Magazine Research and Planning

The infamous magazine title name ‘billboard’ is located on the left hand side of the cover complementing the positioning of the photo rather than covering a section of the image or being covered by the image. The way this particular cover is visually made is unconventional within the magazine industry due to the fact typically the mast head is located at the top of the page and the image or images are negotiated around the title or layer over whereas billboard have placed the title on the left side on the page on several occasions showing that an a music and entertainment magazine that has been around for over 100 years they are able to break the rules because of their reputation and add some individually to the magazine media industry as it will encourage the reader to pick it up because their eyes will instantly acknowledge it is a billboard magazine and that the picture is someone they will recognize as it is unavoidable not to notice. However it is still can be identified in any position within the shop as it iconic lower case ‘b’ in its simplistic type face.

The wording ‘ Nick and Demi’ in a simplistic font give the impression the content inside is quite informal therefore when reading the interviews and other aspects of the magazine the consumer will feel as though they are involved in a conversation therefore feel obliged to read.

The colour pallet for the magazine cover is a combination between the feminine berry tones and the masculine reds and blacks which suggests that the magazine is gender neutral. The pops of colour add personality and depth to the cover without being overpowering or the impression of chaos or to a simplistic image like the one featured. Each of the colours represent a mature, more seductive reflection each of the people used within the image breaking from their stereotypical ideas created from both Demi Lovato and Nick Jonas previous careers within Disney therefore the deep berry tones and classic black and red color combination therefore the colour collaboration instigates a new start and end of an era.

In the image of Demi Lovato and Nick Jonas is very much set out like a piece of visual art, which conforms to Roger Black’s idea that ‘A cover should be a poster’ as the image is the main focus of the cover and the first thing being perceived by possible consumers. The style and set up of the image makes it look as though it should be a piece of classic imagery featuring Demi as a femme fatale women who has the power to sexualise herself though her positioning exposing her nude skin engaging in direct eye contact with the consumer which appeals to the male gaze whilst remaining covered with a textured fashion piece reserving anything being seen. This shows a new side to the former pop princess and ex Disney star has the empowerment to control herself whilst embracing her sexual nature. Nick Jonas is dressed in a suit with a sleek red detail on his suit jacket that correspond with the colour of the title linking both the image and mast head together without it being blatantly obvious within the first glance as it matches the images inspiration of a classic modern theme. Both are seen as sex symbols in the 21st century therefore the fact both are engaging in eye contact with the camera creating the illusion to a passer-by and consumer that they are looking directly at that person whilst being close together within the frame looking serious and seductive.

The subhead is placed within Demi’s fur jacket therefore it grabs the consumers attention in a more sutal approach as they will analyse the cover within 5 seconds without realising they are doing it to decide weather it matches their preference or not. The subhead consists of 3 different typefaces that are not exactly similar to one another but does suit the theme of modern classic, the names are used in a fluent feminine font whilst the second part of the subhead is in a long typeface that has a slight space between each letter making it prominent for the reader to acknowledge as it is in uppercase lettering making it easy to read; which indicates the typeface with deliberately chosen as it can be seen by the naked eye without causing distraction or ruin the image and its effect. The textual designer and producers working on the front cover used the uses of capital letters in the correct way as it was simple and only occurred in 4 letters therefore it doesn’t contradict the idea that when making a magazine don’t not use a lot of text types in all capitals all it becomes hard to read after a while( Roger Black) but instead grabs the attention as the text written can be interpreted in many different ways enticing the consumer into reading the articles inside based the things they have been able to see and read via the front page.

There is no barcode seen on the cover of this particular magazine as it seems that the image is the primary focus of the cover therefore a barcode doesn’t fit the genre, colour and theme being portrayed though the cover and may act as a distraction.

The colour scheme for this cover of ‘Rolling Stones’ consists of primary neutral colours mainly blue, white, black and white rather than the typically vivid pops of colour found on many music magazines as it may can attract the consumers eye however this cover relies on a large image, bold masthead with a slight red colouring to attract the eye of possible consumers. The colours complement the simplistic and structure of the cover as it isn't overrun with text or a variety of different pictures that may or may not relate to the content being mentioned within the music magazine therefore its style has been established though the reputation of the magazine. The colour scheme reflect the fact the magazine is giving a direct idea of what type of music content is being featured within this issue however it has the white text that can be visibly seen through Adele’s hair colour stating the magazine has a more versatile music magazine genre. The cover star Adele’s hair colour provides the largest amount of colour to the cover as it has deliberately been backcombed by the hair team on set in order to signify Adele in a close up shot and add the personality to the cover. The colour scheme is simple and effective in my opinion which I like. The designer Roger Blacks idea conforms to this cover “White for background, black for text, red for accent and excitement. These three colours are the best”. Despite the obvious fact a white background is not used, the red and black aspect has been incorporate into the cover and proves Black's idea as they have been used to do what Black was suggesting.

The masthead of this magazine cover is bold and is the only colour incorporated in the cover which has become a trademark for the Rolling Stone magazine as the red has become a regular feature for the biweekly magazine therefore it instantly recognised when possible consumer notice the masthead. The issue has the masthead located at the top of the cover in a unique typeface like it is traditional placed on magazines so that when it is placed on a shelf in a store no matter what position it is put it, it will always to visible in some way weather the image is in eyeline or not. I think the fact the red is only shown in the red accentuates the neutral pallet chosen which reflects the passion for music and may make the link between the famous band ‘The Rolling Stones’ and their iconic symbol which can be recognized by everyone despite personal music preferences. The masthead layers over the image of Adele covering her hairline and slightly over her forehead which is added as a way of showing some extra visual effect to this minimal cover.

The strapline is located above the masthead in pure white matching the cover lines stating information about it being a special addition placed in eyeline of the consumer influencing them to pick it up out of interest and the desire to read the contents.

The image is of Adele an influential singer songwriter who has become a huge icon in the recent years and has become a huge inspiration in both the musical and media world because of her music and realistic views on love, heartbreak, growing up, relationships and accepting yourself therefore having her name on the magazine will bring in a variety more readers as they will become interested in what the contents might included as the fact Adele is on the cover imply it isn't specific to a particular genre which may attract someone who doesn’t have a particular style of music they prefer which is common nowadays due to the variety of artists and technology available that combine sounds, singers and genres together.

The cover picture of Adele has been chosen as a tactic to attract the audience as her positioning means she is engaging in direct eye contract with possible consumers, which is a common technique within the media industry as it purposely done as a direct mode of address meaning the consumer feels they are being looked out therefore its their obligation to by it. By having the cover star being perceived to being looking into the eyes of consumers it effective the person design to buy as typically the image is the first noticed therefore it should have an effect in order to be purchased on that person.

The main cover line states ‘Adele’ in a large italic typeface that is in a larger text than the masthead which breaks the idea of magazine covers as it isn't common to have the title in a smaller size than cover lines/puff lines. The cover line instantly attract the eye due to the fact it is located on the image there and can be read within in a few seconds of noticing the cover. Directly below the main masthead is a cover line relating to it which gives a two worded expression linking to both the cover line and image. The cover line is smaller than the main cover line and is in a bold typeface yet it a in placed in line with its main cover line making it seem as though the structure has been panned so that each piece of text placed on the cover has been placed in that particular reason so it neat and remains focused on the picture. The main cover line relates to idea made by Chris Frost “Emphasis your entry point” as the simple word instantly becomes the selling point for the magazine issue therefore it has been made that bit bigger so it being read in its intended way.

Adele has deliberately been made to look very serious and seductive with her signify eyeliner and strong facial expressions to match the genre of magazine and show she is strong, powerful and doesn’t conform to the rules of society and stereotype instead she is making her own mark.

The masthead is bold, large and takes a majority of the space available on the cover. VIBE magazine have added a individual stamp on their title by altering the shape of the V so it isn't able to be confused with other magazines that start with a V such as the fashion and music culture magazine ‘V’, by giving themselves a trademark that has been added to every cover and incorporated into the magazine such as in the contents where whatever image is placed on the contents page a V is formed in whatever way they can. The VIBE title is positioned at the top of the page at it typically placed on every issue however it has become a tradition for the title to be covered slightly by the celebrity or image placed on the cover of that issue so that the consumer can typically identify the first and last letters perfectly whilst the ‘I’ and ‘B’ is slightly overlaid by something, in this example Nicki Minaj and her crown prop are blocking the letters. The fact the VIBE magazine are able to allow their title to be covered show that it has a reputation and do not require the title to fully shown in obvious ways as it will be instantly recognised from the letters shown. The masthead is the second thing to be noticed behind the image therefore it is important that the consumer is able to get a clear perception of what kind of magazine this is and what genre of music may be covered in the magazine therefore it is important that it is clear and be understood. The title has a pop of colour which isn't typically seen in magazine as it is a bright shade isn't really seen as normal or stereotypical which creates the perspective that this magazine isn't about following the ideas though of by magazines but instead are adding something extra to the cover.

The colour scheme for this cover is bright, loud and different adding individuality to the magazine stands as the colour combination isn't regularly used because of the risk when using such a confident colour on the front cover. The colour choices in my opinion reflect the fact that VIBE are not afraid to push the boundaries and make a statement as they don’t feel confined to rule the traditional perspective, such as keeping to colours that are typically thought to work together such as black and white and red and green. By having the colour being visual accentuated adds the element of fun and personality when it comes to having an impact of the market of magazines which shows that it doesn’t feel it has a certain audience or type of people rather it showing covers can still look simplistic and interesting whilst having a different type of coloured font that can add extra detail to the cover. I believe that these colour schemes are becoming more common in the magazine industry with magazines like billboard, clash and Fader also adding pops of vivid colour to add uniqueness to their magazines and I think that VIBE have proven that though its creativeness giving needed confidence. The fact the main colour is orange and orange is associated with power and energy indicate that colour orange has been chosen to match Nicki, her personality and what she stand for as an influential women in the media eye. The fact that the colour pallet for the magazine is so intense and vibrant doesn’t comply with Roger Blacks theory that its important to “Avoid a free for all of multiple fonts/colours” as this cover has a 2 orange tones within its colour scheme therefore is breaking that idea. It is easy to read challenging Colin Wheildon idea that “coloured text more difficult to read. It was attractive to look at but did not make a good reading environment” as the text can be read with no issue as it was used in a way that it could be easily read for all consumers.

The photograph is of rap icon Nicki Minaj wearing a crown headpiece whilst standing with her hands positioned on her hips whilst directly staring at the camera with a stern expression on her face which matches the stereotype she is a powerful, independent women who doesn’t need bright colours or an extravagant outfit to prove something instead can her self worth and reputation to allow people to make any opinions on her. Although Minaj was placed on the magazine cover as she is a world wide known music artist who has a strong personality and a massive talent and respect within the industry therefore having her on a cover talking about herself is going to allow the consumer to see Nicki in a new perspective from her side rather than fabricated stories that may be featured in other media platforms. The picture of Nicki Minaj conforms to Roger Blacks idea that “a single image of a human will sell more copies than multiple images” as the sole image of Nicki Minaj selling the magazine more through a powerful single shot.

The cover lines consist of serval different typeface, sizes and colours meaning the when reading each section which goes against Chris Frosts and idea “Don’t use too many typefaces. Too much variation will end up looking a mess” as on the cover the different typeface limit the understanding as some of the chosen typefaces are harder to read and don’t have any sort of order to them therefore creates a cluttered impression. The cover lines are positioned in a unique way linking the idea made by Christ Frost made “break up type to add interest” because the variety of text distributed out of the cover add interest and difference.

The barcode has been located in the left hand corner of the page right at the bottom which conveniently blends in what the white background so it isn't distract massively as it matches the theme with the little pop of orange.

The colour scheme for the content is monochrome which is something that Fader magazine tend to favour in terms of colour pallets. Fader prefer to use pastel colours and neutral tones throughout the magazine including the cover therefore the black, white and grey colours suit the style they have established meaning they are able to take a colour scheme that may be seem as dull and boring and with the positioning of the image and page layout it instead looks chic and minimalistic. It gives the sense of structure and planning as it appears nice and astatically pleasing as you look at it. The colour pallets lack of colour allows the focus to be souly on the image and large 54 located at the top of the page in a bold typeface as it is the main source of colour.

The image used it a unique photograph that looks as though it should be a poster or vinyl cover for an Indie record which I think really complements the magazine, genre and colour pallet as again it is simplistic and has a relaxed atmosphere around the picture. I like the fact the camerawork looks very casual and informal in comparison to other magazines like billboard who use big celebrities with extreme camera work to change the look of certain things whereas this picture is black and white matching the monochrome theme of the contents page. The image placement on the content is giving me a lot of inspiration for my own personal contents page as I prefer the image being the focus with the text below therefore my contents may have a similar style to this example rom Fader magazine however I plan in incorporate some colour into mine.

This contents page conforms to Roger Blacks idea “Avoid a free for all of multiple fonts/colours” as it remains in a single font throughout the contents with exception of a slight box of italic font in the left side corner, which means it is easy to read and understand without being overpowered by a variety of colours or too many fonts as that become hard to read and cause me the avoid the page as it defeats the purpose of having a contents page if I am unable to read it easily and clearly.

A simple typeface is used with effortless black lines used to section each of the subheadings that conforms to Chris Frosts idea “break up text to add interest”. I believe that by the contents being set up with clear segregation between each subtitle it makes the whole design and layout much more pleasuring to look at and helpful when it comes to actually using the contents as you would in a legitimate magazine such as Fader.

The layout is very minimalistic with a image taking half the contents page and text below in a list type form. I tend to prefer this type of contents layout as I find as a consumer that this image is something that would encourage me to acknowledge the contents and in my opinion is the nicest type of style as I feel it is easy to read and doesn’t feel cluttered or intimidating to read due to the over use of colours and images therefore the simple style is my type of magazine. I find look at these types of layouts when re- creating my own magazine however I want to include some colour into mine just as I feel it will be reflecting what I want my magazine to be like by adding some creative colours that add something more to my contents page.

The word ‘Contents’ written on three separate lines creating a type of pattern( 2 letter, 4 letters, 2 letters) creating a disjoined unique look that adds some creativity linking to fact people behind the designing are artist and this title looks very contemporary, original and different as if a piece of textual art. The typeface is typically uses in many magazines of many genres relating to the idea Chris Frost made “It’s best to limit yourself to one font, and variations of it” as it is made in a type face that is same as the smaller subtexts but has been altered so the consumer doesn’t feel they are reading the same text continuously as it is changed so it looks different. Although for the subheadings a different font is used therefore it contradicts the idea Frost has as it complements the theme and other typeface without looking unorganised.

The ‘contents’ text is the main heading on this page therefore it in a bold large font as it instantly grabs the attention of the consumer and stand out amongst the grey tones used as part of the colour pallet as they explore the magazines contents. The subheadings are in a smaller italic typeface that stands out but in a less obvious way in comparison to the main title as it is informing the consumer of where each article, advertisement and exclusive content can be found and adding segregation between the fashion and feature contents so that what needs to be sourced can be found through the page. In the subheading sections 2 different fonts are used which adds to the uniqueness of the contents.

The features and fashion subheadings are both typed in an fluent italics typeface to show that although VIBE is seen as a up-to-date magazine they have a stylish edge.

The mid shot image of Kanye West being groped by the an unidentified by a women's hand holding a heart giving the visual impression that he is a heartbreaker or is having his heart taken about from him and based on his facial expression he doesn’t care adding the ‘Yeezus ’alter ego he has created for himself over his years within the media eyes. Kanye West is a huge hip hop/ rap star who has had huge success and become a internet influence following his controversial media posts and lack of filter resulting in a huge fan base of people interested in both his music and how he really is therefore by having him as the largest feature on the page linking to the idea “emphasis your entry point” (Chris Frost) as Kanye is the selling point in respects to the contents page.

The faint grey ‘V’ located behind the photograph of Kanye West in the background has become a trademark for Vibe magazine as in each content released the V been incorporated in some way through either the person appearing as the content star creating a V with their body in some way or in this case having it behind them.

The colour scheme for this contents page is mainly silver with hints of blue and black creating a crisp, clean classic appearance that is very simplistic with a lack of real colour yet have the patterns incorporated into West’s outfit it adds the colour and texture to give it a visual focus as the colours complement Kanye and his style they coordinate. The pop of red from the heart is the only colour really used and the red can represent energy, power, passion and love which are all ideas that revolve around Kayne West and his music

The colour scheme pallet on this contents page, sourced from Mojo magazine, are earthy and neutral with no pops of colour which links to the contents image star Alex Turner, lead vocalist, guitarist and songwriter of English indie band The Artic Monkeys. The grey, whites and black add the effect that the shoot is very vintage as it coordinates with the music made by The Artic Monkeys as the shades can very calming, classic and simplistic therefore as a consumer I can look at the contents page enjoy the how colours suit themselves in a way that doesn’t feel overpowering and be able to spend the time analysing the page. The colour pallet on this specific contents page complies to Roger Black’s idea “White for background, black for text, red for accent and excitement” as it seems to follow the rule with the background being an off white shade adding simplicity with black text mostly but the red being used for the two main subheads to add something to the contents.

The subheadings have the same typeface as the signature MOJO title located at the top of the page which links to the idea that only one or two typefaces (Roger Black) should be used as it give it that unique look much like the title typeface is. The subheading are each made bold so that that readers eyes are instantly able to notice what is being said, they are typed in black followed by information in a smaller yet similar style of typeface which supports the idea by Chris Frost “its best to limit yourself to one font, and variations of it” as have altered the type so it works well within the theme of the contents page but also look effective and is easy to read. It is put there to highlight that it is not just the cover story that is the main focus the content offers more.

Page numbers are shown in front of the sub headings and are deliberately made bigger and bolder than the text it relates to as it will catches the attention of the reader has the flick through the magazine and makes it easier for a specific area of the magazines contents to be found as it will inform of the page it can be found on. In this issue the red has been used again to catch the attention as it is the only colour sourced on the page along with the main headings ‘ features’ and ‘cover story’.

The main heading simplify states the magazine title rather than the typically ‘Contents’ being the heading. The fact the heading isn't pointing out the obvious that this page is a contents page indicates that the audience should be able to understand what the page is going the state and are an older audience that don’t need it to say contents for them to know what page this is therefore having the words would dismiss from the theme and layout being created. The minimalism of the heading is something I like as the typeface of the title is unique and different whilst remaining simply therefore it is filling the space where a title would typically say Content adds something different which I appreciate as it a little feature that gives the magazine a sense of individualism. It has become a trademark of MOJO to have the masthead also appear on the contents page.

The tag line located below the MOJO logo states ‘LONDON MEMEPHIS OKEMAH’ which appearance on every contents page in the same position. It is put there to signify the places the magazines has links to.

A pull quote is located at bottom of the page in a completely different font from the page to ensure it stands out on the page and draws the attention as it was taken from the interview with Alex Turner which will attract the consumer as they most likely chose to read this magazine because they are fans of him and his band.

The image is located on the right hand side of the page with the text being placed around the positioning of his body as he is the main focus on the page therefore everything is placed around his rather than combining both. It is a trademark of MOJO to have the image on that side of the page. I like the fact the image is the selling point of the contents and it directly looking at you as you read giving it a personal feel as you become convinced they are looking at you as the reader in a personal unavoidable way .

The image is the main focus/convention of this specific double page spread. It is a midshot of American rapper Kendrick Lamar positioned from a side wides angle appearing as though he is looking down at the floor rather than looking at the camera via eye contact. The simple photo conforms to the idea by Black “a single image of a human will sell more copies than multiple images” . He coordinates with the background and colour pallet, red black and white, conforming to the idea by Roger Black “White for background, black for text, red for accent and excitement” as the back ground is fully white, with the black text and an red overlay on the main heading ‘ Kendrick’. I like the minimalism of this double page with the image being placed on one side of the page with the text on another side as it gives it a simply edgy kind of look that adds difference to page as looks like a piece of art rather than a photograph. His face expressions shown reflect the reputation he has set from himself in the media world and through his music as being someone who doesn’t care what people think about his, his only concern is making his message heard which explains why he isn't making the impression he isn't looking at the consumer as he doesn’t feel he needs to.

The content of this double page spread is a interview with Kendrick Lamar about both this music and his life, aspiration and passions regarding his messages which is something that will attract fans of him and people who are interested in who he is in general as he builds his musical career. The fact it is a interview rather than just an article that includes questions that have been retrieved by twitter via fans meaning that as a fan they are able to find things out that may not have been spoken about before this interview. I like the idea of having some kind of interview within a magazine as it interests me when reading a music of any genre as it adds something more than just having a backstory of why this musician or influencer it means you get more out of what is being read.

The heading is ‘Kendrick’ which is deliberately used to reflect the fact that the title is the first name of rapper Kendrick Lamar. It is written in a unique typeface that takes a majority of the page up instantly catching the attention as a selling point, linking to the idea from Chris Frost “Chose your entry point with care, and make it the focal point of the page” with is odd of the ordinary typeface and multi colour combination of the black and the red which complementing each other whilst adding something different.

The colour pallet for this double page spread as basic earthy tones that match the content of this interview being honest, pure and unfiltered therefore Kendrick being dressed in full white reflect his purity and honesty. The slight gold being shown through his collar show that although he clearly has money and power he isn’t trying to showing off like other rappers in the industry at the moment. I think each colour used on this page work well together and I like how it all matches each other perfectly without having a bright bold colour being used for an unnecessary way.

The typeface of the interview is the same font with some parts being type in bold be break to the text to ensure the interview structure is understandable for example the questions are in a size 8 typeface with a bold lettering whereas the responses are in the classic typeface with a size 6. At the beginning of the article interview the whole first section is typed in bold as it contains information about who the interview is about and what is talked about in the interview.

The colour pallet is monochrome which is appropriate for the fact Adele is the image for the double page and each album she has released has been strictly black and white much like the colour scheme on this page. The colour scheme reflect maturity, elegance, power and mystery which reflects the beliefs of Adele and the image she has built for herself. I like how sophisticated and classic the colour pallet.

The main focus of the page is the image of world wide known superstar Adele who has gained a reputation like late great Whitney Huston as having a voice that will go down in history. The close up shot of Adele is similar to Adele's most recent album cover photo for her 2016 hit album 25 which is ironic as people instantly recognise the photograph and accentuates Adele's iconic features such as the eyeliner which is clearly been highlighted by the camera work matching her style. The image has been spread over two pages with the text negotiated around it which proves that her face is the selling point for the magazine “ emphasis your entry point” (Frost).

The masthead is located at the top of the page laid out over 3 separated lines with the typeface being made extremely large so it is unmissable to the consumer as they assess the page they are able to read the text clearly and quickly. The typeface is a unique style that wouldn’t typically be seen on a double page spread as it is extremely different but I think it complements the meaning of what is being written and relates the Adele being music royalty. I like how the ‘T’ in both ‘The’ and ‘Triumph’ are positioned almost next to each other adding to the elegance conveyed from the typeface, image and colour scheme.

The subheading states ‘ Women who rock 2012’ which matches the reputation made by her fans as she is a respected women within the media and since her breakthrough hit ‘Chasing Pavement’ in 2011 she has earnt a title like what has been given. Therefore it has been placed above to catch the readers attention.

The type is a simple serif face typeface as it is readable and minimalistic fitting the theme of the article. I like the fact the typeface isn't made to fit a certain style but rather is used so everything can be read and instead of making the actual text different or over the top but practical and sophisticated.

The layout for this double page spread is structured and classic with the image taking up a majority of the page with her hair being incorporated into the text as the text slightly lays over the top of a small section of Adele’s hair. I like how the text has been positioned so it works around Adele rather than over the top of image in a way that distract from the photo but also looks visual impressive in my opinion as it shows how they relate to one another. It looks elegant, clear and simplistic.

The mast head of the page quotes ‘ the gospel according to NICKI MINAJ’, it is playing reference to the fact gospel is a relation to religion and Nicki is a self proclaimed god of rap and pop music therefore the mast head is playing her words to add informality and humour to the content on the page. It is written in two different fonts that can the polar opposite of each other; the first section ‘The gospel according to’ is black and written in a fluent, fancy and simple typeface whereas the second part stating her name is written in a large, bold and modernist baby pink typeface reflecting the fact she is both classy and ordinary at times but also has a part to her where she is sweet yet sassy. It stands out in a way that catches the attention almost instantly as the colour and text have a massive impression on the page. Her name is bold and dominates the page therefore the consumer instantly notices her name and recognise who she is despite the fact the last few letters of her name are slightly covered by Nicki’s arm as she strikes a pose, due to the fact she is a massively popular women within the music industry who has created several hit songs and collaborated with some of the best people in the world. The pink used in her name reflect femininity, beauty and highlights her personality and style.

The image is of Nicki Minaj, a pop/ rapper star who has become a huge inspiration for teenage girls because of her messages being conveyed through some of her music therefore her image was going to reflect her style and uniqueness. Her style in this shoot reflect the pop genre which links to the face the magazine being shoot for are clearly a pop magazine therefore it is fun and different, she is wearing a zebra print outfit with art piece badges and statement jewellery which may be popular with younger teens who enjoy this side Nicki Minaj as she is quite age appropriate, this links slightly to the idea made by Colin Wheildon “ Designers are missing the link between the ape world and man” as the outfit represents nature however it isn't very naturistic as it is used to represent the animalistic fashion in season at time of creation rather than being nature associated as it linking to Nicki and her personal image

The mid shot of her is showing a direct mode of address as she is creating the impression of eye contact with the consumer as they look at this page therefore enticing the consumer.

The colour pallet for the double page spread is mainly pink with hints of black, white and a splash of blue and yellow just to add some contrast between the zebra print pattern. The shades of pink are deliberately used to represent Nicki Minaj as it is her favourite colour and relates to her music career as she has named as album Pink Friday and other media ventures such as a perfume named after her favourite colour( pink). The pink being so bright and out there that although it goes against Black’s idea “ Avoid multiple fonts/colours” as a reader it beings quite easy to adjust to and adds something more to the spread plus it gives it the Nicki Minaj feel. The pink tones and black contrast well together as they allow the text to stand out.

The pull quote has a bold typeface that consists of both black and white colouring with hot pink highlighting adding personality to the quote and matching the theme but also informing the consumer that this quote is important as it revels something about Nicki that is relatable or exclusive that Nicki has said

The layout is vibrant and different yet structured and clear meaning that although the colour scheme may be seen as dysfunctional it isn't cluttered with any unneeded text or unrelated pictures instead it focuses on representing Nicki in the way she has portrayed herself which I value as it gives it a personal touch as you know you are getting the information from Nicki rather than her answers written then the image being made into something that fits the conventions rather than the artist.

COLOUR PALLETI really like the colour pallets used by Fader magazine in general as they tend to favour pastel shades with subtle pops of colour. This colour pallet is one of my favourites as it has is so minimalistic and looks as though it is based on a dream with a soft blue shade, white and the pop of orange.

This colour pallet is very fun, retro and edgy with the different shades of pinks giving it that 80s girls magazine kind of appearance which I really like as it is something very different. I do like the way the pink has been incorporated in several different shades as I like how that look with certain music genres and I want to see a cover that offers something unique on the shelf rather than something that has been done serval times before therefore Clash magazine is one of my biggest inspirations.

Colour pallets like this are my favourite types as is a pallet that when shown individual has shades that are made to work together and some that add questions as they aren’t though to complement each other however when put together on a page in a way that doesn’t highlight the difference it just looks like the perfect combination of pinks, greens and purples. I really like the fact the colour pallet has a variety of different colours and tones combining pastel pinks with bold purples and I would like to recreate this type of pallet in mine.

This colour pallet has taken a basic colour scheme and added a pop of colour though the title which I surprising quite like as I feel it is simple way of adding something more to the cover which is what I want to do in the respects that I would like to experiment with adding bright colours to my mast head in that may be different to what has been said before. However I don’t really like the way the yellow as it feel it is a little boring for the way they are trying to make it fun and fresh.

This colour pallet is one of the fader covers I am not a massive fan of due to the fact I feel the yellow is to full on for the cover and rather than giving it the retro feel it is abit of an eye sore therefore I feel that if I am going to use the Fader magazine and their colour scheme I am going to remember that sometimes the simple look can make it slightly boring or repetitive which is not what is wanted. However I really like the way her jumper and shoe colour matches the box that makes the F as it just looks really unique and visually pleasing.

The colour pallet on this billboard cover is very vibrant and colourful in a way that I quite like as it reflects the personality of the cover star(International pop star Rhianna) and shows that the magazine is fresh and different each time. I think each of the colours used on this magazine cover work really well together as they add bright colours in a way that complements the magazine rather than overpowering.

This colour pallet is very futuristic with the neon yellow and outstanding blue, pops of purple and a combination of red and green. I like how the billboard logo and brief text is the same yellow as the strike of yellow as it gives it modern look which I do quite like. The colour pallet screams a new age of colours and covers as the colours are breaking magazine conventions.

I don’t like this pallet very much because in my opinion is it abit uneventful and repetitive which I am not a fan off as it seems as though it is lacking something. I do like the purple vampy colour tone used as it match my idea of cover star Lorde and her style and is a really nice colour to be used, however I don’t like who the red is really bright when it doesn’t really work at well. This colour pallet connotes danger, rebellion, anger and depth because each one reds and blacks are deep tones that are shown as a warning.

I really enjoy this colour pallet as it is minimalistic with beautiful natural tones about match the cover person that’s why this type of colour scheme works so well. The pinks are accentuated and the blacks darkened which I really enjoy looking at as it seems so simply but effective. I do however feel Clash should have added a pop of colour in their mast head than making it white as it is difficult to read and would be a good opportunity to add some colour to the pallet. This colour pallet connote femininity and beauty with the pink tones and stylish that complement each other perfectly.

This is one of my favourite colour pallets from billboard as I like the simply off white background with the navy blue tones complementing the burgundy toned colour being shown though clothing and the billboard logo. I really take inspiration from this colour pallet in particular as it is something abit different that are usually forgotten about therefore I think I will definitely uses this colour pallet as a source of influence. The colour pallet complement each other as they are from similar colour spectrums therefore natural they work perfectly together.

Title analysis I think Clash is a name that can have several different meaning because it is such a strong word with the meaning of a loud noise which is relevant to the music scene.

I think the title billboard is a very effective title choice as billboard means a poster or big sign which makes a statement however I don’t like the typeface as it feel I don’t make it seem a little childish.

This name is unique and different which I think is quite effective in the respect that it isn’t like anything I have seen or heard on the market which adds to the individuality of the magazine. I like the fact the F has a box around it as though it is a special letter which I like as it adds a modern touch.

This title is short, simple and bold which is straight forward and easy to understand the reason behind it. In my opinion it is simple yet the fact they have altered the V to look abit different give it that uniqueness that is needed to give the magazine a individual edge.

The title Rolling Stones is an iconic name to name a magazine due the fact it has relations to the iconic band The Rolling Stones which means that instantly you find the relation between which the band and the title. The pop of colour is an extra selling point as it catches the eye. However I am not a massive fan of the title as the typeface isn’t really my taste.

I really like the name of the magazine as it just looks so unique and alternative but also means confidence. It suits any genre of music it may cover, will work with any colour pallet and over I do like it. However I wouldn’t want my title to look like this as I feel it is a typeface that I wouldn’t use due to personal preference.

Typeface I have foundMagazine Magazine

Typeface: ArialI like this typeface as it is very simple and it means I can use it multiply times within my magazine as it can be made bold, italic and a variety of sizes so the look different but are the same which means it remains neat and minimalistic.

Typeface: DotumI like this typeface as it is a really simple and looks smooth on the page which I think will complementing the ideas I have revolving my magazine. It however doesn’t go very bold when I want it to have a bolder look like Clash and Fader magazine titles are.

Magazine Typeface : Segoe UI blackI like this typeface as it looks very modernistic and unique which reminds me of the type of typeface I would see on a magazine of many genre which makes like it ideal. It is already a bold typeface which means it would be ideal for a title mast head.

MagazineTypeface: Tahoma

MagazineTypeface: Euphemia

MagazineTypeface: AR Bonnie

This typeface is really simple and ideal for a content or double page spread font due to the fact it can be made to look different when made different, and made bold therefore I could use it as a text for the inside of the magazine or one of the subheads on the cover.

I like this typeface as it a normal font with the ability to look elegant when certain parts of the effects are changed e.g. the boldness turned on which I like as it means I am not limited to what I can do with it on my magazine.

This typeface is one I don’t see used very much as it is quite 60s looking, reminding me of something from the Great Gatsby which I think would look quite unique and different in my magazine. The only issue with this font is that it is quite difficult to read after a while therefore may not be great if I wanted to use it for a article.

Language register read wish to adopt.

Interview Article Review I do like the idea of having an

interview as part of my double page spread as I personal enjoy reading

them when I am reading a magazine of any genre and I believe it is always nice to hear things about

your favourite music stars and celebrities, however I do feel as though it may be hard for me to

produce an interview based on the fact I am not actually going to be speaking to a celebrity however I

plan to attempt making one because I feel it may be quite interesting to

try to make my own.

Making an article is something I enjoy the idea of making

because then I can take my own opinion and ideas, focus

on a topic I feel I can write about and make it relevant to

my magazine as I means I can be independent and use my

ideas to talk about things within the music world. I also believe that the article would

be best fitting in a music article.

I really like the idea of doing a review style page as it really

interests me to see other peoples opinion on music I like and new releases and allows me to listen to new sounds. I find with a review I may be

able to combine an article with a review which would be interesting to read in my opinion so I am leaning

towards the idea of doing a review style article or a

reviews page with interviews so it means people it the same music taste can listen to new things and get the know new

people.

STYLE OF MUSIC MAGAZINE

Based on the research I have been looking at I believe the type of music magazine I am going to base my music magazine on is Indie pop taking inspiration from bands such as The 1975, COIN, Bastille, Charli XCX, Gnash, Khalid, ZAYN etc.

MY MAGAZINE TITLE My magazine title is Aisle. I chose this title for my name as it is something different that just seem to stick during my though process. When it came to make my final name I wanted to make sure my final title didn’t have a meaning that has links directly to the music industry as I can see from the title research some of the popular music magazine didn’t have titles that made sense based on the contents and I wanted to break conventions. Aisle is a word that means passage so I have taken on the view that the title means a passage into a music magazine that doesn’t have any limitations to what can be found, by this I mean that anyone can read the magazine as it isn't a magazine that is fully focusing on a specific genre of music. This is why I chose Indie pop rather than just Indie music as it gives a little variety between the two matching my music preferences the best.