ASDOMARR E S P E C T A N D Q U A L I T Y

GENERA L E CONS ERV E1 9 8 9

2005

P RODUC ER W I TH F A C I L I T I E S I N POR TUGA L

VITO GULLI BECAMES MAJORITY STAKEHOLDER

2006

20 1 0

http : / /www .generaleconserve . it/chi-siamo-main/storia/

R E SHOR I NG BACK T O I T A L Y

FOCUS ON TRADITION AND ART OF WORKING

1° PROB L EM

http : / /www .generaleconserve . it/chi-siamo-main/storia/

CO S T O F L A BOR 4 T I M E S H I GH ERTHAN I N POR TUGA L

2° PROB L EMTHE INVESTMENT UPFRONT WAS ABOUT 25MLN EUROS

WHY BACKSHOR ING ?

I N CR EAS ED BRAND VA L U E

http : / /archivio . lucapoma . info/csr/aziende-e-buone-prassi/ intervista-a-vito-gulli-generale-conserve/

B Y B E I N G "MADE I N I T A L Y "

INCREASE IN REVENUES,

EACH YEAR AT A STADY PACE

INCREASE IN EMPLOYEES

COMBINATION OF TRADITION AND INNOVATION

http : / /archivio . lucapoma . info/csr/aziende-e-buone-prassi/ intervista-a-vito-gulli-generale-conserve/

R I S I NG CONSUMER AWARENESS

http : / /archivio . lucapoma . info/csr/aziende-e-buone-prassi/ intervista-a-vito-gulli-generale-conserve/

MAKE S CO S T UMER S S E E K F OR R EA L MADE I N I T A L Y

EXP ER T I S E I N TUNA PROC ESS I NG

http : / /archivio . lucapoma . info/csr/aziende-e-buone-prassi/ intervista-a-vito-gulli-generale-conserve/

KNOW -HOW WOU LD HAV E B E EN L O S T

THANKS F OR YOUR A T T ENT I ONB I A S I N F R ANC E S CAMORUCC I E L ENA

P E L L E GR I N I MA T T I ARO S S I OMAR

RUCA J XH EN S I L AS I L V E S T R I N ANDREA

T RO I ANO MAR I A GRA Z I AVO L P A TO F ED ER I CO