trendwatching.com’s december 2013 africa trend bulletin 5 ... 5trends2014 af.pdf · in 2014 2 in...
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5 MUST-KNOW AFRICANCONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com’s December 2013 AFRICA TREND BUllETIN
trendwatching.com/africa/trends/5trends2014
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FABA For Africa by Africa: African solutions to African challenges done the African way.
MOBILE ROAMING The other ‘mobile’ to watch in Africa in 2014
CIVIL INFO-NATION Why Africans will embrace even more accurate, empowering, objective and timely information in 2014.
AFRICA (COLLABO)RISING In 2014, African brands will rise by collaborating with others
REMOTELY GREAT Why great brands will be rooting for the hard to reach in 2014
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ThIS IS juST A ShORT ExTRACT. REAd ThE FuLL TRENd BuLLETIN (FOR FREE!) www.trendwatching.com/africa/trends/5trends2014/
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FABA For Africa by Africa: African solutions to African challenges done the African way.
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It goes without saying that Africa is truly rising. And alongside rising incomes in 2014, confidence and pride will rise, too. No wonder African consumers are rushing to embrace offerings that are tailored to their lifestyles, and that adopt as many region-specific features, elements and quirks as possible.
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Bamboo/Seemahale TelecomsNigerian tablet and South African smartphone devices created for African market
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ushahidi: BRCKBackup Internet generator is designed for African conditions
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11 out of the 20 fastest growing countries globally are in sub-Saharan Africa- The World Bank, January 2013
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Triggerfish Animation Studios: Khumba South Africa sees release of first ever movie in Afrikaans and English
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Sstreamm: Pockit TV Mobile app streams only African-produced video content
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SABMiller: Eagle Lager Lager features traditional African ingredients
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Edun + diesel: Studio AfricaDiesel and Edun’s Studio Africa collection showcases creative African talent
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MOBILE ROAMING The other ‘mobile’ to watch in Africa in 2014
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In 2014, the continent’s steep economic growth will mean more of its inhabitants on the road, sharpening the need for improved transportation options. So expect commuters to embrace solutions that offer greater freedom and logistical flexibility, and more effective, higher quality travel options, as new systems, vehicles, amenities, services and digital technologies begin to take shape.
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FindMyWayMobile site and app feature real time transport information
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From 2010 to 2040, the volume of transport on the continent will increase 6-8 times, with a particularly strong increase of up to 14 times for some landlocked countries.
- PIDA, June 2012
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Global Vehicle Trust: Ox Flat-pack truck can be assembled in less than 12 hours
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MellowcabsFree electric pedicabs feature geolocated promotions
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BebaPayKenyan bank partners with Google to launch prepaid commuter cards
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jaguar Executive Coaches Rwanda-Uganda coach service features free wi-fi connection
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Sierra Leone: The drivers’ Way Board game increases drivers’ road safety awareness
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CIVIL INFO-NATION Why Africans will embrace even more accurate, empowering, objective and timely information in 2014.
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As increasingly empowered African consumers continue to lap up unbiased, engaging information about current affairs, in 2014, every brand should think expansively about the information services they can produce. And the (totally unsurprising) common feature of successful CIVIL INFO-NATION brands? They use information to educate, enrich and better consumers’ personal lives and communities.
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MTN uganda: The Everywhere ProjectNewspaper ad gives readers access to books via cellphone
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South Africa Broadcasting CorporationSouth Africa sees race to launch 24-hour news channels
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ubongo: Bunga BongoInteractive TV series shows educational content
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electiOnride Interactive mapping website shows Zimbabwe’s election results in real-time
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BudgIT: Tracka Social website offers information on public budgets and projects
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Africa’s citizens give high marks to their national media for effectiveness in revealing government mistakes and corruption; an average of 71% say the media in their country is either ‘somewhat’ or ‘very effective’.- JWT, September 2013
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Wikimedia FoundationMobile network customers can access Wikipedia for free via SMS
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AFRICA (COLLABO)RISING In 2014, African brands will rise by collaborating with others
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Recent years have seen more African organizations achieve global excellence, especially telecoms and financial services brands such as MTN, FNB, GTB (familiar brand acronyms, right?). In 2014, expect leading telecoms and financial services brands to meet consumer desire for more – more offerings, more services, more bundled products – by collaborating with both domestic and global partners.
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Orange and Nashua MobileOrange signs South African retail partnership
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MTN uganda and Kenya Airways Airline launches mobile ticket payment service
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Kipochi and M-Pesa Bitcoin Wallet service facilitates remittances
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MTN and Eskimi; iROKING and 2go Partnerships offer social network and music bundles
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Red Bull Mobile and Cell C Mobile partnership gives customers access to exclusive content and perks
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The contribution of mobile to the sub-Saharan GDP (6.2%) is higher than in any other region in the world.- GSMA, November 2013
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Zoona and Airtel ZambiaBanking partnership aids Zambia’s unbanked
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REMOTELY GREAT Why great brands will be rooting for the hard to reach in 2014
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Despite rapid urbanization, 63% of the African population remains rural (The World Bank, 2013). As a result, 2014 will see exciting opportunities for global brands to experiment beyond the constraints of Africa’s cities, and launch inventive solutions for those in even the most remote rural locations.
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Coca-Cola: EKOCENTERDrinks brand’s portable kiosks deliver essentials to remote communities
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MicrosoftWhite space project provides broadband access in rural Africa
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SamsungSolar-powered mobile truck brings healthcare to rural Africans
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International Center for Eye health: Peek Mobile app facilitates eye tests in rural areas
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Google: Project Loon Google tests out balloon-based wireless hotspots
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dell: Zubabox Solar-powered mobile classroom increases internet access
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ThIS IS juST A ShORT ExTRACT. REAd ThE FuLL TRENd BuLLETIN (FOR FREE!) www.trendwatching.com/africa/trends/5trends2014/
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