

division caters to the specific requirements of industries such as:

Utilities

Continuous process plants (e.g. Cement, Fertilizers, Petrochemicals, Steel,

Paper, Textile, etc.)

66

Manufacturing industries (e.g. Forging, Printing, etc.)

Large commercial establishments (e.g. Banks, Theatres, shopping malls,

etc.)

Software Parks and Internet Data Centers

PLANT LOCATION:

Mumbai (Maharashtra), Bhopal (M.P), Gwalior (M.P)

Chairman/CEO : Mr. M.N. Shaty

Establishment Year : 1937

Employee Total : 5866

TESTING:

Major: Voltage rato winding resistance impedance voltage no load and load losses

no load current dielectric test

TURNOVER [YEAR: 2008]

Value in Rs. million: 7181

EXPORTS

Physical Own: -2530.00

DATA ANALYSIS AND INTERPETATION

67

Q.1. Are you satisfy with the market share of BHELtransformer in market?

Response Frequency Percentage

Yes 24 80

No 6 20

80

20

YesNo

Interpretation:

This chart shows that out of 30 people had only 24 people satisfy with market

share and 6 people do not satisfy with market share of BHEL and 28 people know

about BHEL.

Q.2. Which company is the biggest competitors of BHEL in manufacturing of

transformer according to you?

68

RESPONSE FREQUENCY PERCENTAGE

SIEMENS 6 20

BBL 18 60

GE 3 10

OTHERS 3 10

SIEMENS BBL GE OTHERS0

10

20

30

40

50

60

20

60

10 10

Series 1

INTERPETATION:

When we survey in Jhansi with different companies like, simenns, BBL,GE others . We find that biggest competitors is BBL that’s 60% then SIEMENS which share is 20% and GE have is that 10% and others 10% we finds BBL is biggest competitors

69

Q.3. Which factor is highly influence you to buy the product of BHEL?

RESPONSE FREQUENCY PERCENTAGE

PRICE 15 50PRODUCT QUALITY 9 30PRODUCT AVALABILITY

3 10

TECHNOLOGY FACTOR

3 10

PRICE PRODUT QUALITY PRODUT QUALITY TECHNOLOGY FACTOR

0

5

10

15

20

25

30

35

40

45

50

50

30

10 10

Series 1

INTERPERTATION:

In this survey we find that’s the factors affecting to buy the product which are the most influencing factor are price that’s percentage 50 we highly influencing people. After that product quality, product availability and lastly technology factor also this.

70

Q.4. What you think about BHEL Transformer cost?

RESPONSE FREQUENCY PERCENTAGEhigh 6 20low 9 30average 15 50

20

30

50highlowaverage

INTERPRETATION:

In survey I asked different people about BHEL what’s there perception towards the BHEL they give different view about the this I divide into three category is that high , low and average the more response from the average then low very less response from high category.

At last we find less people know about BHEL.

71

Q.5. Transformer is made as customer need?

RESPONSE FREQUENCY PERCENTAGEYES 27 90NO 3 10

YES NO0

5

10

15

20

25

30

27

3

Series 1

Series 1

INTERPRETATION:

Is the transformer is made according to the customer need the positive outcomes from. This question that 90% people said “YES” and only 20 said no.

72

Q.6. Response time for attending quality problem and feedback by BHEL management?

RESPONSE FREQUENCY PERCENTAGEQUICK 21 70SLOW 9 30

21

9

QUICKLOW

INTERPRETATION:

In this question I asked to people that’s what after sales service of BHEL is that provides timely feedback or if any faults in transformer is repair easily or takes more time and less time most responded said “YES” Less are said “NO”.

73

Q.7. Is BHEL analysis the product cost of their competitors while fix the cost of their product?

RESPONSE FREQUENCY PERCENTAGEYES 15 50NO 6 20SOMETIMES 9 30

15

6

9

YESNOSOMETIMES

INTERPRETATION:

In this question we asked about the is price of product of the BHEL that’s who fix that is competitors or BHEL its self. The answer the 50% said “YES” .

74

Q.8. Technical assistance provided in time?

RESPONSE FREQUENCY PERCENTAGEYES 21 70NO 9 30

21

3.2

Sales

YESNO

INTERPRETATION:

In this question we asked Technical assistance provides by BHEL many of said yes only few person said NO. THAT’S survey is fine I think many people know about the BHEL

75

SWOT ANALYSIS OF BHEL

Strength:

1. Sound engineering base and ability to assassinate.

2. Sound financial position in term of profitability and solvency.

3. Low labor cost.

Weakness:

1. Lack of marketing infrastructure.

2. Larger delivery cycle in comparison with international supplier of similar equipment.

3. Inability to provide supplier’s credit soft loans and financing of power project.

Opportunities:

1. Demand for power and hence plant equipment is expected to grow.

2. Export opportunities.

3. Ageing power plant would give rise to more spares and services business.

Threats:

1. Increased competition both national and international.

2. A international players use better promotion tactics to sell their product.

3. Foriegn companies spending much more on business .

76

FINDINGS

1) A DEMAND OF BHEL TRANSFORMER HAS BEEN INCREASED

SINCE LAST TWO YEARS

2) LESS TECHNLOGICAL IN COMPARISION TO THEIR

COMPETITORS

3) AT THIS TIME BHEL HAS GOOD NUMBER OF CUSTOMERS. THIS

SHOWES THE PROGRESS OF BHEL IN FUTURE.

77

LIMITATIONS

Nobody is perfect in the world. Everybody makes some mistakes. If somebody

doesn’t make mistakes, that means he or she doesn’t work because when you do

some work you are bound to make some mistakes. And there is always room for

the improvements. So this study may also not be free from the mistakes. But I have

tried my level best to make this research project best. There may be some mistakes

in this study. They may be as follows

The data has been collected from the BHEL, JHANSI.

Sometimes the respondents were full of confidence while giving the answer

while some times they gave answers without thinking much over it.

78

RECOMMENDATION AND SUGGESTIONS

The main products of BHEL Jhansi are Transformers then Locomotives &

Bus ducts. To expand the market for these products of BHEL regular seminars

should be conducted. These seminars should emphases on the awareness &

advertisements of Bell's products & their characteristic, features etc among the

customers related to that region this will in turn help in advertising of Bell's

product in the region of immense competitors where the other players are situated.

DUST FREE SHOP:

BHEL should go for the dust free shops as other company are already have.

It will helpful to attract customers.

UHV LAB:

BHEL Jhansi should go for the UHV lab which is good for the transformer.

MARKET SHARE:

To increase the market share the BHEL should emphasize export Procedure

and try to reduce importing so maximum foreign Currency may retain.

79

CONCLUSION

During the study of INDUSTIAL MARKETING OF POWER

TRANSFORMER” the following Main points are founded:

The demand of power transformer has been increased in last two years due

to coming up new proje

Some new customers are coming up due to liberalization of Govt. policies

for captive power plant.

BHEL holds about 68% market share in power sector projects.

In Power transformers BHEL market share during last year was

approximately 29%.

Bhel have a low labour cost .

Bhel have a good industrial relationship.

80

BIBLIOGRAPHY

1. FLIPPO EDWIN, PERSONNEL MANAGEMENT

2. KOTHARI C.R., RESEARCH METHODOLOGY

WEBSITES:

GOOGLE.COM

81

QUESTIONNAIRE

Q.1 Are you satisfied with the market share of BHEL Transformer in

market?

(a) Yes { } (b) No { }

Q.2 which company is the biggest competitor of BHEL in manufacturing of

Transformers according to you?

(a) Siemens (b) BBL

(c) GE (d) Others

Q.4 which factors is highly influence you to keep the particular brand

(a)Price Factor { } (b) Product quality { }

(c) Product Availability { } (d)Technology Factors { }

Q4.Is consistent product quality of lights to meet specified requirements ?

( a ). Yes { } ( b ). No { } (c ). Average { }

82

Q5.response time for attending quality problems and feed back by BHEL

management

( a ) yes { } ( b ) No { } ( c ) Often { }

Q.6 What do you think about BHEL product cost .

( a ) high { } ( b ) low { } ( c ) Average { }

Q7. Supplies are made as costumers’ need.

( a ) Yes { } (b) No { }

Q.8 Timely information related to delivery status.

(a) Satisfied { } (b) dissatisfied { }

Q.9Timely receipts of correct and clear documentation related to delivery

status by BHEL management?

( a ) Yes { } ( b) No { }

Q10. Support in product development if required .

83

( a) Satisfied { } (b) dissatisfied { }

Q.11.Technical assistance provided in time.

(a) Yes { } ( b) No { }

Q12.BHEL management support government as well as customers vision and

goal.

(a) Usually seen { } ( b) Sometimes { } (c) Never { }

Q.13.Frequency of visit of sales personnel.

(a) Yes { } (b) No { } (c) Often { }

Q14. Frequency of visit of technical personnel.

(a) Yes { } (b) No { } (c) Often { }

Q15.Are the visits serving their purpose?

(a ) Yes { } (b) No { } (c) Often { }

Q.16 How do you rate our company as compared to other similar

companies.?

84

Ratings/ marks

1. { } 2 { } 3 { } 4 { } 5 { }

Q17.If the rank given by you is < 4, please suggest areas of improvement.

………………………………………………………………………………

Name : ………………………………………………….........

Phone ……………………………………………………….

Address………………………………………………………

arun rajpoot

Documents

bhel supplies

executives of bhel

total power

power generation sector

power projects

field of power generation

business overview bhel

power generation transmission