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American Society of Anesthesiologists Increasing ASA’s Membership

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American Society of AnesthesiologistsIncreasing ASA’s Membership

Membership Growth

•Conducted member research

•Applied research to articulate value and develop marketing plans

•Support membership marketing

Steps

•Continuing to exceed ASA’s goals and expectations

•Entering our sixth consecutive year working with the Society

•Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention)

Value to Client

•2.8% increase in 2010 •5.4% increase in 2011

•4.5% increase in 2012

•2.7% increase in 2013

Enter McKinley

Appealing to the Audience

52011

2012

2012

Appealing to Anesthesiologists’Senses of Humor

2013

Appealing to Emotion

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asa samples

Documents

asas membership

member research

membership growthsteps

member recruitment

asas goals

newsletter ads

primary vehicles

postcards retention2