THE

SWED

ISH STARTUP SCENE

AN

ANNUAL INFOGRAPHIC

London(17 Unicorns)

Silicon Valley(63 Unicorns)

New York(11 Unicorns)

Beijing(23 Unicorns)

Berlin(4 Unicorns)

In absolute terms,the top six startup hubs.

Stockholm

Malmö

Göteborg

StockholmThe second most prolifictech hub p.c. globally.

With Atomico’s calculation of 6.3 billion-dollar companies per million people, Stockholm is the second most prolific tech hub p.c. globally, after Silicon Valley (then 8.1)

Inspiring

success stories

Small market = global focus

Maturing startup eco-system

Early adopters

Design & engineering culture

Growing startup community

Mature

internet

infrastructure

Highlyeducated population

Good inter-national reputation

Early government subsidies on home PC

Flat organi-sations = creativity

High quality of life (holidays, maternity leave etc)

Stockholm(7 Unicorns)

$266 millioninvested in Stockholm

As of June 4 Nordic startupshad raised moremoney during 2015 than thewhole of 2014.

Top 5 Fintech investments 2014

Klarna $120

2014 - $434

2013 - $335

iZettle $61

KnCMiner $14

Trustly $22.8

BIMA $22

in Financial Technology 2014

$434M invested inSwedish startups 2014( $335M 2013 )

The Top 11 biggest rounds 2015

0

100

200

300

400

500

Spot

ify

$526

m

Vern

e G

loba

l $9

8m

Tru

stpi

lot

$75.

5m

Salt

side

$40

m

iZet

tle

$67m

Orp

haz

yme

$24m

Rea

lm $

20m

Neo

Tec

hn

olog

y $2

0m

poLi

ght

$19m

Falc

on S

ocia

l $1

6m

Kn

CMin

er $

15m

The annual Swedish Startup Infographic is created by SUP46 (Startup People of Sweden). Startup Hub SUP46 is a member based community and is home to Sweden’s next startup stars. Thanks to the world-class ecosystem of investors, mentors and partners, SUP46 provides its members with competitive advantage. It is also an open meeting place for the whole startup scene.

Sources: GP.bullhound, Creandum Nordic Exit Analysis, tech.eu, Atomico, The Nordic Web, Stockholm Business Region Development

Sign the Swedish Startup Manifesto, created by 14 prominent Swedish startup people, to raise awareness of where Sweden can improve.

To manifesto

To interviews

Atomico interviews six founders including Swedes from Spotify,

King & Delivery Hero, to get their perspectives on the journey

to international success.

Nordic Exit Analysis 2014

Which country is the unicorn champ?

The Nordics attract around 10% of VC capital in Europe - but stands for the majority of BUSD exits (53% last 10 yrs).

Nordics - Europe -

3%

11%

97%

89%53%

47%

64%

28%

Population

Billion dollar exits.Share of exits between

2005 - 2014

Amount of VC Investments.Share of tech VC 2014

BUSD softwarecompanies founded

since 2003

Soundcloud & Avito*

*Soundcloud & Avito: Swedish founders but included in RoE

England

Sweden

Germany

France

Finland

Israel

Unicorns: 17

Unicorns: 7Spotify, Mojang, Klarna, King, Skype, Avito, Soundcloud

Delivery hero, home24, Rocket Internet, Zalando

Bla Bla Car, Criteo, vente-privee

Supercell, Rovio

Conduit

Pokerstars, Skyscanner, Shazam, Skrill, Zoopla, Wonga, Rightmove, Transferwise and others

Unicorns: 4

Unicorns: 3

Unicorns: 2

Unicorns: 1

Lists

Tobii - IPO April 2015,valuation: $242M

Klarna - $120MMar 2014

Spotify- $526M June 2015

iZettle - $61M May 2014 $67M Aug 2015

Recent & Notable

On the rise

Truecaller - $60MOct 2014

KnC Miner – $15M Feb 2015

Neo Tech - $20MJan 2015

Tictail - $22MJuly 2015

Fyndiq - $20MNov 2014

Saltside - $40MJan 2015

Trustly - $29MNov 2014

7

4

3

2

17

Design by:

Soundtrack Your Brand Fishbrain ACast Sticky

Sinch Detectify Sqore Lifesum Tink Narrative

Instabridge Zound Industries Volumental

Universal Avenue Safello Shortcut Labs Lookback

Natural Cycles Unomaly Sparta Sales FundedByMe

Spotify is the most valuableprivate tech company in Europe.