#ASDAnet

@ASDAnet

Successful Chapter Marketing and Sales StrategiesFrederick Faulkner IVPrincipal, AIE Digital, LLC

#ASDAnet

@ASDAnet

Our Time Together

• Today’s Challenges• Chapter Value• Your Brand• Your Audiences• Their Obstacles• Your Marketing and Sales

#ASDAnet

@ASDAnet

About Me

• Principal at AIE Digital• 10+ Years Experience with

Associations• Focus on Strategies and Solutions for

Associations• President and Member of Several

Student Organizations

#ASDAnet

@ASDAnet

Today’s Challenges

• Everyone is Busy• Lots of Resources, Information, All

Easily Accessible• Good Has Become Good Enough• Value of Association Memberships

Has Changed

#ASDAnet

@ASDAnet

Your Challenges

• As Volunteers, You Have Limited Time

• Your Members Have Limited Time• You Have Great Information,

Resources, Activities To Share• You Want To Engage Your Members

#ASDAnet

@ASDAnet

#ASDAnet

@ASDAnet

#ASDAnet

@ASDAnet

#ASDAnet

@ASDAnet

Your Audience

#ASDAnet

@ASDAnet

#ASDAnet

@ASDAnet

Every sale has five obstacles: no need, no money, no hurry, no desire, no trust.

- Zig Ziglar

#ASDAnet

@ASDAnet

WIIFM

#ASDAnet

@ASDAnet

WIIFM – What’s In It For Me• Value Comes From Experiences In

Which Another Benefited– What are you providing that will help other dental

students ______? – Do you know what other dental students are

struggling with? Can you offer solutions? – Value also comes from did I get my money’s

worth?

#ASDAnet

@ASDAnet

Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most effective part of their job. - Roy Bartell

#ASDAnet

@ASDAnet

#ASDAnet

@ASDAnet

#ASDAnet

@ASDAnet

Selling vs. Helping

#ASDAnet

@ASDAnet

Selling vs. Helping

#ASDAnet

@ASDAnet

Stop Selling, Start Helping - Zig Ziglar

#ASDAnet

@ASDAnet

Discussion

#ASDAnet

@ASDAnet

Thank Youfred@aiedigital.com

@fredfaulkneriv