arvind ebo
TRANSCRIPT
To Study of Present Market Scenario and Customer Demand
To Study of Retail Mix
To Prepare Merchandise and Assortment Plan
To Do Catchment Area Analysis
To Proposed Store Layout
To Prepare 3 month Daily Sale Report
To Give an Investment and Sale Plan
S.N. TYPE POPULATION AREA
1 Flagship > 10 Lacs 2500 SQ Ft
2 Experience 5-10 Lacs 1000 Sq Ft
3 Value 1-5 Lacs >400 Sq Ft
PROPORTION OF READYMADE IN CUSTOMER SEGMENTS
Category Readymade(%) Tailor made(%)
Men 63% 37%
Women 79% 21%
Kids 88% 12%
Total 73% 27%
iNTELLIFABRICS
Sample Size No. Of Retailer Study 20No. Of Customer Study 100
Data sourcesPrimary : Based on QuestionnaireSecondary Data : Provide by MIS and Management
Sampling Technique Convience
Data Analysis Frequency Distribution Average calculation Rank Ordering
WK 1ST HALF 2ND HALF
1 Induction of various department
Company visit
2 Understanding of Project work
Preparation of Questionnaire
3 Pilot Study of Market Pilot Study of Customer
4 Placement Placement
5 Placement Placement
6 Placement Placement
7 Review of Pilot Study Data collections and discussion with guide
8 Data collections Data collections and discussion with guide
9 Data collections Data collections and discussion with guide
10 Data collections Data collections and discussion with guide
11 Data collections Data collections and discussion with guide
12 Analysis of Data and discussion with guide
Analysis of Data and discussion with guide
13 Preparation of Report Finalizing of report
14 Correction in report Finalizing of report
15 Presentation to Managers Final Presentation to CEO
Time & Action Plan
CustomerDemographic AnalysisSample size = 100
S. N. RETAIL OUTLET NAME SIZESINCE
LOCATION STORE KIND
1 ZADE BLUE 12000 1995 CG ROAD FLAGSHIP
2 SIYARAM 850 DRIVE IN ROAD EXPERIENCE
3 V N U 1300 1985 ASHRAM ROAD EXPERIENCE
4 SRI RADHE KRISHNA 7002001
CG ROAD VALUE
5 OCM 2500 RELIEF ROAD FLAGSHIP
6 RAYMOND 5000 2009 CGROAD FLAGSHIP
7 VIMAL 8000 CG ROAD FLAGSHIP
8 RANGOLI 6751985
BHUYNG DEV CHAR RASTA VALUE
9 TAILOR POINT 5000 SHIV RANJNI FLAGSHIP
10 GRASIM 700 1999 CGROAD VALUE
11 REID & TAYLOR 1000 1997 CG ROAD EXPERIENCE
12 SHALIMAR 700 1992 ASHRAM ROAD VALUE
13 COUNT DOWN 750 1995 CG ROAD VALUE
14 RATNAM 5502000
SHIVRANJANI CHAR RASTA VALUE
15 RAYMOND 5500 2009 RELIEF ROAD FLAGSHIP
16 DIGJAM 1000 CGROAD EXPERIENCE
17 VIMAL 600 RELIEF ROAD VALUE
18 BALMONTE 1000 1997 DRIVE IN ROAD EXPERIENCE
19 RANGOLI NX 700 2009 VASTRAPUR LAKE VALUE
20 TILAT 550 2002 RELIEF ROAD VALUE
List of Retailers Visited, sample size = 20
BUYING CYCLE
Suiting brands
Shirting brands
Price Range
Shirt Attributes
Shirt Design
Shirt Price Range
Trouser Design
Promotional Tools
Number of merchandise
Inventory Cost
In Rs.
Product Availability
80-85%
1 1
1
3
3
3
3 3
3
3
7
6 9
2 2 2 2 2 222
5 5
8
5 1.Shelves 2.Sofa`s3.Table 4.Chair
5.Dispenser6.Mannequins
7.Cushion Platform8.Accessories
counter 9.Showcase
10.Feel good theme11.Gandolas
12. Cash counter
TOP VIEW OF PLANNED LAYOUT
6
6
11 44
12
10
Catchment Area analysis
Merchandising and Assortment Planning
Projected Sale Report
Investment and Sale Plan
•Top 3 brands in suiting are Raymonds, Siyaram, and reid n Taylor and in shirting are Arvind, Raymond and Century
•Quality, Color and Price are most critical factor of final buying decision
•The best of view of advertisement is news paper and hoardings
•Instant Discount and Free Gifts are best factor to increase conversion
•In coming future customer tendency will to get stitch with retailer/customized tailor
•Top 4 critical factor of choosing shopping destination of potential customer are discount & offer, Brand name, Events & Promotion and Location of the store
•Ahmdabad potential customer like TOI in newspaper and Radio Mirchi in Radio FM , which are best method of promotional media
•Price, color and variety are most 3 respective reason behind the less conversion
Cont…….
•Main buying destination of fabric buying in Ahmedabad are C.G. Road, Ashram Road and Relief road
•The best locations for open Flagship store are may be CG Road, Law garden and Iscon Char Rasta.
•The best locations for open Experience are Satellite, Drive –in, Relief Road etc
•The best location for open Value Store Relief Road, Vastrapur etc.
•Perfumes, Ties and wallet are most preferable accessories with buying fabric.
•1 Flagship store, 1 Experience store and 1 Value store in Ahmedanbad will give breakeven point sale in 7.6, 12.4 and 10.2 month respectively.
•Sale per square feet of Flagship, Experience and Value store are 1209, 784 and 756 Rs. Respectively for Ahmedabad
EBO TYPE AREA EBO/STATE MTR CAPACITY INITIAL MERCHANDISE COST
INVENTORY COST TOTAL INITIAL COST/STORE
TOTAL AREA TOTAL INITIAL INVESTMENT
FLAGSHIP 2500 1 25000 6500000 5000000 11500000 2500 11500000
EXPERIENCE 1000 4 12000 3000000 2000000 5000000 4000 20000000 VALUE 400 8 7000 1800000 80000 1880000 3200 15040000
TOTAL 3900 13 44000 11300000 7080000 18380000 9700 46540000 0
EBO TYPE
RENT STAFF SALARYELECTRICITY BILL
TELEPHONE& STATIONARY INTREST SHRINKAGE COST OTHER COST
TOTAL COST / STORE
TOTAL COST/MONTH
FLAGSHIP 200000 100000 10000 1000 0 3000 1000 315000 315000
EXPERIENCE 80000 60000 6000 600 0 1000 700 148300 593200VALUE 30000 25000 3000 200 0 500 500 59200 473600
TOTAL 310000 185000 19000 1800 0 4500 2200 522500 1381800
AVG SALE
/CUSTOMERWALK INS CONVERSION
%CONVERSION AVG SALE/DAY AVG SALE/MONTH TOTAL STORE
SALE/STATE
DAILY AVERAGE SALE/SQ FT
MONTHLY AVG SALE/SQ FT
FLAGSHIP 1200 100 90 90 108000 3024000 3024000 43.2 1209.6
EXPERIENCE 800 50 70 35 28000 784000 3136000 28784
VALUE 600 30 60 18 10800 302400 2419200 27 756
TOTAL 2600 180 220 143 146800 4110400 8579200 98.2 2749.6
EBO TYPE % SALE PER
MONTH INVEST
I/P MERCHANDISE/ NEXT MONTH
REVENUE GENERATE
NET REVENUE TOTAL NET REVENUE/STATE
BREAK EVEN MONTH
BREAK EVEN YEAR
FLAGSHIP 0.4 1209600 1814400 1499400 1499400 7.66973456 0.639144547
EXPERIENCE 0.3 235200 548800 400500 1602000 12.48439451 1.040366209 VALUE 0.2 60480 241920 182720 1461760 10.28896673 0.857413894
TOTAL 2605120 2082620 4563160
EXPERIENCE 1000 SQ FT VALUE 400 SQ FT MERCHANDISE 0 Nos MERCHANDISE 0 Nos
MERCHANDISE
% MERCHANDI
SE PIECES MERCHANDISE
% MERCHANDI
SE PIECES
SHIRT 40 0 SHIRT 40 0
TROUSER 25 0 TROUSER 35 0
SUIT 20 0 SUIT 25 0
READYMADE 10 0 READYMADE 0 0
ACCESSORIES 5 0 ACCESSORIES 0 0
TOTAL 100 0 TOTAL 100 0
SHIRT 40 0 TROUSER 25 0 SHIRT 40 0 TROUSER 35 0
PLAIN 24 0 PLAIN 87 0 PLAIN 24 0 PLAIN 87 0
WHITE 12 0 WHITE 1 0 WHITE 12 0 WHITE 1 0
PRINTED 13 0 PRINTED 0 0 PRINTED 13 0 PRINTED 0 0
STRIPES 24 0 STRIPES 10 0 STRIPES 24 0 STRIPES 10 0
CHECKS 25 0 CHECKS 2 0 CHECKS 25 0 CHECKS 2 0
EMBROIDERY 2 0EMBROIDER
Y 0 0 EMBROIDERY 2 0EMBROIDER
Y 0 0
TOTAL 100 0 TOTAL 100 0 TOTAL 100 0 TOTAL 100 0
SUIT 20 0ACCESSORIE
S 5 0 SUIT 25 0ACCESSORIE
S 0 0
PLAIN 72 0 TIES 15 0 PLAIN 72 0 TIES 15 0
WHITE 4 0 HANKY 4 0 WHITE 4 0 HANKY 4 0
PRINTED 2 0 TIE PIN 3 0 PRINTED 2 0 TIE PIN 3 0
STRIPES 13 0 SHOCKS 17 0 STRIPES 13 0 SHOCKS 17 0
CHECKS 6 0 BELT 4 0 CHECKS 6 0 BELT 4 0
EMBROIDERY 3 0 SUIT PIN 15 0 EMBROIDERY 3 0 SUIT PIN 15 0
TOTAL 100 0 PERFUME 17 0 TOTAL 100 0 PERFUME 17 0
WELLET 25 0 WELLET 25 0
TOTAL 100 0 TOTAL 100 0
Experience Store Planning
Value StorePlanning
FLAGSHIP 2500 SQ FT MERCHANDISE 2000 Nos
MERCHANDISE % MERCHANDISE PIECES SHIRT 30 600
TROUSER 20 400 SUIT 15 300
READYMADE 30 600 ACCESSORIES 5 100
TOTAL 100 2000
SHIRT 30 600 TROUSER 20 400PLAIN 24 144 PLAIN 87 348WHITE 12 72 WHITE 1 4
PRINTED 13 78 PRINTED 0 0STRIPES 24 144 STRIPES 10 40CHECKS 25 150 CHECKS 2 8
EMBROIDERY 2 12 EMBROIDERY 0 0TOTAL 100 600 TOTAL 100 400
SUIT 15 300 ACCESSORIES 5 100PLAIN 72 216 TIES 15 15WHITE 4 12 HANKY 4 4
PRINTED 2 6 TIE PIN 3 3STRIPES 13 39 SHOCKS 17 17CHECKS 6 18 BELT 4 4
EMBROIDERY 3 9 SUIT PIN 15 15TOTAL 100 300 PERFUME 17 17
WELLET 25 0 TOTAL 100 75
Flagship Store Merchandise and
Assortment planning
MONTH DECEMBER SEASON FESTIVALS OFFERS NEW YEAR CHRIMAS OFFER
OFFER WEEK DATE DAY WALK-IN CONVERSION % CONVERSIOAN AVG BUYING TOTAL 1-Dec WEDNESDAY 120 95 114 1000 114000 2-Dec THURSDAY 120 95 114 1000 114000 3-Dec FRIDAY 120 95 114 1000 114000 4-Dec SATURDAY 120 95 114 1000 114000 5-Dec SUNDAY 120 95 114 1000 114000 1 TOTAL 600 475 570 5000 570000 6-Dec MONDAY 120 95 114 1000 114000 7-Dec TUESDAY 120 95 114 1000 114000 8-Dec WEDNESDAY 120 95 114 1000 114000 9-Dec THURSDAY 120 95 114 1000 114000 10-Dec FRIDAY 120 95 114 1000 114000 11-Dec SATURDAY 120 95 114 1000 114000 12-Dec SUNDAY 120 95 114 1000 114000 2 TOTAL 840 665 798 7000 798000 13-Dec MONDAY 120 95 114 1000 114000 14-Dec TUESDAY 120 95 114 1000 114000 15-Dec WEDNESDAY 120 95 114 1000 114000 16-Dec THURSDAY 120 95 114 1000 114000 17-Dec FRIDAY 120 95 114 1000 114000 18-Dec SATURDAY 120 95 114 1000 114000 19-Dec SUNDAY 120 95 114 1000 114000
CHRISMAS AND NEW YEAR OFFER 3 TOTAL 840 665 798 7000 798000
20-Dec MONDAY 120 95 114 1000 114000 21-Dec TUESDAY 120 95 114 1000 114000 22-Dec WEDNESDAY 120 95 114 1000 114000 23-Dec THURSDAY 120 95 114 1000 114000 24-Dec FRIDAY 120 95 114 1000 114000 25-Dec SATURDAY 120 95 114 1000 114000 26-Dec SUNDAY 120 95 114 1000 114000 4 TOTAL 840 665 798 7000 798000 27-Dec MONDAY 120 95 114 1000 114000 28-Dec TUESDAY 120 95 114 1000 114000 29-Dec WEDNESDAY 120 95 114 1000 114000 30-Dec THURSDAY 120 95 114 1000 114000 31-Dec FRIDAY 120 95 114 1000 114000 TOTAL 600 475 570 5000 570000 TOTAL 3720 2945 3534 31000 3534000
MONTH NOVEMBER SEASON Winter
FESTIVALS DEEPAWALI OFFERS DEEPAWALI Marriage
OFFER WEEK DATE DAY WALK-IN CONVERSION % CONVERSIOAN AVG BUYING TOTAL
DEEPAWALI SALE 1-Nov MONDAY 150 95 142.5 1200 171000 2-Nov TUESDAY 150 95 142.5 1200 171000 3-Nov WEDNESDAY 150 95 142.5 1200 171000 4-Nov THURSDAY 150 95 142.5 1200 171000
DEEPAWALI 5-Nov FRIDAY 150 95 142.5 1200 171000 6-Nov SATURDAY 150 95 142.5 1200 171000 7-Nov SUNDAY 150 95 142.5 1200 171000 1 TOTAL 1050 665 997.5 8400 1197000
winter sale 8-Nov MONDAY 120 95 114 1000 114000 9-Nov TUESDAY 120 95 114 1000 114000
labh pacham 10-Nov WEDNESDAY 120 95 114 1000 114000 11-Nov THURSDAY 120 95 114 1000 114000 12-Nov FRIDAY 120 95 114 1000 114000 13-Nov SATURDAY 150 95 142.5 1000 142500 14-Nov SUNDAY 150 95 142.5 1000 142500
MARRIAGES 2 TOTAL 900 665 855 7000 855000 15-Nov MONDAY 150 95 142.5 1200 171000 16-Nov TUESDAY 150 95 142.5 1200 171000 17-Nov WEDNESDAY 150 95 142.5 1200 171000 18-Nov THURSDAY 150 95 142.5 1200 171000 19-Nov FRIDAY 150 95 142.5 1200 171000 20-Nov SATURDAY 150 95 142.5 1200 171000 21-Nov SUNDAY 150 95 142.5 1200 171000 3 TOTAL 1050 665 997.5 8400 1197000 22-Nov MONDAY 150 95 142.5 1200 171000 23-Nov TUESDAY 150 95 142.5 1200 171000 24-Nov WEDNESDAY 150 95 142.5 1200 171000 25-Nov THURSDAY 150 95 142.5 1200 171000 26-Nov FRIDAY 150 95 142.5 1200 171000 27-Nov SATURDAY 150 95 142.5 1200 171000 28-Nov SUNDAY 150 95 142.5 1200 171000 4 TOTAL 1050 665 997.5 8400 1197000 29-Nov MONDAY 150 95 142.5 1200 171000 30-Nov TUESDAY 150 95 142.5 1200 171000 TOTAL 300 190 285 2400 342000 TOTAL 4350 2850 4132.5 34600 4788000
FLAG SHIP PLANNING MONTH OCTOMBER SEASON winter
FESTIVALS DASHERA NAVRATRI
OFFERSDEEPAWALI
SALE NAVRATRI OPENING SALE
OFFER WEEK DATE DAY WALK-IN CONVERSION % CONVERSIOAN AVG BUYING TOTALGREAT OPENING 1-Oct FRIDAY 200 90 180 1500 270000NAVRATRI OFFER 2-Oct SATURDAY 200 90 180 1500 270000
3-Oct SUNDAY 200 90 180 1500 270000 1 TOTAL 600 270 540 4500 810000 4-Oct MONDAY 80 80 64 800 51200 5-Oct TUESDAY 80 80 64 800 51200 6-Oct WEDNESDAY 80 80 64 800 51200 7-Oct THURSDAY 80 80 64 800 51200 8-Oct FRIDAY 80 80 64 800 51200 9-Oct SATURDAY 100 90 90 900 81000 10-Oct SUNDAY 100 90 90 900 81000 2 TOTAL 600 580 500 5800 418000 11-Oct MONDAY 80 80 64 800 51200 12-Oct TUESDAY 80 80 64 800 51200 13-Oct WEDNESDAY 80 80 64 800 51200 14-Oct THURSDAY 80 80 64 800 51200 15-Oct FRIDAY 80 80 64 800 51200 16-Oct SATURDAY 100 90 90 900 81000 17-Oct SUNDAY 100 90 90 900 81000
Winter season 3 TOTAL 600 580 500 5800 418000
SHARAD POORNIMA OFFER 18-Oct MONDAY 120 95 114 1000 114000DEEPAWALI SALE 19-Oct TUESDAY 120 95 114 1000 114000
20-Oct WEDNESDAY 120 95 114 1000 114000 21-Oct THURSDAY 120 95 114 1000 114000 22-Oct FRIDAY 120 95 114 1000 114000 23-Oct SATURDAY 150 95 142.5 1000 142500 24-Oct SUNDAY 150 95 142.5 1000 142500 4 TOTAL 900 665 855 7000 855000 25-Oct MONDAY 150 95 142.5 1200 171000 26-Oct TUESDAY 150 95 142.5 1200 171000 27-Oct WEDNESDAY 150 95 142.5 1200 171000 28-Oct THURSDAY 150 95 142.5 1200 171000 29-Oct FRIDAY 150 95 142.5 1200 171000 30-Oct SATURDAY 150 95 142.5 1200 171000 31-Oct SUNDAY 150 95 142.5 1200 171000 TOTAL 1050 665 997.5 8400 1197000 TOTAL 3750 2760 3392.5 31500 3698000
