Danielle KingMedia coursework

Production Brief

Preliminary task: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of their program.

Main task: The front page, contents and double page spread of a new music magazine.

You will be assessed on 3 aspects of the coursework:

Research ands planning – 20 marks

Production – 60 marks

Evaluation – 20 marks

Preliminary task

Main

image:The image on

the front

cover, the

one that

stands out the

most.Puff:The part of

the magazine

that looks

like it was

stuck on after

it was

printed.

Masthead:The name of the

magazine,

usually printed at

the top.

Barcode:The part of the

magazine that

has the price

around it and

gets scanned

through the till.

Price:Tells you how

much it costs.

Quote:A cluster of

words taken

from the

main story.

Splash:The headline of

the main story.

Date:The date the

magazine was

issued.

Strapline:Little bits of text

that are around

the main focus.

Anchorag

e:The splash links

with the main

image.

Kicker:Written in a

different

type face to

make sure it

stands out.

Conventions of

a magazine:

Mise en scene:This is everything that you

can see on the page, the

mise en scene for

Billboard magazine is:

her body language is

seductive the way her

body is bent and her hands

are covering her chest.

Mode of

address:There's an image

that is direct

address and so

Katy Perry is

looking directly at

us

Contrasts:The contrast of

the black font on

the pink

background makes

the title stand out

and also with the

mixture of the

pastel green and

baby blue, this

helps the name

‘Billboard’ stand

out on the

shelves.

Audience:This magazine is devoted

to the music industry,

including all its genres

that it covers meaning its

aimed at everyone with an

interest in music due to

the covering of different

genres. Its aimed at both

men and women at the

around the ages of 16-26.

Audience research results Total number of people: 14

Male= 8, Female=6

Interests:

Most popular- Music=8

fashion=5

sport=4

gaming and programming.

How many read:

Yes=5 - Female=5 - Male=0

No=9 - Female=1 - Male=8

Genres:

Most popular- Fiction= 2

music=1, horror=1, take a break=1, fashion=1.

From doing this questioner I have realized that out of the 14 people I surveyed, 8males do not read magazines, with this in

mind I am going to have to make my magazine more masculine and appealing to the male audience but I still need to keep the

balance in order to attract the female audiences. Many of these people are interested in music so I will put in some articles

about music celebs and also what is happening at the Harris Greenwich music department. Fashion is also very popular and so

in turn I will add in articles about fashion and this may also improve the appearance of the sixth form students. Most students

don’t read magazines but some read every month so with this in mind I think that issuing a magazine bi-weekly will please a

number of the students.

As they are sixth form students, many of them fit into the socio-economic group of E meaning that the majority of them are

unemployed, with this in mind a suitable price for this magazine will be around £1.00-£1.50. Most of the students characterises

will be that of the same to a certain extent, for example they all aspire (aspirers) to become successful and gain good

qualifications and go onto university or good employment.

• How often do you read:

Never= 5

Once a week=2

Once a moth=3

• Why do you like specific magazines:

the colour

everything

the subject of the texts

the stories

Masthead

Puff

Quote

strapline

Price

Barcode

I placed the masthead at the top in the middle to

make it stand out to the readers and to make it

easier to read and see. I used that font because it

is quite a sophisticated font.

The quote is positioned beneath the masthead

because you're drawn to the next piece of text

and no only this but it ties in with splash which is

underneath the quote in order to make a link to

the next text and help you to understand what the

magazine is about.

The splash is in capital letters to make it visible to

the reader and this intrigues readers to find out

more about the main story. It is also in a different

font to the rest of the magazines and I did this in

order to ensure that readers knew it was the main

topic of the magazine.

The image is in the middle and I chose to get the

model to pose with a guitar because when I did my

evaluation of my quiz I realised that many people

where interested in music and with this in mind I

designed the image like this in order to appeal to

that main target audience. Her mode of address is

directed at you this is done by her eye focus point.

I used red to design my puff because the there is

virtually no colour on the page and so by doing the

puff in a colour makes it bold and it works as the

purpose of a puff should and that’s to look like its

been stuck on. I also added a shadow to the puff

to make it bolder and to stand out. I placed it

there because it does not cover the models face

or any other important information on the page eg

straplines.

Splash

Image

Comparison

In order to get my image the way it is on the front cover of my music magazine, I

opened up a new canvas on Photoshop and I then cropped out the background to

create a plain white one. I also brightened up the image to make the model more

visual and clearer to the eye. I also cropped away the top of the original image in

order for her to look more central and to fit the page on my magazine cover.

When using the magic wand tool, I accidently cropped out some of the guitar on the

magazine cover and so in turn I now know when using that tool I have to be observant

when clicking what to crop away.

Main image:

This is the biggest

picture as it is the

main focus of the

magazine.

Features:

This is the list of

features in which the

magazine covers.

Placed it here as it has

enough room to have a

clear description of

what the articles are

about.

There is advertisement at the bottom of each page and I

placed this here because it is next to the main image and so

it will grab readers attention.

Music Magazine:

Research.

Genre

Alternative rock indie rock other

pop electronic acoustic

pop punk

BAND

FATM Bastille FOB Nina Nesbitt

Genders

Male Female

0 0.5 1 1.5 2 2.5

Gossip

Stamp collecting

photography

fashion

gaming

gadgets

films 1

sports

Other interestsArticle type

Interviews Other Charts Editorial Reviews

AGE

14-16 17-19 20-24

This shows that my

main audience will be

14-16 year olds.

I will aim my

magazine at both

genders.

I will put pop, indie rock and

alternative rock in my magazine to

meet the audience preferences.

This chart shows a list of the

audiences favourite bands and so

from these I will choose the

most popular to put into my

magazine.

I will place an interview in my

magazine as this is what my chosen

audience are more preferable of.

Although the magazine is a music

magazine this chart shows other interests

that may influence my decision for extras

throughout the magazine.

Results from questionnaire: This shows what my target audience are and aren’t interested in

within what thy want to read in their magazine

My magazine audience profileMy magazine will be aimed at people who have an interest in independent (indie) and alternative music.

The ABC1 target for my magazine is lower to middle class.

The age range will be between 16-14.

The magazine will be mainly targeted at females.

The magazine that I have analysed that’s most like mine is NME. My audience is similar to theirs in terms of age that the people are and also the genre of music that will be talked about.

Like NME, my magazine will be published weekly as the reading habits of magazines I have analysed states that they issue theirs weekly.

The interests of my audience is that of old fashioned clothing, Photography and music and new clothing.

My questionnaire revealed that my target audience have a keen interest in fashion.

My questionnaire was helpful in terms of determining what genre of music to choose but for other interests it wasn’t so useful.

Interests of target audience:From the research carried out I have created a mood board to what I

believe my target audience will look like and have an interest in.

Images from photo shoot: This shows the range of photos

taken in order for me to choose which photo best fitted each part of my magazine

Magazine research

The puff is a blood splatter, the colour of it is red. The

connotation of red suggests danger and violence. The

puff ties in with the strapline ‘‘IT WAS VIOLENT. WE

WERE LIKE PITBALLS…’’ This links to the audience

because rock and metal music is known for its

conduction of violence.

The masthead is black in colour and bold capital

typeface, it has an exclamation mark. It has lines going

through it and this could suggest that it’s broken or

smashed up. This ties in with the theme of rock as rock

bands are well known for smashing up their guitars and

instruments after a gig. There is a contrast of colours

(black font on a metal grey background) and this in turns

helps the masthead to stand out, not only this but the

grey backgrounds helps to emphasise the contents of the

front cover of metal music.

The strapline ‘you me at six, inside the film premiere of

rocks hottest band’ uses the superlative ‘hottest’ and

this is used in order to ensure that the readers focus on

this as they have done an interview with this band. The

word ‘hottest’ suggests that they're quite significant to

this issue of the magazine Kerrang.

The use of the yellow texts helps words in particular

stand out and in turn draw your attention to them. The

words ‘BY CLOWN’ link with the image on the page and

help to emphasise the main story.

The use of the image being in a jumpsuit connotes

prison and rebelling against things. This appeals to the

target audience of the magazine because they tend to

agree with rebelling.

The connotation of the green pigment of the background shows a

rustic and independent look/feel, this links to the target audience of

NME because the type of music is ‘Indie’ and their interests are that of

old and independent things. Additionally, it links with their audience

because the colour pigment of the green background links with

photography and old fashion photos which appeals to ‘indie teens’ as

it’s retro and this appeals to them.

The costume in which Florence is wearing, ties in with the ‘indie’

theme of the magazine this is because the hat is quite old fashioned

and also due to the waist coat and necklace. This links to the target

audience because they have thought about the clothing in which

Florence is wearing and also what sort of clothes their audience wear.

The use of the strapline ‘Free iconic joy division posters’ engages their

target audience because people who listen to this type of music

usually tend to like posters.

Florence's pose is that of uncertainty and fear and this is also evident

with the facial expression. The text too anchors this as it reads ‘her

fear of messing up’

The colour of the bands are in black and this helps them to stand out and this is vital as the magazine is a music

based magazine.

Billboard magazine is aimed at not only music fans from around the world but

it also targets Lawyers, tour promoters and so on. This maybe due to the fact

that it covers a wide range of music genres, not only this but the magazine

also serves as an industry magazine as well as just a magazine for fans. There

is a broad age range that this magazine type appeals to due to the different

socio-economic audiences, for example a lawyer is Upper Middle Class in

comparison to music fans that are in Lower Middle Class.

The NME (New Musical Express) is aimed at people with an interest into

alternative and indie music and the socio-economic audience of NME is aimed at

lower middle class and working class this maybe down to the language that is

used throughout the magazine. NME target their magazine at this age range 16-

24 year olds

Q magazines target audience is music buyers of over the age 25 years old and of

both genders. The socioeconomic group for Q magazines group D and E.

Comparison:The Mise en scene in NME ties in with genre of the magazine, this is because the use of props on

the image for example the hat and waistcoat that Florence is wearing is. This is done to help

emphasise the ‘alternative’ look/feel of the magazine. Similarly, Billboard use mise en scene in

order to make Ke$ha look quite glamorous. This is done by the use of make-up and this is done to

target their upper middle class audience but also though the use of the image of Ke$ha (who

predominantly aims her music at 14-22 year olds), this appeals to the lower middle class. The

masthead of NME is in capital block typeface and this then allows the magazines name to stand out

when placed on shelves due to it being eye-catching to the readers eye. Whereas Billboard uses a

contrast of colours, white on black background and the use of colours helps to allow the masthead

to stand out and be eye-catching. A criticism of doing this is that using white and yellow together

counterbalances the colours and merges them together and this in turn can make things

particularly hard to read. Q magazines target audience is aimed at a higher age group in

comparison to NME this is because they aim to please an older generation of music lovers who

aren’t being targeted by other music magazines. The masthead of the magazine is a lot more

sophisticated than the others , this is due to the font type and also the image and use of mise on

scene (make-up and hair) and this is turn makes the image of Florence look classy and glamorous

which appeals to its target socioeconomic group.

Magazine:

planning and analysis

Main

image*To entice the

audience in and to

also help support the

what the main

article is about

MASTHEAD*This is being placed

here due to it being

more noticeable

when on a shop

shelf.

BARCODE

AND

PRICE

straplinestrapline

strapline

strapline

MAIN STRAPLINE

&quote

Date issued

Front cover

plan

Masthead

BIZZAR

BizzarI have decided to base my masthead on the type

seen in NME magazine and they use capital letters and this for me is what makes the magazine stand out on the shelf. I chose to use the word ‘bizzar’

as my magazine is based around independent music and from questioning people a frequent

word to describe this music was ‘odd’ or ‘bizzar’ or 'weird’

Contents page analysis:NME’s contents page has an index running

along the left hand side reading what

bands are featured in the magazine. This

appeals to the audience as they're

interested in many different bands.

The articles are numbered in accordance to

the page numbers in which they appear on,

this is a good clear way to lay out the

information and its clear for the reader to

see what page their particular interests are

on making it more convenient for the

readers.

The information is broken down into

sections which also makes the information

easier to follow for the reader.

The date in which it’s issued is very

specific this is due the magazine being

issued weekly.

They advertise their magazine which in

turn will mean they keep their audience as

it’s advertising their magazine on offer.

There is a main image with a strapline to

emphasise the main article and entice their

readers.

Contents page analysis

There is a web link at the top which shows that

there is two media platforms coming together. This

can appeal to he audience as they live quite bust

lifestyles and so by having an internet version of the

magazine then it helps widen their target audience

as it branches out to them.

There is a review section which is good for the

target audience of the magazine as it shows other

peoples opinions.

There is a main image that helps the page to look

more attractive and appealing to readers and it also

helps emphasise the main article.

Like NME, the contents are under one main heading

but unlike NME they're not then broken down into

more.

heading

Main image

Supporting images

Features and

reviews

Editors note Advertisement

Contents page plan:

The image is the main thing on the page and it links to the article as Florence is sat posing on the American flag

which links to the name USA got the love. This is also linked to the artists song ‘you’ve got the love’ and the U

in USA anchors this.

The introduction links to the image as well because it reads ‘with America at her feet’ and Florence I treading

all over the American flag.

The text is all to one side and in equally spaced columns. Which allows big chunks of text appear easier to

read.

The text ‘Florence Welch’ is in blue and this helps it stand out so people can remember her name and also

what she's done

The mode of address is looking directly at the reader and this to engage the reader and also to emphasise the

word ‘love’ and looking into someone's eyes can connote love.

The article links with image because the image is unsightly and so are the words for

example ‘vomiting’.

The text is columns which allows the text to be read easier.

The colour of the text is consistent throughout which therefore links it back to the title of

the article.

There is direct mode of address from the person in the image. This in turn entices you into

reading what the article is about and it also catches your eye in order to make you start

reading the article.

Double page spread plan

MAIN IMAGE

MAGAZINE TITLE

STRAPLINE

ARTICLE OF THE MAGAZINE

SUPPORT IMAGE

Final products

Final piece: front

cover

Final piece: contents

page

Final piece: Double page

spread

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