What kind of media institution might

distribute your media product and why?

Kvarne Bukowski

Distribution is a very important factor for a film, due to the fact that it allows the media product to be shown to the intended target audience of the film and allows it to attract other types of audiences. A media institution that may distribute my media product could be Film4. I think Film4 may distribute my media product due to the fact that Film4 are owned by Channel 4 who are a British company and are likely to distribute a successful movie set in England. Also due to the fact that Film4 purpose is to attempt to entertain and intrigue the audience there is a good chance that Film4 would distribute our film due to the fact that the genre our film is an action comedy and may appeal to a Film4 audience.

What kind of media institution might distribute your media product and why?

Also, Film4's target audience is generally a young audience based in Britain, so an action comedy film is likely to be distributed due to the fact that a young audience enjoy those genres of film. For example, Film4 distributed the film 'Attack the Block' which is a British action movie, made more successful Film4, and that is why I believe Film4 would be the kind of media institution to distribute my media product due to the British content for young adults which is shown on there. Film4 are a very local, successful company are would be very likely distribute my media product if it fits theirs media audience, however due to the comedy nature or my media product and the fact that Film4's audience is very likely to be young people, especially when Film4 have their 9'clock movie specials, and this is why Film4 are more likely to distribute my media product.

Also if my group had a larger budget and could have the specific contents to make a successful action comedy then a media institution such as ‘Colombia Productions’ would be likely to distribute my media product due to the fact that this production company has distributed movies such as ’21 Jump Street’ which is a very similar film to my own, this suggests that if I was to have more funds and a wider choice of locations then this company could be likely to distribute my product due to the action and comical content of my film.

In addition, the production logo which I used in the opening was ‘Colombia Productions’ used it as I aimed to intend my movie to portray the image of a well known and professional production who generally distribute ‘block-busters’ and that is the impression I aimed to create with my film.