AS D.T Presentation

Lee Melvin

This P.O.S is a decent P.O.S as it is interactive, with the case able to rotate in order to enable you to find your preferred dvd. Also, the big square advertisement above the dvds stands is effective in drawing in the customer with the large text. This P.O.S however, does look slightly tacky with the dvds not in order and with spaces between each dvd. This may prevent a customer from purchasing a dvd, but this isn't very likely. Also, seeing as the stand is located randomly, and not in the dvd section, the chance that a passer by will purchase a dvd is unlikely as the majority of them will not be looking for a dvd in that area.

This P.O.S is a unique, eye catching shape which would increase the chance of a passer by stopping and filling out a lottery ticket due to the stands uniqueness. Also, the fact that the P.O.S is located at the door indicates that people leaving and entering will both be drawn to the P.O.S as all customers will see it. The design is, however, located next to other Point of sales which would draw attention from this one, therefore drawing away potential customers.

This P.O.S is possibly the favourite of all, due to the fact that it stands out the most, which is particularly important as this will catch the eye of passers by in the path. In addition to this, the products are in a neat presentation which will add to the wow factor of the viewers. The fact that the stall is in the walk way and not in a cook shop means that many will just view the stall as they are not looking to purchase these cooking utensils.

This P.O.S has many hats and displays them neatly, with many different styles in order to please more customers. Also, the P.O.S stands out in the store, which will catch the eye of more customers. The hats are, however, displayed at different levels and therefore, the eye line hats will be viewed more as opposed to the bottom or top sets of hats.

Point of Sale reviews

These watches have been displayed effectively as the yellow catches the eye of passers by and draws their eyes. Also, the watches aviation origins are represented here with the pilots helmet, which would especially attract aviation enthusiasts. The fact that a sole watch is not being sold suggests these watches aren't entirely exclusive and this would loose some customers that like exclusivity.

This P.O.S is clearly displaying the brand above the products which catches the eyes of passers by. Also, the P.O.S rotates and is therefore interactive, which will help sell the products easier by interacting with the customer. The products are also easily accessible, which also makes each potential sale more likely. The position in which it is located however, isn't ideal as it is placed randomly with files.

This P.O.S clearly displays the brand, alongside where to use the product. The P.O.S is also very organised as each card is displayed in order of price, which makes it easier for the viewer to choose which card they want. The P.O.S also displays the cards in such a way that they seem to flow.

This P.O.S is shaped as a large product that it is advertising, which is effective as the viewer can clearly see the product from the mere shape of the P.O.S. the products are also neatly displayed within the P.O.S, with what seems to be the more focused on products resting on top, which also seems to be the actual versions of what the P.O.S is portraying.

This P.O.S is made so that the design colour matches the products, which seems to be flowing with the P.O.S. Also, the fact that the P.O.S is positioned at the doors of the shop means that every person entering the shop will pass it twice, once coming in and once exiting, increasing the chances of the customers picking up a product to purchase.

This P.O.S is a very good P.O.S as it both clearly advertises the product logo above the products, with a wide range of converse products being displayed under the logo. Also, although the products are different colours, the shoes seem organised due to the fact that most of the heels are facing the same direction and all platforms that hold the shoes seen to be in a organised fashion. This P.O.S however does seem slightly dull compared to some others I've viewed as it simply brandishes the logo and product.This P.O.S is very interesting as it uses both the back boarding picture and the slanted platforms which holds the shoes in order to make a boring running shoe seem interesting. Also, the fact that this P.O.S is focusing on parkour, allows the design to draw in customers as this is something most would like to do but have never actually done it. The design is also by the window which would be seen by passers by and the intricate shape and the backboard will draw in the passer by. This design, however, does not really focus on the products, but instead they focus on the Parkour aspect.This P.O.S is portraying many different products in one space so that passers by are more likely to see a product that they would like. The P.O.S is, however, very unorganised and looks as if not much thought was put into it, which incidentally will likely not attract passers by. The brand also is not evident in this P.O.S which is not very good in terms of selling their brand.

This P.O.S is really originally and is very eye-catching due to the layout of the products and also where they are positioned. This also relates to the actual products design, which is unique and quirky and will also advertise for the individual who is out of the ordinary. Also, the fact that that the P.O.S is positioned at the window of the shop indicates that passers by will be drawn to the P.O.S.

This Rimmel P.O.S is advertising effectively its brand and also portrays various products that Rimmel sell, which makes it more likely that a passer by will see a product that they like. The use of photos also take away any dullness and brighten the P.O.S up. The products do, however, look slightly messy and unorganised which may be the factor that does not stop passers by.

This P.O.S is unique as most P.O.S designs that portray many products look unorganised and also slightly tacky, and in some cases overwhelm the viewer. This design, on the other hand, does not look tacky at all and in fact looks neat and organised, which could be what the watches are trying to be linked with. Also, these products are being displayed so that one watch is positioned above the others in the middle of the others. This is likely as the P.O.S is trying to sell the most expensive watch by portraying it as the most exclusive.

Mr Natty

Mr Natty is a very patriotic, British brand, which is shown by their slogan ‘cutting hair for queen, country and English pounds’. This would also appeal to British patriots and make it more likely that they would purchase this product over another.

The bottles are very plain, like medicine bottles, which adds to the unique identity of Mr Nattys product and also stands out from other brands that try too hard to be different, whereas Mr Natty did it with minimal effort.

All Mr Natty products have a similar look, which is unique, and quite old style, with the plain bottles and tins. They also sell many other products which allows them to fit into a wider market of men's grooming and appeal to more people.

L’Oreal men expert L’Oreal use aging, yet good

looking men such as Pierce Brosnan to advertise their products. This will appeal to men from about 26 to 40, from when men start to think about aging and want to keep their young skin, this is why they use the actors like Pierce Brosnan in order to advertise so that people will see their good skin and aspire for that.

The fact that their men expert products all contain that orange colour is significant as it is an energetic colour, which will attract the man looking for anti-aging cream.

Their advertising, unlike other men grooming adverts, is very down to earth, which would also relate to the average user, sitting in his chair casually watching TV, which is opposed to many which are up in arms and ‘up in you face.’

Old Spice

The packaging has a comedic feel, which would appeal to many men with a sense of humour, preferably the younger generation.

The writing is bold, which in turn is eye catching and this will also help to sell there product, along with filling otherwise dull empty space.

The website links commercials, which will likely put the viewer in a better mood due to the commercials comedic value, and then increase the chances of the viewer purchasing their product both due to the mood that they are in and also as the design of their products gives off a feel good factor

Fish SohoFish Soho is a unique brand which is very proud of its Soho roots. They also stay true to their common background of Soho in London by making their products fairly affordable to all, but at the same time not too cheap so that they therefore do not get an image of being a cheap company.

Their products give a sea beach feel, due to the light blue colouring. Also the text seems eye-catching and fresh. Also, as the hairdressing shop had light blue tiling, many of the products Fish Soho sell portray this, which is quite unique.

They also focus on the grooming of hair and do not sell many things such as aftershaves or deodorants, which limits their market, but at the same time allows them to focus on the hair products sand attempt to lead the market in that sector.

Hackett does sell a range of clothing, much of which is very expensive. This therefore would put off young teenagers due to the prices, targeting the slightly older man with more money, but only until about 25 as then men start to were more Armani or Gucci in this clothing type.

Hackett use stylish models that most men aspire to be, with stylish hair and young looking faces, which would likely draw attention from the younger generation that would like to grow up to look like the models.

Hackett LynxLynx is aimed mainly at men due to their sexual women that are in their advertisements. They use men's desire for good looking women in order to draw men in to purchase their product.

The Lynx deodorant bottles, which they are well known for, all have a unique design and instantly stand out from other brands. These designs all also would appeal to younger men who prefer the look of the bottle than the actual scent.

The text of lynx is very bold, which discretely implies that the users of this products will be big and bold, which would only really appeal to the younger generation of men

Although Hackett target clothing lines, they also do aftershaves, which look quite smart and the fact that the bottles are the same, indicates that Hackett are going for the formal look.

Fish Soho‘Fed up with the pompous, prima donna attitude of mosthairdressers in the West End, Paul Burfoot decided to openhis own place and acquired premises on D’Arblay Street,Soho in 1987. Formerly a sex shop, he stripped the walls tofind beautiful art deco tiles, revealing the shop used to bea fishmongers – hence the name ‘Fish’ was born.’

History

Fish opened its first salon with two staff at 1987. the brand then really kicked off two years later when vogue magazine covered the shop.

Then in 1990, Paul Burfoot did a photo-shoot with fish product including a young Kate Moss. 5 years later, Harrods stocked the fish

wax which boosted the companies popularity. In 2002, fish launched a men's range in boots. Then, in 2006 fish took

the international step up and launched their products across the states.

The fish franchise is unique as it is trying to be individual, with the fancy text and light blue containers. This is also shown by their models on their website as they are individuals which are not the normal people, such as the woman below with very unique hair. Also, I believe that Fish Soho are encouraging you to be individual.

As you can see, Fish Soho do many different products, focusing on hair products, but they also sell other grooming essentials such as deodorant, shampoo and even body wash. The individuality of this franchise is really shown by the unique, different colouring of each product, which also sub consciously encourages you to be different.

I believe that the target group is men and women aged 16 to 35, as they sell products at that are not viewed as a starting product to use on people using the products on their hair, but at this age gap people are using these specific products

Brief Design a new point of sale display unit for a male grooming company. The unit must display at least 1 product from their range and must clearly identify the brand. Possible brands are Old spice, fish, L'Oreal men expert, Mr natty, Lynx and Hackett.

SituationFish Soho are a fairly new brand and, although the business is successful and is sold in places such as boots, the brand do not have a particular point of sale, which clearly has limited how much Fish Soho can expand and grow. Also, seeing as the company is in contention with brands such as VO5 and L'Oreal, they need to be competitive in order to match these companies. Therefore a point of sale would open the doors to the market that Fish Soho are competing in.

Design brief and situation

Task AnalysisAestheticsHas to fit the products design. The design has to be eye catching and also advertise the product properly, without overwhelming the product.

SafetyThe design has to be safe both to the customers and developer. The design therefore has to have no sharp edges or parts that could harm someone, such as children who will touch the design.

MaterialsThe design must be designed from materials that do not look tacky, but at the same time are cheap enough to be used for multiple point of sales.

FutureThe design must be able to last the tests of time in order to be able to advertise the product for longer. Also, the product must be unique enough to stand out from future P.O.S stands as well.

OriginalityThe design has to stand out from the rest in order to properly advertise the brand and allow passers by to purchase my product instead of another.

Social MediaThe design will display the products, Facebook, Twitter page and any online Competitions taking place regarding the brand in order to fully inform the customers of the brands activities.

CostThe design has to be of a decent cost to avoid the design looking tacky. At the same time, the design has to be at a reasonable price in order to allow more designs to be produced and put into the shops to advertise the product.

Interactivity The design must allow the user to interact with the product in order to stand out from the average products around it in the shops and be that edge that determines whether the customer buys your products or the product next to it.

EnvironmentThe design must fit the environment, or the shop where it will be displayed, but at he same time stand out in order to advertise the product it is displaying

SizeThe design must be small enough to be transported and moved into the shops, but must be big enough to sand out and properly advertise the product.

CustomerThe design appeal to the products typical customer; the individual which stands out. This also must appeal to others at the same time in order to expand the products appeal.

FunctionThe design must be able to fill its main function; to sell Fish Soho products, without just being a design with a random product on it.

Initial SpecificationAestheticsMy Design will relate to the brand, as the design of the P.O.S will relate to the tiling of the Fish Soho original shop, blue with white filing between each tile. This also will relate to the product as they brandish that iconic look. This will accent the product and advertise it to passers by properly.

CostThe cost of the design must be cheap enough to be produced to go to multiple shops, but must have a fair amount spent on it in order to not look tacky. As well as this, the product must be able to advertise a fairly expensive product range, Fish Soho and cant therefore look cheap.

CustomerThe Design must link with the customer and must therefore be unique, quirky and individual. This will therefore attract the customers they already have, but the design must also appeal to others in order to expand their customer market.

EnvironmentMy product must fit within its environment in order to both allow the products surrounding to accent my design and also be in a shop that relates to the product. This will therefore attract the most customers as the people in the shop will be looking for something that relates to my product. I will also most likely place it inside as I believe that it can use the shop design to accent the design

SizeMy product will be small enough to be able to fit into relatively tight spaces, but at the same time, the product will be designed big enough to be able to stand out and fully advertise the product it will be holding. I also would like it to be a size in which it can be placed at eye level in order to attract attention.

Safetymy product must be safe and able t be in a shop for an extended amount of time without causing an accident. I will do this by eliminating any sharp edges and also by using shatter resistant glass so that if it is knocked over, glass will not blanket the floor.

FunctionI will make my product with its main function in mind, to sell the chosen brands, fish Soho's product. I will design it with this in mind and will use this initial specification in order to do this.

MaterialsI will design my product with materials that are not expensive in order to be able to produce more than one design, but the materials cannot be too cheap as that will make the design look tacky. I also will use materials that link with fish soho products.

Links FXLogicalThe design needs to display the brand logo in order to let the customer know what the design is advertising.The Design must allow the product to be ergonomic in order for the customers to hold and view the product easily.The design must be positioned in such a way that the passers by can properly view it. This will allow the maximum amount of passers by to view it and also create the maximum amount of potential customers. The product must be in a shop that relates to the products being shown. Therefore, the customers in the shop will likely be looking with that particular type of product

IllogicalIf the design is not placed at eye level, then some people that are simply passing by may not notice it as they are not looking for a particular product.The design must be able to properly advertise the product as, if it doesn’t, it will not complete its main aim, to advertise the product. To be dishonest to the consumer so they have full trust in you For the unit to look cheap when displaying an expensive product To sell in non-related stores as you wouldn’t have many sales To put the point of sale unit in a place of the shop where it is not visible to the passing customers

Need The product on show so the customers know what they’re purchasing The unit must stand on its own without any support so it should be freestanding It needs to be safe to handle when customers want to test it To inform the customers about what it does if it is a new brand Accessible to the customer with ease otherwise if it is in a box they probably wont be bothered to ask someone about it To be easy to use and simple

Keep I am going to keep the social media part of it so that it is fun and interactive I am going to keep the product on display and where there is a heavy footfall because more people will go past it I am going to keep the theme of the brand with its old heritage look so that customers get a feel for the brand

Function vs. Form The form of the unit so the aesthetics should be more effective than the function as more people will go past it rather than go up to it and test it The function should be efficient, honest and reflect what the brand does for the customer

Research PlanMood boardI will complete my mood board by researching the brand I have chosen and then I will take photos of things such as materials and other products that relate to my chosen product. I will also research what the shops look like in Soho in order to include the birthplace of my chosen product. I will have to know before hand some information from fish soho in order to get an idea of what the products are about. I will then group together the photos that I have chosen from the internet, magazines and design books in order to complete the mood board. Through this, I hope to learn more about my product and what it relates to, in order to help me design my point of sale.

InterviewsI will interview 5 different people each, in four different shopping malls In order to get the broadest point of views from the public I can. I will choose the people I interview carefully, people that style their hair and stand out from the crowd, as well as some every day shoppers in order to get different opinions on what they like in point of sales and what draws their eyes. I will need to know the questions I will ask within the interviews, however as it isn't a questionnaire, I will also note other things the people I interview like and do not like. I will document the information I receive on a notepad and then I will go home and type the answers up in each individual interview.

10 Minute ObservationFor this piece of analysis, I will go to a shop with a point of sale and observe the customers that interact with it for 10 minutes. I will also attempt to compare the product with a point of sale to a product without one. As well as this, I will also see how the customers interact with the design, in order to enhance my understanding of how far interactivity of my design will help sell the product, therefore helping me design my point of sale.

Customer profilingI will clearly profile the customers that use the product in order to get an outline to who my design should appeal to and also gain a perspective to what I could do in order to expand their target market to others, individual from their customers now. I will not only find what type of people use this product, but also what gender, which will give me a bigger perspective on the target market of this product. Existing design

analysisFor this piece of research, I will collect 10 different pictures of point of sale products and then use access FM in order to get a perspective on what design is the optimum design in order to sell their product the best that they can. This will also allow me to gain a perspective of the current point of sales and what they do well and also what they could do better.

Brand profilingI will clearly profile the brands that relate to my chosen brand and also categorise them according to cost and how unique they are. This will help me gain a perspective on what brands my chosen brand is competing with and also how I will need to carry out my design in order to compete with the profiled brands. As well as this, I will be able to get more of an understanding of what brands are most similar to mine.

Competitive ProductsTo complete this piece of research, I will list three different product brands that my chosen brand competes with. I will then decide how my point of sale design will be able to boost my brand past these. By doing this, I will gain a perspective of the market I will enter and also how these competitors work to be competitive.

10 Minute ObservationFor this piece of research, I visited Ernest jones to

observe the customers that were looking at this point of sale. Within about 4 minutes, more than half of the customers that were in the shop viewed this point of sale. I also noticed that this particular make had the most stand out point of sale which was sleek and aesthetically pleasing, with 5 different watches being displayed. From this design, I could notice a clear difference between the customers that viewed this type of watch compared to the other watches on sale, such as Tag Heuer or Breitling, with a number of customers actually viewing the other watches and leaving with Rolex watches. I chose to view customers who interacted with Rolex as the point of sale was very good in terms of advertising the product, which I want my design to be able to do. As well as the brilliant design, I have learned from this that I should choose my position where my point of sale will be placed carefully, as if my design is the best point of sale in the chosen store, it will likely gain the most attention, even if the product it is selling isn't the best in the shop.

Interviews

For this piece of research, I visited Blue water, The Glades, Bexleyheath Shopping centre and also Cribbs Causeway, which is in Bristol, where my Nan lives. From each I interviewed 5 people, 2 male and 3 female, then switching the numbers in order to make the interviews un biased. From these interviews, I gathered that the majority preferred better performance of their hair products to the way it smelt. This therefore told me that my Design for my point of sale, in order to be most effective, should maybe allow viewers to try the product, as opposed to maybe being able to smell the product. As well as this, I asked whether they have ever been influenced to buying a product by the design that is advertising it. As I chose to interview 3 people in each shopping centre that were more Indie than the average shopper and the other 2 the average shopper in order to find the differences between each and also open a chance to attract both types of people. As well as this, I chose people under the age of thirty, as above that age, people generally stop using products such as fish Soho, and switch to cheaper, more average products. From this, I found that the more Indie people were influenced on a product by a unique design, whereas the average shopper preferred to be able to choose a product by seeing how it worked. This therefore gave me a choice; I could go with the unique design, the samples, or focus on both. I believe that by focussing on both, I may focus more on one and less on the other without knowing it, but by doing this I could expand Fish Soho's target market.

Mood boardFrom my mood board, I can see that the pictures that relate to the Fish Soho product are unique and fresh, which stand out from the norm. This will help me to design my point of sale as I will be able to link my mood board and therefore gain a perspective on what sort of shape, style and colour I could use in order to link my point of sale with my product of choice, Fish Soho. This will allow both product and design accentuate each other and therefore be able to sell the product to the best my design can. As the pictures are unique, it helps me gain a better perspective of who my design should be targeted at. Also, I can see that lighter blue colours link better with my product and therefore would be the ideal choice to take when I come to design my point of sale.

Brand Profiling

Inexpensive Expensive

Normal

Unique

As you can see from my brand profiling, fish Soho is located in the relatively inexpensive, unique brand section, however it is wavering in the expensive section. This revealed to me Fish Soho's biggest competitors, namely American Crew and Schwarzkopf and therefore allows me to research the competitors in order to gain ideas. As well as this, I will be able to use this in order to potentially research how Fish could expand into the other sections.

Existing design analysis

A- This design is very fresh and aesthetically pleasing to the eye. The light black and white colours smooth contrast also would attract many passers by. The shape of the design is also very interesting as it is how the product is shaped and when a customer approaches, they will notice this.C-This design is large and also looks quite costly, but this is how the products are, very expensive and therefore attract more businessmen. This link will clearly put out there that the product is quite expensive, which may repel some, but others may actually be attracted to this, such as the upper class.C-I believe that this product was made to attract people who prefer expensive, glamorous products and who don’t mind spending quite a bit of money. Also, seeing as the products are displayed at eye level, the customers will easily be able to view it.E- This design looks to be made out of some sort of plastic which may be able to be recycled, but the size of the product must first be taken apart, but that seems to be not the easiest of tasks. The design is very big and therefore very hard to be positioned in the shops. As well as this, the transportation of this design would be hard as the design is so big.S- This design may seem too big at first, but apart from transportation issues, the design seems to be a good size to be able to advertise the product and also stand out. If this product was bigger, then it would be overwhelming, but if it was smaller it may not stand out as mush and not advertise to its full potential.S- As this design is very large and in open space, it may be an obstacle, especially for children that are running around and is large enough to cause an injury. The design, however, does not have points sharp enough to be able to impale someone, which shows some thought has been made into the safety of the product.F- This Designs main function is to sell the product and I believe that it does that excellently as the products are at eye line and the design is big enough to stand out from the others. The actual design is not too overwhelming and is refreshingly simple which would attract many customers.M- With this design, I believe that plastic is the best material for this product, as it is very large and a lightweight plastic would be best in terms of transportation and safety. A metal would be too heavy and many woods would rot over time due to the perfumes in the air.

A- This design is both aesthetically pleasing and unique as it makes use of multiple separate parts in order to sell its product. This catches the eye and also stands out from other products. The fact that it is unique will also attract the average, bored shopper who wants to see something new.C- this product makes use of simple black and white colours, which may seem dull, but in fact isn't as it also uses shapes and borders, as well as different sections to attract passers by and also stand out.C- this product was made to attract the average passer by , by its uniqueness and also its shapes, which are sharp and attractive. Also, the picture of the good looking woman would attract men and make it more likely that they would by the product for a gift for women. E- This Design is made of card, glass and plastic, which can all be recycled, but they have to be separated first which is time consuming and also not practical. The design does, however, stand out from the average point of sale, with the downside being that this design requires a fair amount of room in order to be displayed; something some shops do not have.S- This design is of a larger size, which may take up space, but does not overwhelm the viewer as each section accentuates each other. The fact that each section is big, however, will hinder transportation and also re positioning it would be a pain.S- This design contains a fair amount of glass, which can shatter and without proper precautions, seeing as the design takes up so much space, a running child may collide with it and shattered glass is likely to go everywhere. As well as this, the sharp corners may be a safety hazard as with a fall, these corners may be able to break skin.F- This Designs main function is to sell the product and I believe that it does that very well, as the design is very unique and also not too plain, and will draw attention to the product. It is also very different and easily draws the eyes of passers by, whilst standing out from other products.M- The mix of material works very well and allows the design to do its job, to advertise the product. Very efficiently. I do believe, however, that the design could have used some material such as a polished metal in order to add some shine to the product.

A- this design is mysterious and dark, but in a way that attracts many people. The silver writing adds a sense of glamour and adds value to the product that the design is selling. The point of sale is quite simple, basically a square base, but this simplicity is actually quite refreshing.C- this product makes use of a mysterious mix of black and silver, which is very stylish and catches the eyes and makes viewers feel their darker side.C- this product was made to attract the average passer by , by its uniqueness and also its shapes, which are sharp and attractive. Also, the picture of the good looking woman would attract men and make it more likely that they would by the product for a gift for women. E- This Design is made of card, glass and plastic, which can all be recycled, but they have to be separated first which is time consuming and also not practical. The design does, however, stand out from the average point of sale, with the downside being that this design requires a fair amount of room in order to be displayed; something some shops do not have.S- This design is of a larger size, which may take up space, but does not overwhelm the viewer as each section accentuates each other. The fact that each section is big, however, will hinder transportation and also re positioning it would be a pain.S- This design contains a fair amount of glass, which can shatter and without proper precautions, seeing as the design takes up so much space, a running child may collide with it and shattered glass is likely to go everywhere. As well as this, the sharp corners may be a safety hazard as with a fall, these corners may be able to break skin.F- This Designs main function is to sell the product and I believe that it does that very well, as the design is very unique and also not too plain, and will draw attention to the product. It is also very different and easily draws the eyes of passers by, whilst standing out from other products.M- The mix of material works very well and allows the design to do its job, to advertise the product. Very efficiently. I do believe, however, that the design could have used some material such as a polished metal in order to add some shine to the product.

A- This product is very aesthetically pleasing, due to the sharp corners. Also, the gold and blue colours both accentuate each other, which is very soft to the eye. As well as this, the finish is very sleek and you cannot see any imperfections which is pleasing to the eye.C-although the gold colouring looks expensive, it is not as it is actually wooden. This makes an impression of expensiveness, which will help to attract passers by. This will also give a false impression of the product being higher in the market than it actually is and will help attract customers.C-I believe that this product was made to attract people who prefer expensive, glamorous products but do not want to spend a truck load of money. The point of sale will help to advertise this as it gives the false impression of the design being made of gold, which would attract this type of customer.E- As this product is made of wood, it will be able to be recycled and reused, which is a benefit to the environment. This product will be able to stand out from even the more expensive products in its environment as the point of sale uses a unique, well worked gold and blue mixture. As it is wood, it will not be very hard to distribute, but the wooden pillars may be a little flimsy during travelling.S- This design is of an ideal shape and size, as it will fit on many tables or stands, and also has enough room for a customer to be able to reach inside and touch the product. I believe that this is the ideal scale as if it was bigger, the design would look to large for the product and if it was smaller, the product would look squeezed.S- This Design is very safe, as there are no loose parts or sharp edges. The corners, however, do seem to be slightly too pointed and therefore if someone were to fall on an edge, it may break skin, but generally the design seems to have had safety in mind when designing this point of sale.F- This Designs main function is to sell the product and I believe that it does that very well, as the design is not overwhelming or too plain, and will draw attention to the product. It is also very simple and requires little work to put together and fit into the shops shelves.M- The wooden material works very well and allows the design to do its job, to advertise the product. I do believe, however, that the design could have used a plastic, such as polystyrene, as it would have a more natural finish as the whole plastic would be coloured, not just the surface.

Customer profilingIndie

Fish Soho appeals more to the indie section as it has a unique, stylish design which stands out from the other related products in the market. As well as this, Indie people tend to have standout, individual hairstyles, which is what the Fish Soho products tend to specialise at, along with a unique, pleasing scent to the products, which these people will like as they tend to prefer the sharp, fresh look and scent. Both male and female Indies will like the products as fish has a male and female section, which will expand their market and therefore both male and female will use Fish Soho.

Customer ProfilingMale

Female

Unique hairstyle

Normal hairstyle

As you can see from my profiling, the customers that use Fish Soho are Indie males and females, which can be seen from their clothing and makeup. They do, however have both unique and normal hairstyles which shows that the Fish Soho target market isn't just targeted at unique hairstyles, which is a relatively small target market and with more normal hairstyles also in the target, the customer size is expanded.

SchwarzkopfI visited Blue water a while ago in order to carry out some research, and I came across the section in Boots where they sold Fish Soho products. Right next to this was Schwarzkopf products, which had about as many products as Fish. They both seemed to be selling, but the Schwarzkopf products seemed to be selling more. I believe that this is as Schwarzkopf make more use of advertising, including point of sales in order to put their product on the market better. In order to compete with Schwarzkopf, I believe Fish Soho need to advertise their products better, which indicates that my point of sale should boost the Fish products on the market and therefore compete better with Schwarzkopf.

American CrewAmerican Crew products are very similar to fish in the fact that both products do not advertise themselves very well and are usually recommended by the Salons. Both, however, are very good at what they do, styling hair, and with a advertising boost, could have a big chance to blossom on the market. It is for these very similarities why American Crew are big competitors, and in order to compete with American Crew, I must help fish to advertise more in stores in order to get the advantage of shop sales over American Crew, as American Crew is a very good product and with better advertising, could even compete with the better selling, not as good products such as Garner or Shockwaves.

FudgeAt my last haircut, I was recommended Fudge, as it worked really well and smelt nice too. This product is generally not advertised much, but is actually beginning to be. This therefore proves to be a very big competitor to Fish Soho as it is already one step ahead. Therefore, in order to be able to properly compete with this product, Fish must expand its advertising campaign and therefore put the product fully out their and really enter the market. Fudge is very similar to Fish Soho in the fact that it is very good at what it does, which is style hair, which will be a benefit when competing with each other as both, when at the same advertising stage, will be roughly at the same level and therefore be massively competitive.

Competitive Products

Summary of researchusefu

lNot as

useful

My product will link with the light blue colour, with

swirling white designs, such

as the blue sky with pure white clouds

Fish Soho appeals more to the indie section as it has a

unique, stylish design which

stands out from the other

grooming products on the market

fish Soho's biggest

competitors are Schwarzkopf and American crew, which gives me products I can

look at.

my Design for my point of

sale, in order to be most effective,

should allow viewers to try the product

the more Indie people were

influenced on a product by a

unique design, whereas the

average shopper preferred to be

able to choose a product by seeing

how it worked

lighter blue colours link better with my product

and therefore would be the

ideal choice to take when I come

to design my point of sale

both my product and design

should accentuate each

other and therefore sell the

product to the best of my

designs abilities.

the Fish Soho target market isn't just targeted at unique hairstyles, which is a relatively small target market and with more normal hairstyles also in the target, the customer size is expanded.

Both male and female Indies will like the products as fish has a male and female section, which will expand their market and therefore both male and female will use Fish Soho.

my point of sale should boost the Fish products on the market, so the design must be flawless

fish Soho is located in the

relatively inexpensive, unique brand

section, however it is wavering in the expensive

section

From my mood board, I can see that the pictures that relate to the Fish Soho product

are unique and fresh, which stand out from the norm

I could go with the unique design, the samples, or focus on both. I believe that by focussing on both, I could expand Fish Soho's target market as I'm appealing to the majority.

I should choose my

position where my point of sale will be

placed carefully, as if my design is

the best point of sale in the chosen store, it will likely

gain the most attention

The design will be positioned at eye level in order to attract the most amount of customers as they will see the design on the corner of their eye if it is at eye level

The design must be eye catching and link with the product in order to catch the passers by on their eye level and allow their interest to be grasped

The materials I use must not only be of a decent price in order to make a good, yet relatively inexpensive product, but they must also link with my design, so I must use plastics coloured of a sky blue colour, for instance.

The design must be located in a shop that not only links to my product, but it must also attract my main customer segment, the indie section. This will therefore help to sell my product by pleasing our target market.

My product must be of a size that allows the product to fit into tight places and also is easy to transport, but must still be big enough to be eye-catching. The estimated dimensions are: 45cm x 40cm. This will be both eye-catching and compact.

The design must be to a safe standard in order to not put the customers at risk, so I must file edges and any glass must be secure. As well as this, the design must not be positioned on an edge so that the design cannot fall of and shatter, causing a safety hazard from the shattered materials.

Further specification

Materials~ OakThere are many types of oak, with over 600 species. However, for my design, only one type of oak interests me. This type is white oak, which is of a lighter shade than such oaks as red oak. As well as this, oak has great strength and hardness, and is very resistant to insect and fungal attack because of its high tannin content. It also has very appealing grain markings, which would highlight my design as aesthetically pleasing.

Development

If I were to use this type of wood on my base, it would easily be able to support my Ferris wheel components over time through wear and tear of people accidentally knocking it and putting pressure on it, along with not succumbing to any threats to insects. Along with this, my design is based for a fish Soho product, which will be better accented by a lighter shade of oak.

Materials~ TeakTeak is a yellow to dark brown hardwood which is extremely heavy, strong and durable. Often strongly figured, teak may show straight grain, mottled or fiddle back figures. It carves well, but because of its high value, is often used as a veneer. Scandinavian modern, and oriental furniture styles are often crafted of teak. I don’t really want to use a veneer as It looks slightly tacky and with a veneer, the cheaper, hidden wood may not be able to hold up as well. If I were to use teak, I

would have to spend a lot of money in order to get the amount I desired. If I used a veneer, however, the durability may be decreased. As for its weight, teak is very heavy and with my Ferris wheel components and everything else, my design would be hard to move around and I would have to design it to be taken apart to be moved.

Base

Aesthetics~ size of Base

Aesthetics~ Size of Ferris WheelI must use the correct size of base for

my design in order for it to not make other parts look disproportioned. Therefore I have chosen three different sizes.1

2

3

I have created three possible sizes for my base. Base 1 is wide enough to be able to hold a larger top section, along with base 2, whereas base 3 is slightly less wide. Base 1 and 3 is of a slightly less height than base 2, but I now believe that base 2 is too squared and would affect my designs aesthetics negatively. As well as this, I believe that base 1 is the ideal base as the wider area does not only make the design less squared off, but also will be able to support a higher top part.

The Ferris wheels diameter must also be carefully analysed in order to make the whole design proportioned and also not to overwhelm the base.

30cm x 30cm

25cm x 35cm

45cm x 45cm

From these choices, I can see, that based on the base that I plan on using, the 25cm Ferris wheel would look dis-proportioned and the base would over whelm the Ferris wheel. As for the 45cm Ferris wheel, I believe that that would oversize the base. The 35cm Ferris wheel, I believe that it would compliment the bases size and also would still be able to hold its position, whereas the 45cm Ferris wheel may succumb to stress.

Usability~ HandleI am likely to use cogs to operate my design with a handle to wind the cogs, therefore I must allow the customer to feel comfortable winding the handle, which will increase the chance of the user buying a product.

The hand must fit snugly around the handle in order to have the most comfort as, subconsciously, comfort will lead to the increased chance of the customer purchasing the product, this is ergonomics. Therefore I will most likely use a material like rubber in order to also allow easier reeling. I have also taken average hand measurements to now help me develop my grip which shows that the average hand is 1cm long, so I will then use a 19cm hand to model the handle.

Length of hand

amount

18cm 6

19cm 10

20cm 3

21cm+ 1

Components~ Product holderOn my Ferris wheel, I will have a product holder where the compartments go on life-size ones. However, I must design the components so they will fit in with the rest of the design, they also must be unique, as that is fish Soho in one word.I can either design the

holder in a squared design like many Ferris wheels, which is easy to make without making it look bad, the semi circle, which is aesthetically pleasing but will still be quite difficult to make and be able to hold the product. The last is a hexagonal holder, which is unique and will be able to hold the product easily, but will be difficult to make. Overall, the square holder will be easy to make and also will be customisable, with things such as banners like on the square shape to the left.

Manufacture~ Ferris wheelThere are several ways I could manufacture my Ferris wheel so that is interactive and rotates: Using a motor and switch to rotate each product to get the one you want, using a handle and cogs to rotate the Ferris wheel, and finally using a tank track like way and let the wheel be rotated by pulling on the track. I believe, however, that the way of the cogs is currently the ideal way as it interacts with the viewer the most and also costs less than the motor way. I will do this with the use of several cogs and a rotating handle.

Construction~ HandleWith the construction of my handle, I will have the main part which I plan on making with metal as it is durable and will hold over time. Then I will put a ‘coat’ of material that I plan on being rubber with my ergonomic hand shape in it, which will make the handle more comfortable than simply the metal. I plan on constructing this handle by getting a metal rod, then getting a block of rubber, cutting it down to size, with a hole in the middle the size of the metal rod and then using a handheld sander to make the hand shape in the rubber. The hole will be tight enough on the rod to keep itself in place.

Materials~ RubberRubber is fairly easy to work with and will be fairly easy to incorporate the ergonomic hand shape onto it. As well as this, it will be able to last through a fair amount of wear and tear and in the event of damage, a replacement will be fairly cheap and not take too long to make. As well as this, dirt can be wiped off with simply a cloth which means less work for the shop staff when the design is placed in the shop. I am therefore likely to use this as the grip due to the simple fact that it is both convenient and also fairly easy to work with.

Materials~ FoamFoam is very easy to work with and incorporating the ergonomics will be fairly easy to shape onto the foam. On the down side, however, the material is not very durable and it would only take one child to tear chunks off of it, which would make it a nuisance for the staff to have to replace it. The replacement would still not cost much as the rubber is very cheap, and would also be quick to make. If the product got dirty, it would still be easy to clean, but not as clean as the rubber, and seeing as the rubber is more durable, I will likely use the rubber instead.

Handle

Construction~ product holderI will construct my product holder by the use of two parts, the square part and then the bottom part. I will also make the bottom part have a small section go into the square part in order to make the holder have the maximum support. I will use the bottom part to hold as the base, so the glue I use must be strong.

Usability~ Bottom of baseThe bottom of the base will have the foam material that mouse mats have on the bottom so that the design doesn’t slip off of the surface, such as any varnished wood that may be in a store. This material will not only be a benefit in terms of keeping the design from any fall damage, but the material is not very expensive, with the only things needed to complete the section being a glue gun and the foam. Even if I cannot find any of the material that I want, I will always be able to purchase a mouse mat and strip the bottom, to use it for my design. This will prevent the winding handle from making the design move around, which may annoy the customer to the point which they leave the design and go elsewhere, so this simple material could potentially sell more products.

Manufacture~ product holderI must choose how to construct the main body of the holder, with which joint to use being the focus. There are three different joints I may use:

Finger Joint

Dowell joint

Mitre joint

I wish to use the finger joint as it is very strong, easy to make and will do the job. It will simply require me getting four pieces of wood and measuring each square part. Then, it is a simple matter of gluing each square and putting it together. The squares and also the glue will then be strong enough to hold the product and also handle the strain of constant movement, particularly better than the mitre or dowel joint.

Construction~ product holderTo construct this product holder, I will use the finger joint. I with do this by running off of the following:

Components~ logo stencilsMy design, on the base, has stencils for the Fish Soho logos, which protrude from the base in order to eliminate the sense of dullness and also to attract attention from the customers to the products name. these components, I have decided, will be made separately from the base instead of having to cut a section from the base and leave the shapes.

base

ste

ncil

This will also be a better option than carving the logo into the base as, if I make a mistake, I just have to re-make the stencil, whereas with carving you will have to restart the base. With my design, the base will be fairly large and also a fairly expensive oak, so stencils will potentially save a lot of money.

Manufacture~ logo stencilsTo be able to make my stencils to my desired look and shape, I would like to use a software such as I-cut, which is laser cutting compatible, to first create the stencils on a computer, which would allow me to produce the design to my desired outcome without having to start again or waste time precisely cutting by hand with a saw, then use a laser cutting machine, from which we have one in school which will further allow me to spend less money, to precisely laser cut my design to how I want it. I will then, after I’m happy that the stencils are fine, begin to look at placing them on my base.

Materials~ logo stencilsI would be looking at choosing 1 of 3 different materials when developing and manufacturing my stencils:

Fiber-glass

Steel sheet

Acrylic

I will develop my logo stencil with Acrylic as the material. I have chose this as it is not only the cheapest of the three, but it also comes in colours which have been injected and not painted, like the other two materials would've had to have been. Along with this, it is easy to laser cut and will also be fairly durable for simply sitting on the base. Steel and fiber-glass will also have to be ordered in, whereas there may be some acrylic already in stock. Acrylic does the job it is meant for on my design and is also fairly cheap.

Components~ Ferris wheel pylonsFor my pylons that connect the product holders to the cog that makes the Ferris wheel rotate, I will have to make the individual parts and then combine them together, which will take a while from making the two poles and then connecting them. These components will be laid out individually as follows:

By using individual components, I can have space to make a mistake and still be able to easily correct it by replacing that individual component.

Construction~ logo stencilsTo finish off my logo stencils once they are completed, I will then have to add them to the base. In order to do this, I will need to figure out how I will approach it. I could firstly use a Dowell by drilling a little into the stencil and base, then using glue to connect both which would be strong but if I slip up with the drill, I may have to re do a stencil, which is both time and money consuming.

base

ste

nc

il

I believe, however, that the simple method of using a hot glue gun to glue the stencils straight on to the base is better as it may not be as strong, but it will still stay on the base and also the aesthetics will not be changed. It is also less time consuming.