Evaluating your project

• Evaluate project primarily via blog

• 6/7 posts covering 7 questions

• Use a range of presentational methods

• Evaluation worth 20 marks - should be in-depth

and detailed

• For each answer, outline what you did well and

what you might have improved

Evaluation methods

• You should aim to use a range of media

platforms. These could include:

Text

• Avoid long sections of text

• If using documents, embed on your blog

via sites like scribd.

Video

• Attempt vblogs where you see fit

• Upload work onto Vimeo and embed

• Could create director’s commentary using

e.g. VoiceThread

Avatars

• Don’t like to be on camera? Use an

avatar!

• Narrate or use text to speech conversion

tools at (e.g.) Voki or readthewords.com

• Alternatively, could record podcasts using

e.g. SoundCloud

Answering the questions

• Questions should be addressed using a

range of presentation methods/

techniques to demonstrate creativity and

skill through implementing use of ICT

1 - In what ways does your media product use,

develop or challenge forms and conventions of

real media products?

• Summarise genre research, including:– what you found out;

– what types of codes and conventions were common in your chosen genre

– how they influenced you

• Cover the key concepts

• Use media terminology accurately at all times

• What opening sequences did you look at to help you –why were they useful?– Compare your piece with pieces you researched

• Reference all sources

• Question would be perfect for a video approach/ comparison with commentary

Question 1 continued…

• Explain how you developed your sequence to match that of real movies of the same genre (techniques, camera shots, editing, sound, mise en scene).

• Have you tried anything different that challenges the genre or gives it new life?

• Could break your opening down into 9 key moments, like www.artofthetitle.com

2 - How does your media product

represent particular social groups?

• How have you represented the characters in your films?– Is it positive or negative representation?

– Did you use stereotypes?

– How did you position the audience?

– What technical skills helped you construct representation of your character?

• Attach screen grabs of characters and consider also mise en scene - costume/make up/ setting as well as persona

• Prezzi would be good for this question

3 - What kind of institution might

distribute your media product & why?

• What research did you do into institutions (the companies that make the films)?

– Why did you chose a particular company -what’s their ideology and background?

– Mention and list the type of research sources you used, i.e., www.imdb.com

– Did you use the institution logo at the start of the film and/ or create your own?

• You should talk about production,

distribution and exhibition if you can

4 – Who would be the audience for

your media product?• This is an opportunity for you to detail the audience

research you have conducted both before/ after making the product– Think about age rating and the BBFC, use their criteria to help

you

– Give a profile of the type of person who would enjoy your film; similar films they like and would pay to see.

• Did you conduct any questionnaires about type of films your audience like?– This is a chance to discuss any uses and gratifications and

psychographic profile of your target audience.

– You could use interviews/ vox pops to justify your answers

5 – How did you attract/address your

audience?

• What was within your media product that appealed to them?

– Relate this back to genre and conventions as well as representation - will the audience be satisfied?

• What other techniques made your film appealing?

– You could screen your piece to members of your audience and film their reactions

– You could use a presentation tool to highlight particular choices you made

6 – What have you learnt about

technologies from the process of

constructing the product?

• Consider and discuss all the technologies used– What software and hardware did you use?

– List any technical difficulties you encountered/ things you learned

• Did you realise so much work went into creating similar media products?

• Assess your technical skills: are there any shots or edits you are really proud of?

• What would you do differently to improve or alter your product?

• Were there any limitations to your creativity?

• Assess your technical skills: are there any shots or edits you are really proud of?

• What would you do differently to improve or alter your product?

• Were there any limitations to your creativity?

7 – Looking back at your prelim task,

what have you learnt in the progression

from that to the final product?

• Insert a link to your original preliminary exercise, perhaps use voicethread or show screenshots.

• Comment on how you found the preliminary exercise and describe what the hardest thing was to overcome?

• Were you happy with it? Be totally honest and pick apart the good and bad elements of it. This is an evaluation.

• How does your final 2 minute film opening demonstrate a progression in the standards of filming compared to your preliminary.

• Again, you can use screen grabs to illustrate specific points or make a comparable.

• Lastly, what do you think you have learnt from completing the coursework overall?

Include all references

• Comprising websites you used to help with

research and planning

• Voicethread, YouTube, Scribd, Wix,

Slideshare links must be checked.

• Include any other information or media

that you feel is relevant to your project at

the end, including acknowledgements and

thanks linked to the project.